Yunique10 Services are obtained through the work or
is a full-featured smart phone labour of someone else. Unlike products,
with a 8 megapixels (MP)
camera. This smart phone is not
only stylish, it is also very user friendly. This newest
addition to our range of smart phone is without the
slightest doubt, a cut above the rest.
Yunique10 was designed to give the best of both
worlds — connecting business life with personal life. It
comes preloaded with Facebook, Twitter, Skype and
YouTube applications which allow to stay in sync with
the surroundings while getting more done in less time.
Thus, it is perfect for those who are always on the move.
The Yunique10 also features a 10cm LED
display, making viewing text clearer and sharper. It is
rectangular in shape and comes in three colours – white,
black and orange.
Recognizing that location is relevant to every
aspect of every day, the Yunique10 is built with
location-based services (LBS) at its core and it has the
most advanced LBS experience for a Windows Mobile
phone.
Navigation functions are linked to frequently
used applications such as calendar, contacts, email,
Internet browser, and messaging. Because no matter
where one is going, getting there is as important as being
there, thus, the Yunique10 comes preloaded with
millions of points of interest including phone numbers.
The Yunique10 can easily be customized to
one’s needs. In addition to the applications available
from the Windows Marketplace, flight status
information, weather forecasts and traffic details are
some of the connected services accessible in this smart
phone.
The smart phone is currently on offer at an
unbeatable price and is under warranty for three years
from the date of purchase. The Yunique10 is now
available at all SMART shops, located in all major
towns in West and East Malaysia.
WHAT IS A PRODUCT AND WHAT IS A SERVICE?
A PRODUCT is an item you can buy and take with you,
whereas A SERVICE is when you pay someone to do
something but you might end up without an item you can
keep.
services are not stored; they are only
available at the time of use.
Here is a simple guide in DESCRIBING A
PRODUCT.
a. The product is identified.
b. Its uses and benefits are explained.
c. The physical attributes (size, colour,
shape, materials used) are described.
d. Its strengths, like its speed, durability,
effectiveness and ease-of-use are
highlighted.
e. Other information such as price,
discounts, warranty period, expiry date
and product outlets can also be included.
In general, a product description should be
able to answer its readers’ questions such as
What is it?, What does it do?, What is
special/unique about this?, What are the
specifications?
SERVICE DESCRIPTION is slightly
different from product description as
services do not have any physical attributes
as they cannot be touched, tasted, heard,
smelled or seen. The days and hours of
operation must be clearly stated in the
service description.
Other than that, questions such as What
types of service are offered?, What makes
your service different? and Where will you
operate? should be addressed while
describing services.
Practice 1
Read the article on Yunique10 and answer the questions that follow.

1. What is the product?

2. Who would benefit most from this product?

3. What are the physical attributes of this product?

4. Describe the strengths of the Yunique10

5. How long is the warranty period for this product?

6. Where can Yunique10 be bought?

Practice 2
Based on the text given on the right column, write (T) for true statements
and (F) for false statements.
1. Ingredients used are commonly explained in service descriptions. ( )
2. Describing a product is exactly the same as in describing a service. ( )
3. Hair-styling, childcare and legal advices are all examples of services. ( )
4. Elements such as ‘Expiry date’ and ‘Model No.’ can only be found in product
description. ( )
5. Statement such as ‘Goods sold are not refundable.’ cannot be found in service
description. ( )

Practice 3
Underline the word / phrase which is NOT suitable to complete the sentence.

1. A wide (selection, choice, range, price, variety) of products is available at our outlets.

2. After our signature massage, you will feel completely (relaxed, reinvented,
refreshed, rejuvenated).

3. This special (offer, discount, price, gift) is valid only till the end of the month.

4. Our staff are (well-trained, experienced, approachable, reasonable).

5. Our services are available (completely, 24 hours a day, during public holidays, round
the clock).
Practice 4
Complete the following product description using the present tense of the verbs
in brackets.

The purpose of this description is to give you a feel for how each part of a personal
computer (PC) (1) ……………… (add) up to make a working computer. Computer case,
monitor, keyboard, mouse and power cord (2)………………………. (to be) the basic
parts of a PC.

The computer case is the enclosure that (3)……………… (contain) most of the
components of a computer, namely the motherboard, central processing unit (CPU),
and power supply. Cases (4)…………….. (come) in many different shapes and sizes
such as a vertical tower (designed to sit on the floor) or a flat desktop (designed to sit on
the desk under the computer's monitor) Most cases also (5) …………… (have) an
on/off switch, a reset button, and one or more optical drives, such as USB and
headphone ports. Nowadays most PCs are being made with all the main components
built into the monitor, which (6)……………………. (eliminate) the need for neither a
vertical tower nor a flat desktop.

Next, the monitor is a part and parcel of a PC for it (7) ……………….. (accept) video
signals and (8) ………………………. (display) the letters and graphics on the screen.
There (9) …………………… (to be) three types of displays, the CRT monitor, the LCD
and the LED.

Another important part of a PC is the keyboard. The keyboard (10)…………………..

(allow) you to communicate with the PC by entering the data. This task is made easier
by having the mouse, also known as the pointing device. It lets you (11) ……………….
(control) the movement of the cursor  on the monitor.

Last, but not least (12)…………………….. (to be) the power cord.  The power cord (13)
…………………… (connect) the PC to the mains electricity supply via a wall
socket or extension cord. 

PCs are all built to standards such that their component parts, even across brands, (14)
………………….. (to be) largely interchangeable and each of them (15)……………….
(play) an important role whenever you use a computer.

Practice 5
Complete the comparison of laptop, notebook and netbook by circling the
appropriate word or phrase in the bracket.

Portable computers were initially known as laptops. As the popularity of such computers
increased, ultraportable laptops were introduced and named as notebooks. All the
features of desktop computers (as important as, resemble, same as) those in laptops
and notebooks, (but, unlike, different from) laptops and notebooks are very light and
compact comparable to desktops. (Unlike, Whereas, Although) netbooks are the
smaller version of notebooks, minus the DVD drive and every other feature is
miniaturized in order to reduce the weight and power usage.

(However, On the other hand, Even though) there is no fixed specification regarding
their size or weight, netbooks are generally recognised to be the smallest and lightest,
(while, however, although) laptops are known to be the heaviest and biggest among
the three portable computers. On power consumption, netbooks consume the least
basically because of their size and not too sophisticated features. (Whereas, Like, Thus)
netbooks have the longest battery life, with almost three times more battery life,
(compared to, different from, unlike) notebooks making them the most ideal portable
computers for travellers. (On the other hand, Thus, Similarly), netbooks are not
suitable for those who need graphic performance, multitasking ability or multimedia use
in their portable computers. The most affordable portable computer in the market now
is definitely the netbook as (important as, both, but) laptops and notebooks are more
expensive than netbooks.

In general, the mutual physical things that could be found in laptops, notebooks and
netbooks are the screen and the keyboard attached with hinges. The only common
thing that can differentiate these three is size.