OnYums

Cacatian, Renalie Anne, G.

Molina, Fennie Ilinah, I.
Santos, Khesilyn, S.
Sison, Winaliza, C
Urbano, Aileen, S.

School of Business and Accountancy

Colegio de Dagupan
Arellano Street, Dagupan City

Bachelor of Science in Business Administration

September 2017
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 Approval Form

In partial fulfillment of the requirements for the degree Bachelor of Science in

Business Administration, the completed study entitled “OnYums”, prepared and
submitted by Renalie Anne G. Cacatian, Fennie Ilinah I. Molina, Khesilyn S. Santos,
Winaliza C. Sison and Aileen S. Urbano is hereby endorsed for approval.

RONNEL T. NARAG
Adviser

This is to certify that the completed study mentioned above, submitted by Renalie
Anne G. Cacatian, Fennie Ilinah I. Molina, Khesilyn S. Santos, Winaliza C. Sison and
Aileen S. Urbano, has been examined and approved on September , 2017 by the Oral
Examination Committee.

DANIEL T. GONZALES CPA, MDM

Chairman

SUZETTE TAMAYO, MBA MAY JACKLYN RADOC, RN

Member Member

APPROVED and ACCEPTED as a partial fulfillment of the requirements for

the degree Bachelor of Science in Business Administration on September , 2017 with
a grade of .

DANIEL T. GONZALES CPA, MDM

Chairman

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 Executive Summary

Business Name

The proponents decided to make the product and business names the same. The

proponents believed that in this way, it will make create brand name to customers. Just

like other companies, OnYums will offer one product, so making the product and

business names similar will be a better way to at least put the product on the customer’s

mind.

Product Name

The product name, OnYums, is simply the combination of the word “On” and

“Yums”. “On” comes from the word onion that represents the main ingredient of the

product and “Yums” from the word yummy, another term for delicious. On the other

hand, the proponents settled the product name “OnYums” because it sounds like onions.

Tagline

“Cry your crave.” When chopping onion, we often tear up. The proponents used

this idea to introduce the product in creative way. “Eat OnYums.” This tagline conveys

the message by satisfying your cravings by eating OnYums.

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Logo

The logo portrays the foremost foundation of the product itself. The two onions

signify unity or union of two or more people enjoying the OnYums. Sharing what you

have to others will build a relationship that can be tied for a lifetime and as the

proponents has built a friendship while doing this project and will greatly help the

proponents accomplish success and bring this experience for a life time. The pentagon

represents the five proponents of this project. The pentagon is colored black because it

signifies power and mystery. Power, that allows the proponents to do this project despite

of uncertainties. The mysterious way of turning the unhealthy onion ring into a nutritious

one. The two rectangles on both sides of pentagon signify the four corners of the beloved

institution Colegio de Dagupan. The proponents are proud that this project has been built

and nurtured in this institution. Onion ring clipart inside of each rectangle represents the

packaging of OnYums and lastly, the proponents used yellow signifying the School of

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 Business and Accountancy, wherein this is where the proponents get wisdom and pieces

of advice in building this dream project.

Location

The target location is at Yasal Building, Rioferio Road, Arellano Bani, Dagupan

City near the Colegio de Dagupan. The proponents chose this area because of the

accessibility of our target market and consumers from Colegio de Dagupan.

Type of Business Organization

The proposed product OnYums will be organized as a sole proprietorship wherein

it will be owned and run by an individual, and in which there is no distinction between

the owner and the business. Also, it is easy to organize and only needs a small amount of

capital to start the business.

Long-range Objectives

1. To have an increase in profit by Php 30, 000 starting 2019.

2. To increase market share by 5% in 2019.

3. To put up stalls in different areas in Dagupan City on 2020.

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Feasibility Criteria

In determining the overall feasibility of the product, the proponents set a different

percentage of each aspect.

For Market Feasibility, we gave forty percent (40%) because the proponents

need to focus on the product. It is a challenge for the proponents to become more

competitive, innovative, consistent and resourceful. This aspect has the highest weight

because identifying the demand should give the utmost consideration since the proposed

product is new in this area. Through market strategies, the product will gain customers.

Financial Feasibility aspect has the second highest weight; thirty percent (30%)

because this will provide the funds needed to sustain the life of the product. The product

does not require big capital and the owners have enough money to run the proposed

product.

Technical Feasibility will be twenty percent (20%) because the proponents will

face the challenge of repeat purchases. Such weight is given for this aspect because the

operation is simple and the raw materials are available in the market.

Lastly, the Organizational Feasibility, the proponents will give ten percent

(10%) weight because workforce relies on the organizational aspect. Since it requires few

workers and easy to manage a lesser attention for this aspect needed.

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 Acknowledgement

We would like to express our sincerest gratitude to all those people who had been

there to support, give advices and formative criticisms, and not to mention the ideas that

they have conveyed to us which made it possible for the successful completion of this

humble piece of work.

To our family, for their undying support that served as our great inspiration to

achieve this study. Thank you for all the prayers, love, patience, and understanding as

well as the moral and physical support that you have provided and given us.

To Mr. Ronnel T. Narag, the very humble mentor who guided us and gave a

privilege to seek this study with his never ending and unwavering support. Thank you

very much.

And above all, to God Almighty who has guided us all this time through his Holy

Spirit, and has given us the wisdom, strength, patience and willingness to fulfill this

study. Thank you Lord for all the blessings that you have given us, and for guiding us all

with your unconditional love, for without you we are nothing.

And for those who were not mentioned but has been supporting us and helping us

all along, thank you very much.

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 Dedication

It took us almost many months to get this going and now it is finally done! This is

the result of all our hard works, sleepless nights, sweats and arguments on how are we

going to finish this smoothly.

Thank you for all of us, we couldn’t have done it without each other’s assistance

and work as a team. We would like to dedicate this humble piece of work to our parents

who has been our inspiration in making and throughout this work, and to our God

Almighty.

Renalie, Fennie, Khesilyn, Winaliza, Aileen

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 Table of Contents

Title Page i
Approval Form ii
Executive Summary iii
Acknowledgment vii
Dedication viii
Table of Contents ix
List of Tables x
List of Figures xi
List of Plates xii
List of Notes xiii

Chapter
1 INTRODUCTION 1
2 MARKET FEASIBILITY 4
3 TECHNICAL FEASIBILITY 27
4 ORGANIZATIONAL FEASIBILITY 45
5 FINANCIAL FEASIBILITY 55
6 SOCIO-ECONOMIC FEASIBILITY 70
Bibliography 73
Appendices
A Transmittal Letter 74

B Sample Mayors/Business Permit 75

C Sample Sanitary Permit 76

D Sample of Business Registration Application Form/BIR Permit 77

E DTI Form (Front View) 78

F DTI Form (Back View) 79

G Sample Barangay Permit/ Barangay Clearance Permit 80

H Survey Questionnaire ……………..……………………………………………. 81

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Curriculum Vitae……………… …………………….……………………....……….82

List of Tables

Table Title Page

2.1-2.14 Market Survey Results 5
2.15-2.18 Demand Supply Analysis 13
3.1 Ingredients of OnYums and Veggie Sauce 27
3.2 Building and Facilities 35
3.3 Equipments 36
3.4 Furniture and Fixtures 37
3.5 Supplies/Inventories 38
3.6 Kitchen and Cleaning Supplies 41
3.7 Office Supplies 43
3.8 Utilities 43
3.9 Manpower Requirements 44
4.1 Organizational Cost 48
4.2-4.4 Pre-operating Activities 52
5.1 Total Projected Cost 56
5.2 Break-even Analysis 57
5.3 Discounted Payback Period 58
5.4 Net Present Value 59
5.5 Return on Investment 60
5.6 Return on Equity 61
5.7 Statement of Cost of Goods Sold 62
5.8 Projected Income Statement 63
5.9 Projected Statement of Cash Flow 64
5.10 Projected Statement of Financial Position 65

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 List of Figures

Figure Title Page

2.1 Market Share Chart 19
2.2 Product 20
2.3 Distribution Channel 22
2.4 Flyer 24
2.5 Tarpaulin 24
2.6 Business Page 25
3.1 Production Process Flowchart 28
3.2 Service Process Flowchart 31
3.3 Pangasinan Map 32
3.4 Dagupan Map 32
3.5 Target Location Map 33
4.1 Organizational Structure 48
4.2 Selection Process 49
4.3 Job Analysis 50

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 List of Plates

Plate Title Page

3.1 Cart Front View 33
3.2 Cart Side View 34
3.3 Cart Perspective View 34

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 List of Notes
Note Title Page
1 Sales 66
2 Equipments 66
3 Depreciation 66
4 Supplies/Inventories 67
5 Packaging 67
6 Kitchen and Cleaning Supplies 67
7 Office Supplies 68
8 Utilities 68
9 Building and Facilities 68
10 Advertising 69
11 Organizational Cost 69
12 Manpower Requirements 69

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