Meredith Corporation is a marketing company that deals with well known title magazines such as Better

Homes and Gardens, Family Circle and Ladies Home Journal. Maintaining their Well known value it also
create like American Baby, parents, fitness, Midwest Living,etc those types of magazines. Their
publications reach about 30 million readers and reaches to nearly 8 milllion paid readers alonly through
Better Homes and Gardens. Meredith Corporation mainly focuses on the specific gender segmentation
and achieving their reputation by developing deep relationship with female customer. Where as women
are more focused on home, family, and personal development, Meredith has developed a specific
product mix meeting the needs of various women. Meredith Corporation is popular in marketing items
that serve the home and family, health and wellness and other “self” areas. They distribute their
products in print, television, online and other methods

They serve the media as well, with brands on television and other markets. Meredith Corporation is
popular in marketing items that serve the home and family, health and wellness and other “self” areas.
They distribute their products in print, television, online and other methods. They offer Regional and a
Demographic edition of their magazines and their pricing is based on how you buy, with renewals priced
differently than new customer’s subscriptions. Meredith Corporation works with many of the nation’s
top companies, such as Lowe’s, Kraft, Rachel Ray and Macy’s. Their databases provide companies with
the customers interested in the exact market they target. Meredith Corporation focuses on three key
strategies, developing fundamental commitments to publishing, commitments to broadcasting and to
produce annual revenues across multiple platforms.

Meredith Corporation mainly focuses on the demographic segmentation, more specifically gender
segmentation. They tend to market only half the American population, females more than males. Since
women are more focused on home, family, and personal development, Meredith has developed a
specific product mix meeting the needs of various women (Meredith Corporation, n.d.). Their
segmentation doesn’t only stop at gender. They segment by age and income, and their lifestyle habits.
Examples of their lifestyle segmentation, they offer magazines to women having children, who are close
to retirement, and also by their income, with magazines targeted directly at their higher income
customers. They use complex data...