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IDENTIFY THE TOP THREE CURRENT TRENDS IN CENTRAL AND SOUTH

AMERICA, ACCORDING TO THIS ARTICLE.

1.- Based on that list, come up with five trendy business ideas for a Mexican
small business eager to enter any of those market.

- Honesty in business is paramount, be honest with your customers, show honesty

to the news that comes out or statements that are not true of the company, deny
these types of situations and at the same time teach them the development of your
product.

- It will always be good to have a backup for everything, be it information, products

or anything else or also what customers want to know.

- Being up-to-date is important since you should not separate yourself from the
trend, you must be fashionable and that customers feel identified.

- Show kindness, respect and patience in service.

- Do not have a corrupt mentality and eliminate these types of employees, be your
difference from other companies.

2.- Consider that same Mexican small business and a Latin American country
of your choice, to highlight the pros and cons of its business environment
based on these elements:

a. Cost of capital
b. Transparency and corruption
c. Ease of doing business
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d. Number of procedures to start a business

e. Bureaucracy
f. Foreign investments
g. Tax rates
h. R&D and clusters
i. Human capital

BRAZIL.
CONS:
- The value of the currency is greater than that of Mexico and this affects in
many aspects that is why it is much more expensive.

- It takes more than 140 days and about R $ 3.30, 55 documents to open a
company in Brazil.

- The procedures for this process are very long, easy about 25 official
procedures.

PROS:

- Brazil has the world's largest population and the class continues to grow
rapidly, throughout Latin America they have this in mind and this causes it to
have a large market in its consumption.
- Having a commercial presence in Brazil allows other countries to easily
access the region and thus be able to take full advantage of the commercial
agreements that were carried out.

- Brazil currently has the best infrastructure and transportation.

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- Investors prefer to invest in Brazil as it offers them attractive business

opportunities to earn money.