Letter of transmittal

September 05, 2012

To,
Moniruzzaman Khan
Senior Lecturer
Faculty of Business Administration
Eastern University.
Dhanmondi, Dhaka

Subject: Submitting of an assignment on Wheel Washing Powder.

Sir,

I am highly grateful to you for assigning me such an assignment. It is a unique opportunity for me to
develop myself. It also develops my intellectual ability and potentiality. I pay my heartiest gratitude to
you.

The report has been prepared on the marketing strategies of Wheel. It helps me to know about marketing
strategies of Wheel. I hope that my effort able to reach the goal.

Yours Faithfully

Kohinoor Akter Nipu

ID: 101200175

Faculty of Business Administration

Eastern University
Acknowledgement
At first, I want thanks to almighty Allah. Who has given me ability to accomplish practical successfully
this massive assignment.

Then I am grateful to our course instructor Moniruzzaman Khan Sir to given me writing this assignment
and help by giving instruction how I can make the assignment well.

In addition, with all I want to thanks some of our class friends for their cordial help and I am grateful to
those references that I have collected my data.

I have tried to achieve my responsibility as much as possible and I would partial fulfillment this
assignment but may I wrong into my task so I am requesting please pardon me and now submitted to
great consideration.
Executive Summary
This report analyses the strategies of the Wheel Washing Powder. Wheel is one of the most renowned
washing powders in our country. In formulating strategies the company first makes SWOT analysis on the basis of
mission & objective.

Basically this survey is done to know the customer reaction towards their washing powder in Wheel. In this survey I
find that most of the respondents purchase washing powder by female. Most of the respondents are using wheel for
washing their clothes market is satisfy.

They price their product as they could capture most of the market share and better quality product at reasonable
price.

Finally the report also includes some suggestion and recommendation for making better strategy and removes their
lacking.

Table of Contents

 Cover Page
 Letter of Transmittal
 Acknowledgement
 Executive Summery

1.0 Introduction ---------------------------- 5 - 6

2.0 Methodology ------------------------------ 7 - 8

3.0 Literature Review ------------------------------- 9 - 21

4.0 Analysis ------------------------------- 22 - 65

4.0 Recommendations
& Findings ---------------------------------- 66 -67

5.0 Conclusion ---------------------------------- 68 - 69