BRAZIL

Students Names Roll No. Company Names

Ahsan Sharif MB-18-15 Natura & Co.
Usman Fayyaz MB-18-19 Conceiçã o do Almeida

Sohail Soukat MB-18-13 GIFE

Uzair Khan MB-18-38 Tourism

M. Zeshan Khalid MB-18-57 Petrobras.com

 Assignment No. 1

Course Name: Principle of Marketing

Course Instructor: Dr. Raza Ali
Semester: Summer
Ahsan Sharif Bhutta
Roll No. MB-18-15

Company Name: NATURA & Co.

Q: How businesses (Natura) are becoming sustainable in Brazil?

Introduction:-

Natura Cosmeticos is the parent company was founded in 1969 by Luiz Seabra, and is the first
public company to be accredited by the B Corp, which evaluates a firm’s relationship with the
environment, employees, customers and community.
Natura &Co is a purpose-driven group made up of four iconic beauty companies: Avon, Natura,
The Body Shop and Aesop. They are a global direct-to consumer relationship business, present
in more than 100 countries.
Reasons of sustainability:-

It is impossible not to link Natura’s brand with sustainability. In almost 50 years of existence, the
Brazilian cosmetics multinational has built a reputation for treating the environment, suppliers
and customers responsibly. It is evident through the company’s many actions, from promoting
the biodiversity of the Amazon, where many of the raw materials used to make its products come
from, to campaigns celebrating the diversity of women’s beauty.

Natura has the best reputation of any corporation in Brazil, according to a survey of
businesspeople, journalists, financial analysts and other participants conducted by the Spanish
Consultancy Merco. Since the beginning, they had a commitment to ensure sustainable
extraction of their raw materials from the Amazon region and ensure economic development for
suppliers and a decent income for 1.8 million sales consultants in Latin America.” Today, the
company is the largest enterprise and the only one with shares traded on the Stock Exchange to
be certified by the B Corp.
The waste crisis is one of the major environmental challenges facing our society. Natura &Co
group companies are engaged in increasing the use of recycled plastic in their production chains.
The Body Shop launched its Community Fair Trade Programme in partnership with plastic waste
pickers in India.

Natura &Co stepped up its commitment to set a new level of climate ambition as part of The
United Nations Global Compact "Business Ambition for 1.5°C: Our Only Future" campaign. As
part of this commitment, Natura &Co along with 21 other companies, representing a total market
capitalization of over US$1.7 trillion, will pledge to cap its contribution to global temperature
rise to 1.5°C above pre-industrial levels by no later than 2050. 9,500 tons of plastic recycled in
packaging.

Reference: 1. https://naturaeco.com/report_2019_en

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 Usman Fayyaz
Roll No. MB-18-19
Company Name: Conceição do Almeida

Conceição do Almeida
According to the Brazilian association of private brands and outsourcing (abmapro), the human
being in nomad times was characterized by consumption and waste without worrying about the
shortage of the resources. The emergence of the agriculture and the industry has made the
population changing radically their thoughts on the consumption of resources on the planet.
Conceição do Almeida is a Brazilian municipality in the state of Bahia. Its estimated population
as of 2006 was 31,966 inhabitants. Conceição do Almeida was organized on 18 July 1890, its
territory used to belong to são felipe.

According to Almeida, the companies have to be transparent, adopt an ethic code to all
employees, produce products that do not harm the environment, save energy and water and
create new forms of services[ CITATION Tel20 \l 1033 ]. This can be a challenge, but it can become
vital to the future of the business: generates competitiveness, strength and sustainability in a
global and competitive business world.

Here are the following reasons of Conceição do Almeida sustainability[ CITATION Aqu20 \l 1033 ]

1.1. Conceição do Almeida’s communication policy with the community sets forth guidelines
that conduct its communication strategy in relationship initiatives with communities in which it
operates. 

1.2. This policy is part of the compilation of communication strategies adopted by Conceição do

Almeida and the company’s communication plan, and are thus submitted to the superintendent
for corporate communication (cc). 

1.3. It is an instrument that reaffirms the company's commitment to management transparency,

making public the assumptions and fundaments that guide the definition of strategies and
communication practices, and details the principles that guide decisions regarding
communication initiatives in community relations.
2.1.  Conceição do Almeida  communication policy with the community aims to establish
guidelines and criteria for business decisions involving disclosure of initiatives implemented in
communities where the company operates and to ensure that these are understood by the public
to which it relates: government and electrical investor sector officials, customers and consumers,
scientific community, suppliers and service providers, internal audience (employees) and society
and communities and the media.

References
Aquino, E. M. (2020). Avaliação da qualidade da atenção ao aborto na perspectiva das usuárias:
estrutura dimensional do instrumento QualiAborto.
Teles, S. A. (2020). The image and sustainability of tourism destinations: XI International
Tourism Congress: proceedings book.

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Sohail Shoukat

Roll No. MB-18-13

Company Name: GIFE

GIFE, the largest Brazilian social investors' network

According to GIFE, the largest Brazilian social investors' network, the amount of corporate
investment in social and environmental projects exceeded R$2.5bn (nearly US$1.3bn) in 2012, a
figure that rivals state investment in social inclusion, community development and
environmental protection[ CITATION Tar20 \l 1033 ]. In a survey of 400 companies, over half of
them already have a department overseeing sustainable policies and on average 3% of their
revenues are allotted to socio-environmental programs. Corporate sustainability reporting is 11
times higher than it was in 2000 and Brazil now comes fourth in the GRI disclosure ranking.
Printed media followed this boom, increasing its coverage of the sustainability agenda by nine
times the amount since 2000.

In other words, sustainability issues have entered the daily language in Brazil and, unlike other
countries in Latin America, here one can find a tremendously stimulating context for bringing
sustainability into the public agenda[ CITATION Yon20 \l 1033 ].

But attentiveness and positive attitudes towards sustainability issues are being overshadowed
by long-standing barriers. Recycling is impaired by the fact that less than a third of the 5,565
municipalities provide selective waste collection. Greenwashing has already forced the national
council for advertisement self-regulation (CONAR) to set up a specific code that bans false
claims by brands. An average annual per capita income slightly exceeding US$10,000 makes it
very difficult to afford the premium prices of most sustainable choices or lifestyles. And, on top
of all that, the repressed consumption felt by almost 42 million Brazilians who have moved into
the new middle class in the past few years cannot form a base for responsible consumerism.

References
Tarlau, R. &. (2020). Philanthropizing’consent: how a private foundation pushed through
national learning standards in Brazil. Journal of Education Policy, 35(3), 337-366.
Yong, J. Y. (2020). Pathways towards sustainability in manufacturing organizations: Empirical
evidence on the role of green human resource management. Business Strategy.

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Uzair Khan

Roll No. MB-18-38

Company Name: Tourism

Introduction:

It is a tourism company with uniqueness of customization. It is working for last

10years in this industry and ranked first for service excellence and outstanding value. It is sign
of making your trip wonderful and adventurous. It is locally owned business organization.

Customer value creation strategy:

Their main point for value creation is customization i.e

customize trip according to customer demand as well as managing number of group trips. It is
place one can get all necessary items of trip with not only tour guide. It serves almost million
tourists per year and try to get customer comments after trip to overcome the hurdles faced by
one during the trip to improve service.
Scope of tourism in the country:

Tourism is key factor of economy in Brazil. Around 6million

people visit brazil each year. Its main competitive advantage is its natural resources, cultural
resources with lot of world heritage sites and infrastructure. However it suffers due to high and
increasing ticket taxes and airport charges as well as high and increasing prices more generally.
In tourism sector the revenue earned in 2019 was approximately $7100million.

Sustainability of tourism:

Brazil is a developing economy and it realizes that tourism is key to its

economy. It is improving its infrastructure and monitoring ticket prices and taxis to capture
more international tourists. Tourism companies are also playing a major role to capture more
tourists with their services and tourist plans with economical packages. The government of
brazil is playing a major role in this regard with giving ease of getting visa and air tickets at best
prices to foreign customers. Tourism remains a growing business with little efforts by
government and private sector. There also yet some weekness which need to overcome.

References:

https://en.m.wikipedia.org/wiki/Tourism_in_Brazil

https://aroundsp.com

https://www.brazil.org.za/tourism.html

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MUHAMMAD Zeshan Khalid

Roll No. MB-18-57

Company Name: Petrobras

Q: How business (Petrobras) is becoming sustainable in Brazil?

Petrobras is a publicly held company in the field of oil, natural gas and energy industry. They
work production, refining, marketing, transportation, petrochemicals, oil product distribution,
natural gas, electricity, chemical-gas and biofuel segments.
  These are the reasons for the sustainability of PETROBRAS.

1. They have a long history of marine environment conservation. They have made
such type of investment in country when Petrobras has started the partnership with Tamar
project, almost 40 years ago. They went on to protect 52 marine species, all over Brazilian Coast.

2.  Petrobras funds the largest beach monitoring program in the world, covering more
than 3,000 km of coastline. They have done this by coordination of a network that includes
public agencies, specialized companies, and non-governmental organizations. It is a condition for
the environmental licensing of oil and natural gas exploration and production projects. During
monitoring, all live animals the field staff finds is examined to check whether they need
veterinary care.
3.  They are the 2nd company with the lowest volume of emissions per barrel in the oil and
gas exploration and production productive process among all companies operating in the
industry. Between 2009 and 2019, they have reduced the volume of emissions by more than 40
percent. They want to take it to zero emissions by 2025.

4.   They have a proper waste management on the production processes that
allows reusing, recycling or recovering. This is equivalent to approximately 80,000 tons
or 11,000 garbage trucks. Also their selective collection processes have enabled to achieve
excellent rates of recycling, reuse or recycling of wood, plastic, paper, glass, and scrap
contributing to prevent the extraction of new natural resources.
5.   Petrobras has sponsored this project which has collected 33 tons of garbage from the
Guanabara Bay. A operation of cleaning action engages fishermen and collectors in waste.
More than 80 percent of the waste collected from the bay is made of plastic, plastic bags and
PET bottles.
References:

1. https://petrobras.com.br/en

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