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Company Analysis of Splash Corporation
Company Analysis of Splash Corporation
1. Profile
2. Goals
The mission of Splash Corporation (SPH) is to be known for strong brand management
and making accessible pioneering, quality, innovative products derived from extensive
research, to improve the well-being of our consumers. They will do this through:
They shall be generous in sharing the rewards with their employees, business partners,
stockholders and our community for the realization of their corporate cause which is to
uplift the pride and well-being of the individuals and societies that the company serves.
3. Focus
4. Strengths
Splash has introduced more competitively priced brands of beauty and personal
care products and home care products.
5. Weaknesses
Splash Corporation has strong competitors that operate worldwide, have big
market shares, huge product line, and million of customers e.g Unilever, Proctor
and Gamble.
There are lots of substitute products available in the local market. Because of
product quality and extensive research and development, company charge higher
prices for its product but the local products are much cheaper.
The company has a weak portfolio brands compare to its strong competitors
which have wide product variety.
6. Market Share