ASSIGNMENT 4 - REPORT

EDB 212 – FUNDAMENTAL OF ONLINE MARKETING

NAMA STUDENT ID
YONG SHI HUI 00000116245
JOEY TAY CHUIN XIANG 00000112200
NURSITI DZULAYHA BINTI MAT TOKIT 00000116239
NUR AZRA AKIN BINTI MOHD RIZAL 00000116443

LECTURER NAME : MADAM MAIZATUL NADIA SAMION

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Table of content
NO. CONTENT PAGES
1. Introduction 3
2. SWOT 4
3. Product Detail / Payment Method 5
4. Target Customer / Platform & Content of 6
Marketing
5. Product Detail / Costing, Selling Price and 7
Profit
6. The Process of online selling 8
7. Conclusion 9
8. Appendix 10

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Introduction
For the subject EDB 212, Fundamental of online marketing, we have a project that is an
online sales exercise book. Our team members are Dzulyaha, Azra, Joey and Decelyn. Our
products are daily necessities for students. According to the observations of our team, we
found that most students have the habit of taking notes, so we unanimously agree to open the
market for exercise books. Students are our main target market for this product. The size of
our product exercise book is F5, which is very suitable for carrying around because it is not
large and heavy.

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SWOT
Strengths

 Convenient ：When our products are posted on social media, our classmates can shop
with us after seeing them because they don’t need to go out to buy. This will save
them a lot of time.

 Affordable Price: The product is priced at RM2, which makes it highly accessible and
affordable for customers.

 Versatility: Exercise books can be used for various purposes like note-taking,
journaling, or sketching, providing versatility to customers.

Weakness

 Limited choices of color and size ：Our exercise books are only cyan and size F5.

Opportunities
 Customization Options: Introducing personalized or customizable exercise books
could attract customers looking for unique stationery items.

 Online Sales Channels: Expanding online sales channels or e-commerce platforms can
tap into a wider customer base and increase reach.

Threats
 Changing Consumer Preferences: Shifts in consumer preferences towards digital
solutions or different stationery products may reduce demand for exercise books.

 Digital Alternatives: Some students who use iPads to attend classes will use the
functions of the iPad itself to take notes, thereby reducing the need to purchase
exercise books.

 Changes in consumer behavior: Maybe some students will buy exercise book in
bookstore.

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Product Detail

Name of the product : Exercise Book

Price of the product : RM 2.00 per book
Quantity product : 5 book

Payment Methods
 Cash
 TNG E-Wallet
For payment methods, we have two choose, one of option is by cash or by TNG E- Wallet.
But most of the customer pay with us by cash.

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Target Customer: Students / Lecture / Officer
The target customer for selling exercise book product will be focus on student, lecture and
officer in college because we will provide easy ordering, payment and delivery for our
product. Consider marketing efforts that appeal to different age groups to appeal to different
audiences.
Promotion our online product, consider the following strategies
Marketing of Platform from Media Social
 Utilize platforms like Instagram, WhatsApp to showcase our product visually buy
more will get one more sales.

Content Of the Marketing

 Capture postures of the product with creative design.
 Upload the posture at Media Social Platform.

Posting at IG Story

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Product Details:

No Product Items Quantity Product Price

(Books) (RM)
1. Exercise Book 5 2.00

Table of showing cost, selling price and profit:

No Selling Price Cost Price Profit

(RM) (RM) (RM)
1. 2.00 X 5 (Quantity) 1.20 X 5 (Quantity) 4.00
= 10.00 = 6.00 (5 Books)

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The Process of Online Selling for Our Product
Selection of the product
 Choose a exercise book product for sell based on market demand and interests.

Product Listing
 Create compelling product listings with clear descriptions, high-quality images, and
pricing information.

Selling Online Platform

 We use the FACEBOOK and IG story for posting sales product.

Payment Method and Gateway

 Integrate gateway to facilitate online transactions. We provide two chooses for our
customer, it is by cash or using TNG E-wallet.

Marketing Strategies
 Promote products through digital marketing, social media, and other channels to drive
traffic in online store.

Shipping Logistics
 Arrange reliable shipping options and communicate shipping costs and times clearly.

Support of the Customer

 Build trust, provide responsive customer support to address inquiries, issues.

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Conclusion
In conclusion, selling exercise books on the Internet platform will bring many challenges to
those of us who are new to online sales. For example, choosing the right platform and
affordable prices for the products we sell. In addition to this, we believe that remembering to
provide excellent customer service fosters loyalty and positive reviews, thereby contributing
to the growth of your online business.

To sum up, we feel that we should increase the types and sizes of exercise books to meet the
needs of more customers. Consistently delivering quality products, staying attuned to
customer preferences, and leveraging social media for promotion can contribute to a
successful venture. Emphasize customer satisfaction and building a strong presence are
crucial elements for long-term success in the online sales business.

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Appendix

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