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MR Assiginment
MR Assiginment
SEMESTER-2
ASSIGNMENT-2
MARKET RESEARCH
SUBMITTED BY –
MANVITH A 20MBAR0541
E JEEVANA SOWJANYA 20MBAR0527
SANGEETHA.V 20MBAR0502
K.MANOJ KUMAR 20MBAR0606
RAHUL KROVVIDI 20MBAR0047
SUBHITCHA.S 20MBAR0301
Objectives
● To find out the best brand
● To identify the potential
● To identify the brand image
● To understand the wants of the customer on this particular
product
● To know various uses of turmeric
● To explore various uses competitors of product
● To understand the customer needs
● To identify loyal customers of the brand
● To identify the customers reaction on various brands
● To understand the form of turmeric usage (whether in
organic form/capsule form)
Customer Survey on Turmeric Products
Customer survey
1. Name
2. Gender
a. Male
b. Female
c. Prefer not to say
3. age
a. 18 to 25
b. 25 to 35
c. 36 to 45
d. 45 to 55
e. 5 above
4. which brands of turmeric are you familiar with?
a. MTR
b. Aashirwad
c. Maatha
d. Tata sampan
e. Everest
5. Do you prefer local made/ branded /homemade turmeric
powder?
_______________
6. If you prefer branded turmeric products which brand,
do you buy often?
a. MTR
b. Aashirwad
c. Maatha
d. Tata sampan
e. Everest
f. Other:
Mention: __________
Insights:
This questionnaire was created in order to understand the buying
preference of the consumer on a particular product and brand.
Around 52 responds were received and the following insights
were understood:
The customer base for all the products made by MTR is decent
because the items belong to their staple diet. Remarkably, the
places where these products are exported mainly have prominent
South Indian Communities. One of the main reasons why the
company is gaining more importance in the recent years is due
to more people gaining interest in South Indian Foods. Quick
breakfast techniques are one of the main conveniences for any
consumer who does not get much time for making it.
It is found that if the customer is satisfied with the any of the
brand he will stick to the upcoming and the other products of the
brand. Similarly the MTR breakfast products was a instant hit
and customers were ready to purchase the other products as
well.
It is necessary for all the companies, to revise continuously their
product, price, and promotion and place strategies so as to create
and maintain their consumer’s relationships for outwitting the
rivals.
Source:
https://drive.google.com/file/d/1jx1t79o3J3z59zC7dJNgws_U
P6S8Z6c0/view?usp=sharing