Big Boom Beverages

BCA Assignment Week 4

As Randall Searles, you believe that BBB needs to take a swift decision in
understanding how to cope with the situation at hand (HBS Case: Big Boom
Beverages) You know that consuming energy-drink alcohol mixes could
leads to stupid behaviour. As the only one with a management background,
you feel the need to use a structured tool to think through. Write to the
other founder members on the course you deem fit for the company adopt.
Use the BCA structure, starting with Situational Analysis, Problem
Statement, Options, Criteria, Evaluation of options and Recommendation.