Student ID : 17288 DEWI OKTAVIA

ASSESSMENT 2

Budget Variation Report MCW West Q1 FY2012/13

Budget Actual % Variance

Training $5,000.00 $3,000.00 -40.00%

Travel $2,000.00 $5,000.00 150.00%

Phone charges $3,000.00 $3,400.00 13.33%

Promotions $50,000.00 $60,000.00 20.00%

Discounts $55,000.00 $88,000.00 60.00%

Total expenses $311,000.00 $355,400.00 14.28%

Sales TOTO freedom $120,000.00 $80,000.00 -33.33%

Sales RCV Rover $120,000.00 $80,000.00 -33.33%

Sales IMOK Cruise $150,000.00 $125,000.00 -16.67%

Sales Ascot Ranger $210,000.00 $110,000.00 -47.62%

Sales accessories $100,000.00 $40,000.00 -60.00%

Total sales $700,000.00 $435,000.00 -37.86%

Expense budget outline MCW West

Q2 FY2012/13
Budget
Fixed staff $ 150,000
Contract staff $ 40,000
Training $ 5,000
Computers $ 3,000
Software $ 1,000
Photocopier $ 2,000
Travel $ 2,500
Phone charges $ 3,000
Promotions $ 50,000
Discounts $ 55,000
Special activity 1 $ 10,000
Special activity 2 $ 15,000
Total expenses $ 336,500
 Balanced Scorecard Summary
Report MCW West
Sales and Customer Service Team

Target Weighting Achievement Achievement Achievement Achievement

Team member Team member Team member Team member
1 2 3 4

To achieve $170,000 sales 25 % $ 155,000 $ 90,000 $ 80,000 $ 110,000

per quarter.

To perform all customer 25 % 87% 67% 65% 77%

service duties to standard
quality with customer
focus.

To perform 10 hours of 25 % 7 Hours 2 Hours 0 Hours 3 Hours

training per quarter.

To follow all work 25 % 75% 70% 60% 70%

processes as per MCW
policy and procedure.

Reflection of Sales
 It is especially important to include the analysis when you are developing your marketing plan each
year. Your sales analysis will also help you identify where your strengths lie within your product or service
range. Your sales and marketing activities can then be allocated accordingly to support the products or
services that represent the greatest opportunity for future profitable growth.

Reflection of Team sales performance against budget

In too many organisations the production of results compared to budget is seen as the
end of the process. If no action is taken on the basis of management accounts then there
is little point in producing them and even less point in wasting management time
discussing them.

Reflection of expenses against budget performance

If your business is growing, you may not always be able to be hands-on with every part of it. You
may have to split your budget up between different areas such as sales, production, marketing etc. You'll
find that money starts to move in many different directions through your organisation - budgets are a vital
tool in ensuring that you stay in control of expenditure.