PROJECT REPORT

ON

A Study of Consumer Preferences towards

Online Shopping and Offline Shopping

SUBMITTED IN PARTIAL FULFILLMENT FOR THE

AWARD OF THE
DEGREE OF BACHELOR OF COMMERCE
B.COM (hons) 2020 -2023
UNDER THE GUIDANCE OF
Ms. GARISHMA GULYANI
ASSISTANT PROFESSOR, VIPS
SUBMITTED BY:
Akarshak Mehta
BCOM (H) SEM 2 SECTION E
rd

Vivekananda School of Business Studies 

Vivekananda Institute of Professional Studies
AU Block (Outer Ring Road) Pitampura
Delhi – 110034

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 TABLE OF CONTENTS

PARTICULARS                                                                                      PAGE NO.

Student Declaration.……………………………………………………...……… i

Certificate from Guide………....…………………………….... ……………. ii

Acknowledgement……………………………………………………….………... iii

Executive Summary………….…………………………………………………… iv

Chapter Scheme

 Chapter 1: Introduction ………………………………………………….... 7

1. A Brief ……………………………………………………… 8
2. Rationale for choosing this topic………………………………… 9
3. Research Objectives………………………………………….…... 10
4. Research methodology of the study………………………………...11

 Chapter 2: Company Profile & About the topic………………………….... 14

1. About the topic ………………………………………………….... 15

2. About The Company……………………………………………… 17

 Chapter 3: Findings & Analysis………………………………………….... 22

 Chapter 4: Suggestions and Conclusions…………………………. . . 31

Bibliography…………………………………………………………………….... 36

Annexures

Miscellaneous

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 STUDENT UNDERTAKING

This is to certify that I have completed the Project titled “” under the guidance of “Ms.

GARISHMA GULYANI” in partial fulfilment of the requirement for the award of degree of

Bachelor of Commerce (BCOM [H]) at Vivekananda Institute of Professional Studies,

Vivekananda School of Business Studies, New Delhi. This is an original piece of work and

has not been submitted elsewhere.

STUDENT SIGNATURE

CERTIFICATE
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This is to certify that the project titled “” is an academic work done by “” submitted in the

partial fulfilment of the requirement for the award of the degree of Bachelor of Commerce

(BCOM [H]) from Vivekananda Institute of Professional Studies, Vivekananda School of

Business Studies, New Delhi, under my guidance & direction. To the best of my knowledge

and belief the data & information presented by him/her in the project has not been submitted

earlier.

Ms. GARISHMA GULYANI

SIGNATURE OF FACULTY GUIDE

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 ACKNOWLEDGEMENT

I express my sincere gratitude and thanks to Ms. GARISHMA GULYANI for giving me an
opportunity to enhance my skill in my project. I am thankful for her guidance, patience and
consummate support. I extend my heartiest thanks to her for enlightening my path. Without
her sincere advice, this project has been impossible.
Moreover, I would also like to thank the various people who were involved with this project
and gave me invaluable guidance in this regard. Without their help, this project would not
have been as comprehensive and detailed as it is.
I also feel grateful and elated in expressing my indebtedness to all those who have directly or
indirectly helped me in accomplishing this research.

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 CHAPTER -1
INTRODUCTION

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 1.1 INTRODUCTION
ONLINE SHOPPING VS OFFLINE SHOPPING
Shopping is an activity in which a customer browses the available goods or services
presented by one or more retailers with the potential intent to purchase a suitable selection of
them. A typology of shopper types has been developed by scholars which identifies one
group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it as a
leisure activity.
The increase in technology provides good opportunities to the seller to reach the customer in
much faster, easier and in economic way. Online shopping is emerging very fast in recent
years. Now a day the internet holds the attention of retail market. Millions and millions of
people shop online.
On the other hand, the purchasing of product from traditional market is continuing since
years. Many customers go for purchasing offline so as to examine the product and hold the
possession of the product just after the payment for the product. In this contemporary world
customer’s loyalty depends upon the consistent ability to deliver quality, value and
satisfaction. Some go for offline shopping, some for online and many go for both kind of
shopping.
The focus of the study is on the consumer’s choice to shop on internet and at the traditional
stores at the information gaining period. However online shopping is easier for the people
and less price than the offline shopping. While making any purchase decision consumer
should know the medium to purchase whether online shopping or the offline shopping.
Consumer should decide the channel for them which can best suit to their need and wants and
which can satisfy them.

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 RATIONALE FOR CHOOSING THIS TOPIC:
I choose this topic because I found this topic relatable in the present times, as
most people prefer online shopping nowadays due to the pandemic. There had
been a massive increase in consumer preferences towards online shopping.
Shopping more online than offline, which inherently means more business for
companies dealing with e-commerce. Thus, this project gave me a chance to
have detailed knowledge, as I have also experienced the pros and cons of both
types of shopping, so I was the best topic to choose for the project.

OBJECTIVE OF THE STUDY.

1.TO STUDY THE DIFFERENCE BETWEEN ONLINE AND OFFLINE
SHOPPING.
2.TO ANYLASIZE THE FACTORS THAT INFLUENCE THE CONSUMERS
TO SWITCH FROM ONLINE TO OFFLINE SHOPPING AND VICE A
VERSA.
3.TO FIND OUT WHICH TYPE OF SHOPPING IS BETTER ACCORDING
TO CONSUMERS.

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 RESEARCH METHODOLOGY OF THE STUDY

It enumerates the description of the sampling plan, research instruments used for the
collection of data pretesting of questionnaire, the use of statistical tools and techniques for the
analysis of the collected data.

Sampling: The target group is of different age; different age group people are considered
because to know whether which group of people are involved more in the online shopping
and which group of people is not confined to shop online. There are four division of age
group in the questionnaire to examine which group is going for more online shopping and
which group is going for more offline shopping. (b)Sample size: Determining the size of
sample that is needed for a particular piece of research. For this research 150 sample size is
taken for the interviews. From this sample size the calculation of simple percentages for each
variable is done.

Sample Size: Determining the size of sample that is needed for a particular piece of
research. For this research 150 sample size is taken for the interviews. From this sample size
the calculation of simple percentages for each variable is done.

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 CHAPTER -2
ABOUT THE TOPIC

TRADITIONAL SHOPPING
Having the ability to physically choose and check out what an item or product is like, would
look like, and its features are the benefits of traditional shopping. This is why some
consumers still prefer the traditional type of shopping over online shopping because for one,
it allows them to meticulously check out an item. E-shopping is the place where buyers and
sellers don not meet each other which result to lack of awareness about the product. Though
the customer visits the online shopping site, does not show any interest for purchasing the
product some of the reasons are lack of trust, lack of physical touch and feel, security issues
etc.
ADVANTAGES
1. No time delivery
Go to the store and get what you want without delay in offline shopping. You do not have to
wait for 5 to 7 days for getting the product, which happens with online shopping.
2. Choose by experience
Choose any product with your personalized experience. Touch and feel the product, know
how it is then buying if you want or not. Online shopping does not give you this option.
3. Quick return
Returning any product is easy in offline shopping as getting the product without delay. Go to
the store on the day they take the return and return or exchange the product immediately.
4. Satisfaction of shopping
As I stated earlier, getting satisfaction while shopping with friends or family or your loved
one is different. You can never get that satisfaction or joy in online shopping.
5. Personalized recommendation from the staffs
When you shop online it takes much time to research before buying any product. But when
you shop offline, some staff handle plenty of customers each day and know what will suit

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them. So, you can get personalized recommendations from them before buying anything
recklessly.
6. Purchase immediate products
Your daily and immediate needs like vegetables, medicines serve the offline shopping, just
go and buy them immediately.
7. Pay by cash or other options
It has been seen in many stores that they are providing the opportunity to pay by cash or other
options like cards, QR codes, UPI, etc. this allows people to buy more offline.
8. Safety
In electronic payments, your cash may be stuck, or not paid in time. This give-and-take
policy is much more transparent than online payments.
9. Size and fitting
Choose items according to your size and fitting. If needed you can give trials in many
shopping stores then buy with satisfaction.
10. People without much knowledge of the digital world can visit
Many people in this world, mainly rural and illiterate, do not get access to the mobiles or
internet. So, shopping offline is the best option for them to have the things they want without
facing any problem.

ONLINE SHOPPING
Online shopping or e-shopping is a form of electronic commerce which allows consumers to
directly buy goods or services from a seller over the internet using a web browser. Alternative
names are e-web-store, e-shop, e-store, internet shop, web-shop, web-store, online sort,
virtual store etc. Simply put, it is any form of sale that is done over the internet. Shopping has
certainly gotten a new definition since the arrival of the internet. Because of what the internet
has to offer, that is, any person or company from any part of the world who is able to post and
sell goods on the internet via a website is able to sell.
ADVANTAGES
1. Shop from the home
Shopping online gives the best experience of purchasing a thing from home. Without going to
the market. Buy anytime from anywhere you prefer.
2. Saves money
With lots of exciting offers, discounts, and coupons online shoppers save money a lot. Also,
summer offers, winter offers, and occasion sales are always there. Many gift cards reduce
expenses too.
3. More options to choose

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Only by navigating web pages of different websites, you can choose your product by reading
the reviews carefully and wisely.
4. Easy return and cancel of items
You can cancel any online ordered product or return any purchase if you do not feel they
meet your expectation. If you paid for the product then your money will be refunded within
some days on your account.
5. No pressure to buy
There is no pressure to buy anything while shopping online. But in offline shopping, you may
suffer this. You can select your desired items without any pressurization from the owner or
sellers of the store.
6. Low transportation fees
If you need to send or bring large and heavy items to some places or your home. It was a
headache. But in online shopping, you do not have to think about it anymore. They will be
delivered to your recommended place.
7. Time saver
Standing in a queue for hours to buy something, that era is gone. You do not have to wait
outside of any store any longer. You can buy according to your time. Even in the restaurants
and cinema halls, you can buy tickets from earlier, so you do not have to wait outside now.
Save your precious time and utilize it.
8. Safe from the crowd
In this time of covid, it is very important not to go to any crowded places. These crowds can
affect your health. And it can become a cause of pickpocketing too. So, it is safe to shop
online without going among the masses.
9. Easy to compare
Open multiple web pages of online stores and compare your products with each other and
with multiple other options. Read and watch reviews see how they are compared and decide
which one to buy.
10. Multiple payment options
Another important feature of online shopping is you can access many options for payment.
Cards, UPI, QR code payments, internet banking, and many other options are available for
payment online. You can choose a cash-on-delivery option too if you do not feel safe with
internet payment options.

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13
CHAPTER -3
FINDINGS
&
ANALYSIS

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 FINDINGS
EG:
1. DO YOU TRADE IN STOCK MARKET ?

a) YES b) NO

Options Yes No Total

Responses 18 43 61

Percentage 70.5 29.5 100

INTERPRETATION :
IT HAS BEEN FOUND THAT OUT OF THE TOTAL RESPONSES RECEIVED, ONLY
29.5% OF THE RESPONDENTS TRADE IN STOCK MARKET.

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 CHAPTER -4

SUGGESTIONS
&
CONCLUSIONS

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 CONCLUSIONS :
(1-2 PAGES)

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 SUGGESTIONS:

(8-10 PTS)

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 BIBLIOGRAPHY

(INPUT WEB LINKS OR ANY BOOKS, JOURNALS,

ARTICLES REFERED- 8-10 PTS)

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 ANNEXURE
(QUESTIONNAIRE)

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