Nombre: Carlos Ernesto Sandoval Silva Matrícula: 2730512

 Nombre del curso: Doing  Nombre del profesor: Gloria

Business in the Americas Pamela Cantú Quintero

Módulo: 3 Actividad: Actividad 8

Fecha: 29/04/2020

Identify the top three current trends in Central and South America, according
to this article.

 Process, product, pricing and people: Brands are being transparent and
honest across all aspects of their business.
 Open for (better) business: Brands and governments are inviting the
participation of the crowd.
 Lifting the veil: Consumers are embracing services that lift the veil on
opaque and corrupt organizations.

1. Based on that list, come up with five trendy business ideas for a
Mexican small business eager to enter any of those market.
a) Chatbots
Chatbots are today and we are at a point where all companies need
one. Chatbots have become a great opportunity for companies to
interact with their customers, gather information, and improve their
marketing and customer service efforts. You can start creating
chatbots quickly without programming.
b) Food trucks
The restaurant truck is associated with different types of fast food such
as hamburgers, hot dogs, tacos or churros. However, from 2009 some
chefs in California (United States) changed the concept towards
itinerant restaurants with more elaborate dishes.
c) Recycled products
More and more people recognize the importance of caring for the
environment and, therefore, the number of people seeking options for
objects that harm nature less is growing.
d) Renewable energy
They can reduce the need for large-scale hydroelectric projects with
the consequent effects of flooding and erosion.
e) Pharmaceutical industry
The pharmaceutical industry is responsible for producing drugs and
biologicals to heal, protect and improve one of humanity's most
precious assets, health. It contributes in great quantity said drugs and
biological products, which have been of great benefit to the sick, in
many cases curing diseases that in the past caused countless deaths.
 2. Consider that same Mexican small business and a Latin American
country of your choice, to highlight the pros and cons of its business
environment based on these elements:
a. Cost of capital
b.Transparency and corruption
c. Ease of doing business
d.Number of procedures to start a business
e. Bureaucracy
f. Foreign investments
g.Tax rates
h.R&D and clusters
i. Human capital

Bussines: Food truck.

Country: Brazil.
Cons:
1) Cost of capital: Brazil should be considered as a developing country, which is
interpreted to have not yet developed in some economic aspects
2) Transparency and corruption: Brazil has a transparency law that allows free
access to information to all people present in the country. However, in 2019
Brazil was in 111th place out of 180 of the countries with the highest corruption
with a score of 35, indicating a high degree of corruption
3) Ease of doing business: Brazil is in 109th place in the "Doing Business" of the
190 that make up this ranking, which classifies countries according to the ease
they offer to do business. In the last year, Brazil has improved its position, since
the previous year it was 125th, so it has become easier to do business in the
country. Despite the improvement it has registered, Brazil is still a country
where it is very difficult to do business.
4) Number of procedures to start a business:
1. Verify the company name
2. Pay registration fees
3. Registration of JUCESP for NIRE and CNPJ
4. Get the INSS
5. Register at ICMS
6. Registration in the Municipal Taxpayers Registry (Municipal Secretariat of
Finance) of the City of São Paulo
7. Request and obtain digital certification for the use of electronic invoicing.
8. Apply to the municipality for a permit operation (auto license operations)
9. Registration and payment TFE (Registration fee inspection
establishments) Municipal taxpayer registry
10. Registration of employees in the Social Integration Program PIS
 11. Open a special unemployment fund (FGTS) in the bank
12. Notify the Ministry of Labor (General Registry of Employment and
Unemployment, CAGED)
13. Registration in the Employers Union and the Employees Union
The cons is that is enough work to do and maybe it could be an option to give up
this project.

5) Bureaucracy: Brazil ranks 126th out of 183 countries in the latest World Bank
report, which assesses the ease of starting a business, dealing with building
permits, registering property, and paying taxes. On average, 13 procedures and
119 work days are required to start a business in Brazil; while construction
permits require an average of 17 procedures and 469 days to finally obtain
authorization.
Pros:
6) Foreign investments: Brazil is the largest recipient of FDI in Latin America and
the fifth largest recipient in the world. The country is currently the fourth largest
investor in emerging markets and the largest investor in Latin America.

7) Tax rates: Individual Income Tax: Brazil has a progressive personal taxation
system under which individuals are taxed up to a maximum of 27.5% of their
income

8) R&D and clusters: Brazil is the largest recipient of FDI in Latin America and
the fifth largest recipient in the world. The country is currently the fourth largest
investor in emerging markets and the largest investor in Latin America.