MSc Management

MSc Management with (Project Management, Data

Analytics, Digital Marketing)

Leading through Digital Disruption

Coursework Assessment Brief

Submission mode: Turnitin online access

1. General Assessment Guidance

• Your summative assessment for this module is made up of this 1 submission which accounts for
100% of the marks
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only
submissions made via the specified mode will be accepted and hard copies or any other digital
form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 2,500 words. You must comply with the word count
guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be
found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve
minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can
use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this
module.

By completing this assessment, you will the following learning outcomes (LOs):
• LO1: Critically reflect on key opportunities and challenges leaders face in leading complex
organisations through digital disruption
• LO2: Understand how to sense changes, make informed decisions and adjust quickly in
highly disruptive times
• LO3: Critically evaluate the significance of human factors and technologies to lead
transformation and create a digital-ready and innovative culture
• LO4: Critically reflect on the mechanisms required to build teams and influence networks
in complex and interconnected digital organisations

Assessment Scenario

For this assignment, you will create a “Future Trends Report'' proposal for The Chief Digital Officer
(CDO) of a large firm - of your choice. You will be a digital transformation consultant tasked to identify
and recommend changes that the organisation must implement in order to retain its competitiveness
in the market.

Task 1: Opportunities and challenges analysis (25 marks; LO1)

• Provide a clear background to your chosen organisation, including the type of organisation,
size of the organisation, range of products and services, customer base and which markets it
operates.
• Identify and critically discuss current technological challenges your organisation is currently
facing (some areas of focus could be operation, marketing, consumer insight, data
visualisation etc)
• With challenges come opportunities - evaluate and present clear digital transformation
objectives that can be used to mitigate the above challenges.

Task 2: New Trend for Digital Agility (25 marks; LO2)

• Use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and
execute fast) as a blueprint for your report.
• Evaluate and appraise how your organisation can implement new technological trends (e.g.
Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum
Computing, Metaverse, Extended Reality etc..) in order to detect change and adjust their
business model in the future.
• Your discussions must include clear justification and analysis of the chosen technologies.
Task 3: The Role of Digital Collaboration Tools (20 marks; LO3)

Today, digital collaboration tools are an important way of building cohesive teams, particularly
where skills are complementary. The right collaborative tools provide a foundation for innovation
allowing organisations to get the best out of their talent. For this task, you should:

• Critically evaluate and advise on some collaborative technologies that your organisation
should implement by means of developing a digital-ready culture
• Provide a clear justification on how those tools will make it possible for real-time
communication and collaboration between teams regardless of their location.

Task 4: Digital Leadership (20 marks; LO4)

Analyse and propose important digital leadership skills that your organisation needs to develop to
support digital transformation through a process of building new capacities, structures, and ways of
working.

Structure and References (10 Marks)

• Structure is in line with the given instructions

• Give a professional appearance with consistent formatting
• Spelling and grammar are correct
• Each page has a page number in the Footer
• Any tables or figures are correctly labelled
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-text citations (see referencing guides and
https://bpp.libguides.com/Home/StudySupport)
3. Marking Guide

The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric:

Assignment Task Fail (0-39%) Low Fail (40-49%) Pass (50-59%) Merit (60-69%) Distinction (70-100%)

Opportunities and Guidelines

challenges analysis • Provide a background to your chosen organisation, including the type of organisation, size of the organisation, range of products and
(25% weighting, LO1) services, customer base and which markets it operates.
• Identify and critically discuss current technological challenges your organisation is currently facing (some areas of focus could be: operation,
marketing, consumer insight, data visualisation etc)
• With challenges come opportunities – propose and evaluate clear digital transformation objectives that can be well deployed to mitigate the
above challenges.
Weak and often implicit Limited appreciation of a Satisfactory knowledge Good knowledge and Excellent knowledge and
knowledge of digital basic wider field with and identification of a application of current and detailed usage of recent
innovations with clarity and precision to the range of internal and emerging thoughts on emerging thought at the
inadequate appreciation thoughts and practices external threats and digital transformation forefront of the discipline
related digital digital transformation threats and opportunities. and/or practices of digital
of the wider digital
transformation challenges. need. Good knowledge base, transformation threats and
transformation discipline. Limited identification of a Satisfactory exploring and analysing opportunities.
Weak critical evaluation range of internal and academic/intellectual internal and external Excellent knowledge base,
of the impact of digital external threats and digital skills. Wholly original threats and digital exploring and analysing
transformation threats transformation need. work with good transformation need. internal and external threats
and opportunities. Limited identification and reflection and solid, well- and digital transformation
discussion of clear digital reasoned digital need. Able to employ critical
transformation objectives. transformation analysis on some of the most
objectives. recent digital initiatives run
by different companies.

New Trend for Digital Guidelines:

Agility (25% • Advice on initiatives and digital technologies to increase its competitiveness among other firms.
weighting, LO2) • The use of Digital Agility:
o Hyperawareness
o Informed Decisions
 o Execute Fast
• Example of digital technologies to be discussed: Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum
Computing, Metaverse, Extended Reality etc..
• For a high mark, you must bring really case examples to support your arguments
Weak often implicit Limited knowledge and Satisfactory knowledge Good knowledge and Excellent knowledge and
knowledge use of a wide applications of most and substantial research evidence of an innovative evidence of an innovative or
range of personal research. digital technologies. and evidence of an or original use of extensive original use of extensive
Lack of theory and Limited critical innovative use of a wide personal research which personal research which has
applications of the digital evaluation for key digital range of digital has been thoroughly been thoroughly critically
technologies. technologies e.g. : Robotic technologies with clear evaluated and applied to evaluated both conceptually
Weak critical evaluation Process Automation (RPA), and consistent the digital agility model. and methodologically.
Artificial Intelligence and conceptual evaluation Good knowledge base, Good knowledge base,
for key digital technologies
Machine Learning, and application to the exploring and analysing exploring and analysing the
e.g. : Robotic Process
Quantum Computing, digital agility model. the discipline, its theory discipline, its theory and
Automation (RPA), Artificial
Metaverse, Extended Satisfactory critical and ethical issues with ethical issues with
Intelligence and Machine
Reality etc.. evaluation with solid considerable originality considerable originality and
Learning, Quantum
and reasoned and autonomy. autonomy.
Computing, Metaverse, Limited application of
judgements. Student shows good level Student shows excellent
Extended Reality etc.. theories with some of critical discussion and critical discussion and apply
Largely descriptive and reasoned judgements. apply the concept to the the concept to the chosen
lack of reasoned chosen company. company. Arguments are
judgements. supported with academic
literature and real case
examples.

Task 3: The Role of Guidelines:

Digital Collaboration • Critically evaluate and advise on some collaborative technologies that your organisation should implement by means of developing a digital-
Tools (20% weighting, ready culture
LO3) • Provide a clear justification on how those tools will make it possible for real-time communication and collaboration between teams
regardless of their location.
• To gain high marks your replies must be critically justified with the support of academic literatures and/or real case examples
 Weak evidence of Limited evidence of Satisfactory and Good and extensive Excellent evidence of an
research and use of considerable research substantial research and research and evidence innovative or original use of
appropriate sources. and limited use of a evidence of a range of of a wide range of extensive personal research
Weak knowledge and range of appropriate appropriate sources. appropriate sources. which has been thoroughly
Satisfactory knowledge Good knowledge base, critically evaluated both
applications of the digital- sources.
base; explores and exploring and analysing conceptually and
ready culture model. Limited knowledge and explicitly analyse the methodologically.
Weak critical evaluation applications of the the digital-ready model, its
digital-ready model with discipline, its theory and Student shows excellent
of collaborative digital-ready culture clear and consistent critical analysis of the digital-
technologies e.g. Slack, benefits of collaborative
model. conceptual evaluation of ready culture model, its
Trello, Teams, WebEx etc.. technologies.
Limited critical collaborative discipline, theory, and apply
Largely descriptive and Good critical evaluation
evaluation of technologies. collaborative platforms
lack of reasoned with strong, well- concept to the chosen
collaborative technologies Satisfactory critical
judgements. e.g. Slack, Trello, Teams,
reasoned judgements. company.
evaluation with solid
WebEx etc.. and reasoned Excellent critical
Limited application of judgements. evaluation with
theories with some outstanding, well-
reasoned judgements. reasoned judgements.
Arguments are supported
with academic literature and
real case examples.
Digital Leadership Guidelines:
(20% weighting, LO4) • Analyse and propose important digital leadership skills that your organisation need to develop to support digital transformation through a
process of building new capacities, structures, and ways of working.
• Students have been introduced to concepts such us ethical-tech leaders, people-oriented leaders, agile leaders, or leadership skills such as
emotional intelligence, resilience, humility, adaptability, and critical thinking. Therefore, this can be a potential reply. However, any other
relevant response is still valid
Weak and often implicit Limited knowledge base; Satisfactory appreciation Good and clear Thorough and deep
knowledge base with some Some appreciation of the of and explicit links to a understanding of, and knowledge and
omissions and/or lack of basic wider field of digital wider field of digital explicit links to digital understanding of the topic
theory of digital leadership leadership skills with leadership skills. leadership skills, some and explicit evidence of the
skills. clarity and precision to the Emerging application of aspects of a wider field. wider contexts of the digital
Weak and growing thoughts and practices thoughts and practices at Application of current and leadership skills with
consistent awareness of related to the required the forefront of the emerging thoughts and coherence and the ability to
personal responsibility and discipline indicated. discipline. practices from the synthesise appropriate
discipline.
 professional digital
leadership concepts.
Limited awareness of
personal responsibility and
professional digital
leadership skills.
Satisfactory awareness Good awareness and
and demonstration of demonstration of personal
personal responsibility responsibility and
and professional digital professional digital
leadership skills. leadership skills.
Meaningful critical analysis
of different digital
leadership skills.
principles by reference to
appropriate primary sources.
Excellent and detailed usage
of recent emerging thought
at the forefront of the
discipline and/or practices
from a range of appropriate
sources.
Excellent awareness and
demonstration of personal
responsibility and
professional digital
leadership skills. Deep and
meaningful critical analysis of
professional digital
leadership skills and practice.

Structure and Guidelines:

References (10%) • Structure is in line with the given structure
• Give a professional appearance with consistent formatting
• Spelling and grammar are correct
• Each page has page number in the Footer
• Any tables or figures are correctly labelled
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-body citations (see referencing guides and tools here:
https://bpp.libguides.com/Home/StudySupport )
Weak references with Limited appropriate Satisfactory with full Good with precise, full Excellent with precise, full
errors or inconsistencies. references with minor and appropriate and appropriate and appropriate
Inadequate structure and errors. references. references. references.
expression. Limited structure and Satisfactory structured Well-structured layout Outstanding structured
Weak communication expression. layout and mainly and professional and layout and professional
skills adapted to some Limited communication accurate expression. accurate expression. and accurate expression.
degree to different skills adapted a range of Satisfactory Good communication Excellent communication
situations and audiences communication skills skills adapted to suit all skills adapted to suit all
 adapted to a wide
situations and audiences, with some degree of range of situations and situations and audiences situations and audiences
lack of professionalism. professionalism. audiences to an to a near-professional to a professional standard.
adequate professional standard.
standard.