Analyst Meet/ Q4’20-21 Results/ Conference Call

27th April 2021 1

Disclaimer / Safe Harbor Statement:
This presentation may contain statements which reflect Management’s
current views and estimates and could be construed as forward-looking
statements. The future involves risks and uncertainties that could cause
actual results to differ materially from the current views being expressed.
Potential risks and uncertainties include factors such as general economic
conditions, commodities and currency fluctuations, competitive product and
pricing pressures, industrial relations and regulatory developments.

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Resilient topline growth & market share;
Significant improvement in profitability in FY 20-21
Revenue Operating Profits

Consolidated Growth
13%
Growth Profit as % of NSV

17.9%
39%
(+340 bps)

Market Share
Britannia Largest Competitor 2nd Largest Competitor
20 .0
Biscuit Market Share

32 .0

18 .0

30 .0

16 .0

28 .0

14 .0

26 .0
%

12 .0

24 .0

10 .0
22 .0

20 .0 8.0

12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21

As per AC Nielsen Source: Company Financials – Consolidated Results
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 We continued to focus on our 5 strategic planks

Striving for profitable growth

1. Distribution & Marketing 2. Innovation 3. Cost focus

4. Adjacent 5. Sustainability
business

4
Strong Growth in Rural distribution, Direct reach, Focus states &
ECOM sales

Rural distribution increase and growing double digits Direct reach increasing steadily
273 Crs
261Crs
223 Crs
No of RPDs (Rural Dealers)

217 Crs
23,500 23.7
178 Crs 21,300 24.0
19,300 22.0 21.0
18,000 19.7

No of Outlets in
137 Crs 20.0 18.4
109 Crs 14,400 18.0
15.5
16.0 14.9

Lakhs
10,000 14.0 12.6
8,000 12.0 10.0
10.0
8.0
7.3
6.0
Mar'16 Mar'17 Mar'18 Mar'19 Feb'20 Mar'20 Mar'21
Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20 Apr'20 Mar'21
GSV per month

Focus states continue to grow faster ECOM Business continues to multiply

140

4.1X
120
1900%

1.25x
1700% 100

1500%

1.9x
80

1300%
1.0x 60

1100%

40
1.0x
900%

20

700%

Rest of India Focus States

18-19 19-20 20-21
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Q4 Marketing Campaigns- Biscuits

MBK TN & MarieGold 5050 Nutrichoice Digestive

JimJam
MBK in ROI

Brand
Campaigns

Bourbon Pure Magic Little Hearts Nutrichoice NC Cream Tiger Krunch

Blabber Mates Deuce Valentines E-Commerce Cracker (WB & Khao Punch
Day activation Assam) Dikhao
Brand
Activations

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 Milk Bikis 100% Atta Relaunch: Rest Of India

Refreshed Product with 100% Atta + DOODH ROTI KI SHAKTI Opportunity to gain in the huge Milk + Glucose category
proposition

26% 4%
share in share in
Milk Category Milk+Glucose (7260Cr) *Annual
(1260Cr) turnover

1st Time - Proposition on the packaging in Hindi – to cater to the heartland Milk Bikis sources from Glucose, but still has a small share in Milk + Glucose

Credible endorser to drive proposition + Strong on-ground One of the Largest Visibilities ever for an FMCG brand
inputs Key 8 states

Use of credible Pankaj Tripathi to Large scale RSU + Van Dealer Boards Rural Wall
drive “100% Atta” & “Doodh Roti Visibility Activation (Regular + Customized) Paintings
ki Shakti” proposition – 2 POSMS
14 Lac Sqft of visibility , >45k units to be deployed
>6 Lakh Outlets 2000+ villages Largest deployment by a biscuit brand in India 7
Q4 Marketing Campaigns- Adjacent Bakery & Dairy

Toastea Wafers Winkin’ Cow

New TVC + High Decibel TV Campaign New TVC on Rs.10 to Drive Home Consumption All India Media Burst in Q3 drives Turnaround

Tie-Up with Grofers to Kick-start E- Sales & Marketing Interventions

Commerce Journey Drive Recovery in H2

Ever Highest Eco Drives

Business Acceleration in Q4 8
 Continue to sustain the Covid efficiencies

Factory productivity Wastages

1 1

1.0x
1.08x
1

1 1
0.8x
1.0x 1

1 1

Pre Covid Current Pre Covid Current

Direct dispatch from factories to distributors Depot space

26

1.0x
1.5x
19

26

17

25

15

0.9x
25

13

1.0x 24
11

24
9

7 23

Pre Covid Current Pre Covid Current

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Created a digital platform for the future

Big Bang– Go Live on 1st April’21 New functionalities

Vendor
Arteria S4 HANA Arteria management
(Dealer
(Vendor Management)
Management)
3500+ Aws Material resource Realtime data
500+ Vendors Planning exchange
Sourcing
2.4 Mn
outlets Warehouse
Management System Integrated Scheme
Digital Contract
Management

Profitability analysis
S4 HANA
Simplified claim
(Core ERP) settlement
Catalogue buying
Plant Maintenance
80+ Factories;
60+ depots Price & Promotion Life cycle
Project Systems controls management

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A comprehensive Sustainability strategy
Category expansion
Community nutrition
Disruptive innovation

Market presence The journey begins…

Trusted brand
Diversity & inclusion A Framework has
Employee engagement
Healthy product portfolio been created and
will be integrated
Customer centricity
Health, safety & wellbeing
into the Company’s
Water
performance.
Product safety & quality
Fuel & energy efficiency Responsible
Renewable energy goodness Business ethics & culture 1st Sustainability
Reduction of defective products
Input material use efficiency Leadership development Report to be
Expired stock
Factory waste Ethical labelling,
marketing & influence
launched in June
Farmer extension programs
Sustainable sourcing Strategy & disclosure
2021.
Sustainable packaging Data security & privacy

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 Britannia Nutrition Foundation
Working across 5 states (BH, MP, UK, GJ & KN), covering over 75,000 direct beneficiaries
Program Overview:
 Holistic & outcome driven approach to address the intergenerational cycle of malnutrition and iron deficiency anaemia
 Interventions implemented in collaboration with the district administration, ICDS (Integrated Child Development Services)
and health department & local organizations

Setting-up of Nutrition Garden Community meeting Capacity building of anganwadi workers

Session with expectant/new mothers Handholding caregivers on supervised feeding Training of village nutrition champions
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Corporate Awards & Recognition

Britannia featured in Alden

Global Value
Advisors, Top FMCG Supply Chains of 2020.

Recognized 2nd Year in a row

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Bringing alive the #BritanniaCares Philosophy
1 Understanding the Need
• Amber, our AI empowered chatbot
connected with all 2000 +
Britannians
• Focus areas: Fear and anxiety,
physical & mental stress.
2 Holistic Wellness 3 Sense of community
Physical Emotional
• Medical Concierge Desk • Pan India Counselling services
• 24/7 doctor on call • Emotional resilience series • Digital connects backed with individual conversations
• Nutritionist on call • Expert and employee led sessions • Town halls with Leaders
• Digital Fitness Fridays
• Interventions extended to family members
Financial Social
• Employee contribution drives • Khushibaaz Wall of Fame to recognize exemplary individuals
• Expert Sessions
• Partnership for ease • Global health challenge to address mal- • Little B –Engagement for children of Britannians
of filing IT returns nutrition
• Distribution of packs of biscuits, hot • Sensitization of managers to lead with empathy
meals and supplies

4 Smart Work measures Function Specific Measures

• Work From Home
• Cross functional groups @regions to meet
employee / family needs for hospitalization,
medical requirement
• Unutilized leaves carried forward to 2021
• At Executive Office, 2 office locations opened
up to operate with minimum capacity.
5 6
Manufacturing
• Health screening at factories
• Covid sensitization sessions
• Touch free attendance and
temperature screening
• Isolation and Quarantine policy
• Special leaves, insurance
• Social distancing maintained in
Transport with 33% /50%
occupancy
Take Stock and Way Forward
Sales • Vaccination drive for 45+year old employees
• Masks and sanitizers
• Company to bear the cost of vaccination for all
• Work from home during surge employees
• Sensitization and awareness
• Vaccination of rest of employees in May 2021
• Safety measures at all distis
• Special leaves and insurance
• Vaccination Insurance aid for offroll
employees
• Virtual reviews and meetings
Q4’21 Financials

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 Revenue growth

FY 18-19 (12%) FY 19-20 (4%) FY 20-21 (13%)

3,384 3,354
3,106 3,038
3,023
2,936
2,855 2,827 2,808
2,764
2,677
Consolidated NSV

2,527
Rs Crs.

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Growth% 6% 6% 4% 2% 26% 11% 6% 8%

24 month growth% 20% 19% 15% 12% 34% 18% 10% 10%

Consolidated NSV as per published results Nos. in the bracket indicate revenue growths 16
Cost Efficiency Programs continue to deliver

5.7
4.8 4.6
4.5
Indexed values of savings

3.1
2.4
1.9
1.0

13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21

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 Commodities… Sudden & steep inflation in Palm oil
& Milk

Flour Rs./kg Sugar Rs./kg

Q4 Deflation: 3% Q4 Deflation: 2%

Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21

RPO Rs./kg Milk Rs./Ltr

Q4 Inflation: 24%
Q4 deflation: 11%
Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21

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 Profitability @ 17.9% for FY 20-21

FY 18-19 (14.3%) FY 19-20 (14.5%) FY 20-21 (17.9%)

19.8%
18.7%
669
627 18.1%
563
14.8% 15.5% 14.9%
Consolidated Operating Profit

14.6% 14.5%
14.1% 455 14.5%
14.0% 13.1% 447 453
417 409 406
390
354 350
Rs Crs.

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Growth% -1% 7% 11% 4% 91% 40% 24% 12%

24 month growth% 19% 30% 24% 14% 89% 50% 38% 16%
Consolidated Operating profit as per published results Percentages indicate operating profit % to Consolidated NSV 19
Thank you

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