TINTS S, LIGHT CO

DE LOR
CE
RE ADV
R

WARM
Add white to a O

A
L
pure hue

N
CO

CE
K

S
DAR
SHADES
ADDITIVE COLOR
Light Generated Model

Add black to a
pure hue

TONES

Add grey to a
COOL
pure hue
SUBTRACTIVE COLOR
Pigment Generated Model

VISIBLE COLOR SPECTRUM (ROYGBIV)

RED ORANGE YELLOW GREEN BLUE INDIGO VIOLET

DR 700 NM R 665 NM O 630 NM Y 600 NM G 550 NM A 490 NM B 470 NM I 425 NM V 400 NM

Light travels in waves

Different colors have a different
wave length and height.

COLOR PROPERTIES

COOL WARM BRIGHT DARK SATURATED DESATURATED

COLOR INTENSITY

COLOR INTENSITY CHANGES IN RELATION TO ITS SURROUNDING COLOR

COLOR PALETTES
RUSSIAN
POP ART POSTER ART METAL EARTH BEACH FLOWERS FRUIT VEGETABLES

DIFFERENT PALETTES CAN INVOKE MOOD, EMOTION, LOCATION, CULTURE & MORE