Tunku Abdul Rahman University of Management and Technology

Faculty of Accountancy, Finance and Business

ACADEMIC YEAR 2023/2024

BBDT1013 PRINCIPLES OF MARKETING

COURSEWORK SPECIFICATION

COURSEWORK ASSESSMENT (50%)

No. Contributions to coursework % of contribution

1. Individual Written Assignment 50%
2. Group Written Assignment 50%
Total contribution 100%

1. Individual Written Assignment (50%)

Select a brand/product in the Malaysian consumer market for analysis and write an
assignment on the Marketing environment factors affecting their growth. The brand can be
a single product or a product line within the same product category.

Instructions to students

• The written assignment should be between 1250 - 1500 words (excluding Table of
Contents, References and Appendices). A penalty of 5 marks will be imposed on
assignments exceeding the word count limit.
• Assignment is to be typed in font size 12pt, Times New Roman, 1.5 spacing and Justify
the text alignment on A4 size papers.
• All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3, etc)
including appendices and printed at the bottom right of the page.
• The written assignment must be submitted in Week 5 of your tutorial session.
• The Malaysian Department of Statistics is a reliable source of data to support your
arguments. You should use the latest data available and several years of data are
recommended to be used to show a trend.
Week 5: 18-22 March
Assignment format for individual assignment

• Cover page (Refer to Appendix 1a)

• Feedback form (Refer to Appendix 3a)
• Plagiarism statement (Refer to Appendix 2a)
- Turnitin result - full report (Should not exceed 24%)
• Table of contents
• Contents of assignment
- Introduction and company overview
- Marketing environment analysis
• References (Use the TARUMT APA Referencing System)
• Appendices (Sources need to be cited, numbered and give titles to all the appendices)
2. Group Written Assignment (50%)

Requirements:
Select a brand/product in the Malaysian consumer market for the positioning mapping analysis
using price and quality as the criteria. Your assignment should include the following components:
• Introduction
• Positioning mapping analysis
• Recommendations
• Conclusion

Instructions to students

• Form into groups of 4 to 5 students in each group.

• The written assignment should be between 2500 - 3000 words (excluding Table of Contents,
Positioning Mapping Analysis Tables, References and Appendices). A penalty of 5 marks
will be imposed on assignments exceeding the word count limit.
• The assignment must be neatly typewritten and submitted according to the assignment format
and layout.
• Assignment is to be typed in font size 12pt, Times New Roman, 1.5 spacing. Align text using
Justify on A4 size papers.
• All pages starting from the introduction must be paginated consecutively using Arabic numerals
(e.g., 1, 2, 3, etc) including appendices and printed at the bottom right of the page.
• The written assignment must be submitted in Week 7 of your tutorial session.

Assignment format for group assignment Week 7: 1-5 April

• Cover page – group (Refer Appendix 1b)

• Feedback form – group (Refer Appendix 3b)
• Plagiarism statement (Refer Appendix 2b)
• Turnitin result - full report (Should not exceed 24%)
• Table of contents
- Introduction
- Company background
- Positioning mapping analysis table - Quality
- Positioning mapping analysis table - Price
- Diagram
- Positioning mapping analysis (Quality and price)
- Recommendations
- Conclusion
• References (Use the TARUMT APA Referencing System)
• Appendices (Sources need to be cited, numbered and give titles to all the appendices)

Positioning Analysis:
SOBA: https://soba.com.my/awards/
Reader’s Digest Trusted Brands: https://www.trustedbrands.asia/
Putra Brand Awards - 4As MALAYSIA: https://aaaa.org.my/putrabrandawards/
Additional Information:

• Use the TARUMT APA Referencing System for both citations and references. Referencing
or citing means acknowledging the source of information and ideas one has used in the
assignments.
• Students are required to submit their original work and avoid any plagiarism. Students are
required to sign a declaration that the work submitted is their work and that they have not in
any way knowingly allowed another student to copy it. It will be assumed that all submitted
work is that of the students’ own work.
• Students are also required to submit their work to Turnitin. The plagiarism percentage for your
written work should not exceed 24%. Revise or rewrite your work to ensure your group meets
this requirement. If the Turnitin report is not submitted as required or the percentage exceeds
24%, the written work will be rejected.
• Penalty for late submission:
- Late 1 to 3 days after deadline of submission: minus 10 marks;
- Late 4 to7 days after deadline of submission: minus 20 marks;
- Late more than 7 days after deadline of submission: 0 mark.
• The feedback will be released during Week 14.
Appendix 1a: Cover Page for Individual Written Assignment

Tunku Abdul Rahman University of Management and Technology

Academic Year 2023/2024

BBDT1013 PRINCIPLES OF MARKETING

Individual Written Assignment

Student’s name: Student’s ID:

Programme: Word count: Tutorial class:

Assessment
Excellent Good Average Poor Very Poor
Criteria:
Introduction and 10 8 6 4 2
company Outstanding Good research Sufficient
Lacked research
overview (10.0) research with with some research but only
and most points Little evidence of
important important a few important
are minor or serious research.
organisational organisational details
unimportant.
details. details. mentioned.
Marketing 30 24 18 12 6
environment Less than 5
analysis (30.0) 6 marketing Many wrong
6 marketing marketing
6 marketing environment choices of
environment environment
environment factors factors affecting marketing
factors affecting factors. Many
affecting your your environment
your irrelevant or
brand/product’s brand/product’s analysis. Little
brand/product’s superficial points.
growth. Highly growth. Some evidence of
growth. Good Some contents
relevant points. contents are taken understanding the
points raised. are taken directly
Evidence of in- directly from the topic. No
Evidence of good from the source.
depth analysis. source. Evidence evidence of
analysis. Little evidence of
of some analysis. analysis.
analysis.
References and 5 4 3 2 1
citations (5.0) A good
Outstanding application of
Generally correct Incorrect Non-TARUMT
application of TARUMT APA
referencing with referencing with APA
TARUMT APA Referencing.
some errors. many errors. Referencing.
Referencing. Minor errors
only.
Appendices and 5 4 3 2 1
academic format Highly relevant Good appendices Generally good Few and poorly Very few
(5.0) appendices that that support and supporting chosen appendices and
support and enhance the appendices but appendices have mostly irrelevant.
strengthen writing. Neat with some poorly little relevance to Non-academic
evidence-based academic format. chosen ones. the writing. Poor format.
writing. Excellent Average academic format.
academic format. academic format.
TOTAL /50
Appendix 2a

Tunku Abdul Rahman University of Management and Technology

Academic Year 2023/2024

Plagiarism Statement

Read, complete and sign this statement to be submitted with your written work.

I confirm that the submitted work is all my work and is in my own words.

Student’s name Student’s ID No. Signature

1.

Programme:

Tutorial Class:

Date:
Appendix 3a

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM FOR WRITTEN ASSIGNMENT

COURSE CODE/ COURSE TITLE: BBDT1013 PRINCIPLES OF MARKETING

NAME OF STUDENT: ID No:
1)

PROGRAMME: RMK /RHR /RIN /RLM /REN /RBU /RBF /RFI /REC /RRM /RFE
/RDS /RAF/ RBX/ RIM
YEAR OF STUDY: 1 /2 ACADEMIC YEAR: 2023/2024
SEMESTER: 1 /2 /3
GROUP NO:
COURSEWORK NO: 1 NATURE OF MARKS ALLOCATED:
COURSEWORK:
Individual assignment /50 = /100

Overall feedback:

Student’s Date: Lecturer’s /Tutor’s Date:

Acknowledgement: Name and Signature:

Note: This form must be submitted together with the assessment grid/grading criteria and Turnitin
report result for the coursework.
Appendix 1b: Cover Page for Group Written Assignment

Tunku Abdul Rahman University of Management and Technology

Academic Year 2023/2024

BBDT1013 PRINCIPLES OF MARKETING

Group Written Assignment

Students’ names Students’ ID Nos.

1.
2.
3.
4.
5.
Programme: Word count: Tutorial class:

Assessment
Excellent Good Average Poor Very Poor
Criteria:
Introduction 3 2.5 2 1.5 1
(3.0) An excellent A good A brief and poor
An average
introduction with introduction and introduction that is
introduction that A very poor
important sufficiently vague with little
lacks important introduction that
positioning positioning positioning
positioning shows little effort.
mapping mapping mapping
mapping overviews.
overviews. overviews. information.
Company 3 2.5 2 1.5 1
background Above the
(3.0) Outstanding Generally sound Performance meets Considerable
average
performance work with some the minimum further work is
standard with a
without error. error. criteria. required.
minor error.
Diagram 3 2.5 2 1.5 1
(3.0) Above the
Outstanding Generally sound Performance meets Considerable
average
performance work with some the minimum further work is
standard with a
without error. error. criteria. required.
minor error.
Positioning 18 14 10 6 2
mapping
analysis Excellent
A good Insufficient Minimal
(18.0) application of Sufficient
application of application of application of
course application of
course course course
material/theories/ course
material/theorie material/theories/co material/theories/
concepts. material/theories/co
s/concepts. ncepts. Evidence of concepts. Strong
Comprehensive ncepts. A lack of
Good not understanding evidence of not
and thorough understanding in
understanding many areas in this understanding the
understanding of some areas.
of the topic. topic. topic.
the topic.
10 8 6 4 2
 Recommendatio
Original
ns that
recommendations Recommendations
contribute to the Recommendations Recommendation
Recommend that contribute to are valid but very
brand/product’s are generally s are few and out-
ations (10.0) the common in the
success though irrelevant. of-point.
brand/product’s marketplace.
not very
future success.
original.
Conclusion 3 2.5 2 1.5 1
(3.0)
An excellent A good A brief and poor
An average
conclusion with conclusion and conclusion that is
conclusion that A very poor
important sufficiently vague with little
lacks important conclusion that
positioning positioning positioning
positioning shows little effort.
mapping mapping mapping
mapping overviews.
overviews. overviews. information.
References 5 4 3 2 1
and citations
(5.0) A good
Outstanding application of
Generally correct Incorrect
application of TARUMT APA Non-TARUMT
referencing with referencing with
TARUMT APA Referencing. APA Referencing.
some errors. many errors.
Referencing. Minor errors
only.
Appendices 5 4 3 2 1
and
academic Highly relevant Good Generally good Few and poorly Very few
format (5.0) appendices that appendices that supporting chosen appendices appendices and
support and support and appendices but with have little relevance mostly irrelevant.
strengthen enhance the some poorly chosen to the writing. Poor Non-academic
evidence-based writing. Neat ones. Average academic format. format.
writing. Excellent academic academic format.
academic format. format.

TOTAL /50
Appendix 2b

Tunku Abdul Rahman University of Management and Technology

Academic Year 2023/2024

Plagiarism Statement

Read, complete and sign this statement to be submitted with your written work.

We confirm that the submitted work is all our work and is written in our own words.

Name (Block Capitals) Student ID. Number Signature

1.

2.

3.

4.

5.

Programme:

Tutorial Class:

Date:
Appendix 3b
FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK FEEDBACK FORM FOR WRITTEN ASSIGNMENT

COURSE CODE/ COURSE TITLE: BBDT1013 Principles of Marketing

NAME OF STUDENT(s): ID No:
1)
2)
3)
4)
5)

PROGRAMME:RMK /RHR /RIN /RLM /REN /RBU /RBF /RFI /REC /RRM /RFE
/RDS /RAF/ RBX/ RIM
YEAR OF STUDY: 1 /2 ACADEMIC YEAR: 2023/2024
SEMESTER: 1 /2 /3
GROUP NO:
COURSEWORK NO: 2 NATURE OF MARKS ALLOCATED:
COURSEWORK:
Group assignment /50 = /100

Overall feedback:

Students’ Date: Lecturer’s /Tutor’s Date:

Acknowledgement: Name and Signature:

Note: This form must be submitted together with the assessment grid/grading criteria and Turnitin
report for the coursework.