Ajoy Prasad

Flat – G2, Block C, Vasanth Apartments Cell : 98404 29331

Voltas Colony Extension ,Phase- 1 Email ajayprasad07@yahoo.co.in
Nanganallur., Chennai – 6000 61

Seeking Senior Level Position in a company with sustainable profitable growth.

Professional Synopsis
Presently Working with Crompton Greaves Ltd , a Global Electrical Co with a turnover of 13500 Crores INR
Asst General Manager -Sales & Marketing
Reporting to Business Head, Large Rotating Machines
Verticals : Power, Water, Steel, Cement , Sugar , Pharmaceutical , Process , Infrastructure etc
Teritorry : Southern States of TN , Pondicherry, Karnataka, Andhra Pradesh, Telangana & Kerala

- A performance oriented professional with 21 Years of experience in Industrial Marketing

- Evolving a strategy for sustainable profitable growth
- Developing and executing the plan to get desired results
- Possess successful stint in corporate sales with key skills of Sales budgeting, strategic planning
Sales promotion, Business Development , Customer focus in a challenging business environment.
- In-depth understanding of business processes being practiced in the Industry.
- Proven skills in managing teams from diverse functionalities to work in synergy to achieve customer
satisfaction.
- Motivating and leading the team from the front for achieving business and individual goals
- Devising Systems , Processes and standardization for efficient functioning .
- An effective communicator with excellent relationship building & interpersonal skills. Strong analytical,
problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

Functional

- Industrial Sales Budgeting & MIS Market share analysis

- COUP Analysis
- Strategy Planning
- New Customer Acquisition
- Debtor Management
- Sales promotion
- Team Management
- Market Intelligence
CBB
Plan Execution
Key Account Management
Stock Management
New Product Development
Customer Loyalty & Delight
NPD
Territory Analysis
Customer Engagement
Channel Management
MIS
Commercial Operations
Product Mix/ Pricing Structure
Goal Setting

Core Competencies
Business Development :-

 Identifying and developing new streams for long term revenue growth and maintaining relationship with
customers to achieve repeat / referral business
 Formulating monthly/ annual goals ; short and long terms budgets and develop business/ operational plans for
the achievement of these goals.
 Evolving strategies and activities to achieve desired business objectives

Client Servicing :-

 Attending to clients concerns and complaints, undertaking steps to effectively resolve them
 Executing pre-tender association with customers and consultants for identifying their concerns & making
suitable offer for their requirements.
 Interacting with the customers to gather their feedback regarding the products
 Building and maintaining cordial business relationship with major corporate clients , ensuring customer
satisfaction by achieving delivery and service quality norms
Team Management :-

 Leading, Training & Monitoring the performance of the team members to ensure efficiency in sales operations
and meeting of individual and team targets.
 Nurturing and motivating team members .

March 2010 - 07 June 2014 : General Manager – Sales & Marketing Marathon Electric India (P) Ltd

July 2007 till March 2010 : Regional Manager- South - Marathon Electric India (P) Ltd

Job profile
Products : Motors from 5 W to 20 MW, FHP, LT , MV, HT and VFD Motors , Trf Fans.
Teritorry : Southern states of TN, Pondicherry, A.P, Karnataka & Kerala
Segments : Trade and Industry
Verticals : Water, Steel , Power , Infrastructure , Cement , Sugar ,Chemical, Petro Chemicals,
Pharma Industries, Agro Based Industries etc
Team : 10 Persons
Turnover : 65/70 Crores INR

Reporting to Vice President Marketing - Pan India operations / Director – Sales –Kolkata operations/GM-Faridabad
Plant

Marathon Electric India is a 600 Crores INR company in motors . It is a part of Regal Beloit co. which is a 3.1
Billion USD company based out of Wisconsin involved in the manufacture and sales of motors and generators. It is
present in major geographies like USA/Canada/China/ india / Australia /Europe. It had entered India after
acquiring General Electric , USA ‘s FHP Business and Alstom’s motors and Fans business .

Key Responsibilities

 Part of the core team in formulating strategies for increased market share
 Budgetting and MIS
 Market mapping / Customer share analysis
 Planning market share growth by increasing existing customer( Existing market) share, Acquiring New
Markets, Selectively adding lost customers – CSPVG analysis.
 Evaluating/monitoring/ Mentoring teams/Motivating Teams – Creating-synergy towards companies goals
 A strong team leader fostering a competitive atmosphere that leads to gravitating of right highly skilled
professionals towards the companies vision passionately.
 Customer engagement to occupy a larger mindshare
 Debtors and stock management for better working capital
 New Product development to tap new markets- market intelligence
 Leveraging PDCA
 Formulating Pricing and the right product mix
 Formulating processes for effective business management

Key Achievements:-
 Integrating different teams from two different cultures of GE and Alstom for a better synergy
 Building the Industrial Team for HT Motors from Scratch – Handled day to day operations single
handedly during the transition without losing out on the business from the existing customers.
 Consolidated the business by building upon the existing customer profile and adding new growth
customers ( Sudden drop in Business in Karnataka due to Mining Ban was handled proactively by
adding new customers )
 Negotiated an order with Satavahana group for an order at 6-7.5 % premium over their existing
vendor by focusing on non price factors . The Satavahana group is on a growth path and adding of
the above group has only initiated a good order pipe line for the future for the company at a better
price and payment terms . This will only help in boosting the bottom line of the company in a
tough business Environment .
 As a Team Leader was able to convince team that pushing for better payment terms will not lead to
erosion of existing customer base. Team was able to collect 250 Lakhs from EPI( A PSU ) on
immediate payment terms !, 100 lakhs from Bhillai Steel Plant etc.
 Executed the strategy in Network Development of Exclusive Dealers and healthier dealer network
to increase point of sale through the trade team.
 One of the best Talent retention ratios in the company for the last three years in a tough
environment despite competition regularly approaching the team.
 Was instrumental in bagging the first order for 1200 KW 690 V VFD motor for the pipe conveyors
from NTPC and getting the NTPC approval - First in the industry from NTPC –Opening up a huge
potential for the company in the power sector . This was in a collaborative effort with Danfoss
Drives for NTPC Vallur.
 Was instrumental in forging business partnerships with all the major drive manufacturers – ABB,
Danfoss, Control Technique , Hitachi, Vacon , Parker - Opening up a huge market for the company
in the drives market.

Sep 1993 to June 2007 : Marketing Manager with Crompton Greaves Ltd

Area of Operation : Tamil Nadu / AP

Products Handled : FHP Motors,Pumpsets, LT Motors, Alternators, DC Motors & HT Motors

Crompton Greaves is an Indian MNC with a turnover of 13500 Crores INR

Responsible for trade and industries segment in Tamil Nadu State.

I was responsible for turning around the business from a de growth to a growth trajectory wherein the turnover
moved from 15 crores to 35 Crores in LT Motors in TN with a High Energy Team .

 Single largest order for the region from TNPL for 300 L of LT Motors
 Order received from Madras Cements Ltd, Alayathur for 150 Lacs of LT Motors against stiff competition
 Regaining Orchid Chemicals from BBL
 Single largest order received for the branch from MCL , Jayanthipuram for HT motors
 Debtor Management, Achieving NOD for Trade
 Achieving ZESTO and hence better WCR
 Contribute 35 crores of LT Machine business to the southern region

Educational Credentials

1993 B.Tech (Electrical & Electronics Engineering) from JNTU , Hyderabad with distinction
Academic project: "Distribution of fast surges in High Voltage AC Machines” at BHEL -
Hyderabad

2005 Participated in AIMA competition representing Crompton Greaves Ltd . The topic was
“ Strategies for Sustainable Indian Brands”

Date Of Birth: 2 nd June 1971

Languages Known : English , Hindi , Tamil & Telugu

DECLARATION:

I hereby declare that the details furnished above are true to the best of my knowledge.

PLACE: CHENNAI Ajoy Prasad