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  • Starbucks Asg

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    Ammar Ubaid
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    Starbucks faces threats from competitors in the American coffee market. Dunkin' Donuts poses the greatest threat due to its established brand and large number of locations. To fight market saturation, Starbucks should pursue strategies to differentiate itself such as emphasizing its coffee expertise, customer experience, and using digital technology to enhance customer engagement.

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    Starbucks summary

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    Starbucks faces threats from competitors in the American coffee market. Dunkin' Donuts poses the greatest threat due to its established brand and large number of locations. To fight market saturation, Starbucks should pursue strategies to differentiate itself such as emphasizing its coffee expertise, customer experience, and using digital technology to enhance customer engagement.

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    © All Rights Reserved
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    74 views1 page

    Starbucks Asg

    Uploaded by

    Ammar Ubaid
    Starbucks faces threats from competitors in the American coffee market. Dunkin' Donuts poses the greatest threat due to its established brand and large number of locations. To fight market saturation, Starbucks should pursue strategies to differentiate itself such as emphasizing its coffee expertise, customer experience, and using digital technology to enhance customer engagement.

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    © All Rights Reserved
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    of 1

    Starbucks Corporation

    1. Make a table for data reporting for Starbucks, Dunkin Donuts, Caribou, Peet’s
    Coffee, McDonald’s, Panera. Now when you have the table with data, explain which
    competitor poses the greatest threat to Starbucks in 2007. Discuss Porter’s five forces
    model and build brand resonance model for all the competitors to support your
    findings.
    2. What strategy should Starbucks pursue to fight back saturation in America? Identify
    three points of differentiation for Starbucks in order to stand out in the saturated
    market of America?
    8. How can Starbucks enhance digital customer engagement?

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