www.getwsodo.

com
www.getwsodo.com

Congratulations for completing Module 7!

This worksheet is an easy way to

help you gain a deeper understanding
of the concepts we’ve discussed in the module.
 Review of Key Concepts
www.getwsodo.com
www.getwsodo.com

Content Marketing

• A content-based ad or an ad that directs people to a piece of content

• Provide value first instead of selling cold
• Builds warm audiences
• Creates brand awareness
• Content is cheaper to boost
• Retargeting potential

Low Ticket Funnels

• Book funnels - Using a book as a lead magnet

• Warms your audience
• Book becomes a sales tool for higher ticket items (upsells and downsells)

High Ticket Funnels

• You can sell high-ticket items of your own or as an affiliate

• Option One – Opt-in page to build an email list, invite subscribers to
a webinar
• Option Two – Facebook ads driving traffic straight to a webinar
registration page

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Ecommerce Funnels www.getwsodo.com
www.getwsodo.com
• Targeted Facebook ads
• High average order value = you can afford to spend more on ads
• Best techniques – Tripwire offers and “Free + shipping” model
• Use upsells to increase average order value
• Email = Number one asset for selling (build a list)
• Video ads work really well right now with eCommerce
• Retarget with image ads
• Calls to action are key

Super Ticket Funnels

• Application page + free call (highest ROI for super-ticket offers)

• Qualify people willing to spend the money
• Application questions = micro-commitments
• This is the system for the Lurn Masters program - $200 spent per
application for $17,000 product

Hidden Rules Of Facebook Advertising

• Increase/Decrease Rule
• Never Change a Campaign
• Put New Ad Sets Into One Campaign
• Always Have More Than One Facebook Account
• Lookalikes Are Golden
• Start With Website Conversion
• Separate Desktop and Mobile
• Desktop Right Column Could Work
• Don’t Ignore Countries Outside Top 5
• Custom Audiences & Retargeting Are Free Money On The Table
• New Ad ID# = Performance Bump

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 www.getwsodo.com
www.getwsodo.com
Module 7 Challenge

Think about the product or service you’re offering.

Can you create a funnel for it?

Which kind of funnel would it be? (See the lessons of this module)

Draw a general diagram of what the funnel would look like, from the
Facebook Ad to the ultimate purchase of your product/service.

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