ENT 300

FUNDAMENTALS OF ENTREPRENEURSHIP

BUSINESS PLAN

SO YUMMY ENTERPRISE

PREPARED BY:

NO. NAME UITM ID NO. GROUP CODE

1. UMAIRAH BINTI KHAIRI 2018210424 PHM1154D2

PREPARED FOR:
LECTURER’S NAME : AZLI BIN UMAR
SEMESTER : MARCH - JULY 2020
SUBMISSION DATE : 26th JUNE 2020
TABLE OF CONTENTS

CONTENTS PAGE NO.

Executive Summary i

Chapter 1.0: Introduction 1

1.1: Purpose of Business 2
1.2: Business Description and Owner/s Description 3–5

Chapter 2.0: Marketing Plan

2.1: Product/Service Description 6–7
2.2: Marketing Objectives 8
2.3: Target Market 9 – 11
2.4: Market Size 12
2.5: Market Share 13
2.6: Sales Forecast 14
2.7: Marketing Strategy 15 – 21
2.8: Marketing Budget 21
Chapter 3.0: Operational Plan
3.1: Process Planning 22 – 29
3.2: Material Planning 30 – 33
3.3: Machines and Equipment Planning 34
3.4: Overheads Requirement 35
3.5: Business and Operations Hours 35
Chapter 4.0: Organizational Plan
4.1: Introduction to The Organization 36
4.2: Business Logo and Descriptions 36 – 37
4.3: Organizational Chart 37
4.4: Administration Personnel 37 – 39
Chapter 5.0: Financial Plan
5.1: Objectives of Financial Plan 40
 5.2: Sources of Financial Information 41
5.3: Project Implementation Cost 42 – 43
5.4: Pro Forma Income Statement 43
Appendices: Appendix A – BMC 44
Appendix B – Business Registration Form 45 – 46
References 47
 FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

ENT300 Fundamentals of Entrepreneurship

BUSINESS PLAN

INDIVIDUAL REPORT

Business Name : SO YUMMY ENTERPRISE

Lecturer’s Name : AZLI BIN UMAR

Student should be able to demonstrate entrepreneurial skills in preparing a business plan (CLO3-A3)

BUSINESS PLAN – INDIVIDUAL REPORT (10%)

Weighted Marks
No. Student’s Name Student’s ID Group Code
Obtained (10%)

1. UMAIRAH BINTI KHAIRI 2018210424 PHM1154D2

 ENT300 Fundamentals of Entrepreneurship
BUSINESS PLAN – INDIVIDUAL REPORT RUBRIC (10%)

Marks Weighted Marks

Criteria Poor Moderate Satisfactory Good Excellent
Allocated Obtained (%)

Preliminary Materials: 1 mark 2 marks 3 marks 4 marks 5 marks

• Cover & Title Page Poor presentation on Moderate presentation Satisfactory presentation Good presentation on Excellent presentation
• Table of Contents 5 the preliminary on the preliminary on the preliminary the preliminary materials on the preliminary
5 materials materials materials materials

Executive Summary 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

10
Many key elements Few key elements are Key elements are fairly Key elements are Key elements are
are not highlighted highlighted highlighted correctly highlighted excellently highlighted
Introduction: Business 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Description
10 Many key elements Few key elements are Key elements are fairly Key elements are Key elements are
are not highlighted highlighted highlighted correctly highlighted excellently highlighted
Owners 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Description/Business
Partners 10 Many key elements Few key elements are Key elements are fairly Key elements are Key elements are
are not highlighted highlighted highlighted correctly highlighted excellently highlighted
Product/Service 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks
Description
10 Many key elements Few key elements are Key elements are fairly Key elements are Key elements are
are not highlighted highlighted highlighted correctly highlighted excellently highlighted
Marketing Plan 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

10 Many key elements Few key elements are Key elements are fairly Key elements are Key elements are
are not highlighted highlighted highlighted correctly highlighted excellently highlighted
Organizational Plan 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

10
Many key elements Few key elements are Key elements are fairly Key elements are Key elements are
are not highlighted highlighted highlighted correctly highlighted excellently highlighted
Operational Plan 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

10
Many key elements Few key elements are Key elements are fairly Key elements are Key elements are
are not highlighted highlighted highlighted correctly highlighted excellently highlighted
Financial Plan 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

10 Many key elements Few key elements are Key elements are fairly Key elements are Key elements are
are not highlighted highlighted highlighted correctly highlighted excellently highlighted
Appendices 0 – 2 marks 3 – 4 marks 5 – 6 marks 7 – 8 marks 9 – 10 marks

10
Poor appendices Moderate appendices Satisfactory Good appendices Excellent appendices
appendices
Total 100

Comment:
Executive Summary

So Yummy Enterprise is a company based on sole proprietorship where the owner,

Umairah Binti Khairi holds a position as a General Manager. This business's main activity
is providing a high quality of halal cakes products freshly baked from the oven. So Yummy
cakery does a delivery service to deliver its cakes to the customers' event venue. Besides,
So Yummy cakery also collaborates with Food Panda and Grab Food MY to make it easier
for the customers to order and deliver their ready-made cakes. However, they also produce
customize cakes according to the customers' wants and needs.

Next, So Yummy cakery expects to catch the interest of potential customers by the
attractive, minimalist, and aesthetic-look cakes that they made. It allows this cake to be one
of the marketable products as people love simple things especially food. They also plan to
build a strong market position in the market area. So Yummy cakery is located at No 7,
Jalan Elektron U16/D, Denai Alam, 47000, Shah Alam, Selangor. They assumed that 5%
of the total population in Selangor which is 6,528.4 will purchase their cakes. The market
potential for cakes in Selangor may be worth RM3,000,000.00 in 2021.

To organize and manage the manufacture, market, and selling process, So Yummy
Enterprise will create a standard operating procedure (SOP) as a guide for all the staff to
follow in order to produce high-quality cakes that also safe for consumption and not
harmful according to Syariah law. For marketing, So Yummy Enterprise has its own plan
to promote their products and services, they will use each plan times to times based on the
current promoting trend. In the selling process, they will sell their products through their
business outlet, online, and delivery service by the Grab Food MY and Food Panda. They
also produce cakes based on the current demands of their customers to ensure all the cake
sold within a week.

The total amount of money needed in opening and achieving this business plan is about
RM70,000. So Yummy Enterprise also expects to get about RM2,600,000.00 as their first-
year profit.

i
1.0 Introduction

So Yummy Enterprise is located at No 7, Jalan Elektron U16/D, Denai Alam, 47000, Shah
Alam, Selangor (E-Boulevard). This bakery is a business that produces and serves the high
quality of halal fresh-baked cakes products that established on 1st October 2021. So
Yummy provides various types of cakes from different flavors with the aesthetics designs.

Factors that influenced me in selecting this business are the market segmentation. This is
because there are lots of high-income groups of Malay staying in Denai Alam. So I can sell
my high-quality of halal cakes a little pricey and get high profit. Besides, there is only one
bakery opened at E-Boulevard that owned by a Chinese. Therefore, they will choose a
bakery owned by Malay compared to the bakery owned by a Chinese.

The location was very strategic and easy for my potential customers to locate my cakery
as it is near to the residential and business area. There are also well-known fast food stores
there like McDonald's, KFC, and Pizza Hut around. So Yummy is located beside the main
road so my customers do not need to travel far to come to the bakery.

In future, believe that So Yummy will be the first choice of my target customers and have
my own regular and loyal customers that will always choose my products.

1
1.1 Purpose of Business Plan

A business plan is the first step before starting a business. It is very important and it helps
to maintain the business to stay longer in the market.

The purposes of this business plan are:

• To gives a better understanding of business management.

• Act as guidelines to plan, manage, and handle the business effectively and
efficiently.

• As evidence to prove the ability of the business to get loan approval from any
financial institution.

• To convince the supplier about the capability of the business to earn the profit that
can benefit both sides in a long term agreement.

• To inform, persuade, and convince potential customers to choose the business’

products by providing convincing information about the business establishment.

2
1.2 Business Description and Owner Description

Business Description
Name of Business So Yummy Enterprise
Business Address No 7, Jalan Elektron U16/D, Denai Alam, 47000,
Shah Alam, Selangor.
Correspondence Address M1-G-11, Merak Apt, Jln Uranus, U5/125, Seksyen
U5, 40150, Shah Alam, Selangor.
Telephone No. 019-XXXXXXX
Form of Business Sole proprietorship
Main Activity Provide a high quality of halal cakes products
freshly baked from the oven.
Date of Commencement 1 November 2021
Date of Registration 1 October 2021
Name of Bank Bank Islam
Business Location This is a freehold ground floor shop lot located in
E-Boulevard Taman Denai Alam U16, Shah Alam.

3
 The size of this land unit was approximately 22x75
and built-up 1650 square feet. This shop is not
facing any shop lot and has ample parking. The
neighboring township is Bukit Subang, Bukit
Jelutong, Subang Bestari, Subang Perdana, Kota
Damansara, Subang Permai, Monterez Golf Club,
and accessible via Guthrie Highway and Jalan
Sungai Buloh. This shop location also only 10
minutes away to Subang Airport, Kg. Subang
Commercial Center, 15 minutes to Shah Alam
Town Centre, 20 minutes to MRT station, Kota
Damansara and Mutiara Damansara.

Business Prospects Be the customers' first choice, has my own loyal

customers, and manage to expand my business
throughout Malaysia.

4
 Owner Description
Name Umairah Binti Khairi

Identity Card No. XX0421-02-XXXX

Permanent Address M1-G-11, Merak Apt, Jln Uranus, U5/125, Seksyen U5,
40150, Shah Alam, Selangor.

Correspondence Address M1-G-11, Merak Apt, Jln Uranus, U5/125, Seksyen U5,
40150, Shah Alam, Selangor.

Telephone No. 013-XXXXXXX

Date of Birth 21 April XXXX

Age 20

Marital Status Single

Academic Qualification Diploma in Culinary Arts, UiTM Permatang Pauh, Penang.

Courses Attended Fundamentals of Entrepreneurship, 2020

Skills Cooking, baking, hand-eye coordination, sense of taste and

smell, creativity, leadership skills, time management skills
and business acumen.

Experiences Work as a cinema crew at MBO Citta Mall and kitchen

crew at NÖÖÖDLES Extra Skypark Terminal Airport.

Present Occupation Student

Previous Business -

Capital RM70,000

5
2.0 Marketing Plan
2.1 Product/Service Description

So Yummy Enterprise is a business of selling cakes products. This company is focusing on

Muslim people who desire to eat halalan toyyiban products which means safe for
consumption and not harmful that made by following to Syariah law. For the services, this
business offers customers to custom their own cakes according to their taste and design
that they want with reasonable and affordable price. However, we are more focusing on
minimalist and aesthetic-look cakes since it is our bakery signature design. We also provide
a delivery service where we will deliver cakes ordered by our customers straight to their
house. But, they must order at least a week earlier for their custom cakes through phone
calls, our online website or walk-in into our bakery. However, they can order for delivery
service for our ready-made cakes on the day they want or a day earlier for cakes booking.
We also cooperated with Food Panda and Grab Food delivery service to deliver our ready-
made cakes to our customers' house.

2.1.1 So Yummy cakes design collections

Edible Flower Cake Abstract Painted Cake

6
Minimalist-Look Cake Aesthetic-Look Cake

Floral Painted Cake Watercolor Painted Cake

7
2.2 Marketing objectives

Our business marketing objectives are:

• To let our customers experience an attractive, minimalist, and aesthetic-look cakes.

• To ensure our customers satisfied with the taste and quality of our cakes.

• To convince our customers to repeatedly come to our bakery.

• To gain our customers' trust by fulfilling their demands.

• To compete healthily with our competitors and improving our product quality to be
better than them.

• To franchising our business around Malaysia.

8
2.3 Target Market

The target market is defined as the end consumer which the company wants to sell or supply
its services or products and satisfied their wants and needs. For So Yummy Bakery, we
have identified our specific target market customer that we want to fulfill their demands
and we assume will bring high profits for us. With a clear target customer, it is much easier
for us to define where and how to market our business. But it does not mean that we are
only focusing on our specific target customers and ignore others that are not in our target
because the other consumers are our secondary market and also could increase our business
profit.

Our main target market is Muslim adults because all Muslims want halal cakes that do not
consist of haram ingredients like alcohol in their cakes and we focusing more on adults
because the price that we are offering and they usually afford to buy our cakes as a birthday,
wedding, souvenirs, gifts, engagement, and other purposes. However, we already have
divided our target market based on these three market segmentations, which are
geographic, demographic, and psychographic. Market segmentation is an action of
dividing a large group of consumers that commonly consisting of existing and potential
customers, into sub-groups of consumers according to some type of shared characteristics,
such as age, ethnicity, income, gender, personality traits, or behavior.

Geographic segmentation is when a company divides its market based on geography. This
segment can be divided into areas, such as cities, counties, regions, countries, and
international regions. It also can be divided into rural, suburban, and urban areas. For So
Yummy Bakery, No 7, Jalan Elektron U16/D, Denai Alam, 47000, Shah Alam, Selangor
is my chosen location for our bakery. It can be assumed as developed districts around our
business location as there are many amenities nearby included Mcdonald's, KFC, Pizza
Hut, Bank Islam, Affin Bank, restaurants, clinics, kindergartens, and many more. This
9
location also easy to via Guthrie Highway and Jalan Sungai Buloh. This shop location also
only 10 minutes away to Subang Airport, Kg. Subang Commercial Center, 15 minutes to
Shah Alam Town Centre, 20 minutes to MRT station, Kota Damansara and Mutiara
Damansara. The neighboring township is Bukit Subang, Bukit Jelutong, Subang Bestari,
Subang Perdana, Kota Damansara, Subang Permai, and Monterez Golf Club.

Next, demographic segmentation. This market segmentation can be divided into age,
gender, occupations, health conditions, family size, social class, education, income, and so
on. This kind of segmentation helps us to classify the trend that might shape future
spending patterns in the target market. Our bakery is located in a developed district where
the customers came from the high-income group. Our cakes are suitable to consume for all
range of ages but we are focusing more on adults to buy our cake and it is no matter the
gender either female or male as long as they afford to buy.

Lastly, psychographic segmentation where it divides the market into groups upon the
customers' personality traits, lifestyle, interests, and so on. Since our target market is
focusing on adults so we need the most important factors that we must give more attention
to because it can affect our target which also will affect our business profit. Nowadays,
people choosing cakes by observing the uniqueness, attractiveness, and appearance, more
than the taste itself. However, our bakery is produced cakes that have minimalist and
aesthetic-look as our signature design with great taste chosen by our customers to fulfill
our customers' desire which is they want great looking cakes with great taste and reasonable
price. As we know, we are also competing with another bakery that also selling customize
cakes and pastries. So, the minimalist and aesthetic-look cakes design is our main attraction
and uniqueness to attract our customers to bought cakes from us. Because of this reason,
we use only the best qualities of halal ingredients in making our cakes. Besides, we also
provide the best delivery services at a reasonable charge. All these factors are necessary to
ensure that our customers are satisfied and happy with our cakes and services.

10
Demographic Base (Age) Population (%) Total Population
20 – 29 years old 20 1,212.5
30 – 39 years old 30 1,347.5
40 – 49 years old 10 853.4
Others 40 3,115.0
Total 6,528.4

Demographic Base Total Population Target Market Total Target Market

(Age) (%)

20 – 29 years old 1,212.5 20 242.5

30 – 39 years old 1,347.5 20 269.5
40 – 49 years old 853.4 10 85.34
Others 3,115.0 0 0.0
Total 6,528.4 50 597.34

11
2.4 Market Size

Market size can be defined as the number of people in a particular market segment who are
the potential customers. Our cakery is located in Denai Alam, Selangor. I decided to choose
Selangor as our business location because it has a high population and therefore could lead
to more potential customers noticing our cakery. We believe that this is a good location as
a fresh start for our cakery. We assume that 5% of the total population in Selangor which
is 6,528.4 will purchase our cakes.

6,528.4 x 5% = 326

We assume that 326 people, 5% of that value will purchase or order our cakes every day.
The average price of a ready-made cake is RM100.

326 x 3% = 10 customers per day

RM100 x 10 = RM1000

12
2.5 Market Share

Market share can be defined as the percent of total sales in an industry or a market's total
sales earned by a specific company.

2.5.1 Market Share before entry of So Yummy Enterprise

Competitors Market share Total Market Share
(%) (RM)
Competitor 1
Sweetooth Bakery 60 35,008,200.00
Competitor 2
Cushycandy Cafe 30 17,504,100.00
Competitor 3
La Petite Cakes 10 5,834,700.00
Total 100 58,347,000.00

2.5.2 Market Share after entry of So Yummy Enterprise

Market share Market Market Total Market
Before Loss share After Share
Competitors entrance (%) (%) entrance (RM)
(%)
Competitor 1
60 2 58 33,841,260.00
Sweetooth Bakery
Competitor 2
30 2 28 16,337,160.00
Cushycandy Cafe
Competitor 3
10 1 9 5,251,230.00
La Petite Cakes
So Yummy Cakery 0 0 5 2,917,350.00

Total 100 5 100 58,347,000.00

Total Sales forecast is RM 2,917,350.00.

13
2.6 Sales Forecast

Sales forecasting is the process of estimating what are the business’s sales are going to be
in the future. The purpose of sales forecasting is to provide information for a company that
can be used to make a business decision and prediction in a long term or a short term
performance. A sales forecast period can be monthly, quarterly, half – annually, or
annually.

Sales forecast helps So Yummy Cakery to predict achievable sales profit and plan the
business's future growth. We are allowing the customers to customize their cakes within
the range price based on the design. But the standard price for ready-made cake is RM100.
Sales forecast is computed annually for the first, second and third year.

2.6.1 Sales Forecast / Sales Projection

Year Sales Forecast Quantity Sold
(RM) (unit)

Total year 1 (2021) 2,917,350.00 29,174

Total Year 2 (increase by 3%) 3,004,870.50 30,049

Total Year 3 (increase by 6%) 3,185,162.73 31,852

Quantity Sold = Sales forecast / selling price

14
2.7 Marketing Strategy

Marketing strategy is a long-term, forward-looking approach in attracting potential

customers to purchase the company's products or services. Marketing strategy consists of
four basics marketing principles that also called 4 P's which are products, price, place, and
promotion. An effective marketing strategy is essential for a business to succeed.

2.7.1 Product Strategy

• Brand

Our cakes brand is "So Yummy" which refers to the delicious taste of the cakes that we
baked. Just by recognizing our brand name, people will know that we are producing a fresh
baked and tasty cake with a modern design. Besides, our brand motto is "It taste rainbow
in every bite" which means every time our customers eat our cake, they will experience a
new fresh flavor that we used to bake the cake that makes our cake is the best cake under
the sky as it is unspeakably delicious.

• Quality

The quality of a product produced is an important element of a successful business. We

know that we can satisfy our customers by maintaining the quality of our cake taste which
produced the same good taste of cake every time we baked. The key to maintaining the
same good taste of the cake is by using the same high-quality ingredients with the right
quantity every time we baked.

15
• Packaging

The main purpose of packaging is to protect the product during the process of
transportation, storage, display, and sales. Since our cakes are going to be served occasional
events, wedding ceremonies, parties, etc, packaging protection is vital during the delivery
process of our cakes to the event venue or for take-away by our customers. We chose a
brown window paper cake box with craft jute rope as our packaging because it looks
simple, nice, easy to handle, and not fragile. Besides, every product has its own identities
and specialties to attract their target customers. The box's purpose is to ensure the cake
arrives in good condition for the customers. It also makes the cake can be stored in good
condition for a long period in the fridge and can protect the cake from any insects. At the
same time, good packaging can create instant recognition of the product.

• Labeling

The purpose of labeling is to identifying, grading, describing, or promoting the product.

The label is one of the essential things that customers must give attention to. For the
customers' safety, we put the 'best before' as the guide for customers from eating damaged
cake that may lead to food poisoning. Besides, our staff also will write the name of the
ingredients that not suitable to consume for people that have the allergen in the allergy
advice column. At the back of our brown cake box, we also put information containing our
company details such as our cakery logo, halal JAKIM's logo, our cakery address, our
social media usernames, our contact number, and our official website.

16
2.7.2 Price Strategy

The price of a product or a service can be defined as the value of money charged to the
customers for their purchases. The price for a particular product or service depends on how
much money the company wants to make from a product, how much they can sell, and
what is the market share that they will get.

17
There are three pricing strategies that a company needs to choose either cost-based pricing,
value-based pricing, and competition-based pricing. Each one of these strategies has its
advantages and disadvantages according to the product or service that they offered. For our
cakery, we decided to use the cost-based pricing strategy.

Example of cost-based pricing, where a company wants to ensure that its products make
an extra profit on top of the unit cost of production:

Unit cost RM50

Mark-up 50%
Selling Price RM100

2.7.3 Place/Distribution Strategy

A place is essential as the location where the product is produced and always available for
the customers to purchase at the right location and at the right time. It is very important for
the availability of the products when the customers come into the business outlet to
purchase the product without any issue. Place includes any physical shops or virtual shops
on the Internet (online). A place can be considered as a distribution channel. For our cakery,
we are manufacture which is baked our cakes and selling it on our own without any
intermediaries. Thus, the distribution channel for our cakery is from manufacturing directly
to the customers. Selling cakes directly to the customers is a good way to satisfy their
demand because they having many choices and get fresh-baked cakes from us.

2.7.4 Promotion Strategy

A promotion strategy is created for marketers to inform, persuade, or remind their target
customers about their products or services. This strategy represents all of the
communications that marketers may use in the marketplace. The promotion has a few

18
important elements such as advertising, direct marketing, public relations, personal selling,
and sales promotion.

• Advertising

One of the commonly used elements of the promotion strategy is advertising. This includes
any paid form of media communication with a clear sponsor. Advertising platforms are
television, radio, billboards, newspapers, magazines, and online. On the internet, there are
few categories for types of ads include text, search, banner, social media, and remarketing.

➢ Newspapers/Magazines

This is one of our promotion strategies for introducing our cakery to our potential
customers. Newspapers and magazines work in transferring our business information to
our potential customers in our marketplace. In these platforms, we will advertise our best-
selling cakes and put our business contact details such as our phone number, business outlet
address, and our social media username. We will choose the hot selling newspaper and
magazines in our marketplace to minimize the cost and reduce the waste of advertising
useless promotions.

➢ Online

Online selling is essential nowadays because it is the easiest way to buy something.
Everyone can purchase anything that they want just by access to the internet. The online
platforms that we use are Instagram, Twitter, Facebook, Whatsapp, and our official
website. In our social networking sites like Instagram, Twitter, Facebook, and the official
website, we will put information about our cakes such as types of cake's flavor, color,
design, price range, slot, or date that we are able to make their cakes and some information
about our cakery. While Whatsapp is used for our customers to communicate and discuss
with us about their customize cakes and do their cakes booking or orders. We also will
19
promote our cakery through Instagram and Facebook ads to attract many customers as we
can.

➢ Signboard and Banners

The signboard is also one of the mediums for us to introduce our cakery, especially for our
business outlet at Denai Alam. It is very important for us to put the signboard directly in
front of our business building to helps our customers to recognize our cakery and at the
same time to inform people that pass by where we are and what are the services and
products that we are producing. For the banners, we will design by ourselves to cut the cost
and locate our banners at the main locations where people always come or pass by. The
total of the banners is around six depends on how many places we want to locate them.

➢ Business Cards

For the purpose of the marketing of our products, we decided to make our own business
card that consists of information about our business outlet location, contact number, social
media username, and our official website. This business card used to give to our potential
customers and it can help us to attract many new customers and also help our business to
expand bigger from time to time. By doing this, our potential customers out there can
acknowledge our cakery presence and will come to try our cakes. They also can directly
contact us through any platform that we state on the business card.

• Sales promotions

This are marketing activities that give prospects with an encouragement to buy by adding
value to the product. Commonly used sales promotional tools are discounts, gifts, contests,
premiums, coupons, and rebates. These promotions tools are often used to build loyalty
among existing customers and offer new customers a low-risk reason to purchase. For So
Yummy Cakery, we chose discounts and gifts as our sales promotions tools. Discounts
20
work for any cakes purchases worth RM200 and we will give RM20 discounts. Next, buy
one of our selected ready-made cake and get the second cake for half price every
Wednesday. Then, get a 50% discount on any cake purchase on our cakery anniversary for
3 days straight. Lastly, for every wedding cake purchase worth RM350, we will give a
medium-size regular vanilla cake for free.

2.8 Marketing Budget

Items Fixed Asset Monthly Expenses Other Expenses
(RM) (RM) (RM)
Business card 250.00
Signboard Licences 250.00
Promotion
➢ Banners 300.00
➢ Signboard 1,000.00
➢ Official 100.00
website
➢ Newspaper or 1,200.00
Magazine
➢ Ads on IG&FB 400.00
➢ Business card 60.00
Signboard License 250.00
TOTAL 1,000.00 400.00 2,410.00

Total marketing budget are RM3,8100.00

21
3.0 Operational Plan
3.1 Process Planning

• Chocolate Cake

Preheat oven to 177º C. Prepare two 9-inch cake

pans by spraying with baking spray and lightly
flouring.

Add flour, sugar, cocoa, baking powder, baking

soda, salt and espresso powder to the bowl of a
stand mixer. Whisk using your paddle attachment,
stir through flour mixture until combined well.

Add milk, vegetable oil, eggs, and vanilla to flour

mixture and mix together on medium speed until
well combined. Reduce speed and carefully add
boiling water to the cake batter until well
combined.

Distribute cake batter evenly between the two

prepared cake pans. Bake for 30-35 minutes, until a
cake tester inserted in the center of the chocolate
cake comes out clean.

Remove from the oven and allow to cool for about

10 minutes, remove from the pan and cool
completely. Fros cake with chocolate buttercream
frosting.

22
➢ Chocolate Buttercream Frosting

Add cocoa to a bowl of stand mixer. Whisk

through to remove any lumps. Cream together
butter and cocoa powder until well-combined.

Add sugar and milk to cocoa mixture by adding 1

cup of sugar followed by about a tablespoon of
milk. After each addition has been combined, turn
mixer onto a high speed for about a minute.
Repeat until all sugar and milk have been added.

Add vanilla extract and espresso powder and

combine well.

Add a tablespoon of milk at a time until it reaches

the right consistency, if frosting appears too dry. If
it appears too wet and does not hold its form, add
more confectioner’s sugar, a tablespoon at a time
until it reaches the right consistency.

Fros the chocolate cake with this chcocolate

buttercream frosting and start decorating. Then,
put the cake in the chiller.

23
• Vanilla Cake

Preheat oven to 177°C. Grease three 9-

inch cake pans, line with parchment
paper, then grease the parchment paper.

Whisk the cake flour, salt, baking powder, and

baking soda together. Set aside.

Using stand mixer, beat the butter and sugar

together on high speed until smooth and
creamy, about 3 minutes. Scrape down the
sides and up the bottom of the bowl as
needed. Beat in the 3 eggs, 2 egg whites, and
vanilla extract on high speed until combined,
about 2 minutes.

With the mixer on low speed, add the dry

ingredients and pour in the buttermilk and mix
just until combined. Pour batter evenly into
cake pans. Bake for around 23-26 minutes

It is done when a cake tester inserted in the

center of the vanilla cake comes out clean.
Allow cakes to cool completely in the pans set
on a wire rack before frosting and assembling.

24
➢ Vanilla Buttercream Frosting

In a large bowl using a stand mixer fitted with a

paddle attachment, beat the butter on medium
speed until creamy, about 2 minutes.

Add confectioners’ sugar, milk, vanilla extract, and

salt with the mixer running on low. Increase to high
speed and beat for 2 minutes.

Add more confectioners’ sugar if frosting is too

thin, more milk if frosting is too thick, or an extra
pinch of salt if frosting is too sweet.

Fros the vanilla cake with this vanilla buttercream

frosting and decorate the cake. Then, put the cake in
the chiller.

25
• Red Velvet Cake

Preheat oven to 177°C. Grease two 9-inch

cake pans, line with parchment paper, then
grease the parchment paper. Whisk the
flour, baking soda, cocoa powder, and salt
together in a large bowl. Set aside.

Using a stand mixer with a paddle attachment,

beat the butter and sugar together on medium-
high speed until combined, about 1 minute.
Scrape down the sides and up the bottom of the
bowl as needed. Add the oil, egg yolks, vanilla
extract, and vinegar and beat on high for 2
minutes.

With the mixer on low speed, add the dry

ingredients in 2-3 additions alternating with the
buttermilk. Beat in some food coloring just until
combined. Beat the 4 egg whites on high speed
until fluffy peaks form about 3 minutes. Gently
fold into cake batter..

Divide batter between cake pans. Bake for 30-

32 minutes and a toothpick inserted in the
center comes out clean.

Remove cakes from the oven and cool

completely in the pans set on a wire rack. The
cakes must be completely cool before frosting
and assembling.

26
➢ Cream Cheese Frosting

In a large bowl of a stand mixer, beat the cream

cheese and butter together on medium-high
speed until smooth, about 2 minutes. Add the
confectioners’ sugar, milk, vanilla extract, and
a pinch of salt.

Beat on low speed for 30 seconds, then increase to

high speed and beat for 3 minutes until completely
combined and creamy.

Add more confectioners’ sugar if frosting is too

thin, more milk if frosting is too thick, or an extra
pinch of salt if frosting is too sweet. Frosting
should be soft, but not runny.

Fros the red velvet cake with this cream cheese

frosting and decorate the cake. Then, put the cake
in the chiller.

27
• Carrot Cake

Preheat oven to 149°C. Line a large baking

sheet with a silicone baking mat. Spread the
chopped walnuts on the sheet and toast for
7-8 minutes. Remove from the oven and
allow to cool for 10-15 minutes.

Turn the oven up to 177°C. Grease two or

three 9-inch cake pans, line with parchment
paper, then grease the parchment paper. Whisk
the brown sugar, granulated sugar, oil, eggs,
applesauce, and vanilla together in a large bowl
until well combined.

In another large bowl, whisk the flour, baking

powder, baking soda, salt, cinnamon, ginger,
nutmeg, and cloves together. Pour the wet
ingredients into the dry ingredients and fold the
ingredients together until just combined. Fold in
the carrots and 1 cup of the toasted pecans.

Pour the batter evenly into the cake pans. If

using three cake pans, bake for 20-24 minutes. If
using two cake pans, bake for 30-35 minutes.
Test the center with a toothpick.

Allow the cakes to cool completely in the pans

set on a wire rack before frosting and
assembling. Fros the carrot cake with the same
cream cheese frosting with red velvet and
decorate the cake. Then, put the cake in the
chiller.

28
• Rainbow Layer Cake

Preheat oven to 163°C. Generously grease

and flour in 9-inch cake pans. In a large
bowl cream together sugar and butter.
Mix in eggs, vanilla extract, buttermilk,
heavy cream, half of the flour, baking
powder, and salt.

When mixture is combined, mix in the rest of

the flour. Divide the batter into six bowls. Add
food coloring to each bowl to create a vibrant
red, orange, yellow, green, blue, and violet.
Pour each colored batter into the prepared pans
and spread out into an even layer.

Bake for 10-15 minutes. Remove from oven

and let cakes cool in the pan until pans are
warm enough to touch. Run a spatula around
the edges of the pans to loosen the cake and
then very carefully remove the cakes from the
pans. Place on a cooling rack and cool
completely.

Place the violet layer down first and frost.

Followed by the blue layer, green layer, yellow
layer, orange layer and finally the red layer.
Place a thin coat of the icing on the cake to
create a crumb coat. Once the crumb coat is
set, finish frosting the cake.

Fros the rainbow cake with the same cream

cheese or vanilla frosting and decorate the
cake. Then, put the cake in the chiller.

29
3.2 Material Planning
3.2.1 Bill of materials

Materials Quantity Per Unit (1pack) Price Per Unit (RM)

Cake flour 900g 5.45

Wheat flour 1kg 3.15

Icing sugar 500g 2.55

Cocoa powder 200g 12.89

Baking powder 113g 5.45

Baking soda 80g 2.69

Salt 450g 0.60

Fresh milk 2L 12.99

Vegetable oil 2kg 12.90

Eggs 30pcs 14.10

Vanilla extract 25ml 2.69

Gel food colouring 25ml 6.00

Unsalted butter 250g 10.69

Cream cheese 500g 18.45

Walnuts 120g 9.79

Brown sugar 450g 2.39

Ground cinnamon 40g 4.29

Ground ginger 38g 5.29

Ground nutmeg 52g 11.75

30
Carrot 500g 1.69

Unsweetened applesauce 709g 15.19

Edible pigment colour 10ml 2.08

Whipping cream 1L 22.05

Edible Flower 25g 2.90

Printed box 100pcs 70.00

31
3.2.2 Quantity of raw materials required

Total Material Total cost

Material Unit/Price (RM)
Requirement (RM)
Cake flour 765g 900g/5.45 4.63
Wheat flour 912g 1000g/3.15 2.87
Icing sugar 3,187g 3,500g/17.85 16.25
Cocoa powder 206g 400g/25.78 13.28
Baking powder 35g 113g/5.45 1.69
Baking soda 19g 80g/2.69 0.64
Salt 22g 450g/0.60 0.02
Fresh milk 859ml 2000ml/12.99 5.58
Vegetable oil 568g 2000g/12.90 3.66
Eggs 18pcs 30pcs/14.10 8.46
Vanilla extract 88ml 100ml/10.76 9.47
Gel food colouring 60ml 75ml/18.00 14.40
Unsalted butter 1,486g 1500g/64.14 63.54
Cream cheese 450g 500g/18.45 16.60
Walnuts 260g 360g/29.37 21.21
Brown sugar 300g 450g/2.39 1.59
Ground cinnamon 8g 40g/4.29 0.85
Ground ginger 5g 38g/5.29 0.70
Ground nutmeg 2g 52g/11.75 0.45
Carrot 260g 500g/1.69 0.88
Unsweetened
113g 709g/15.19 2.42
applesauce
Edible pigment
15ml 20ml/4.16 3.12
colour
Whipping cream 155ml 1000ml/22.05 2.54
Edible Flower 50g 50g/5.80 5.80
32
 Printed box 5pcs 100pcs/70.00 3.50
TOTAL 204.15

Total quantity of raw materials required for 5 types of 5 pieces standard size cakes are
RM204.15, per day.
Total for a month is RM6,124.50.
Total for a year is RM73,494.00.

33
3.3 Machines and Equipment Planning

Item Quantity Price/per unit Total Cost

(RM) (RM)
Digital weight machine 2 110 220
Vertical mixer 2 1,700 3,400
Glass chiller cake 1 3,500 3,500
showcase
4 doors upright chiller 1 3,200 3,200
2 doors display chiller 1 2,300 2,300
Electric multi-deck baking 1 9,000 9,000
oven
Ceiling cassette air 3 2,000 6,000
conditioner
Measuring cup 2 8.00 16.00
Measuring spoon 2 6.00 12.00
Pastry brush 2 3.00 6.00
Rubber spatula 2 3.00 6.00
Scraper 2 4.00 8.00
Wooden spoon 2 5.00 10.00
Wire rack 6 10.00 60.00
Sieve 2 5.00 10.00
Chef’s knife 1 50.00 50.00
Round baking pan 3 13.00 39.00
Rectangle baking pan 3 13.00 39.00
Dustbin 3 20.00 60.00
Cash register 1 1,000 1,000
TOTAL 28,936

34
3.4 Overheads Requirement

Types of Overhead Monthly Cost (RM)

Water 1,400.00
Electricity 2,300.00
Telephone / Wifi 140.00
Premise rental 3,000.00
Fuel 450.00
TOTAL 7,290

3.5 Business and Operations Hours

3.5.1 Business hours

Day Time
Tuesday - Sunday 10:00a.m. – 9:00p.m.
Monday Close

3.5.2 Operation hours

Day Time
Tuesday - Sunday 9:00a.m. – 10:00p.m.
Monday OFF

35
4.0 Organizational Plan
4.1 Introduction to the Organization

To expand our branches across all over the state in

Malaysia. One state at least has one of our cakery branches
Vision with the same taste and quality of our products and
services. In 5 years, we aim to open at least 3 branches in a
different state.
To fulfill our customers' demands in having modern,
minimalist, and aesthetic-look cakes on every occasion
Mission
with a consistently delicious taste while increasing our
profits.
Put more effort into a marketing strategy to promote our
Objectives cakery so we can produce more cakes and gain extra profits
to help us to open new branches.

4.2 Business Logo and Description

Title Descriptions
We use a piece of cake as a symbol to inform our potential
A piece of cake customers that our main activity is producing and selling
cakes.

36
 "So Yummy" is our chosen cakery name that refers to the
“So Yummy"
delicious taste of the cakes that we produce.
"Cakery" stands for "cake shop" and it means we are not
“Cakery” selling pastries good like a regular bakery and focusing only
on cakes producing.
We chose pastel color as the symbol of softness in our cake's
Colors
quality and aesthetic-look design as our signature.

4.3 Organizational Chart

General Manager
(UMAIRAH BINTI KHAIRI)

Administration Marketing Operational Financial

Manager Manager Manager Manager

4.4 Administration Personnel

4.4.1 Schedule of Tasks and Responsibilities

Position Task and Responsibilities

• Able to cooperate and interact with other
people.
• Plan and monitor the business progress.
• Control the management of the business.
General manager
• Ensure all the business activities run smoothly
using the right procedure.
• Maintain good relationships and communication
with all related sectors and institutions.

37
 • Plan and ensure the company's mission, vision,
and objectives achieve according to the plan.
• Acts as a decision-maker and cooperate with
other staff to gain ideas to improve the business.
• Carry out an interview for all staff and to
evaluate their performance.
• Handling staff salary.
• Concern about staff welfare.
Admin Manager • Plan and ensure the administration system
becomes efficient and effective.
• Help the general manager manage and plan
systematic management.
• Arrange all the personnel administration plan.
• Create new marketing strategies to promote the
company's image, products, and services.
• Consistent in promoting the company's business
to reach the objectives and increasing the
number of sales.
Marketing manager
• Do observation in finding the strategic location
to expend the branches.
• Prepared the marketing analysis, identify the
target market, and find the proper strategy to be
used.
• Ensure the company achieved the set standard.
• Ensure the flow stock runs smoothly without
any shortage in the supply stock.
• Ensure the quality of the products produced.
Operations manager
• Ensure all the staff able to provide good service
to the customers.
• Do research to reach a higher level of customers
satisfied with their wants and needs.
• Manage all financial management.
• Ensure the business is financially stable.
• Control and record the money cash flow in the
company.
• Prepared cash flow, trading profit, loss account,
Financial manager
and the balance sheet for the company.
• Responsible for the budgeting plan in the
business.
• Handle all the administration, operations, and
marketing expenses.
38
4.4.2 Schedule of Remuneration

Position No. Monthly Salary (RM)

General Manager 1 3,000
Administration Manager 1 2,300
Marketing Manager 1 2,000
Operation Manager 1 1,800
Financial Manager 1 1,800
Pastry Chef 1 2,200
General Workers 2 1,200
TOTAL 8 15,500

Total yearly salary = RM15,500 x 12 months

= RM186,000

39
Chapter 5.0: Financial Plan

The final step in the business plan is a financial plan. A financial plan is essential in
preparing a business plan. Financial incorporates all financial data derived from the
administration budget, marketing budget, and operational budget. It is also important to
determine whether our business is success or failure. Therefore, a credible financial plan
for the business can demonstrate that it is realistic and has a forward-looking view. The
financial plan consists of an income statement, cash flow projection, and balance sheet.

5.1 Objectives of Financial Plan

• To perceive the total business profit.

• To ensure the initial capital is enough.

• To maximize the profit by rising the sale.

• To support the cost to prepared all products.

• Cash outflows and cash inflows in business programs.

• To find out the total amount of expenditure and depreciation.

• To know whether the business can complete aggressively or not.

• Make the decision to efficiently when getting suitable among capital.

• To make plan wisely on the expenditure and preventing wastage of raw materials.

• To find out the amount of cost or paid-up capital involves in starting the business.

40
5.2 Sources of Financial Information

Two types of budgets can be select as the sources of the financial information are
operational budget and financial budget. In the operation budget sector, they are three sets
of budget involve namely administrative budget, marketing budget, and also operational or
production budget. The financial budget also becomes a source of financial information.

Among the types under financial budget are:

• Projected balance sheet statement – A projected statement shows the financial

position of the company at a specific point in time in terms of the business’s assets
and how those assets are financed.

• Project implementation cost – Total costs for the shot and long term period needed
to implement the proposed business

• Projected profit and loss statement – A projected statement which shows the
expected profit or loss throughout the planned period.

• Projected cash flow statement – The pro forma cash flow statement refers to the
projected statement of cash inflow and outflow throughout the planned period.

• Sources of fund – The sources of finance for a new business might come from
internal and external sources.

41
5.3 PROJECT IMPLEMENTATION COST

5.3.1 Administrative Budget

Item Fixed Asset Yearly Other Expenses Total

(RM) Expenses (RM) (RM) (RM)

Premise rental 36,000.00 36,000.00

Remuneration 186,000.00 186,000.00

Utilities 46,080.00 46,080.00

Business 90.00 90.00

Registration

TOTAL 268,170.00

5.3.2 Marketing Budget

Particulars Fixed Assets Yearly Other Total (RM)

Expenses (RM) Expenses (RM) Expenses (RM)
Signboard 1,000.00 1,000.00

Motor Vehicle 32,000.00 32,000.00

(Secondhand Van)

Travelling expenses 450.00 450.00

(eg: petrol)

Promotional expenses 3,000.00 3,060.00

TOTAL 36,510.00

42
5.3.3 Operational Budget

Items Fixed Assets Yearly Expenses Total (RM)

(RM) (RM)

Machineries/ Equipment 28,936.00 28,936.00

Raw Material 73,494.00 73,494.00

TOTAL 102,430.00

5.4 PRO FORMA INCOME STATEMENT

Pro forma income statement shows the expected profit or loss for the planned period,
usually for three consecutive years.

2021 2022 2023

(RM) (RM) (RM)
Sales Forecast Revenue 2,917,350.00 3,004,870.50 3,185,162.73

Minus: Total Project Implementation Cost 407,110.00 407,110.00 407,110.00

(Sum of Admin budget, Marketing

budget, Operational budget)

Gross profit 2,510,240.00 2,597,760.50 2,778,052.73

43
Appendices
Appendix A: Business Model – SO YUMMY ENTERPRISE

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

• Food Panda • Baking fresh • High quality of • Personal assistance • Adult

• Grab Food MY cakes cakes • Middle and
• Marketing and • Comfortable higher income
promotion environment group
• Delivery • Accessible
• Fare price

Key Resources Channels

• Physical – • Direct channel –

business outlets, business outlet
vehicles • Online platform –
• Signature design official website,
Facebook, Twitter,
Instagram.
Cost Structure Revenue Streams

• Marketing and promotion • Cakes sales

• Fixed costs: salaries, rents, utilities • Cakes delivery sales
• Promotions

44
Appendix B: Business Registration Form

45
46
References

1. Ahmed, A. (2019, February 11). Elements of Promotional Mix. Retrieved June 27,
2020, from https://bizfluent.com/info-7743387-elements-promotional-mix.html

2. Author: Robyn Stone | Add a Pinch, Author:, Robyn Stone | Add a Pinch, Says:, B.,
Says:, R., Says:, A., . . . Says:, K. (2020, May 25). The Best Chocolate Cake Recipe
{Ever}. Retrieved June 27, 2020, from https://addapinch.com/the-best-chocolate-
cake-recipe-ever/

3. Author: Robyn Stone | Add a Pinch, Author:, Robyn Stone | Add a Pinch, Says:,
B., Says:, R., Says:, A., . . . Says:, K. (2020, May 25). The Best Chocolate Cake
Recipe {Ever}. Retrieved June 27, 2020, from https://addapinch.com/the-best-
chocolate-cake-recipe-ever/

4. Author: Robyn Stone | Add a Pinch, Author:, Robyn Stone | Add a Pinch, Says:,
J., Says:, R., Says:, C., . . . Says:, A. (2019, August 23). Perfect Chocolate
Buttercream Frosting Recipe. Retrieved June 27, 2020, from
https://addapinch.com/perfect-chocolate-buttercream-frosting-recipe/

5. Sally, A., & Sally. (2020, June 05). The Best Vanilla Cake I've Ever Had.
Retrieved June 27, 2020, from https://sallysbakingaddiction.com/vanilla-cake/

6. Sally, A., & Sally. (2020, June 05). Red Velvet Cake with Cream Cheese
Frosting. Retrieved June 27, 2020, from https://sallysbakingaddiction.com/red-
velvet-layer-cake-with-cream-cheese-frosting/

7. Sally, A., & Sally. (2020, June 17). My Favorite Carrot Cake Recipe. Retrieved
June 27, 2020, from https://sallysbakingaddiction.com/my-favorite-carrot-cake-
recipe/

47