Business Studies

Unit–12 : Consumer Protection

[A] Match the Column Type Questions
48. Match the various points of ‘Importance of Consumer Protection’ in Column-I with their
respective statements in Column-II:

Column-I Column-II
(a) Consumer Ignorance (i) Consumers need protection against
malpractices of the sellers.
(b) Widespread exploitation of (ii) It becomes necessary to educate
consumers consumers.
(c) Moral justification (iii) A business must avoid unscrupulous,
exploitative and unfair trade practices.

(a) (iii), (i), (ii) (b) (ii), (i), (iii)

(c) (i), (iii), (ii) (d) (ii), (iii), (i)
49. Match the various ‘Consumer Rights’ as the consumer Protection Act, 2019 in Column-I with
their respective statements in Column-II:

Column-I Column-II
(a) Right of Safety (i) The Consumer Protection Act provides a
number of reliefs to the consumers.
(b) Right to be heard (ii) Consumers are educated that they should
use electrical appliances which are ISI
marked.
(c) Right to seek redressal (iii) Many enlightened firms have set up their
own consumer service and grievance cells.

(a) (ii), (i), (iii) (b) (i), (iii), (ii)

(c) (i), (ii), (iii) (d) (ii), (iii), (i)
50. Match the various ‘Marks Indicating Quality in Different Products’ in Column-I with their
respective products in Column-II:

Column-I Column-II
(a) ISI Mark (i) Food products
(b) FPO Mark (ii) Jewelry

(c) Hallmark (iii) Electrical goods

(a) (iii), (i), (ii) (b) (i), (iii), (ii)

(c) (i), (ii), (iii) (d) (ii), (i), (iii)

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[B] Comprehension Type Questions

19. Read the text given below and answer the questions (i-iv) based on it.
An article on ‘Consumer Protection’ was published in a daily newspaper. The main points
published in this article were as the following:
So far the consumers are not aware of what their rights and responsibilities are. There is an
absence of awareness in them. This is why the consumer of today is backward. A ray of hope
has become visible because of the beginning of discussion on the ‘consumer protection’.
Now, the consumer will wake up.
Not only this, but today’s consumer is completely scattered. A person left alone cannot speak
about his problem to anyone strongly. So long as the consumers do not get united, their
rights are impossible to be protected. The discussion on ‘Consumer Protection’ will be helpful
in uniting the consumers.
‘Consumer Protection’ will benefit not only the consumers but also the business. Business
takes its birth in the society only and flourishes in it. It becomes the responsibility of business
to take decisions in the interest of the society. Similarly every business wants to ‘run’ for a long
time successfully. But this is possible only if it keeps in view the convenience of consumers.
The discussion on ‘Consumer Protection’ has also made the interest of business increase in
consumers. The business will definitely benefit from this change in thinking.
(i) ‘Absence of awareness in consumers’. Identify the point of importance of Consumer
Protection in it.
(a) Consumer Ignorance (b) Unorganised Consumers
(c) Government Intervention (d) Moral Justification
(ii) Identify the point of Importance of Consumer Protection with which is concerned the
‘Consumers being scattered’.
(a) Consumer Ignorance (b) Unorganised Consumers
(c) Government Intervention (d) Moral Justification
(iii) ‘Business takes its birth in the society itself and flourishes in it’. Which of the following points
of Importance of Consumer Protection is conveyed by this statement?
(a) Social Responsibility (b) Moral Justification
(c) Government Intervention (d) None of these
(iv) Every business wants to run successfully for a long time. Identify the point of ‘Importance of
Consumer Protection.’
(a) Social Responsibility (b) Moral Justification
(c) (a) and (b) both (d) Long-term interest of business

20. Read the text given below and answer the questions (i-iv) based on it.
Now-a-days big business units have started establishing their own ‘Consumer Service and
Grievance Cells’. This is being done for the convenience of consumers. The businessmen
know that all the customers do not buy goods of the same brand, price, quality and size. In
order to solve this problem of theirs, all the businessmen have the same product of several
brands, prices, qualities and sizes. This has no doubt increased the investment in business,
but it has also resulted in the increase of customers’ satisfaction.

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Like the Business Units, today’s consumer also has become enlightened. Now his participation
in spreading rubbish and in polluting the environment in getting zeroed. Similarly, now the
tendency of consumers being scattered as also getting reduced. Now the consumers have
started raising their common problems unitedly. Positive results of such a tendency are
becoming visible.
(i) ‘Now a days the companies are laying stress on establishing ‘consumer service and Grievance
cells’. Identify the consumer right with which is this fact concerned.
(a) Right to Choose (b) Right to be heard
(c) Right to be informed (d) None of the above
(ii) Identify the Consumer Right being fulfilled by the ‘businessmen having several brands of the
same product’.
(a) Right to Choose (b) Right to be heard
(c) Right to be informed (d) None of the above
(iii) Consumers have several responsibilities ‘Their participation getting zeroed in spreading
rubbish’. Identify the type of their responsibility which is fulfilled by this.
(a) Assert Yourself (b) Form Consumer Societies
(c) Respect for Environment (d) B and C both
(iv) ‘Now a days the consumer is advancing towards being united from being scattered.’ Identify
the type of consumer’s responsibility to which this statement is related.
(a) Assert Yourself (b) Form Consumer Societies
(c) Respect for Environment (d) B and C both
[Note: See answer key at the end of the Unit-12.]
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