BPP Coursework Cover Sheet

Please use the table below as your cover sheet for the 1st page of the submission. The sheet should
be before the cover/title page of your submission.

Programme

Module name

Schedule Term

Student Reference Number (SRN)

Report/Assignment Title

Date of Submission
(Please attach the confirmation of any
extension received)

Declaration of Original Work:

I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my
original work, researched, undertaken, completed and submitted in accordance with the requirements
of BPP School of Business and Technology.

The word count, excluding contents table, bibliography and appendices, is ___ words.

Student Reference Number: Date:

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and awards for programmes. Please note, submission is your declaration you are fit to sit.

BPP University reserves the right to use all submitted work for educational purposes and may
request that work be published for a wider audience.

BPP School of Business and Technology

 MSc Management

Leading through Digital Disruption

Coursework Assessment Brief

Submission mode: Turnitin online access

1. General Assessment Guidance

 Your summative assessment for this module is made up of this 2500-word submission, which
accounts for 100% of your final module mark.
 A total of 100 marks are available for this module assessment and you are required to achieve
minimum 50% to pass this module.
 The deadline for submission is shown on the submission link. Please note late submissions will
not be marked.
 You are required to submit all elements of your assessment in one Word document, via The Hub
Assessment area. Only submissions made via the specified mode will be accepted and hard
copies or any other digital form of submissions (such as via email or pen drive etc.) will not be
accepted.
 For coursework, the submission word limit is 2500 words, excluding your list of references. You
must comply with the word count guidelines. You may submit LESS than 2500 words but not
more. Word Count guidelines can be found on the assessments tab of your module.
 Do not put your name or contact details anywhere on your submission. You should only put
your student registration number (SRN) which will ensure your submission is recognised in the
marking process.
 You are required to use only Harvard Referencing System in your submission. Any content which
is already published by other author(s) and is not referenced will be considered as a case of
plagiarism.
You can find further information on Harvard Referencing in the online library on The Hun (Found
in Help&Support)
 BPP University has a strict policy regarding authenticity of assessments. In proven instances of
plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
are available on The Hub in the Academic registry section (Found via Help&Support).
 You should include a completed copy of the Assignment Cover sheet. Any submission without
this completed Assignment Cover sheet may be considered invalid and not marked.
2. Assessment Brief

Assignment: Report

This module is assessed through one graded element. You must achieve at least 50% to pass this
module.

For this assignment you will create a “case for change” – a report that presents a proposal for how
to transform a company of your choice, struggling to stay relevant in the face of digital
transformation.
The report has to include the following tasks:
 Task 1 (ILO1): The Case for Change (10 marks)
Identify the company that you are using and the digital transformation it is going
through and explain it. As part of it, explain what threats this company is facing and
what are the objectives this company wants to achieve through this digital
transformation

 Task 2 (ILO2): Capture Insights (14 marks)

Advise on which techniques your chosen company can use to detect the changes that
are appending in the market it operates. Specifically, explain how your company can
capture insights about its competitors, macroeconomic trends and partners

 Task 3 (ILO2): Make Fast Decisions (14 marks)

Advise on which approaches your chosen company can use to make fast decisions to
quickly adapt to the changes in its market.

 Task 4 (ILO4): Acquire and Engage Talents (14 marks)

Advise on which techniques your company can use to acquire and engage the talents
needed for its digital transformation.

 Task 5 (ILO3): Create a Digital-Ready Culture (14 marks)

Advise on how formal and informal leaders should help to foster a digital-ready culture
to support the digital transformation of your chosen company.

 Task 6 (ILO4): Steer Collaboration (12 marks)

Explain which collaboration tools your company can use to enable individuals to
contribute to decision-making and give leaders visibility into such contributions.

 Task 7 (ILO3): Select your Leaders (12 marks)

Explain about what key attributes and behaviours would you look for in a leader to help
build a culture that supports the success of your chosen company’s digital
transformation

 Presentation and Structure (10 marks)

Word count: 2500 words

Your report structure should include the following sections:

Cover page (University cover sheet)

Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1 - The Case for Change
Task 2 - Capture Insights
Task 3 - Make fast Decisions
Task 4 - Acquire and Engage Talents
Task 5 - Create a Digital Ready Culture
Task 6 - Steer Collaboration
Task 7 - Select your Leaders
Concluding remarks
References
Appendix (if appropriate)

Word count – only applies to the main body (shown in bold)

If you have any further questions about this coursework assignment, please contact the module
leader or the tutor.

Tip for Mapping the Assessment towards Module Topics

Weekly Workload
Task in Summative Corresponding Topic Marks
(# Words)

Task 1 - The Case for Change Week 2: Leading in Digital Disruption 10 300

Task 2 - Capture Insights Week 3: Sensing the Change 14 375

Task 3 - Make fast Decisions Week 4: Making Informed Decisions 14 375

Task 4 - Acquire and Engage Week 5: Leading Change and

14 375
Talents Transformation
Task 5 - Create a Digital Ready
Week 6: Creating Digital Ready Cultures 14 375
Culture
Week 7: Leading High Performing Teams
Task 6 - Steer Collaboration 12 350
and Build Network
Week 8: Create your Ethical Leadership
Task 7 - Select your Leaders 12 350
Style
Presentation and Structure 10
Total 100 2500
3. Marking Guide
Content
The Case for Change
Identify the company that you
are using and the digital
transformation it is going
through and explain it. As part
of it, explain what threats this
company is facing and what
are the objectives this
company wants to achieve
through this digital
transformation
Capture Insights
Advise on which techniques
your chosen company can use
to detect the changes that are
appending in the market it
operates. Specifically, explain
how your company can
capture insights about its
competitors, macroeconomic
trends and partners
Make Fast Decisions
Advise on which approaches
your chosen company can use
to make fast decisions to
quickly adapt to the changes
in its market
Guidance Marks
Indicative word count: 300
Fail:
No presentation
No discussion
Pass:
Basic presentation of the company and its operating
market, and of its digital transformation strategy.
Basic discussion of the threats and objectives of your
company’s digital transformation.
Merit:
Clear presentation of the company and its operating 10
market, and of its digital transformation strategy,
Good discussion of the threats and objectives of the digital
transformation
Distinction:
Strong presentation of the company and its operating
market and detailed presentation of your company’s
digital transformation.
Critical discussion of the threats and objectives of your
company’s digital transformation.
Indicative word count: 375
Fail:
No presentation.
No discussion.
Pass:
Basic presentation of techniques used to detect changes in
your company’s market.
Basic discussion on how these techniques can be used for
gathering insights about competitors, macroeconomic
trends and partners.
Merit:
Clear presentation of techniques to detect change in your
14
company’s market.
Good discussion on how these techniques can be used for
gathering insights about competitors, macroeconomic
trends and partners.
Distinction:
Strong presentation of techniques to detect changes in
your company’s market.
Critical discussion on how these techniques can be used
for gathering insights about competitors, macroeconomic
trends and partners.
Indicative word count: 375
Fail:
No presentation.
14
No discussion.
Pass:
Basic presentation and discussion of the approaches that
your company can use to make fast decisions.

Acquire and Engage
Talents
Advise on which techniques
your company can use to
acquire and engage the
talents needed for its digital
transformation
Create a Digital-Ready
Culture
Advise on how formal and
informal leaders should help
to foster a digital-ready
culture to support the digital
transformation of your
chosen company
Steer Collaboration
Explain which collaboration
tools your company can use
to enable individuals to
contribute to decision-making
and give leaders visibility into
such contributions
Merit:
Clear presentation and discussion of the approaches that
your company can use to make fast decisions.
Distinction:
Strong presentation and critical discussion of the
approaches that your company can use to make fast
decisions.
Indicative word count: 375
Fail:
No presentation.
No discussion.
Pass:
Basic presentation and discussion of the techniques that
can be used by your company to acquire and engage
talents for this digital transformation.
Merit:
14
Clear presentation and discussion of the techniques that
can be used by your company to acquire and engage
talents for this digital transformation.
Distinction:
Strong presentation and critical discussion of the
techniques that can be used by your company to acquire
and engage talents for this digital transformation.
Indicative word count: 375
Fail:
No discussion.
No presentation.
Pass:
Basic presentation and discussion of the role of formal and
informal leaders to foster a digital-ready culture, and how
this will help your company to succeed in its digital
transformation.
14
Merit:
Good presentation and discussion of the role of formal and
informal leaders to foster a digital-ready culture, and how
this will help your company to succeed in its digital
transformation.
Distinction:
Strong presentation and critical discussion of the role of
formal and informal leaders to foster a digital-ready
culture, and how this will help your company to succeed in
its digital transformation.
Indicative word count: 350
Fail:
No presentation.
No discussion.
12
Pass:
Basic presentation and discussion of existing collaborative
tools than can be used by your company’s employees
during this digital transformation.
Merit:

Select your Leaders
Explain about what key
attributes and behaviours
would you look for in a leader
to help build a culture that
supports the success of your
chosen company’s digital
transformation
Presentation and Structure
a) Presentation (5 marks)
b) Referencing (5 marks)
TOTAL
Good presentation and discussion of existing collaborative
tools than can be used by your company’s employees
during this digital transformation.
Distinction:
Strong critical presentation and discussion of existing
collaborative tools than can be used by your company’s
employees during this digital transformation.
Indicative word count: 375
Fail:
No presentation.
No explanation.
Pass:
Basic presentation and explanation of the key attributes
and behaviours that leaders of your company need to have
to build a culture that support the success of its digital
transformation.
12
Merit:
Clear presentation and explanation of the key attributes
and behaviours that leaders of your company need to have
to build a culture that support the success of its digital
transformation.
Distinction:
Strong presentation and critical explanation of the key
attributes and behaviours that leaders of your company
need to have to build a culture that support the success of
its digital transformation.
Fail:
Poor presentation.
No references. Poorly formatted referencing not in line
with Harvard referencing style
Pass:
Basic professional appearance
Some references. Correctly formatted (with some errors)
Merit:
Good appearance with consistent formatting.
10
References demonstrate good research. Correctly
formatted (small or insignificant mistakes)
Distinction:
Professional appearance with consistent formatting.
References demonstrate wide research. Correctly
formatted (no mistakes)
100
 Appendix A - General Grading Criteria (Level 7)
Criteria Pass Grades Referral/Fail Grades
High Distinction Distinction Merit Pass Referral/Fail Referral/Low Fail
85-100% 70-84% 60-69% 50-59% 30-49% 0-29%
The work displays: The work displays: The work displays: The work displays: The work displays: The work displays:
Knowledge & (a) Strong evidence of (a) Clear evidence of a (a) Clear evidence of a (a) Evidence of a (a) Evidence of an (a) Evidence of a
Understanding a comprehensive and comprehensive and comprehensive and systematic understanding of an limited
(a) Systematic systematic systematic systematic understanding, which appropriate range of understanding of
Understanding understanding of an understanding of a understanding of all may contain some issues, concepts, issues, concepts,
(b) Emerging extensive range of considerable variety of major - and some gaps, of all major - theories and research theories and
Thought appropriate issues, issues, concepts, minor - issues, and some minor - but has significant research either major
concepts, theories and theories and research concepts, theories and issues, concepts, gaps or and/or minor.
research research theories and research misunderstandings.
(b) Sustained (b) Precise and well- (b) Some clear (b) Clear evidence of (b) Unclear or (b) Significant gaps in
excellence in the judged application of evidence of the an understanding of imprecise the understanding of
application of thoughts and practices application of thoughts thoughts and understanding of the debates at the
thoughts and practices at the forefront of the and practices at the practices at the thoughts and practices forefront of the
at the forefront of the discipline forefront of the forefront of the at the forefront of the discipline.
discipline discipline discipline. discipline.
Argument (a) Consistently (a) Consistently precise, (a) Precision, accuracy (a) Broad levels of (a) Errors which affect (a) A lack of
(a) Analysis, precise, accurate and accurate and reasoned and clear reasoning precision, accuracy the consistency of the precision, accuracy
Synthesis & reasoned analysis, analysis, synthesis throughout the and reasoning in analysis, synthesis or or reasoning in
Evaluation synthesis and/or and/or evaluation analysis, synthesis analysis, synthesis evaluation and/or key analysis, synthesis or
(b) Numerical evaluation; addressing addressing all issues, and/or evaluation and/or evaluation, gaps in the issues evaluation with
Analysis issues with insight or some with creativity addressing all issues and addresses all key addressed significant gaps in
(c) originality appropriately issues the issues addressed
Argumentation (b) Numeric analysis (b) Numeric analysis (b) Numeric analysis (b) Numeric analysis (b) Numeric analysis (b) Numeric analysis
(d) Independent that is complete and that is complete and that is complete and that is mostly that is mostly that is incomplete or
Research free from errors with mostly free from errors mostly free from errors complete and free complete but contains contains errors which
 application of with fluent and with relevant and from significant or errors with significant have critical effect,
methods that may be appropriate application effective application of critical errors with effect, or methods or methods that are
insightful or original of methods. methods. appropriate that are applied applied
application of inappropriately inappropriately
methods.
(c) Extremely strong (c) Extremely strong and (c) Evidence of an (c) Evidence of an (c) Evidence of a (c) Lack of
and consistent consistent argument argument that is overall convincing consistent argument consistency or
argument making a that convincingly generally convincing argument but may but may have structure in the
convincing whole with addresses issues with a good internal have weaknesses, weaknesses, argument. Serious
evidence of originality. including uncertainties consistency and gaps or significant gaps or be weaknesses in the
Impressive dexterity in and conflicts. Excellent addresses most issues. inconsistencies. Clear unconvincing. Clear integration of
the use of information use of information Very good use of use of information use of information evidence and/or no
gathered to support gathered which to information gathered gathered but may gathered but may not awareness of the
the argument. support and further the to support the have some be sufficient to sustain limitations or
argument argument. weaknesses in the the argument. weaknesses of the
integration into the research.
argument.
Argument (d) Evidence of an (d) Substantial research (d) Clear evidence of (d) Appropriate use of (d) Evidence of a range (d) Over reliance on
(continued) innovative or original and evidence of an considerable personal a wide range of of personal research very restricted range
use of extensive innovative use of a wide research and the use of personal research but evidence of of personal or
(d) Independent personal research range of personal a diverse range of which is critically methodological or secondary research
Research which has been research with clear and appropriate sources evaluated for key conceptual evaluation much of which may
thoroughly critically consistent critical but may contain conceptual and may be limited, not be evaluated and
evaluated both evaluation both problems with methodological issues inconsistent or may not be directly
conceptually and conceptually and consistency in the although this may not inappropriate related to the
methodologically methodologically conceptual and be consistent question or area
methodological critical throughout
evaluation
Presentation (a) Excellent structure (a) Excellent structure
(a) Good structure and (a) Adequate (a) Adequate structure (a) Poor structure
(a) Structure and presentation and presentation presentation structure and and presentation and presentation
(b) Referencing presentation
(c) Use of (b) Precise, full and (b) Precise, full and (b) Full and appropriate (b) Good references (b) Competent (b) Poor references
Language appropriate references appropriate references references and notes and notes with minor references and notes and notes with
and notes. and notes. with minor or or insignificant errors but may contain multiple
insignificant errors or omissions inconsistencies, errors inconsistencies,
or omissions errors or omissions
(c) Subtle use of (c) Precise use of (c) Clear and precise (c) Generally clear use (c) Generally (c) Serious errors in
language expressing language expressing use of language of language sufficient understandable use of the use of language
highly nuanced complex thought with allowing a complex for arguments to be language but which makes
thought with clarity clarity, accuracy and argument to be easily readily understood significant errors in meaning unclear or
and precision to a level precision which furthers understood and and followed expression affecting imprecise
appropriate for and enhances the followed overall clarity
submission for argument
publication.