Professional Documents
Culture Documents
(University of Leuven & Lieven Gevaert Centre for Photography, University of Leuven)
What does it mean to tackle the specific issue of narrative in what is called
here “photo narrative”? At first sight, the expression “photo narrative” has
at least a double meaning. On the one hand, it can refer to the study of
narrative in certain forms–we would like to call them media rather than
genres1. These forms align series or sequences of photographic images,
like the picture-story in photojournalism2 or the photonovel in the field
of fictional photography, a genre to which we will return in the third and
fourth part of this article. On the other hand, photo-narrative can also
refer to narrativity within photography itself, more precisely within the
single photographic image. Although photography is usually considered
the representation of a single moment in time, and is thus opposed to the
“real narrative” of cinema, popular wisdom tells us that a picture is worth a
thousand words. This means that it should be perfectly able to tell a story.
Why do we so often neglect or underestimate the narrative dimension
or power of photography? The reasons of this tunnel vision on photogra-
phy are manifold, but most of them have to do with an essentialist bias
in our approach to the medium. Most definitions of photography have
indeed a strong tendency to stress two ideas. First, that a “real” photogra-
phy is a snapshot (it may be useful in this regard to remember the often
and systematically quoted words by Henri Cartier-Bresson, which are for
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1 For a discussion of these terms in the context of photographic narration, see Baetens
(2000).
2 A picture-story, contrary to the better known photo-essay, rather relies on photographs to
tell a single event, for instance the murder of J.F. Kennedy, than on the careful combina-
tion of words and images to communicate a message as well as a story, like in W. Eugene
Smith’s work.
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166 Jan Baetens & Mieke Bleyen
taneously and within a fraction of a second — both the fact itself and the
rigorous organization of visually perceived forms that give it meaning. It
is putting one’s head, one’s eye, and one’s heart on the same axis” (Cartier-
Bresson 1999: 15). Second, that a “real” photography is supposed to have
a documentary value, in other words, that it must be an index (hence the
continuing discussions on the “dangers” of digital photography, which for
many jeopardizes the purity of photography.3 As it should be clear from
the examples that we have just given (Cartier-Bresson and digital photog-
raphy), the idea of photography as being “essentially” about carving out a
single moment of time in the real flux of life, is not only a rather narrow
one, for there are many images and photographic practices that follow a
completely different, less “mainstream” agenda. It is also a rather recent
one, for it suffices to have a historically informed look at past forms of
photography to notice that the narrative function of photography has been
dramatically strong in the first decades of the medium — before this func-
tion apparently passed on to the newer medium of cinema. However, and
this is where the notion of intermediality comes in, in order to establish
this narrative function, one has to know the social and cultural context
of photography, which was not isolated from textual media and whose
meaning could not be determined outside that interaction with that ver-
bal context. Yet given the fact that our contemporary cultural memory is
extremely selective and tends to separate these images from their material
context, there is a serious risk of missing the basic narrative function of
photography, which was crucial for all the relevant groups — readers, art-
ists, publishers, etc. — in these years.
In order to accept that photography can be narrative — and, in certain
exceptional cases, even compete with the narrative impact of cinema (see
Baetens 2009) — it is necessary to reject the two theses that photography
is “essentially” reduced to single-shot snapshot (or single-moment) pho-
tography and that the medium has an intrinsic link with reality. From the
very moment there is room for serial or sequential photography, on the
one hand, and for fictional photography, on the other hand, the narrative
capabilities of the medium come much more to the fore. Moreover, the
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3 For a critical discussion of these contemporary stereotypes, see André Gunthert 2008.
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Photo Narrative, Sequential Photography, Photonovels 167
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168 Jan Baetens & Mieke Bleyen
palm trees, the framing of the image is very clean and regular, nothing
reveals the active presence of the photographer, and so on. Nothing seems
further away from the beatnik cry for freedom and the fascination of life
on the road than a picture like this, and, nevertheless, the narrativization
of this very static picture by the spectator eager to do so, is relatively easy.
One could convert the notion of immobility in that of “immobilization”
and therefore of “a moment of rest between two more dynamic moments.”
Or one could read the prominent representation of the shadows of the
trees on the wall as a symbol of time and therefore, for instance, of the
suggestion of a new departure. In other words, since temporality is an
inevitable feature of any representation, narrative framing of a picture is
part of the set of interpretive tools that are always there to help the specta-
tor to make sense of the picture’s content (“this picture shows us this or
that event which is part of this or that story”) as well as of the picture’s
making (“this is how I think the photographer has proceeded in order to
shoot this picture”).
Yet in many cases this narrative interpretation has less to do with the
features of the image itself, than with the cognitive stance of the specta-
tor who is “programmed” to look at images in a narrative way, not only
because he or she has a universally built-in desire for narrative (Grivel
2004: 28), but also because this desire is often so very rewarding (to read
narratively simply helps to better grasp, understand, memorize, communi-
cate, and transform what we see and to make it useful for our own lives).
And of course the narrative turn in postmodern photography makes this
tendency towards narrativization only grow stronger.
Nevertheless, what seems to proclaim the recent victory of narrative in
our appropriation of the photographic medium is not without danger. For
the more we read an image narratively, the more we may take for granted
narrative as “the” key to the meaning of the image, whose properly visual
and material aspects may then be (partly) overlooked. Moreover, many
narrative readings of photography rely upon a very broad and excessively
vague and general definition of what a story actually is or might be. Most
importantly, one can observe a certain confusion between three aspects,
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Photo Narrative, Sequential Photography, Photonovels 169
which an agent has put that pebble on the beach with a certain inten-
tion or for this or that reason, one can even imagine a story in which the
posing of the pebble is the key element of a “C function” (to resort to
Kafalenos’s terminology), but such an interpretation is merely determined
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170 Jan Baetens & Mieke Bleyen
by the mindset of the spectator and his or her expectations or goals. For
a better understanding of what narrative is, these interpretations may be
important. Yet they are not very helpful to better understand the narrative
aspects of photographs themselves. In an illuminating discussion of this
issue, Efrat Biberman makes an interesting distinction between two cat-
egories of narrative reading of pictures — her corpus is that of traditional
painting — an external reading, in which the spectator associates the visual
sign with a literary narrative that is then projected on the painting, and
an internal one, in which the act of looking itself produces the narrative
meaning. In this situation, the interpretive act of the spectator and the
material properties of the image cannot be separated (Biberman 2006).
Within the approach defended in this article, which tries to reconcile crav-
ing for narrative and taking into account the material properties of the
object, it is clear that our sympathy goes to the internal type of reading.
The methodology that we would like to develop hereafter should therefore
be understood as an attempt to “do narrative” without falling prey to the
easy imperialism of savage narrativization which reduces the specific mate-
rial properties of the object to a mere springboard for narrative reception
of unnarrative visual materials.
Third and finally, one should also take into account the fact that
reading a single-frame image narratively cannot bypass another basic rule
of storytelling. Wolfgang Kemp pertinently points out that a story, at
least within an artistic context, is never life “itself,” but that it has to be
something more or bigger than life. And here is of course where rhetoric
comes in:
It may well be that narrative “is simply there, like life;” but that does not mean
that it is like life. It deals (…) with heightened, intensified life. (Kemp 1996: 60;
the author is quoting here from Barthes 1966: 7)
Moreover, Kemp rightfully insists that a story necessarily takes the audi-
ence into account. A story is told to “move” that audience in one way
or another. Kemp’s argument goes even further by establishing a kind of
analogy between the story’s form and content — which obey the basic
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Photo Narrative, Sequential Photography, Photonovels 171
The teller wants the reader or spectator to be interested in the story “as
such”. He or she wants them to be curious about how the story will de-
velop on and how it will end. The suspense element, in other words, is a
must. If there is no desire to know how the story will end, the story will
not “work” — and will therefore not be recognized and processed as a real
story, even if, from a merely technical point of view, it presents all the
characteristics that narratologists may consider necessary for the definition
of a story.
What does all this mean for photo narrative? How could we apply
this triple criterion (i.e. the importance of the representation of dura-
tion, the viewer’s construction of motivation and causality, and, finally,
the foregrounding of the public’s interest in the story) to the narrative
reading of single-frame photographs? The stance we would like to defend
in this article is that a narrative reading can only become fruitful — and
have some degree of intersubjective control — if the three abovementioned
criteria are all activated, at least to a certain extent. This would mean that
a single-frame photograph can only be considered “completely narrative”
if it succeeds in piquing the spectator’s curiosity with a chronologically
and causally organized and motivated visual narrative and making him or
her yearn for some ending. If these conditions are not convincingly met,
the photograph can perhaps be narrativised by the spectator’s imagination,
but it will not be a “fully” narrative picture.
Such a stance may seem too narrow, yet we do believe that it will help
to bring more clarity in the often very confused debates on the narrative
aspects of fixed images. In practice, however, the boundary between “fully”
narrative and “partially” narrative (and, why not, even “nonnarrative”)
pictures will not always be easy to draw.
In a sense, one might say that the decision to replace the single frame
photograph by a photo sequence is the easiest solution of the problem of
making a real narrative. If single frame pictures remain too ambivalent, if
their narrative depends too much on the text that accompanies them, or
if the story they tell us is only an “imperfect” story (lacking motivation
and causality, presence within the picture itself, suspense and rhetorical
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power), then why not present a sequence of pictures, which would make
things much easier? For in a sequence, causality can be suggested with less
effort, narrative agency can be made visible within the frame itself, and
tension can be built up without any trouble. All this may be true, but the
problem is that it is not necessarily true, since in many sequences narra-
tive is missing as well. In that case, what promises to be a real sequence is
actually rather a series — for instance, a series of portraits (think of August
Sander’s People of the 20th Century), architectural units (think of Bernd and
Hilla Becher’s documentary work on the industrial landscape), and so on.
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172 Jan Baetens & Mieke Bleyen
The problem then is to decide how to establish the difference between the
narrative sequence and the nonnarrative series. This problem is absolutely
fascinating. Think of Walker Evans’s American Photographs (Evans 1938),
which definitely have elements of sequential organization, but which are
therefore not essentially narrative. The very fact that there are so many
cases of hesitation between sequence and series proves that the question
whether a work is narrative or not should be asked in a systematic way.
The three criteria that we have presented above stay helpful for this kind
of discussion as well.
In the case of the photonovel, which is a specific kind of photo se-
quence, the question whether it is narrative may seem absurd, for the
photonovel is obviously a narrative sequence. Yet we will see that 1) the
issue of narrative proves much more complex than the simple question of
“is it narrative or not?,” 2) the kind of narrativity that is being displayed
is not necessarily the one that is covered by traditional definitions of nar-
rative, which one can apply to single images.5
to present only one image per page or frame, the pictures of a photonovel
do not appear alone on the page or in a frame on the wall in the format
in which they have originally been printed. Their format may shift and
may been cropped and transformed in order to fit the page layout which
combines various images within the same frame (generally the pages of
a magazine or a book). In this regard — and in this regard only — they
5 Although of course not to all of them, for the narrative reading of images such as Robert
Frank’s ‘Covered Car’ supposes a previous ‘suspension of nonnarrative disbelief ’.
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Photo Narrative, Sequential Photography, Photonovels 173
resemble comic books. Third but not least, the photonovel is, sociologi-
cally speaking, a part of low culture or mass culture. Its expression and
content, which are not unlike the typical representations disseminated by
television soaps (at content level: family affairs; at expression level: talking
heads) are highly formulaic and, from a political point of view, rather con-
servative — at least, so goes the story, for historical research has seriously
questioned these elitist prejudices against this “inevitably female” form of
popular culture (Giet 1997).
What matters here is not “deconstruction” of the distinction between
photonovel and photo sequence, which would be too easy and not very
productive. More interesting is the genre’s intermedial character — a feature
deeply rooted in its own history and raising fascinating challenges at a nar-
rative level, for the difficulties in finding a right balance between the verbal
and the visual have always hindered the development of the photonovel.
The photonovel appeared in the aftermath of World War II as an
original combination of two existing genres, the illustrated film script on
the one hand and the graphic novel on the other hand.6 One of the most
dramatic problems the genre had to face in its early days was the integra-
tion of words and images, which led to systematic difficulties and com-
municational failures at various levels: technical, aesthetic, and narrative.
In the first place, the encounter of textual and visual material within the
same frame proved to be a technical nightmare: texts had to be added in
handwritten form, and it was too difficult to obtain a sufficient chromatic
contrast between letters and background: often white letters did not stand
out enough against a too pale or too grey background, while black letters
did not contrast sharply with the dark photographic spaces around them.
Moreover, the print quality of the cheap magazines of these years was so
poor, the rough paper absorbed so much ink that one had to guess the
form and the meaning of the words more than one could read them. The
first experiments with colour hardly increased the confidence of the public
in the new genre. In the second place, the technical problems appeared
also to have a strong aesthetic dimension. Given the fact that the texts
were added to already existing photographs, either in the form of speech
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6 For a well illustrated, but not very theoretical overview, see Lecoeuvre & Takodjérad 1991
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174 Jan Baetens & Mieke Bleyen
ages were spoiled because the reader did not always know when and where
to read the accompanying text, and it was far from easy to “invent” new
and smooth forms of reading rhythms in which the verbal and the iconic
elements did complete each other without breaking the page lay-out.
These technical problems delayed the breakthrough of the genre as
a new cultural form. During the first years of its existence, the photo-
novel had to compete with other cultural forms such as comic strips, and
in this competition the photonovel was rarely victorious. Photonovels,
short stories, illustrated instalments, cartoons, comic strips, etc. shared
the same place in the specialized feminine press, in which the photonovel
first appeared, and it took almost a decade before the photonovel became
a culturally established genre. The rise to prominence of the photonovel
within the broader field of the popular narrative of the fixed image is
clearly linked to the overcoming of the difficulties inherent to the genre’s
intermediality. In a certain sense, one might, of course, argue that these
technical, aesthetic and narrative difficulties were not specific to the genre
of the photonovel. A master like Hergé, who replaced the European sys-
tem of captions placed outside the visual frame by the American system of
visually integrated speech balloons in the comics, also needed many years
before he succeeded in overcoming the clumsiness of his first attempts.
Yet what makes the photonovel so fascinating, in comparison with the
comics, is that in its search for solutions to its initial problems the genre
has always looked for answers that were not insensitive to the idea of
monomediality. Much more than comics, photonovels have always tried
to keep words and images as neatly separated as possible, for instance
by isolating textual information in special frames (with no further visual
information) or by presenting the speech balloons and narrative captions
in ways that deliberately prevented interaction with the image. It is very
difficult to find experiments in “creative” layout: the typefaces that were
used aimed mainly at remaining as invisible as possible and the authors
made great efforts to “hide” the composition of the page or the frame from
the reader’s view. Therefore, it is not absurd to suggest that in its popular
forms, the photonovel is an example of partially repressed intermediality,
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despite its obligation to combine words and images. Even within the tra-
ditional photonovel, there is a tendency to “clean” the image as much as
possible from textual input, to keep verbal elements outside the frame. In
the former case, the photonovel aimed at keeping the verbal information
at a distance, for instance by displaying the dialogues as captions beneath
the pictures or by inserting text frames between them. In the latter case,
photographers deliberately included “empty” spaces in the picture, so that
speech balloons could be inserted without destroying the global composi-
tion or jeopardizing the visual legibility of the information relevant to the
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Photo Narrative, Sequential Photography, Photonovels 175
story. Yet without text, it seemed very difficult to tell a story, all the more
since the representational and narrative universe of the photonovel was
close to the world of the cinema, which was no longer mute at the time
of the genre’s emergence.
The real leap into textless works had therefore to wait until the devel-
opment of a new form of photonovel: the minimalist photo sequence. The
fate of the more ambitious, high-art photonovel, which was indeed heavily
inspired by experiments in conceptual narrative photography in the 1960s
(the example of Duane Michals comes immediately to mind), displays
these monomedial tendencies with utmost strength and clarity. First, the
works of artists such as Marie-Françoise Plissart (Plissart 1998) or Ray-
mond Depardon (Depardon and Bergala 1981) introduce a sharp visual
boundary between words and images: textual elements are only tolerated
to the extent that they remain on the margins of the photograph. Second,
they have a strong preference for textless and wordless stories (the ancient
and, of course, very debatable idea of the “decadence” of the visual syntax
of silent cinema at the emergence of the talkies is mentioned by several
artists working in this field). A good visual story is a story that is told with
no other means than purely visual ones, monomediality being considered
the ideal form of all serious experiments in the field of sequential photog-
raphy. Third, if text has to be present, it must be transformed in such a
way that all traces of multimediality are wiped out: verbal information is
thus no longer added to the image, it is photographed as an intradiegetic
text, in order to become itself a visual element of the pictured universe
(sometimes at the price of its very readability). As the absolute split of
their readership suggests, high-art photonovels may differ from popular
photonovels in all possible respects, yet their distinction tends to disappear
in their common striving toward monomediality. The distinction becomes
even more blurred, if one notices that the absence of textual elements is in
many cases very superficial. Even completely textless works like the land-
mark experiment by Michael Snow, Cover to cover (Snow 1975), can be
read as an encyclopaedia of indirect textual presence. For if this book has
no captions or speech balloons or author’s preface or whatsoever, there is a
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very strong presence of other kinds of texts: the paratext (for instance the
title of the book), the diegetized text (i.e. the text as part of the pictured
universe), the subtext (for instance verbal puns that one has to grasp in
order to make sense of the images), etc.
Nevertheless, in the field of the high-art photonovel (Baetens 1993,
Ribière 1995) there has always been a strong rejection of the verbal ele-
ments, accused of a triple evil. First, textual elements are accused of claim-
ing all of the spectator’s attention (just like in subtitled films, it is not
easy to follow both words and images). Second, they are also accused of
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176 Jan Baetens & Mieke Bleyen
disturbing the pictures’ composition (if one has to “add” textual informa-
tion to an already existing photograph, the composition of the images has
a strong liability of losing its internal balance and structure). Finally, they
are also accused of preventing images from being in charge of the narra-
tive (the sequential and causal relationships between the various pictures
are ruled by the interaction of captions and speech balloons, not, as one
would like it to be in the high-art sphere, by the intrinsic qualities of the
images themselves). For all these reasons, one understands the fascination
exerted by mute, i.e. apparently non-intermedial or non-hybrid stories.
The most famous example is undoubtedly the 100-page photographic
novel by Marie-Françoise Plissart, Right of Inspection (1998; 1st French
ed. 1985). Yet, as the “Lecture” by Jacques Derrida, which follows (and
completes?) Plissart’s pictures, clearly demonstrates, the muteness of the
images does not imply vanishing of the words, on the contrary. The more
mute images are, Derrida argues, the more they are able to generate (ver-
bal) stories, and therefore, perhaps, to create new forms of intermediality.
A similar point can be made when one looks at the extreme oppo-
site of the high-art photo narrative: the commercial photonovel, a much
despised subfield of the romance genre (Lecoeuvre & Takodjérad 1991,
Giet 1997). Born in the aftermath of World War II, the photonovel had
strong ties with the world of popular cinema and was a typical example
of “escapist” literature. Yet although the material structure of this genre
seems to be a good illustration of the merging of word and image im-
posed by the dominant paradigm of the cinema, a closer look reveals that
the multimedial collage of pictures, captions and speech balloons, which
has become so familiar, may prevent us from seeing the role and place of
monomedial features. As Giovanni Fiorentino (1995) has convincingly
argued in a study of the photonovel adaptation of Dino Risi’s masterpiece
of “rose” (i.e. comical) Neo-Realism, Pane, Amore, e… (1955), the photo-
novel’s possibilities of multimedial telling were manifestly underused, not
just by lack of sophistication (this is the usual argument uttered by photo
critics and historians who borrow their categories from Art), but in order
to make room for what really mattered: the face of the actors (Sophia
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Loren and Vittorio De Sica), the emphasis put on their looks (there is
not the slightest attempt to achieve a coincidence between the expres-
sion of the faces, often showed in profile, and the content of what they
are supposed to be saying), and the contrast between the leading actors’
mythological universe and the daily (but extremely scenic) setting of Sor-
rento. Contrary to the film, whose story it “reproduces,” the photonovel
is, in a certain sense, in pursuit of monomediality. The genre, which ap-
pears to be a transposition of the world of the cinema, with its moving
images and sound track, to the world of the book, with its fixed images
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Photo Narrative, Sequential Photography, Photonovels 177
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Figure 1–6: Marie-Françoise Plissart, from the series Aujourd’hui, 1993 : 46–51.
Copyright M.F. Plissart.
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178 Jan Baetens & Mieke Bleyen
During the 1980s, the genre of the photonovel has been revolutionized
by the Belgian artist Marie-Françoise Plissart, who published various land-
mark titles, often in collaboration with the writer Benoît Peeters who
mixed the traditional form of the photonovel with the elements of the
French New Novel and other literary genres, such as the detective novel.
One of them, completely textless Right of Inspection (“Droit de regards,”
Plissart 1985) became famous thanks to the essay by Jacques Derrida that
accompanied it as its textual counterpart. However, despite the critical
praise of these books, they were a commercial failure, and the attempts
to reinvent the genre stopped in the 90s. Plissart’s last photo narrative,
the equally textless “photo story” (“suite photographique”), Aujourd’hui
(“Today”), can therefore be read as a farewell to a cursed genre.
The title of the book is a statement in favour of a new, narratively
inspired vision of photography. In its emphasis on duration (“today” is not
“here and now,” is not a “slice of time”), it takes a critical stance toward
the snapshot ideology of mainstream photography. Through its insistence
on the present (“today” is neither yesterday nor tomorrow), it rejects the
Barthesian interpretation of photography as thanatography (photography
as the essential expression of “what has been,” Barthes 1982). The six-page
sequence we analyze here (see fig. 1 to 6, which correspond to three dou-
ble pages in the book) demonstrates that the photonovel offers new uses
of temporality and narrativity, which are deeply rooted in the medium-
specific employment of general parameters such as layout and montage.
Copyright © 2010. De Gruyter, Inc.. All rights reserved.
If we start our analysis with the large pictures — the distinction be-
tween large and small pictures being a formal stereotype of the photo-
novel, we notice an almost minimalist sequence that alternates repetitive
elements (in the upper and central part: the sky, the sea) and non-repet-
itive elements (in the lower part: the movements of the characters, who
enter and leave what can be read as a “stage”). Yet this first impression is
brutally disrupted once the spectator observes the second series that occurs
at the background: the movements of a diver. The global symmetry of the
images and the pages becomes even more questionable once the spectator
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Photo Narrative, Sequential Photography, Photonovels 179
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Photo Narrative, Sequential Photography, Photonovels 181
she is falling from the balustrade into the sea. Such a movement aligns
her figure with that of the diver. The splashing waves can then be seen as
the diegetic “proof ” of this interpretation.
The expansion of the reading to the complete layout of the pages,
with their strip of smaller images at the bottom, introduces further sub-
tleties, which all stress the general direction of what has been disclosed
on the level of the main pictures. What matters here is the intimate re-
lationship between the specific treatment of the typically photonovelistic
features such as sequential arrangement (time) and lay-out (space) and the
thorough reinterpretation of our mainstream ideas and uses of photogra-
phy. Photo narrative is much more than the display of a preformatted or
underlying script that is illustrated by a set of images representing each
successive step of action. It is first and foremost an invitation to rethink
the narrative dimension of photography itself completely, not by internal
manipulation of a single image (the pictures by Plissart are very clas-
sic), but by the exploration of what it means to insert photography in
a framework of spatial and temporal montage. The artist challenges the
spectator to interpret the work narratively, without giving the clues of a
specific story that is being told. In that sense, the story told by Plissart is
a perfect example of radically indeterminate narrativity (Ryan 2004: 14).
References
Audet, René et al. (2007). Narrativity: How visual arts, cinema and literature are telling
the world today. Paris: Dis Voir.
Baetens, Jan (1993). Du roman-photo. Paris-Bruxelles: Les Impressions Nouvelles.
– (2000). “Récit + photo = roman-photo?” Sincronie, vol. III.5: 66–173.
– (2006). “Une photographie vaut-elle mille films?” Protée 34.2/3: 67–76.
– (2008). “La lecture narrative de l’image photographique.” In: Jean-Pierre Montier,
Liliane Louvel, Danièle Méaux and Philippe Ortel, eds. Littérature et photogra-
phie. Rennes: Presses Universitaires de Rennes, 349–358.
– (2009). “Is a Photograph Worth a Thousand Films?” Visual Studies 24.2: 143–148.
Copyright © 2010. De Gruyter, Inc.. All rights reserved.
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182 Jan Baetens & Mieke Bleyen
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