BPP Business School

Coursework Cover Sheet

Please use this document as the cover sheet of for the 1st page of your assessment.

Please complete the below table – the grey columns

Module Name Leading Through Digital Disruption

Student Reference Number
(SRN)
Assessment Title

Please complete the yellow sections in the below declaration :

Declaration of Original Work:

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP School of Business and Technology.

The word count, excluding contents table, bibliography and appendices, is ______ words.

Student Reference Number: __________ Date: ______

By submitting this coursework you agree to all rules and regulations of BPP regarding assessments
and awards for programmes.

Please note that by submitting this assessment you are declaring that you are fit to sit this
assessment.

BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.
 MSc Management
MSc Management with (Project Management, Data
Analytics, Digital Marketing)

Leading through Digital Disruption

Coursework Assessment Brief 3

Submission mode: Turnitin online access

1. General Assessment Guidance

• Your summative assessment for this module is made up of this 1 submission which accounts for
100% of the marks
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 2,500 words. You must comply with the word count
guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be
found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can
use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this
module.

By completing this assessment, you will the following learning outcomes (LOs):
• LO1: Critically reflect on key opportunities and challenges leaders face in leading complex
organisations through digital disruption.
• LO2: Understand how to sense changes, make informed decisions and adjust quickly in
highly disruptive times.
• LO3: Critically evaluate the significance of human factors and technologies to lead
transformation and create a digital-ready and innovative culture.
• LO4: Critically reflect on the mechanisms required to build teams and influence networks
in complex and interconnected digital organisations.

Assessment Scenario

For this assignment, you will be acting as the new Chief Information Officer (CIO) of a large firm - of
your choice. The board of directors have tasked you to produce a new “Case for Change Proposal''
designed to evaluate and recommend changes that the organisation must implement by means to
retain its competitiveness in a market vastly influenced by technology.

Below are some samples of industries to look for the company for your assessment:

Task 1: Case for Change Analysis (20% weighting, LO1)

• Provide a clear background to your chosen company, including the type of organisation, size
of the firm, range of products and services, customer base and which markets it operates.
• Evaluate and critically discuss current technological opportunities that your company needs
to capitalise to retain its competitiveness in the market.
• Finally, present clear digital change objectives that will be introduced to improve customer
satisfaction, simplified processes and generates higher revenue.
Task 2: Gain Digital Agility (30% weighting, LO2)

• Critically analysed and advise on which techniques your chosen company can use to detect
the changes that are appending in the market it operates. Specifically, explain how your
company can capture insights about its competitors.
• Recommend 3 innovative technologies that your chosen company can use to make fast
decisions to quickly adapt to the changes in its market.

N.B: your arguments must be critical with the support of academic literatures and real case
example. Please use the below figure as a guide to drive your analyses and recommendations.

Source: Digital Business Model by the Global Centre for Digital Business Transformation, 2021

Task 3: Steer Collaboration to Create a Digital Culture (20% weighting, LO3)

• Critically examine which collaboration tools your company can use to enable individuals to
contribute to decision-making and give leaders visibility into such contributions.
• Afterwards, please provide an analysis on how your organisation can develop and support
digital-ready ready culture across team member, sparks innovations and strengthens
customer relationship.

Task 4: Adapting Different Leadership Styles (20 % weighting, LO4)

• By using the Goleman’s leadership styles, critically evaluate, and advise which Goleman’s
styles should your organisation develop to support its digital transformation.
• Finally, propose how those digital leadership styles should be implemented by using the
GROW Model.
Structure and References (10 % weighting)

• Structure is in line with the given instructions.

• Give a professional appearance with consistent formatting.
• Spelling and grammar are correct.
• Each page has a page number in the Footer.
• Any tables or figures are correctly labelled.
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-text citations (see referencing guides and
https://bpp.libguides.com/Home/StudySupport)
3. Marking Guide

The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric:

Assignment Task Fail (0-39%) Low Fail (40-49%) Pass (50-59%) Merit (60-69%) Distinction (70-100%)

Task 1: Case for change Guidelines

analysis (20% weighting, • Provide a clear background to your chosen company, including the type of organisation, size of the firm, range of products and services,
LO1) customer base and which markets it operates.
• Evaluate and critically discuss current technological opportunities that your company needs to capitalise to retain its competitiveness in the
market.
• Finally, present clear digital change objectives that will be introduced to improve customer satisfaction, simplified processes and generates
higher revenue.
Weak and often implicit Limited appreciation of a Satisfactory knowledge Good knowledge and Excellent knowledge and
knowledge of digital basic wider field with and identification of a application of current and detailed usage of recent
innovations with inadequate clarity and precision to the range of internal and emerging thoughts on emerging thought at the
appreciation of the wider thoughts and practices external threats and digital transformation forefront of the discipline
digital transformation related digital digital transformation threats and opportunities. and/or practices of digital
discipline. transformation challenges. need. Good knowledge base, transformation threats and
Weak critical evaluation of Limited identification of a Satisfactory exploring and analysing opportunities.
the impact of digital range of internal and academic/intellectual internal and external Excellent knowledge base,
transformation threats and external threats and digital skills. Wholly original threats and digital exploring and analysing
opportunities. transformation need. work with good transformation need. internal and external threats
Limited identification and reflection and solid, well- and digital transformation
discussion of clear digital reasoned digital need. Able to employ critical
transformation objectives. transformation analysis on some of the most
objectives. recent digital initiatives run
by different companies.

Task 2: Deploying Guidelines:

Emerging Technologies • Critically analysed and advise on which techniques your chosen company can use to detect the changes that are appending in the market it
(30% weighting, LO2) operates. Specifically, explain how your company can capture insights about its competitors.
• Recommend 3 innovative technologies that your chosen company can use to make fast decisions to quickly adapt to the changes in its
market.
 • For a high mark, you must bring really case examples to support your arguments

Weak often implicit
knowledge use of a wide
range of personal research.
Lack of theory and
applications of the digital
technologies.
Weak critical evaluation for
key digital technologies e.g. :
Robotic Process Automation
(RPA), Artificial Intelligence
and Machine Learning,
Quantum Computing,
Metaverse, Extended Reality
etc..
Largely descriptive and lack
of reasoned judgements.
Limited knowledge and
applications of most digital
technologies.
Limited critical evaluation
for key digital technologies
e.g. : Robotic Process
Automation (RPA),
Artificial Intelligence and
Machine Learning,
Quantum Computing,
Metaverse, Extended
Reality etc..
Limited application of
theories with some
reasoned judgements.
Satisfactory knowledge Good knowledge and
and substantial research evidence of an innovative
and evidence of an or original use of extensive
innovative use of a wide personal research which
range of digital has been thoroughly
technologies with clear evaluated and applied to
and consistent the digital agility model.
conceptual evaluation Good knowledge base,
and application to the exploring and analysing
digital agility model. the discipline, its theory
Satisfactory critical and ethical issues with
evaluation with solid and considerable originality
reasoned judgements. and autonomy.
Student shows good level
of critical discussion and
apply the concept to the
chosen company.
Excellent knowledge and
evidence of an innovative or
original use of extensive
personal research which has
been thoroughly critically
evaluated both conceptually
and methodologically.
Good knowledge base,
exploring and analysing the
discipline, its theory and
ethical issues with
considerable originality and
autonomy.
Student shows excellent
critical discussion and apply
the concept to the chosen
company. Arguments are
supported with academic
literature and real case
examples.

Task 3: Steer Guidelines:

Collaboration to Create a • Critically examine which collaboration tools your company can use to enable individuals to contribute to decision-making and give leaders
Digital Culture (20% visibility into such contributions.
weighting, LO3) • Afterwards, please provide an analysis on how your organisation can develop and support digital-ready ready culture across team member,
sparks innovations and strengthens customer relationship.
• To gain high marks your replies must be critically justified with the support of academic literatures and/or real case examples
Weak evidence of research Limited evidence of Satisfactory and Good and extensive Excellent evidence of an
and use of appropriate considerable research and substantial research and research and evidence of a innovative or original use of
sources. limited use of a range of evidence of a range of wide range of appropriate extensive personal research
appropriate sources. appropriate sources. sources. which has been thoroughly
critically evaluated both
 Weak knowledge and Limited knowledge and Satisfactory knowledge Good knowledge base, conceptually and
applications of the digital- applications of the digital- base; explores and exploring and analysing methodologically.
ready culture model. ready culture model. explicitly analyse the the digital-ready model, its Student shows excellent
Limited critical evaluation digital-ready model with discipline, its theory and critical analysis of the digital-
of collaborative clear and consistent benefits of collaborative ready culture model, its
technologies e.g. Slack, conceptual evaluation of technologies. discipline, theory, and apply
Trello, Teams, WebEx etc.. collaborative Good critical evaluation collaborative platforms
Limited application of technologies. with strong, well-reasoned concept to the chosen
theories with some Satisfactory critical judgements. company.
reasoned judgements. evaluation with solid and Excellent critical evaluation
reasoned judgements. with outstanding, well-
reasoned judgements.
Arguments are supported
with academic literature and
real case examples.
Task 4: Adapting Guidelines:
Different Leadership • By using the Goleman’s leadership styles, critically evaluate, and advise which Goleman’s style should your organisation develop to support
Styles (20 % weighting, its digital transformation.
LO4) • Finally, propose how those digital leadership styles should be implemented by using the GROW Model.
• Students have been introduced to concepts such Goleman’s leadership styles, GROW Model, people-oriented leaders, agile leaders, or
leadership skills such as emotional intelligence, resilience, humility, adaptability, and critical thinking. Therefore, this can be a potential
reply. However, any other relevant response is still valid
Weak critical evaluation of Limited critical evaluation Satisfactory appreciation Good and clear Thorough and deep
collaborative technologies of collaborative of and explicit links to a understanding of, and knowledge and
e.g. Slack, Trello, Teams, technologies e.g. Slack, wider field of digital explicit links to digital understanding of the topic
WebEx etc.. Trello, Teams, WebEx etc.. leadership skills. leadership skills, some and explicit evidence of the
Largely descriptive and lack Limited application of Emerging application of aspects of a wider field. wider contexts of the digital
of reasoned judgements. theories with some thoughts and practices at Application of current and leadership skills with
Weak and often implicit reasoned judgements. the forefront of the emerging thoughts and coherence and the ability to
knowledge base with some discipline. practices from the synthesise appropriate
omissions and/or lack of Limited knowledge base; Satisfactory awareness discipline. principles by reference to
theory of digital leadership Some appreciation of the and demonstration of Good awareness and appropriate primary sources.
skills. basic wider field of digital personal responsibility demonstration of personal Excellent and detailed usage
Weak and growing leadership skills with and professional digital responsibility and of recent emerging thought
consistent awareness of clarity and precision to the leadership skills. professional digital at the forefront of the
personal responsibility and thoughts and practices leadership skills. discipline and/or practices
 professional digital
leadership concepts.
related to the required Meaningful critical analysis from a range of appropriate
discipline indicated. of different digital sources.
Limited awareness of leadership skills. Excellent awareness and
personal responsibility and demonstration of personal
professional digital responsibility and
leadership skills. professional digital
leadership skills. Deep and
meaningful critical analysis of
professional digital
leadership skills and practice.

Structure and Guidelines:

References (10 % • Structure is in line with the given structure
weighting) • Give a professional appearance with consistent formatting
• Spelling and grammar are correct
• Each page has page number in the Footer
• Any tables or figures are correctly labelled
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-body citations (see referencing guides and tools here:
https://bpp.libguides.com/Home/StudySupport )
Weak references with Limited appropriate Satisfactory with full Good with precise, full Excellent with precise, full
errors or inconsistencies. references with minor and appropriate and appropriate and appropriate
Inadequate structure and errors. references. references. references.
expression. Limited structure and Satisfactory structured Well-structured layout Outstanding structured
Weak communication expression. layout and mainly and professional and layout and professional
skills adapted to some Limited communication accurate expression. accurate expression. and accurate expression.
degree to different skills adapted a range of Satisfactory Good communication Excellent communication
situations and audiences, situations and audiences communication skills skills adapted to suit all skills adapted to suit all
lack of professionalism. with some degree of adapted to a wide situations and audiences situations and audiences
professionalism. range of situations and to a near-professional to a professional standard.
audiences to an standard.
adequate professional
standard.