Answer Sheet: Module 1

Course Subject: MM101 (Marketing Management 101)

Name: Ayessa Collette D. Jesalva Course & Block: 2BSBA-MM1

Schedule: Week 1 – Aug.16-20, 2021 Contact Number: 09176312016

Answers:

FOR TRIVIAS

1. The Twitter logo is named after a basketball legend--the sporting idol named Larry T.
Bird. The animal species that was featured in the very first Instagram post was a dog!
2. The one and only, Steve Jobs.
3. It was none other than Simon Sinek.

PRETEST (True / False)

1. False
2. True
3. True
4. False
5. False

ACTIVITY 1:

Answers for Activity Questions:

1 The different theories of marketing are; (1) AIDAS theory of Marketing wherein
AIDAS stand for Attention, Interest, Desire, Action and Satisfaction, second is (2)
Marketing-oriented theory which emphasizes the importance of the marketing-
persons control of the situation and lastly the (3) Buying-formula theory which
emphasizes the prospect’s responses (formulate by Edward Kellog Strong Jr.).

2 The different difficulties of marketing can be found in service marketing and

developmental marketing where challenges and issues are faced and solved
through services-marketing-solutions and strategies developed.
Answer Sheet: Module 1
Course Subject: MM101 (Marketing Management 101)
Hook Activity (Done watching)

Reaction paper of the suggested videos:

Upon watching the short advertising video clips of Evan water and the video on
how Coca-Cola’s marketing strategy was a success, my creativity juice stirred. I had
mixed reaction with the two recommended videos.

"Evian—Live Young" slogan from the funny and kind of weird marketing video
campaign made a resounding impact with its whisper at the end that rhymes. I took in
the video as something surreal that somehow made me feel itchy watching the baby-
looking skaters which I believe took “live young” line literally, it does have an impact for
me, personally, but it does not go well with my preference. The Evian ad does create an
impulse to watch it but it I think it cannot cater to a wider range acceptance from
audiences. In addition, I can relate the type of its ad delivery with some of Thailand's
quirky advertising videos and with RC Cola that was successful on its own way for it
procured interpretative engagement from social media users amid the out of the world
concept it has.

As for the informative, inspirational and motivational ad strategy of the Coca-Cola

company, I will highly recommend it for everyone to learn a thing or two on how
marketing strategy works best if it targets the emotion and soul if I may say! I outwardly
applauded for Coca-Cola's marketing strategy on the theme of sharing happiness in a
bottle, moreover, I already have a heart inclined to Coca-Cola because it is a fact that
my dad also passionately worked for the company for 16 years as an Area Sales Head
Manager in the whole Visayas Region. I believe that Coca-cola company is really one of
the leading multinational company when it comes to their marketing efforts and
consistency, plus with their generous incentives to their employees like my dad who for
one experienced 1-week cruise ship vacation, I can personally say that they also
established a good branding in the minds of the consumers which includes me.

In reiteration, I had a felt surge of awe on how the advertising video clips were
presented and how each of their purpose remained in the minds and even in the hearts
of the audience and or target markets.

VIDEO VIEWING: Reflection

The informative video all about marketing made me love to study the specialties
that consist it in a deeper level. It is my desire to know as to how the aim of marketing is
aligned with its nature, scope, and functions. Inasmuch as I love learning the methods
of promotion under marketing, I was moved to also love applying it already in my small
online business, gaining the four different marketing perspectives such as economic,
business, customer and social perspectives. I have engagingly reflected from the video
Answer Sheet: Module 1
Course Subject: MM101 (Marketing Management 101)
together with my experiences--- the modern marketing concept presented wherein there
are target market, need of customers, coordinating market and profitability involved.
Taking down notes all about marketing 101 peaks an interest to reflect on it.

ANALYSIS (Making Meaning and brainstorming)

From the text I have read about marketingmanship, I have grasped the idea and
importance of subtle but effective persuasion skill in which as a marketer, one should
not come off as desperate but should come to light as a bridge or a helping hand in
buyers’ decision to trust and purchase a product or service that is directly on hand. The
meaning behind every body language and chosen words of a marketer is much better if
it is studied beforehand with the foundation of psychology. Marketingmaship is a
remarkable skill to master and practice in which it can be applied in many situations,
even in branding one’s self as a professional.

Activity

1. Discussing the stages in the product life cycle)

There are 5 stages in the product life cycle and these are: (1) Development,
(2)Introduction, (3) Growth, (4) Maturity, and (5) Decline.
As for the first stage of the product life cycle which is development, this a
sensitive phase where great expectations can be perceived and numerous tests
for a product is conducted. Secondly, the Introduction stage is the phase is
where the product is ready to be launched after successive processes from the
development stage. This is the stage of the product life cycle that demands the
most marketing investment from the company or organization. The third one is
the Growth stage where it focuses on its main characteristics, the scalable sales
and the maintenance of the amounts invested in marketing. Going up to the
Maturity Stage means it’s the product is at its peak at its highest point. Then,
sliding to the last stage, Decline, this is where he product reaches the end and
concludes its life cycle shown on its performance indicators.
2. What are the marketing objectives in each stage?
The marketing objective of the first stage, Development, could involve generating
curiosity and encouraging engagement. There may be press releases, billboards,
or even interactive actions on the streets, among other types of marketing to be
considered here in this stage. Then for the Introduction stage, one marketing
objective here is to define the target audience. Proceeding to the Growth Stage,
its marketing objective here is to maintain the amounts invested in marketing,
being continuous with expanding participation of the consumers or keeping the
production or output up with the sales rate. As to the Maturity Stage, the
marketing objective here is to maintain good results over time. Then lastly, the
Answer Sheet: Module 1
Course Subject: MM101 (Marketing Management 101)
Decline stage, there would be a recognition of the objective indicating to prepare
a replacement product after discontinuing a product in its decline stage.

ACTION (Applying my learnings to real life situations)

1. Conceptualize a pandemic product. Discuss the concept, description,

importance, design and its benefits to the consumer.

CONCEPT and DESCRIPTION:

Name: Everlasting Essential Flowers (A Digital App) is the very first
application in the market that is fresh from the olfactory research. It is an
application that takes a top notch in the digital market for it is not all about seeing
and hearing app but it is centered on letting its users smell invigorating essential
oil scents that remind, renew and revive the mind and health. This relaxing scent-
centered 3D virtual/augmented application is in synch with the mission of the
Essentials Brand Corp. --- ‘To bring in the mindset that Health is real Wealth that
we should not take for granted’. The application may take its target users to a
nice trip down memory lane—renewing the mind and health with good smell right
from their phones. With the vision of being the leading invigorating online spa
and wellness that produces much more affordable essential oils. The app offers a
lifetime access to various scents and flower designs with the VIP and elite badge
of users.

IMPORTANCE and BENEFIT TO THE CONSUMER:

Everlasting Essential Flowers (A Digital App) is all about sharing and

spreading wellness globally and online the relaxing, renewing and reviving
essential scents that are best for the health of the essential consumers (the
people who works day in and day out, who hustles 24hours for running
businesses essential for the economy or the people who runs top executive
positions who are constantly drained of energy with work) especially during this
time of pandemic where the online space is highly encouraged. Everlasting
Essential flowers app promotes and envisions the good mindset towards health
straight to the homes of VIP and Elite users of the Essentials brand.

DESIGN:
The design of Everlasting Essential Flowers (A Digital Product) had the
inspiration from the simple, classic and elegant design of dried flowers through a
part of a whole, integrated 3D virtual and augmented reality made available on all
IOS and Android elite group of target market. VIP and Elite users in the
Essentials Website will be given an application that transmits digital scent
Answer Sheet: Module 1
Course Subject: MM101 (Marketing Management 101)
technology that emits pleasant scents that are customizable for better health and
preference of the personal user, in addition with its pleasant digital appeal, the
app is backed up by scientific studies on olfactory research making it safe and
proven effective.

CLOSURE: SELF-ASSESSMENT OF ONE’S READINESS TO DO PERFORMANCE

TASK

LEARNING Easy, I get it. Well, more OMG, I still need

SKILLS examples please. help…
I can IDENTIFY the
three classification of
marketing function
I can EXPLAIN the
concept of marketing
2. I can IDENTIFY the
functions of exchange
components
EXPLAIN the functions
of exchange and its
component
3. I can IDENTIFY the
Function of Physical
Supply components
I can EXPLAIN the
Function of Physical
Supply and its
component
4. I can Identify the
Facilitating Functions
components
I can EXPLAIN the
Facilitating Functions
and its component
5. I can DISCUSS the
concept of Channels of
Distribution
I can ELABORATE the
processes of channels
of distribution and
other factors

POST TEST: Evaluation

1. Exchange functions of marketing involve

Answer Sheet: Module 1
Course Subject: MM101 (Marketing Management 101)
a. Transfer of ownership

b. Buying and assembling

c. Selling and dividing

d. Transport

2. Transport stands for..

a. Warehousing

b. conveyance, carriage and movement of materials and goods from one place to
another

c. Transfer of ownership

d. Selling and dividing

3. Warehousing refers to..

a. Transportation

b. Buying and selling

c. Transfer of ownership

d. the holding and preservation of goods

4. Facilitating functions of marketing…

a. aimed at assisting the processes of exchange and physical supply of goods

b. Transfer of ownership

c. Buying and assembling

d. Selling & dividing

5. Marketing Research is the process of

a. aimed at assisting the processes of exchange and physical supply of goods

b. Transfer of ownership

c. Buying and assembling

d. gathering, recording, and analysis of all the facts about any problem relating to
the transfer and sale
Answer Sheet: Module 1
Course Subject: MM101 (Marketing Management 101)
Test II- Discussion. Discuss briefly.

1. What do you understand by term meaning of marketing?

In my own procured understanding of the term ‘Marketing’, based on

previous learnings from the week’s topic centered on the introducing
Marketing management, I have derived its meaning from its underlying
definition which is—it I not just a simple art of selling but it is a varied and
rich field of different theories and applications, as an activity, a set of
institutions, and processes for creation, communication, delivery, and
exchange of offers that have value for customers, clients, partners, and
society at large.
2. Explain the different marketing functions.

a. Functions of exchange

This function involves the buying and assembling as well as selling and
dividing.

b. functions of physical supply

This function involves transportation, storage or warehousing.

c. facilitating functions

Facilitating functions are those activities that make it possible for the
smooth performance of the exchange and physical functions. These activities are
not directly involved in either exchange of title or the physical handling of
products. However, without facilitating functions modern marketing system would
be impossible. They are sometimes called the grease that makes the wheels of
the marketing machine go round. Facilitating functions include standardization,
financing, risk bearing and market intelligence.

Additional References Used for answers:

https://economictimes.indiatimes.com/magazines/panache/did-you-know-the-twitter-
logo-is-named-after-a-basketball-legend/articleshow/71590445.cms

https://www.playbuzz.com/ericph10/marketing-trivia

https://saylordotorg.github.io/text_small-business-management-in-the-21st-century/s11-
02-the-marketing-strategy-process.html

https://www.oerafrica.org