Prashant Intern File

SUMMER INTERNSHIP REPORT
INTERNSHIP REPORT ON BUSINESS STRATAGY AND

SUSTAINABLE DEVELOPMENT OF LE WEBEXY PVT. LTD.
BBA-MBA DUAL DEGREE PROGRAM
For the partial fulfillment of require for the award of degree of Bachelor of
Business Administration
DEPARTMENT OF MANAGEMENT STUDIES

DEENBANDHU CHHOTU RAM UNIVERSITY OF SCIENCE AND TECHNOLOGY
SUBMITTED TO: SUBMITTED BY:

DEPARTMENT OF MANAGEMENT PRASHANT
DCRUST Roll no. 18001433035
DECLARATION
I PRASHANT hereby declare that this project report on BUSINESS STRATEGY AND
SUSTAINABLE DEVELOPMENT OF LE WEBEXY PVT. LTD. submitted by the above
said student to the Department of management Studies, Deenbandhu Chhotu Ram University
of Science and Technology, is a bona fide piece of work and is not submitted to any other
University or Institution for the award of any degree / diploma / certificate or published any time
before.

SIGNATURE
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ACKNOWLEDGEMENT
Working in LE WEBEXY PVT. LTD. was interesting. During these one month of internship, I
learnt a lot about Digital Marketing and how-to sale your product digitally, which was earlier
like a rule of thumb for me, as only theoretical knowledge of the subject was known.
A big thanks to Deenbandhu Chhotu Ram University of Science and Technology, Department of
Management Studies, is highly necessary to be given, as this glorious experience was only
possible under the parent like guidance of our department’s department and our coordinator Dr.
Anand Chauhan.
Also, I am highly grateful to all the LE WEBEXY employees, especially Mr. DIVYANSHU
SIR, for his continuous assistance throughout the duration of the internship and also in the
preparation of the internship report, he has always been a constant companion of both flowers
and thorns of this project.
The highest gratitude still lies to the family, who proved to be a constant support both financially
and emotionally.
Signature
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Executive Summary
The internship is an integral a part of any type of practical education so as this

is integral for Bachelor of Business Administration program of Deenbandhu
Chhotu Ram University of Science and Technology, Murthal, Sonipat. The
aim of this term is to supply important information on the professional and
digital marketing side. I took an eight-week internship to use my academic
knowledge to the planet. Le Webexy Pvt. Ltd. is one among the pioneer
centers for digital marketing and web design within the
National Capital Region of India (New Delhi). I found an area to share
information here that helps me increase my technical depth. knowledgeable but
friendly atmosphere helps me enrich my soft skills and management skills. I
even have found effective implementation of the many digital marketing and
leadership that I even have learned in my course studies. This helps me to
relate my academic knowledge and industry knowledge. Throughout my
training, I even have been performing on a true project that provides me
insight into how I interact with clients, how I adapt to sudden changes in needs
and most significantly how I add a team. I even have to face some technical
and non-technical challenges at this point. But I finally found that the slope of
my study curve was on the high side. to satisfy the tutorial requirements of the
internship, I’m required to submit an internship report. This report summarizes
my experiences, challenges, learning and career outcomes.
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TABLE OF CONTENTS
SERIAL NO. PARTICULARS PAGE NO.
A DECLARATION i
B ACKNOWLEDGMENT ii
C CERTIFICATE iii
D EXECUTIVE SUMMARY iv
E TABLE OF CONTENTS v
F TABLE CHART vi
G TABLE OF FIGURES vii
Chapter 1 Aim and Establishment 1 to 12
1.1 Introduction of company 1
1.2 Establishment of the company 2
1.3 Purpose of the company 8
1.4 Vision statement 10
Chapter 2 Policy of the Company 13 to 25
2.1 About policy 13
2.2 SWAT analysis 14
2.3 Introduction to digital marketing 15
2.4 Policy of Le Webexy 18
Chapter 3 Organizational Structure of the company 26 to 31
3.1 Definition 26
3.2 Main structure 27
3.3 Structural define 28
3.4 Project Structure 30
Chapter 4 Work Experience 32 to 35
Chapter 5 Description of work responsibility taken 36 to 39
5.1 Some responsibilities 37
Chapter 6 Experience gained and problem faced 40
Chapter 7 Conclusion, summary and 44 to 47
recommendations
H References 48
TABLE OF TABLES
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Number of Name of table Page Number
tables
1 Corporate table 2
2 Difference table 16 and 17
3.1 Corporate chart 27
3.2 Project management chart 30
Table of figures
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Numeric Name Page no.
Fig. 1.1 Company logo 1
Fig. 1.2 Company mark 4
Fig. 1.3 Social marketing 4
Fig. 1.4 Content marketing 5
Fig. 1.5 SEM 6
Fig. 1.6 Display marketing 6
Fig. 1.7 Mobile marketing 7
Fig. 1.8 Email marketing 7
Fig. 2.1 Digital marketing setup 15
Fig. 3.1 Levels of management 28
Fig. 3.2 Project assignment Chart 30
Fig. 5.1 Company (Clint) Logo 37
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CHAPTER – 1
ESTABLISHMENT AND PURPOSE OF THE ORGANIZATION
ABOUT COMPANY
Le Webexy Pvt. Ltd. it's one among the leading Web Designing & Development companies
in India. Le Webexy has always done an excellent job in designing and gaining customer
satisfaction. They believe the newest technology and contribute their best to all or
any projects. Le Webexy started its work with Website Development and has great
potential in related technologies. it's a robust team of engineers expertly in web application
development. Their technical team fully understands needs and delivers customer
satisfaction and helps you grow your online business. Le Webexy works on Logo
Designing, Program Optimization, Internet Marketing and Banners Designing in order
that the general development of any website is often easily made, focused on the
necessity and wish of the client and delivering the simplest in it.
Fig. 1.1 Company logo
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ESTABLISHMENT OF THE COMPANY
LE Webexy may be a NEW Delhi-based company founded in 2014. it's a web portal that

helps provide other companies with a digital approach because it provides a well-
maintained website with information and guidance on the way to better operate digital
platforms and make a profit.
Le Webexy Private Limited is one among the simplest design and development websites in

India. Le Webexy Pvt Ltd has been doing an excellent job in designing and gaining
customer satisfaction. They believe the newest technology and supply the simplest in every
project.
Le Webexy Pvt Ltd started its career by developing an internet site and has great potential
in related technologies. it's a robust team of engineers expertly in web application
development. there's knowledgeable team that fully understands the necessity and delivers
on the satisfaction of clints and helps you grow your online business. Le Webexy Pvt. Ltd.
works on logo design, program optimization, Internet marketing and banner designing in
order that all the event of your website is definitely made, focused on the necessity and
wish of the client and delivers the simplest in it.
Le Webexy Private Limited may be a private company registered on 23 April
2015. it's classified as a non-govt company and registered with the Registrar of Companies,
Delhi. The allocated amount is that the approved amount of Rs. 100,000 with its capital
paid by Rs. 100,000. Involved in other service activities. The Annual General Meeting of
Le Webexy Private Limited (AGM) was last persisted September 30, 2019 and consistent
with records from the Ministry of Company Affairs (MCA), an outsized record was last
installed on March 31, 2020. Solutions web page Management System internet site Internet
Marketing Graphics Services etc. Webexy Technologies is one among the leading Web
Designing & Development companies in India.
The services offered by LE WEBEXY are
1. Web Design
2. Development of ecommerce
3. Writing Content
4. YouTube Marketing
5. Leadership generation
6. Program performance
7. Marketing marketing
8. Google Ads
And much more…
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Clints of Le Webexy
1. Electronicsforu.com
2. Jalongi.com
3. MoHH
4. SEIDO
5. International school in education
6. Kudos Ayurveda
7. Cavity
8. ISAIMEX
9. Chanakakya School IAS
10. Sports
11. Venkateshwar School
12. Geetanjali houslate Pvt. Ltd
13. CONTINUATION
14. Professionalinn
And much more ……
CORPORATE CHART OF Le Webexy Pvt. Ltd.
OBJECTS NAMES
Company name LE WEBEXY PRIVATE LIMITED

Year of foundation 2014
Date of incorporation 23 April 2015
Owner of Companies Mr. DEEPANSHU GOEL
Company U93000DL2015PTC279422
Identification Number
(CIN)
Registration Number 279422
Line of business It deals in website development of companies of India

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Specialties Website Designing Development, Graphics Designing, Desktop
Publishing, and Digital Marketing
Principal businesses Service provider

Activity
Class of company Private
Office Address C-3/7, Second Floor, above Kotak Mahindra Bank, Prashant Vihar, New
Delhi – 110085
Email hello@lewebexy.com
State DELHI
Authorized Capital 100000
Paid up Capital 100000
Table 1.1
Figure 1.2 company mark
The methods employed by Le Webexy are digital marketing for companies
1. Social Marketing
Fig.1.3 Social marketing

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Social networking sites function word of mouth. Social networking sites and blogs
allow fans to "write" or "re-write" comments made by others a few promotional
products. By repeating the message, the user communication is in a position to
ascertain the message, and thus, it reaches more people. As product information is
put there and repeated, more traffic is delivered to the merchandise / company.
Popular social media platforms include all kinds of digital media and platforms like
Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ and blogs. Nowadays,
social media is becoming a platform for advertisers to interact in digital media
communications with customers. Products are now inviting customers through social
media.
2. Content marketing
Fig. 1.4 Content Marketing
Content marketing may be a marketing strategy that focuses on providing and

producing relevant, relevant, and continuous content to draw in and retain a clearly
defined and general audience and, ultimately, drive profitable consumer action. The
content marketing form changes expectations and alters that expectations for
patrons by creating and sharing valuable free content. Content marketing helps
companies create strong product credibility, share valuable information with
consumers, and enable them to get products from the company within the future.
This new marketing method doesn't include direct sales. Instead, it builds trust and
relationships with the audience.
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3. Search engine marketing
Fig.1.5 SEM
Search Engine Optimization (SEM) may be a sort of online marketing that involves

the promotion of internet sites by increasing their visibility on program results pages
(SERPs) especially through paid advertising. SEM may
include program optimization (SEO), which optimizes website content and site
design to realize the very best quality online or page rank results on Google to
extend the list of hotels per click (PPC).
4. Display marketing
Fig. 1.6 Display marketing
Display marketing may be a clear way of advertising on the planet Wide Web,

applications or social media with banners or other advertising formats made
from various multimedia tools for instance text, images, flash, video, and audio. the
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most purpose of this sort of advertising is to display general advertising and
merchandise messages to website visitors. consistent with eMarketer, Facebook and
Twitter will account for 33 percent of advertising revenue spent on the market in
2017. Google Display Campaigns reach 80 percent of the world's Internet and
google users. Desktop display marketing surpassed search ad advertising in 2017,
mobile ad revenue spending exceeded display in 2016.
5. Mobile marketing
Fig.1.7 Mobile marketing
Mobile marketing may be a multidisciplinary Internet application that uses a

digital thanks to reach specific audiences on their smartphones, smartphones,
tablets, or other related devices which will access websites, email, SMS and MMS,
social media, or programs. mobile apps. The mobile marketing form can provide
customers with sensitive information from time to time, tailored to you that
promotes goods, services, reminders of appointments and concepts. More
specifically, Student Andreas Kaplan defines mobile marketing as “any marketing
activity conducted through a ubiquitous network to which consumers are constantly
connected using a personal mobile device”.
6. Email marketing
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Fig. 1.8 Email marketing
Email marketing is that the act of sending business messages, usually to a gaggle of
individuals, using an email or email system. In its broadest sense, all emails sent
to a possible or current consumer are often considered email marketing. It includes
using email to send ads, request a business, or place sales or donations. Email
marketing strategies usually seek to realize one or more of the three key objectives,
building trust, trust, product awareness or company interest. The term usually refers
to sending email messages with the intention of improving the seller's or sales
relationship with current or previous customers, increasing customer loyalty and
repeat business, gaining new customers or making current customers buy something
faster, and sharing third-party ads or knowing one.
7. Social video marketing
Social video promoting is a part of a blended showcasing conveying plan intended to

expand crowd contribution through social action around a given video. In a social video
promoting effort, the substance, appropriation methodology and shopper innovative
instruments join to permit a person to "add their voice" or help to make an incentive to a
piece of substance, at that point additionally spread it out to their social colleagues. Social
video typically profits by a radiance impact projected by the "influencers" of a given
social gathering. Social video showcasing draws on shopper culture, monetary, and social
hypotheses around the mental sharing of promotion. Social video showcasing is not the
same as social advertising, which has the expectation of deciding conduct for a social
decent motivation. Media distributers and substance rights holders make social
recordings from TV, live video takes care of and pre-recorded substance to produce
commitment on social stages and drive media conveyance. They utilize ongoing video
altering programming to immediately make and offer social recordings in local
configurations, for example, vertical video for Snapchat and square video for Instagram.
Purpose of the Company

Le Webexy Pvt. Ltd. support the Digital India campaign where they assist another company
in importing them during a digital format. Le Webexy supports their practices by providing
a digital platform for performance and functionality. The digital format of any company
means a golden opportunity for any sort of business for instance if one wants to sell its
product online platform will help him to urge more buyers, if one wants to shop for any
good you'll find different vendors. A digital platform if it's a buyer and seller beneficiary.
Le Webexy is trying to supply the company's much-needed digital presence. If the
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company’s digital or online presence is well-maintained or well-maintained there's an
honest chance that the company will receive tons of visits and clicks.
A digital platform may be a vital thing for any company or business because within
the future an outsized number of users are going to be employing a digital format which
will help users get direct communication or quick access to a corporation or
business. altogether of this the business must be registered online and begin operating
through digital media or category. As most users use Smartphones and online mode in
everyday use the business must do its job using the web or digital form. The business
receives most visitors during a digital format over offline or personal format.
Le Webexy provides business support to personalizing online by making websites and

dealing efficiently. Le Webexy creates an internet site using creative and artistic ideas and
uses it within the right order and elegance. they're loving, driven by detail and wanting
to help clients; providing the fastest growing and clear growth within the dynamic online
marketplace. The goal is to supply online visibility, increased access and engagement with
targeted audiences, drive sales and build brand reputation.
"Process Driven, specialize in Growth, and Client-Centric to supply new web solutions and

end-to-end service support to our clients Worldwide" is Le Webexy's vision in making
India financially viable. E-commerce Trading, Development and Marketing: From Strategy
to Marketing, This Webexy builds Businesses, not just websites. They concentrate
on WordPress, Magento, Drupal, Joomla, OpenCart, Theme Development and
customized websites. Website Design and Development: Good collaborative websites
are one among the simplest ways to draw in and have interaction customers in today's
competitive world. We create websites which will cause you to stand out from the gang.
As a number one company in SEO India, Le Webexy's marketing services convert ideas,
prices, and concepts into trained marketing solutions to speak and achieve your strategic
goals. Mobile Application Development: Expand the bounds of your product with our
inexpensive mobile application development service to urge a version of your site's
application for various platforms. We build apps for iOS, Android, and Windows. Digital
Marketing (also online marketing, online marketing or Web marketing) is that
the combined name of online marketing activity, unlike traditional advertising
through medium, live promotions, tv and radio advertising. The rapid climb of the Digital
Marketing Industry may be a direct results of global Internet practice, and therefore
the performance of Digital Marketing channels in revenue generation and awareness.
Compared to traditional advertising methods, Digital Marketing offers real-time costs
(most important for little and medium-sized businesses and startups), accurate targeting and
excellent reporting.
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Scope of Digital marketing in future
With an ever-increasing scope of digital marketing, the demand for digital marketing
professionals is also increasing rapidly.
Here are some hiring trends that give a clear picture of the demand for digital marketeers:
 The demand for Digital Marketing professionals will be more than 20 lakhs by 2020.
(Placement India)
 69% of companies are planned to hire more marketers in 2018. The most in-demand
expertise was digital advertising (45%), content creation and curation (42%) and content
strategy (39%). (Marketing Trends 2018, McKinley)
In recent times, the most sought-after career opportunity is digital marketing. Statistics show that
digital marketing industry is booming worldwide – offering 8lakhs jobs in the very first quarter
of 2017. Naukri.com, India’s largest job portal, announced and advertised for as many as 13000
job opportunities for digital marketing professionals through its portal in the first quarter of
2018. The USA itself has generated 49000 qualitative digital marketing jobs in the year gone by
(2017). However, 91% of top employers consider certification as key hiring criteria, while 48%
are willing to offer a higher salary to certified candidates. So, internet marketing training proves
highly rewarding for you during the hiring process.
Supporting digitization, the Prime Minister of India has come up with the idea of digital India.
And it acts as a promotional campaign for digital marketing resulting in many more job
opportunities for youth to a great extent. Hence, there is nothing regional; it’s a national alarm
for graduates of India who all are looking for an inviting career. Being reliable, eco-friendly,
reachable, influential, user engagement and measurable digital marketing is the magic tool for
brands and businesses. As more and more entities join the online bandwagon for a wider market-
reach, the job opportunities in digital marketing are ever-growing. Unlike other sectors of
employment, this arena is an all-season field. It’s too inviting to turn a blind eye, folks. Digital
marketing industry celebrates a very open culture. With skills and tools knowledge advancement,
empiricism holds a big portion and that pushes you up for being the next level of the marketer.
There is umpteen number of sub-branches within the digital marketing field such as SEO analyst,
Social media marketing executive, online reputation management executive, digital marketing
manager, PPC specialist and so on. And so is the remuneration package range. Digital marketing
profession is one of the highest paid job profiles. Google says, the national average salary of the
senior digital marketing manager is $95,415 and that in India is Rs 447, 346. Additionally, the
average pay tends to defy the principle of gravitation – ever on the rise – by at least 30%.
Vision articulation of Le Webexy

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A dream articulation gives a solid method to partners, particularly representatives, to
comprehend the importance and motivation behind your business. Be that as it may, in contrast
to a statement of purpose – which portrays the who, what and why of your business – a dream
explanation depicts the ideal long-haul consequences of your organization's endeavors. For
instance, an early Microsoft vision explanation was "a PC on each work area and in each home."
"An organization vision proclamation uncovers, at the most significant levels, what an
association most desires to be and accomplish in the long haul," said Katie Trauth Taylor, CEO
of composing consultancy Untold Content. "It fills a fairly grand need – to tackle all the
organization's premonition into one effective explanation."
"The vision business explanation ought to be considered as a feature of your essential

arrangement," said Shockley. "It is an interior specialized instrument that adjusts and motivate
your group to arrive at the organization's objectives." A dream proclamation ought to be brief, no
longer than a sentence or two. As Falkowski says, you need your whole association to have the
option to rapidly rehash it and, all the more critically, get it. Be that as it may, a dream
explanation should be in excess of an appealing slogan. "It tends to be brilliant and important,
yet this is for your group and culture, not for selling a particular item," Falkowski said.
Here are some examples of vision of the companies
1. Amazon: “To be Earth’s most customer-centric company where customers can find and
discover anything they might want to buy online.”
2. Ben & Jerry’s: “Making the best ice cream in the nicest possible way.”
3. Caterpillar: “Our vision is a world in which all people’s basic needs – such as shelter,
clean water, sanitation, food and reliable power – are fulfilled in an environmentally
sustainable way, and a company that improves the quality of the environment and the
communities where we live and work.”
4. Google: “To provide access to the world’s information in one click.”
5. Habitat for Humanity: “A world where everyone has a decent place to live.”
6. Hilton Hotels & Resorts: “To fill the earth with the light and warmth of hospitality.”
7. IKEA: “To create a better everyday life for the many people.”
8. Intel: “If it’s smart and connected, it’s best with Intel.”
9. LinkedIn: “Create economic opportunity for every member of the global workforce.”
10. Oxfam: “A world without poverty.”
Presently the vision, mission and fundamental beliefs of Le Webexy
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Vision: -
 Enabling ventures to use innovation for business development and achievement.

 To create India as a Software Product Nation and a worldwide pioneer in origination,
plan, improvement and creation of scholarly capital driven Software Products, along
these lines, quickening development of whole range of IT Industry of the country.
Mission: -
 Delivering imaginative and solid answers for address our customer's issues with most
extreme quality and faithful morals.
 To advance the formation of a manageable Indian programming item industry, driven by
protected innovation (IP), prompting a ten times increment in portion of the Global
Software item market by 2025.
 To sustain 10,000 innovation new companies in programming item industry,
remembering 1000 such innovation new businesses for Tier-II and Tier-III towns and
urban areas and creating immediate and in-direct work for 3.5 million individuals by
2025.
Core values: -
Since our initiation, while we have adjusted our considerations, standards and thoughts with
changing occasions and more up to date market requests, however our basic beliefs that highlight
our guidelines of work and obligation to clients have been constantly drawn from the
accompanying steadfast core values.
1. Customer Centricity: To steadily drive the quality, expenses and conveyance of our IT
administrations and arrangements with most extreme client centricity upheld with
expeditious and proactive correspondence to give preeminent client please.
2. Business Ethics and Transparency: To be straightforward, devoted, reasonable,
straightforward, earnest and open in the entirety of our client exchanges.
3. Respect: To hold our clients, accomplices, partners, and partners in incredible regard,
nobility and distinction.
4. Innovation: To constantly endeavor to be mechanically creative and accomplish measure
greatness to empower our clients gather huge business points of interest.
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Chapter 2
Company Policy
2.1 Policy
Company policy provides a good range of user accessibility in reference to the business or

company. With digital access the business can grow at a better rate in terms of offline or
personal communication. The company’s main motivation is to urge more businesses in
digital format and enable them to use the web for daily operations to form a profit. We are
passionate, data-driven and hooked in to helping clients; providing the fastest growing and
clear growth within the dynamic online marketplace. The goal is to supply online visibility,
increased access and engagement with targeted audiences, drive sales and build brand
reputation. With this the company's reputation and market interest also will increase which
can help them to form a reputation for themselves. Le Webexy's thinking "An effective
digital platform makes it easy to exchange goods, services, or information while using the
community itself to supply improved value to everyone within the environment." Le
Webexy works because the leading agent in making India on the digital platform. "Process
Driven, specialise in Growth, and Client-Centric to supply new web solutions and end-to-
end service support to our clients Worldwide" is Le Webexy's vision in making India
financially viable. E-commerce Trading, Development and Marketing: From Strategy to
Marketing, This Webexy builds Businesses, not just websites. They concentrate
on WordPress, Magento, Drupal, Joomla, OpenCart, Theme Development and
customised websites. Website Design and Development: Good collaborative websites
are one among the simplest ways to draw in and have interaction customers in today's
competitive world. We create websites which will cause you to stand out from the gang.
As a number one company in SEO India, Le Webexy's marketing services convert ideas,
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prices, and concepts into trained marketing solutions to speak and achieve your strategic
goals.
2.2 SWOT analysis of Le Webexy
Strength
 Very fashionable within the industry, thanks to the brand image.

 Strong customers, with long-term relationships.
 Effective employees with many ideas.
 Have enough branding experience with many products from different industries.
 Strong and supportive technical team.
Weaknesses
 The number of employees is insufficient to manage clients.

 Expansion of business to new geographic locations inside India is absent
Opportunities
 Growing Internet access in India.

 Marketers change their communication pattern from traditional media to digital.
 Increasing number of mobile users in India.
 The number of players within the market is little.
 Technological development within the Digital ecosystem.
Threats
 Competitors
 Traditional agencies are now moving to digital
 Business risk is extremely high because the business is totally hooked in
to customer needs.
2.3 Introducing digital marketing to companies

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Fig.2.1 Digital marketing setup
Digital Marketing is that the term used for targeted, measurable, and interactive marketing
of products or services that use digital technology to succeed in viewers, make customers,
and maintain them. the foremost common sort of marketing involved businesses advertising
their products or services in print, radio and tv commercials, business cards, credit
boards, and lots of other similar ways where Internet or social networking
sites weren't used for advertising. Traditional marketing policies were limited by customer
reach and therefore the scope of driving customer behavior. Digital marketing meets
business marketing goals through various online channels.
It is a marketing feature that uses online and internet-based technologies like desktop

computers, mobile phones and other digital media and platforms to market products and
services. Digital marketing extends to non-Internet channels that provide digital
media, like television, mobile phones (SMS and MMS), callback, and mobile calls.
Extension of non-Internet channels separates digital marketing from online marketing.
The importance of digital marketing

In today's technologically advanced world, a rapidly growing new economy is
emerging. within the near future, it might not be surprising to ascertain that there are only
companies that exist within computer networks. Most business transactions are going to
be done electronically, from the manufacturer to the customer, instead of the
acquisition. within the digital marketing environment, the buyer becomes a crucial player
in development. it's e-commerce that changes the way products and services are made,
manufactured, developed, priced, distributed and sold. There was a time when Television
was the foremost popular way for Marketer to market, spread awareness and produce tracks
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on their products but now things has changed and digital media has taken its place. the
main reason for this alteration was:
 Traditional methods are expensive. Compared to digital marketing

channels, you'll find yourself spending thousands of dollars more.
 Traditional marketing channels did not provide immediate feedback and reports
about who saw or heard the ad, and took action. This data is collected long after the
primary ad was created (and then, the stats are faraway from the precise numbers).
 Digital marketing, on the opposite hand, refers to marketing strategies that allow
organizations to ascertain how a campaign works in real time, like what
viewed, how often, for a way long, and other statistics like sales conversions.
Basis Digital Marketing Traditional Marketing
Meaning Communication through Communication through offline

digital channels Channels
Ways Social media, Web, Television, Radio, Newspaper,
Mobile, LinkedIn, etc. Billboards, Flyers, Signposts,
Magazine Ads.
Communication Highly interactive and in Very little interaction
real-
Gap Capacity
time
Costs Not costly Very costly
Results Can easily be measured Cannot be easily measured
Customization Can be customized and Cannot be customized towards

targeted towards specific specific audiences
audiences
Ideal Target Here we can choose our own As it’s a generic, we cannot choose
Market target market our own target market
Exposure Broad and widespread across Limited and concentrated in a
particular
the globe
zone, area
Table 2.1
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Advantages of digital marketing :
1. Global access - Your business isn't only promoted locally but also establishes a

worldwide presence. the web site allows you to get new markets and trade. for
instance, Amazon Marketplace allows you to sell your products online and may be
accessed by anyone, anywhere.
2. Costs-Efficient - Costs compared to other marketing methods are much lower in

digital marketing. for instance, a display ad or a billboard on social media will
cost but a print ad with targeted customer access. it's vital and there are traditional
methods in today's world.
3. Trackable and Measurable Results - Detailed information are often tracked and

measured by how customers use your website and the way they answer your
advertising using web analytics tools.
4. Data and results are recorded - Google Analytics, you'll check your campaign

access and reserve it for future analysis.
5. Personalization - When your customer database is linked to your website, whenever

someone visits that site, you greet them with the targeted staff.
6. Interaction - By getting involved in social media, you'll easily

communicate together with your customers and build relationships that ensure
customer loyalty.
7. Cash Back Offers - Digital Marketing allows you to make engaging

campaigns employing a sort of media content to draw in more customers. Eg,
refunds for apps, website, etc.
2.4 Le Webexy Policies
1. Code of Conduct Policy or Ethical Standards Policy
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The customs and practices of Le Webexy are governed by the very best standards of
conduct. As a responsible company altogether areas of our workplace, our integrity
is at the guts of our business decision-making processes.
To suits these standards, Equipoise Software operates under the subsequent terms:
 Our business activities are conducted in accordance with the law

 We deal honestly and transparently altogether our business dealings
 We adhere to best performance standards where applicable
 Keep all our promises
 suits all practices related to being an civil right employer
 Use continuous assessment to realize the identified performance objectives
2. HR Policy For Company -
Le Webexy invests within the ongoing training and development of all employees,

which usually sets the benchmark for workers through Performance Development
Review. We make sure that all members of our team are equipped with the talents,
knowledge and skills to perform at the very best level in their current work, with the
aim of developing their ability to satisfy future challenges and help the longer-
term growth of the organization and achieve its goals.
We invest in enrollment in industry-related bodies and attend industry-related
events and supply training and training for the younger members of our team.
We make sure that all development is equitable, equitable and profitable for
every department.
To be a Le Webexy employee every employee is going to be required to follow the

subsequent rules of Conduct and Discipline and nobody is allowed to abuse the
system while on duty, if management finds any activity that conflicts with the
system, Managers will give the worker liability for disciplinary action.
 Employees must get on duty within the stipulated / notified time, an

employee who arrives at the office within 10 minutes of the initial / notified
period could also be allowed to perform his or her duties. within the event
that he's unable to try to to so he must report this to his supervisors and HR.
 All employees must wear their IDs while on duty.
 Employees aren't allowed to see their emails.
 If management finds time to enter any post after 10:05 am twice, it should be
counted as Half Day
 Employees can visit their phones but it shouldn't disturb others present.
Managers won't be liable if any employee finds that he or she is abusing the
power or dalliance thereon, management will allow the utilization but to the
limit, the deadline is 15 to twenty minutes. Employees aren't allowed to use
production time by telephone (personal).
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 Employees will keep their cell phones / cell phones in Silent or Vibration
mode and visit out-of-office calls.
 Lunch time could also be 1:30 to 2:00 pm, an employee may receive this
hour for his or her work, and should leave the office after notifying the
reporting officer or the Human Resources Department.
 Friends / relatives are allowed to go to the office but it shouldn't disturb other

staff, and their visit shouldn't be quite half-hour (half an hour), they
will sit within the room during this point.
 No employee will use the Company's telephone, telephone and fax services
without prior permits. Where possible, in an emergency, such use is
permitted, with the approval of his / her supervisors / reporting officers /
supervisors.
 Additionally, an employee who is late for work or who is found absent from
work / work during work hours, without sufficient reason or without
permission from his or her supervisors, are going to be considered absent
during his or her absence and cannot be entitled to pay day off. additionally,
a competent authority may, in its discretion, take appropriate disciplinary
action against the worker concerned.
 Nobody is allowed to store user passwords, if they use any

passwords, they're required to share them with each member of the
company’s name, as computers belong to their legal function and, within
the event of their absence, their computers are often accessed by other
members through legal use.
 The negligence of any employee won't be tolerated by management;

Supervisors will give the worker the responsibility for disciplinary action.
 Every employee is required to enter if he or she takes any office supplies to

their home (i.e., Books / magazine / Laptop / Pen drive etc.) and
if there's any damage / loss the worker is liable for that.
 If in any case inevitable, he must take a leave of absence or arrive late for a
few reasons, then he must inform the party leader or management.
3. Summary of quality management policy
Total Quality Management (TQM) may be a management approach supported the

idea that each one “employees still improve their ability to supply the products and
services required by their customers.” The concept of Total Quality Management is
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often derived directly from its name: The term “value” means all employees in a
corporation, from development to production to fulfillment, are liable for improving
performance. And “management” emphasizes that this approach should be an
attempt to specialise in. Leadership must provide funding, training, employment,
and clearly defined objectives for actively managing product and repair quality on
an ongoing basis.
Comprehensive quality management (TQM) may be a comprehensive organization’s

effort to include and make a sustainable climate as employees still improve their
ability to supply products and services demanded by customers with a
particular value. The theme emphasizes that departments additionally to
manufacturing (e.g., sales and marketing, accounting and finance, engineering and
construction) are committed to improving their performance; managers emphasize
that managers are liable for managing quality diligently through finances, training,
staff, and goal setting. While there's no widely accepted approach, TQM efforts
tend to seek out more internal control tools and methods. TQM enjoyed widespread
attention within the late 1980s and early 1990s before being covered by ISO 9000,
Lean production, and 6 Sigma.
Like most management methods and techniques, implementation and success will
vary counting on the company. Although no single method has been prescribed, the
quality definition of TQM includes the subsequent eight principles.
A. Customer focus
The first principle of Total Quality Management returns the main target to the people
that buy your product or service. Your customers determine the standard of your
product. If your product meets demand and lasts longer or longer than expected,
customers skills to spend their money on a top-quality product.
When you understand what your customer wants or needs, you've got a far
better chance of checking out the way to get the proper products, people, and
procedures in situ to satisfy expectations.
To implement this TQM rule:

Research and understand the requirements and expectations of your
customers.
 Align your organization's goals with customer needs.
 Communicate with customers, measure satisfaction, and use results to seek
out ways to enhance processes.
 Manage customer relationships.
 Find the balance of satisfied customers and other interested parties (such as
owners, employees, suppliers and investors).
Benefits of customer focus include:
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 More sales, increased revenue, market share, and intellectual sharing
 Strong customer loyalty that results in business repeatability
 Increased potential customers are going to be ready to tell others about your
products and services
B. The quantity of commitment of employees
You cannot increase product, processes, or sales without the complete commitment of

all employees. they have to know the vision and therefore the intentions
that are conveyed. they ought to be adequately trained and given the
required resources to finish the tasks in order that they will plan to achieving goals on
time.
 Communicate openly and accept the importance of individual contribution to

the finished product.
 Insist that every party or individual accepts ownership and provides them
responsibility and opportunity to resolve issues once they arise.
 Encourage employees to self-evaluate their performance against their own goals
and objectives, and make adjustments where needed to enhance workflow.
 Appreciate improved performance and improved performance to
create confidence in your staff and stakeholders.
 Clarify responsibilities, provide adequate training, and make sure that your
resources are used efficiently and effectively.
 Encourage people to stay trying to find opportunities to find out and enter other
roles to extend their knowledge, skills, and knowledge.
 Create an environment where employees can freely discuss problems and are
available up with solutions.
The key or important benefits of full employee commitment include:
 Increased staff retention because employees are motivated, committed and

engaged in customer satisfaction and customer satisfaction
 Individual team and team expertise in problem solving and process
development.
 Employees who are proud and in charge of their work
 Enthusiasm for active participation and contribution to sustainable development
C. Process management
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Adherence to procedures is important for quality management. Procedures make sure
that appropriate steps are taken during a timely manner to make sure consistency and
speed up production.
 Use Comprehensive Quality Management tools like process flowcharts to

define and define clear roles and responsibilities in order that everyone knows
who is doing it from time to time.
 Create a visible app so everyone can easily see the precise tasks that require to
be done to realize the specified result.
 Analyze and evaluate current activities to ascertain where they will be
improved or where process steps create problems.
 Evaluate the impact your processes and activities may wear your customers,
suppliers and every one stakeholder.
The benefits of the method include:
 The cycles of rapid development and production, lower costs, and

better incomes
 More consistent and expected results
 Specialise in continuous improvement and continuity
D. Integrated system
Usually, a business has many various departments, each with its own specific

functions and objectives. These departments and functions should be linked to
shortcuts that ought to specialise in Total Quality Management. But sometimes these
departments and functions work on individual silos.
In an integrated system, everyone in each department must have a
transparent understanding of policies, standards, objectives and processes. Integrated
systems help the company monitor continuous improvement to succeed in the top of
the competition.
 Develop a piece culture that focuses on quality.

 Use flowcharts and other teaching aids to assist employees understand how
their work fits into the whole company.
 Use as-is process analysis to ascertain where progress are often made.
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 Making training available to employees who got to learn new processes and
who want to explore opportunities for improvement.
Benefits include:
 specialise in quality which will help your business achieve excellence and meet

or exceed customer expectations
E. Strategic and systematic approach
The world organization for Standardization (ISO) defines this principle as:

"Identifying, understanding and managing related processes as a system contributes to
the effectiveness and efficiency of the organization in achieving its goals."
Many processes within a development or production cycle are treated as a process
in an attempt to maximize efficiency.
 Provide your people with the required training and resources which will help them

complete their individual steps during this process.
 Still improve processes and products, and upgrade equipment where needed to
realize goals.
 Making sustainable development a measurable goal for all employees.
 Discover, accept, and award new items and improve the method.
Benefits include:
 Ability to quickly identify, react, and proper process issues or deterioration

 Improved overall capacity and performance improvement
F. Continual improvement
Fully efficient and complete customer satisfaction doesn't happen overnight - your

business should still find ways to enhance processes and align your products and
services as customer must change. As mentioned earlier, a number of the great Quality
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Management principles should help your business specialise in continuous
improvement.
 Implement policies to determine product, process, and system improvement as

measurable goals for people, groups, and departments.
 Identify, accept, and promote innovation to enhance processes and development.
 Encourage staff to participate in existing training programs to find
out and combat new and extra roles.
Benefits include:
 Improved knowledge and skills to extend performance

 The goals of improvement are in line with the strategy and objectives of the
organization
 Quick response times to spot and repair broken barriers and processes
G. Fact-based decision-making
Analysis and data collection makes better decisions supported available information.

Making informed decisions results in a far better understanding of your customers and
your market
.
 Analyze and evaluate data to make sure it's reliable and accurate.

 Make relevant information available to participants.
 Use valid methods to gather and analyze data.
 Make decisions supported facts learned from the knowledge additionally to your
own knowledge and understanding.
Benefits include:
 Ability to form informed decisions

 Ability to research and defend past decisions by providing accurate records
 Ability to vary past decisions counting on data review
H. Communication
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Everyone in your organization must realize the plans, strategies, and methods which
will be wont to achieve the goals. there's a high risk of failure if you are doing not
have an honest communication system.
 Establish a proper communication system in order that all employees are conscious

of updates, policy changes, and new procedures.
 If possible, involve staff in decision-making.
 Confirm everyone altogether departments understand their responsibilities and the
way they interact with the remainder of the company.
Benefits include:
 Increase the spirit and commitment when employees understand how their
contributions help the company achieve its goals
 Departmental co-operation
 Elimination of silos
 The power to live more accurately the effectiveness of existing policies and
procedures
 Higher motivation from employees to realize goals because they're a part of the
decision-making process
The successful implementation of those Total Quality Management concepts won't come

immediately. Because TQM tends to represent major cultural change, you'll want to
use this alteration piecemeal to attenuate the impact.
Chapter 3
Organizational structure of company
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3.1 Definition
Organizational structure may be a system that describes how certain activities are

directed to realize the goals of a corporation. These functions may include rules, roles, and
responsibilities. Organizational structure also determines how information moves between
levels during a company. for instance, during a central structure, decisions be due top to
bottom, while within the lower stage, decision-making power is shared at different levels of
organization. Having an organizational structure in situ allows companies to stay efficient
and focused. They define a particular class of sovereignty within a corporation. an
efficient organizational structure defines the function of every function and the way it fits
within the whole program. Simply put, the organizational structure determines who does
that in order that the company can meet its goals. This structure provides the
company with a visible representation of how it's built and the way it can move forward in
achieving its goals. Organizational structures are often depicted during a sort of chart or
pyramid-like diagram, during which the strongest members of the organization sit at the
highest, while the weakest ones are at rock bottom. A centralized structure has a defined
chain of command, while decentralized structures give almost every employee receiving a high
level of personal agency.
The organizational structure is centrally or allocated space. Traditionally, organizations are

made from intermediate leadership and a series of defined commands. The soldiers are a
corporation famous for its very central structure, with an extended and detailed monarchy
of commanders and subordinates. Business structure refers to the organization of the
varied departments or business units during a company. counting on the goals of the
company and therefore the sector during which it operates, the structure of the business can
vary greatly between companies. Each department usually performs a special function
while working closely with another to realize the goals and values of the businesses.
Departments within the company include Human Resources, IT, Accounting and Finance,
Marketing, Research and Development (R&D), and Production. Some product-based or
project-based companies may differentiate business units by pertaining to one product or
project as a department. a corporation may be a social organization that's designed and
managed to realize shared goals. Since those organizations are open-ended programs that
are deeply suffering from the environment, they add it. Every organization has its own
general management structure that defines and manages the relationships between the
varied employees, the functions they perform, and therefore the roles, responsibilities and
authority given to perform different functions. A well-organized organization achieves
effective interaction, because the structure defines formal communication channels, and
explains how different human actions are linked.
3.2 Main structure
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BOD
R &D ACCOUNTS SALES MARKETING HUMAN

AND RESOURCE
FINANCE
IT SEO SMO ACCO CAS SAL SAL MAR MAR HR RELA

PROFESSI EXPERT UNTA HIER ES ES KETI KETI M TIONS
ONAL NT EXE HEA NG NG MA HIP
CUTI D EXEC HEA NAG MANA
VE UTIV D ER GER
E
ASSISTAN ASSISTAN ASSIS ASSI TRAI ASSI ASSI ASSI TRA RECEP
TS/ TS/ TANT STAN NEE STA STAN STAN INE TIONI
TRAINEES TRAINEES S TS S NT T TS ES ST
ACCO EXEC MAR
UNTA UTIV KETI
NT E NG
HEA
D
TRAINNES/EMPLOYEES
Table 3.1 Organizational structure of Le Webexy
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Fig 3.1 Levels of management
3.3 Description of structure

The organizational structure of Le Webexy has three layers or rather three levels of
management. At this high level, a middle and low-level management system is installed.
Top management features a Board of Directors that creates all the choices that are
important for a company's survival. These are the foremost important people in any
company who confirm that each one the healthy and the other way around decisions are
easily wont to make the company run smoothly altogether formats. These managers
are liable for controlling and overseeing the whole organization. They formulate goals,
strategic goals, company policies, and make decisions supported business. additionally,
high-level actors play a big role within the integration of external resources. Top
management may be a policy-making body liable for the direction and effectiveness of all
company activities. it's the senior management who determines the broader goals of the
company. Within the framework of a corporation Memorandum, the Board must determine
company policy.
In the medium level Le Webexy has five key features
 Research and development

 Accounts and funds
 Sales
 Marketing
 Human resource management
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At the center level management, middle management cares about the implementation of
policies and programs that are changed by senior management. Therefore, middle level
managers include heads of departments and their managers and subordinates. While senior
management is that the head and brain of the business, middle-class employees
participate within the planning process and face the difficulties involved in it. this is
often the central management of any company that acts because the backbone of the
company like performing all administrative duties in accordance with or as stated by senior
management. As middle-class managers they need to compete with all the challenges
facing doing all the work. it's the responsibility of the center management to organize for
the establishment of the organization in their department. Medium management encourages
employees to supply top quality products. Provide information and assist senior
management in reviewing systems to make sure better performance. to form organizational
plans in accordance with company policies and senior management objectives. Explain and
discuss information and policies from senior management to senior management. most
significantly, encourage and supply guidance to subordinate managers to assist them
improve performance and achieve business objectives. Le Webexy has managers, assistants
and trainees in middle management.
In any company most of the work is completed by juniors and assistants who act because -
the legs of the company as we see it because the physical body. a coffee level is
additionally referred to as the operating capacity of any company. Also called management
or management performance. inferiority management ensures the standard and quantity
of the merchandise. This level of management is formed from the superintendent, line
manager, shift manager, section manager, principal nurse, managers, and sergeant. They
direct and direct the working staff. They spend most of their time talking about the
activities of the company, as instructed by their superiors. Sub-managers work fully to
realize the goals set for both senior and middle management levels.
3.4 Project Organization

Project organization may be a temporary set-up for specific projects. it's also called “the
organizational structure.” The project manager assigned to the project is that the head of
this structure.
Once the project is complete, you'll prefer to unpack this setup or move it to make a
replacement project. within the case of a replacement project, the project manager may
have to form changes to the staff to adapt to the new plan. you'll hire resources or
professionals from different departments of operations.
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As a project manager, you'll use shared resources until you've got finished and closed.
Whether or not you're 'responsible for all activities and therefore the completion of the
project during a timely manner. In other words, you ought to spend supported the project
budget.
The manager provides clearly defined tasks for every team member, also as an entire plan.
These sorts of organizations are useful if:
- The scope of the project is complete, and therefore the objectives are clearly defined
- The project is exclusive and independent
Fig. 3.2 Project assignment chart
Advantages
 Easy to communicate, which is why you'll stay awake so far

 The team can have a robust sense of identity as all of them work together to
realize an equivalent goal
 Manage resources efficiently and effectively
Disadvantages
 there's no clear way for the group to grow once the project is completed
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 it's expensive because the organization provides all the professionals in one single
project.
Project organization structure at Le Webexy

Project organizational structure in Le Webexy is very great as they have professionals in their
team who control all the activities related to companies’ tasks. Let’s start from the first when top
level management assigns the task to their middle level management in this middle level makes
teams of eight person each for doing that assignment. Now that team makes the division of that
project into five more persons who make all the contents, coding and many more works possible.
And other two persons make all the important things needed in making of all the contents,
coding, etc. to them. And remaining one person is the team leader for that project. That team
leader coordinate with middle level management for every project related documentations and
consultations.
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Chapter 4
Work Experience from Internship
First, while performing at Le Webexy Pvt. Ltd. I’m just starting to realize the wide

selection of digital platforms and therefore the use of the web in promoting the web and
have given it a face ahead of the digital market and consumers. the foremost important
consideration is that the use of the web to survive in any business. Work experience at Le
Webexy Pvt. Ltd. provides a well-defined thanks to use the digital platform to market and
market any company or product. While performing at Le Webexy I even have developed
my leadership skills by overseeing a team of web designers. I find the simplest team i will
be able to be working with at Le Webexy which ensures that each project gets the
simplest treatment or use of creative and innovative ideas.
Le Webexy makes the website look like most interesting because the use of every idea for
making any website and using different tools in making them. While making the website every
idea is taken into consideration and most of the ideas are implemented. Superiors make sure that
every Subordinate gets equal work to do, to make sure less burden on any single person.
Working in the Le Webexy makes me understand basic terms for web designing, web pages and
HTMLs etc. In Le Webexy I got to be proficient in the technical aspects of building websites. I
also got to know the coding, design and layout of a website according to a company's
specifications and from clints view point.
By working there, I gained regular contact with other partners to enhance and implement
their content - and ensure there was a transparent establishment of what might be created
over time, complete working knowledge and coding, the power to perform multiple tasks
with real time constraints, budgets and end objectives. Le Webexy is convinced that
everybody should dedicate themselves to innovating, complex and problem-solving
together while taking every step in creating an internet site. Digital Marketing Digital
Marketing (also online marketing, online marketing or web marketing) is an integrated
term for online marketing activity, in contrast to traditional advertising through medium,
live promotions, tv and radio advertising. The rapid climb of the Digital Marketing
Industry may be a direct results of global Internet practice, and therefore the performance
of Digital Marketing channels in revenue generation and awareness. Compared to
traditional advertising methods, Digital Marketing offers real-time costs (most
important for little and medium-sized businesses and startups), accurate targeting and
excellent reporting.
I was also assigned to write down content for www.professionalinn.com where I assisted

the team in writing basic content and pictures for several pages on the website. This
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was the most task of my training where I had to collect all the small print regarding clint
desire. I even have collected all the knowledge in books, magazines, articles and on the
web. All of this data was initially compiled on an article sheet and secondly that data was
written on the web site and eventually tested before being published to see copyright or
other legal issues. If this step isn't checked or ignored it'll make it difficult to
work legally thereon website.
There are various issues that require to be addressed before compiling, sharing and using
such data:
First and foremost, unidentified health data is usually treated as a critical category of

knowledge protection. As such, entities should consider whether their intended activities
should suit applicable privacy and security laws. counting on the info collected, the
utilization and disclosure of this data, and therefore the authorities during which the info is
stored and processed, entities could also be subject to multiple legal obligations, including
one or more of the following:
 Insurance and Accountability Management Act, 1996 (“HIPAA”)

 General Law
 EU General Data Protection Regulation (“GDPR”)
 42 C.F.R. Section 2
 Defending laws and violating laws and regulations
 Food and Drug Administration (“FDA”) Regulations; or
 Federal Trade Commission (“FTC”) Regulation.
Second, entities should consider contractual obligations, including property rights that
govern data collection, consolidation, use and disclosure. Contractual obligations to be
evaluated will depend largely on the sort of knowledge collected, the estimated use and
disclosure of that data and therefore the applicable laws and regulations concerning that
collection, use and disclosure. Accordingly, entities should also consider the impact of
escalating agreements and subordinate agreements on the rights to gather, use or disclose
data through a series of retention. Agreements that authorize consideration may include:
 Master Services Agreements

 Data Use Agreements
 Business Partnership Agreements
 Data Sharing Agreements
 Confidentiality / Non-Disclosure Agreements
 Terms of Use / Privacy Policies
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Third, albeit collection, integration, and analysis are possible under law / regulation and
contract, companies should still consider whether additional data management principles
should be wont to guide appropriate data management. it's important to recollect that
companies that misuse personal data can lose customer trust and suffer irreparably. To
alleviate such issues, businesses should consider developing data management principles
guided by fair information practices that include openness / transparency, collection limit,
data quality, clarity of purpose / limit usage, accountability, individual participation, and
data security.
Problems are created when using secondary data:

1. Copyright: - Copyright may be a sort of property that provides the owner
the prerogative to form copies of a piece of art, usually temporarily. Creative
work are often literary, artistic, educational, or musical. Copyright is meant to
guard the first expression of a thought within the sort of a piece of art, but not the
concept itself. Copyright refers to the right of the property owner. In simple words,
the copyright has the proper to repeat. this suggests that the first inventors of the
products and anyone who granted them the authorization are the sole ones who have
the prerogative to supply this work.
2. Patent: - A patent is that the granting of a patent by an independent authority to the

developer. This grant gives the founder exclusive rights during a patented
process, within the construction, or within the establishment of a hard and fast term
for a full disclosure of the invention. they're the proper thanks to assemble.
Copyright The granting of a ownership by an independent authority to the
developer. There are three sorts of patents:
 Patents covers anyone who develops a replacement and useful process, product
article, machine, or story structure.
 Design patents include the first, new, and ornamental design of the manufactured
product.
 Plant patents attend anyone who produces, acquires, and invents a
replacement breed.
3. Trademark: - Trademark means a trademark, phrase, word, or symbol that

identifies a selected product and legally distinguishes it from all other products of
its kind. The trademark only identifies the merchandise as belonging to a
specific company and recognizes the company's ownership of the merchandise.
Trademarks are generally considered property and should be registered or
unregistered. A trademark may be a symbol that's easily identifiable, a phrase, or
34 | P a g e
a word sense a specific product. It officially separates the merchandise or service
from all others of its genre and recognizes the company's own ownership of the
merchandise. Trademarks are often registered or unregistered and indicated by ®
and ™ symbols respectively. Although trademarks aren't permanent, the
owner should use them to get the corresponding protection.
4. Google Ranking (PageRank): - PageRank (PR) is an algorithm employed by Google

Search to rank sites in their program results. PageRank was named after Larry
Page, one among the founders of Google. PageRank may be a way of measuring the
worth of an internet page.
According to Google:
PageRank works by calculating the amount and quality of links on a page to work
out the critical limitations of how important an internet site is. the
essential assumption is that the foremost important websites may get tons of links
from other websites.
5. Legal actions: - These are actions taken by the owner or person with such
intelligence. These actions are performed because the owner isn't willing to
share the knowledge publicly and if we publish it without his or her
concern. action is submitted by the owner's attorneys by taking action against the
publisher.
6. Confidential information: - this is often information that the owner wants to confide

in the overall public. This information may contain personal information or data
stored for security purposes, etc.
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Chapter 5
Description of work responsibility taken
Work responsibility given in Le Webexy Pvt. Ltd. Was huge but it became easy through regular
guidance from superiors. In Le Webexy Pvt. Ltd. I was awarded as a team leader for internship
candidates. This was given because of my background of management field. While doing my
internship in Le Webexy I get to use many of management tools for example leadership, team
work, delegation etc. The working environment while working was delightful and congenial
through this the results of projects are definitive. Superiors make sure every person will get equal
and not giving burden on single person. Job responsibility assigned in Le Webexy Pvt. Ltd. It
was huge but it had been easy with regular guidance from management. In Le Webexy Pvt.
Ltd. I used to be offered employment as a team leader. This was given due to my
administrative field domain. once I did my internship at Le Webexy I used tons of
management tools for instance leadership, team performance, delegation etc. Managers
guarantee that everybody are going to be equal and not provides a burden to at least
one person.
We got many responsibilities like taking a clint decision at their level and providing ideas
and issues associated with management by the top of the third term with the
acceptable assignment subsequent day. All employees working there should lookout of
their work and make sure that all assignments are completed before time. While working
there I buy more opportunities to use my many management skills. once I was in an
internship, I want to create sites for several companies and put them together within
the format required by reputable companies.
The task of taking over or given to Le Webexy wasn't so complicated and within the many

tasks assigned to our team most of the ideas are taken from the ideas provided by the
entire team. Le Webexy uses most of the new ideas from the trainees ’points and after
consultation with other managers and therefore the clint.
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Fig.5.1 Company (clint) logo
While in internship I got a task of professionalinn.com website for content writing and image
fixing and resizing. For this work I was given five days of time it means the deadline was of five
days. In this task I have done home page and about page content and both the pages images
creation and resizing is also done by me. The task was easy for the person who know how to
elaborate things in many ways before doing work for that project. Most of the work has to be
done on Microsoft Word where I have to write all the data regarding professionalinn and about
its owners. And image resizing and creation was done on picsart application.
That company is about legal and taxation firm and the clint of Le Webexy. The professionalinn
website is a simple form of editing and graphic used website. In this website contents are taken
from professionally working websites for an idea but its all data and images are unique which is
initially checked for saving and escaping from all the legal limitations and copyrights form the
owners of other websites. All the work was done in the supervision of our superiors and with the
help of them professionalinn is working without any difficulty. I have to cover whole writing
task
5.1 Some of the duties assigned to me:

 Project planning
 Manage deliveries consistent with project plan
 Lead and manage the project team
 Determining the tactic utilized in my activities
 Establish a piece plan and determine each category
 Assign tasks to project team members
 Provide regular updates to senior management
 Understanding the work to be done
 Organize your assigned add detail if needed
 Completing assigned work within the budget, timeline and quality expectations
 Informing the project manager of issues, scale changes, risks and quality concerns
 Continuous communication of things and expected management
37 | P a g e
And other obligations from the attitude of companies:
1. Work and resource planning
Planning helps meet deadlines for projects, and lots of projects fail thanks to poor
planning. First and foremost, good team managers define the dimensions of the
project and determine the resources available. Good project team managers skills to
accurately set timelines and test team skills.
Then they develop a transparent and important decide to do both for the project and
monitor its progress. Projects aren't naturally expected, so good project managers
are ready to make changes along the way as required before the project reaches its
final stages.
2. Planning and promoting the project team
Good project managers don't have their teams tied to a good sort of spreadsheets,

long-distance lists, and white boards. Instead, they put their teams ahead and within
the middle. They create clear, straightforward programs that encourage their
teams to succeed in their full potential. They narrowed down the office and guided
their teams on a transparent path to the last word goal.
3. Manage time management
Clients often judge the success or failure of a project to be submitted on time.

Therefore, the ultimate meeting times aren't discussed. Good project
managers skills to line realistic deadlines, and the way to speak regularly with their
teams.
They skills to try to to the following:

 Describe the function
 Sequence of labor
 Measure the length of labor time
 Make an idea
 Save the schedule
4. Budgeting and budgeting
Good project managers skills to stay a project within its budget. albeit a project meets
client expectations and is delivered on time, it'll still be a failure if it overrides the
38 | P a g e
budget. Good project managers frequently review the budget and plan ahead to avoid
massive budget overruns.
5. Ensuring customer satisfaction
In the end, the project is merely successful if the customer is happy. one among the

foremost important responsibilities of each project manager is to scale
back uncertainty, to avoid any unwanted surprises, and to involve their
clients within the project the maximum amount as possible. Good project
managers skills to take care of effective communication and keep the company's
clients up so far.
6. Project risk assessment and management
With the expansion of the project, there's an honest chance that there'll be obstacles

and pitfalls that weren't a part of the first plan. Hiccups are unavoidable, but good
project managers know that carefully and almost intuitively, identify and assess
potential risks before the project begins. They skills to avoid accidents or a
minimum of minimize their effects.
7. Monitoring progress
During the initial stages, project managers and their teams have a transparent vision
and high hopes of manufacturing the specified result. However, the road to
the finishing line has no lumps within the road. When things don't go consistent
with plan, the project manager must monitor and evaluate both the value and
performance of the team and always take corrective action.
8. Manage required reports and documents
Finally, experienced project managers skills important final reports and relevant

documentation are. Good project managers can submit comprehensive reports that
each one project requirements are met, also as project history, including what has
been done, involved, and what are often done better within the future.
Chapter 6
39 | P a g e
Experience gained and problem faced
6.1 Experience’s
Working for Le Webexy I even have gained tons of experience in managing data with a

team within the company's web design or in making sites clints. The experience of working
as a student at Le Webexy was fun and that I think it'll be useful on behalf of me within
the future as more work are going to be done on the online or on websites within
the future just like the beginning of Digital India.
Many of the experiences I gained while training was making and developing more ways to
try to to work on a digital basis and management strategies. I see a thought l thanks
to express an idea or step to enhance the work done. I gained experience performing on an
existing code base, experience working with new team members, experience customizing
my coding style to suit the team level and understanding of application development.
Working during a new team during a professional setting has prepared me for
several collaborative relationships. The environment related to an internship is
exclusive and may be a gateway to success. I used to be a lost student before I took this
internship job. This tutorial taught me how collaborations add business. This section
taught variety of tools that might enjoy the organization of group-based
projects like Eclipse, clean code, ticket trackers, and more. I learned tons about html, php,
and JavaScript. - i will be able to be doing a really big project and this class has taught that
clean code is extremely important. As long as you create dirt, the project won't bother
you within the end of the day. It’s like having a white room will allow you to urge your car
keys so you never need to work late. This training also teaches me more about my future
career than what college education offers me.
6.2 Improved skills and effective presentation acquired
 Digital market: while doing internship I get too aware about digital market which is a
very huge market as the name says digital means online or use of internet. Market is
 Digital market place is bigger as google is widely experienced in whole world. Most of
the customers uses internet for daily use.
 I got experience of practicing designing graphics for clints.
 Basic templet uploading was also a task given to me while performing my internship.
40 | P a g e
 Image fixing and resizing was the crucial task of web designing.
 Content writing the most important task of designing as most of the important
information’s is given by content writing.
 I got to know the ways of earning through google Facebook, Instagram and YouTube
type of social media platforms
 Professionalism
 Work ethics
 Cooperation
 Team work
 Time management
 Coordination work ethics
 Personality development
 Writing skills
 Research and development work
Here are a number of the experiences and skills that are collected and developed
sequentially performing at Le Webexy.
While working for Le Webexy, I needed to become proficient in technical skills and have
soft skills that were relevant to my field. the type of skills i exploit and develop them. Here
are a number of the common skills I've seen
 Communication
 Cooperation
 Computer virus and coding
 Problem solving
 Performing multiple tasks
 Concentrate to detail
A. Communication
Communication may be a soft skill that permits us to be understood and understood

by our colleagues. This skill includes friendliness, confidence, giving and receiving
feedback, clarity and adaptableness to a spread of communication methods.
Effective communication means asking the proper questions for more information,
41 | P a g e
using active listening when others speak to us and using empathy to make sure that
our message and tone are clear and respectful.
B. Cooperation & Team work
Most add teams to supply services and maintain systems. Collaboration involves

discussing problems from co-workers, having the ability to articulate project
needs, having the ability to concentrate and accept criticism, and respect for other
team members. Although it's one thing, as a software developer, you ought
to be ready to communicate and work closely with others within the team.
C. Problem solving
Problem solving is a crucial skill within the workplace. It means finding the source

of a drag and making an efficient and efficient solution. Other functions that utilize
this ability include checking and correcting errors on websites. Patience, creativity,
innovation and important thinking also are wont to find the explanation for the
matter and to develop practical solutions.
D. Multitasking
Multitasking is that the ability to try to to quite one task at a time. As a student,

we may have to figure on variety of projects over a period of your time while
staying organized and performing important tasks. This ability to manage time
allows it to stay productive and efficient.
E. Attention to detail
This is the power to realize accuracy and to anticipate potential consequences. As a

Le Webexy employee, we'd like to be complete and accurate while managing
complex code, documents and projects. we should always be ready to analyze, use a
translation system to stay your old work, and apply the complete test principles to
your code to form sure others read it easily.
42 | P a g e
6.3 Issues and Problems
Problem faced while working for the first time in a job was fear of doing something wrong. This
problem was the first problem for any intern or new employee in any of the new office or job.
There are many other problems say doing important work late, making difficulties for others and
taking wrong decisions and wrong calls. Problems are many for a new employee but the cure or
protective measures are consulting with superiors or heads most of the problems will be resolved
by taking consult with others. While in internship I used to make web pages for many companies
and compiling them together in required format by respected companies. No user likes slow load
times and they can have real consequences for your business so we have to be fast in coding
managing time span and most important make best result out of no time or less time. Overall, I
faced very less problems as getting the advantage of being from IT background. Poor ‘Online
Brand Visibility and Brand Reputation of the clients of Le Webexy
 Awareness of digital media to clints

 Budget management of clints
 Report making
 Stress and time management
 Technical knowledge
 Task completion (in completing my task)
 Meeting senior’s expectations
 Cooperating with colleges
 Gaining and excepting companies’ environment and culture
 Developing leadership skills
These are some problems suffered by me in Le Webexy.
43 | P a g e
Chapter 7
Conclusion, summary and recommendations
7.1 Conclusion
In the nut shell, Le Webexy pvt. ltd. is a tremendous company in digital marketing firms.
And it's one among the simplest vendors in New Delhi to satisfy the purchasers in need. Le
Webexy is one among the foremost powerful brands within the digital marketing industry.
The company's website design may be a force that permits for robustness and reduce
market-based risk. Both are very successful within the industry over the past five years
and there's no denying it. As a product company, that they had a singular way of organizing
and managing digital marketing. To be effective, it requires tons of involvement with their
staff and constant customers in Le Webexy pvt. ltd. the company had recently acquired the
position of best-selling websites, thanks partially to its tightly managed web design. Le
Webexy has worked tirelessly for several years to bring relief to its digital performance by
using the assistance of time-keeping just to stay designers at a coffee level. In my training
period, I realize that writing content and pictures may be a key element of creating an
excellent website. I can see the weakness of the company, the shortage of web designers
and trannies in making sites and designing websites with clints.
All in all, this study was an excellent help. I gained new knowledge, skills and met many
new people. I achieved many of my learning goals, except for some it had been impossible.
I gained insight into the workings of technology. I even have learned various aspects of
working within the digital marketplace. I noticed that funding, like many organizations, is
crucial to the success of projects. associated with my reading I learned more about sites and
Le Webexy websites and therefore the threats they face. there's still much to be gained and
improved. The currently used methods haven't been updated and therefore the consistent
method is ongoing. In India education is a crucial aspect of Le Webexy conservation. I
even have noticed that even local people are showing an interest in Web development with
their knowledge. additionally, I even have seen that it's important that education is
objective which you ought to remember of other people's opinions. Information technology
education isn't one-sided, but how of sharing information, ideas and concepts. The
internship was also good to seek out out what my strengths and weaknesses are. This has
helped me to elucidate what skills and knowledge I even have to enhance within
the future. it might be better if the extent of language proficiency is sufficient to
44 | P a g e
completely contribute to projects. After my bachelor's time I assumed I could start my
career where I create websites with Le Webexy. However, I can do certain tasks with better
design if I become conversant in the web site design utilized in certain subjects. it
might even be better if I could present myself and express myself with great confidence.
Finally, this training gave me new insights and motivation to pursue a career in information
technology abroad.
45 | P a g e
7.2 Summary
My internship with Le Webexy company was for 43 days or of 6 weeks. I have learnt a lot from
this company which is added to enhance my knowledge and skills. I am thankful to the company
for providing me with a wonderful opportunity. Hereby I provide this report by providing details
(with detailed explanation above) that are true and best of my knowledge. Le Webexy is a great
firm for doing internship for fresh blood (new students). In this type of internship new blood like
me will get an experience of most of the situations for coping them easily in future. I found an
area to share information here that helps me increase my technical
depth. knowledgeable but friendly atmosphere helps me enrich my soft skills and
management skills. I even have found effective implementation of the many digital
marketing and leadership that I even have learned in my course studies.
46 | P a g e
7.3 Recommendations
Recommendations for the new interns or employees
• The interns must convey his/her idea in front of everyone. If the intern hesitates in
communicating with others then it will make a negative impact on both.
• The interns must be punctual in their work and show some positivity while working in
the company.
• The intern must take care of time management regarding completion of work.
• Interns must look or consider how the work is actually done by seniors or superiors
before doing that work.
• New commers should understand the work culture, reputation and environment of the
company.
• Interns must have a perfect image of himself/herself in front of everyone in the company.
Recommendations for the company.
• Le Webexy must consider the idea of every person in the company.

• Le Webexy Pvt. Ltd. must give presence in performing or helping out different forms of
businesses.
• The company must make new regulations regarding daily performance of workers or
employees.
• New rules must be introduced after all this covid-19 situation.
• The company should introduce new incentives for employees
47 | P a g e
References
48 | P a g e
1. https://lewebexy.com/
2. https://in.linkedin.com/company/lewebexy
3. "Definition of digital marketing". Financial Times. Archived from the
original on 29 November 2017. Retrieved 22 August 2015.
4. "Digital Marketing Systems and Techniques". Warwick. Retrieved 28
August 2019.
5. Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona (2000-09-01). "Retailer
adoption of the Internet – Implications for retail marketing". European
Journal of Marketing. 34 (8): 954–
974. doi:10.1108/03090560010331441. ISSN 0309-0566.
6. Ciampa, Dan (1992). Total Quality: A User's Guide for

Implementation. Reading, Massachusetts: Addison-Wesley.
p. xxii. ISBN 9780201549928. OCLC 634190702.
7. ^ Jump up to: Martínez-Lorente, Angel R.; Dewhurst, Frank; Dale, Barrie G.
(1998), "Total Quality Management: Origins and Evolution of the
Term", The TQM Magazine, Bingley, United Kingdom: MCB University
Publishers Ltd, vol. 10 no. 5, pp. 378–
386, CiteSeerX 10.1.1.574.2414, doi:10.1108/09544789810231261, hdl:103
17/441
8. McDaniel, Delora M.; Doherty, Linda M. (February 1990), Total Quality
Management Case Study in a Navy Headquarters Organization, San Diego,
California: Navy Personnel Research and Development Center,
p. 1, OCLC 227755405 NPRDC-TN-90-10, retrieved 2013-10-20, Effective
implementation of Total Quality Management (TQM) to improve quality
and productivity is based upon the philosophy and management principles of
W. Edwards Deming.
9. https://professionalinn.com/
49 | P a g e

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SUMMER INTERNSHIP REPORT

INTERNSHIP REPORT ON BUSINESS STRATAGY AND

DEPARTMENT OF MANAGEMENT STUDIES

SUBMITTED TO: SUBMITTED BY:

The internship is an integral a part of any type of practical education so as this

3.2 Project management chart 30

ESTABLISHMENT AND PURPOSE OF THE ORGANIZATION

Fig. 1.1 Company logo

LE Webexy may be a NEW Delhi-based company founded in 2014. it's a web portal that

Le Webexy Private Limited is one among the simplest design and development websites in

The services offered by LE WEBEXY are

CORPORATE CHART OF Le Webexy Pvt. Ltd.

Company name LE WEBEXY PRIVATE LIMITED

Date of incorporation 23 April 2015

Owner of Companies Mr. DEEPANSHU GOEL

Registration Number 279422

Line of business It deals in website development of companies of India

Principal businesses Service provider

Class of company Private

Authorized Capital 100000

Paid up Capital 100000

Figure 1.2 company mark

Fig.1.3 Social marketing

Fig. 1.4 Content Marketing

Content marketing may be a marketing strategy that focuses on providing and

Search Engine Optimization (SEM) may be a sort of online marketing that involves

Fig. 1.6 Display marketing

Display marketing may be a clear way of advertising on the planet Wide Web,

Fig.1.7 Mobile marketing

Mobile marketing may be a multidisciplinary Internet application that uses a

7. Social video marketing

Social video promoting is a part of a blended showcasing conveying plan intended to

Purpose of the Company

Le Webexy provides business support to personalizing online by making websites and

"Process Driven, specialize in Growth, and Client-Centric to supply new web solutions and

Vision articulation of Le Webexy

"The vision business explanation ought to be considered as a feature of your essential

Here are some examples of vision of the companies

Presently the vision, mission and fundamental beliefs of Le Webexy

 Enabling ventures to use innovation for business development and achievement.

Company policy provides a good range of user accessibility in reference to the business or

2.2 SWOT analysis of Le Webexy

 Very fashionable within the industry, thanks to the brand image.

 The number of employees is insufficient to manage clients.

 Growing Internet access in India.

2.3 Introducing digital marketing to companies

It is a marketing feature that uses online and internet-based technologies like desktop

The importance of digital marketing

 Traditional methods are expensive. Compared to digital marketing

Basis Digital Marketing Traditional Marketing

Meaning Communication through Communication through oﬄine

Mobile, LinkedIn, etc. Billboards, Flyers, Signposts,

Results Can easily be measured Cannot be easily measured

Customization Can be customized and Cannot be customized towards

1. Global access - Your business isn't only promoted locally but also establishes a

2. Costs-Efficient - Costs compared to other marketing methods are much lower in

3. Trackable and Measurable Results - Detailed information are often tracked and

4. Data and results are recorded - Google Analytics, you'll check your campaign

5. Personalization - When your customer database is linked to your website, whenever

6. Interaction - By getting involved in social media, you'll easily

7. Cash Back Offers - Digital Marketing allows you to make engaging

2.4 Le Webexy Policies

1. Code of Conduct Policy or Ethical Standards Policy