Contents of Research Report

Week 1
 Title Page
 Abstract
 Introduction of Research Report
 Company Profile
 History and Introduction
 Vision and Mission
 Products and Services
 SWOT Analysis
 PEST Analysis
 Overview of Research and Development Department
Week 2
 Competitor Analysis

Week 3
Primary Research

 Broad Problem Area (How to improve the customer experience)

 Application of Design Thinking
 Empathizing (Interviews with Stakeholders)
Week 4

 Transcription of Interviews
 Customer Analysis
 Empathy Maps
 POVs (Problem Identification)
o Functional and Emotional Needs
 Ideate (Brainstorming)
 Ideas Creation and Selection of Feasible Idea
 Prototyping and Testing
Week 5

 Marketing Analysis
 Segmentation
 Target Market
 Marketing Mix
 Create Points of Differentiation
 Recommendations and Unique Solutions
 Conclusion
 Appendix
Competitor Analysis (Market Intelligence)

ACTIVITY; COMPARATIVE STRENGTHS & WEAKNESSES

REQUIREMENT: FILL OUT THE TABLE TO THE BEST OF YOUR KNOWLEDGE
    Superior UOL UCP UMT
Products\Service Name BBA BBA BBA
BBA

Similar Feature
Possessed by all
Product/Servic
e

Unique FeaturesWhat’s
different in each competitor which 3U 1M Program
isn’t available with other three

Key Benefits to customers

due to Unique Feature
Pricing
Price
Place Geographical Location(s) Lahore Gujranwala
What is their Promotional
Mix
Similar Platform(s)
Promotion Platforms which are used by all
Unique Platform(s)
What different each university
do to promote its program
Target Market Upper, Middle or Lower
 Class
Please Specify with example

How do you evaluate

Technological
Technological
skills
Competencies of each?

How do you evaluate

infrastructure and
resources of each?

Infrastructure
   
and resources

How do you evaluate

Service Quality service quality of each?

How do you evaluate

network strength of each?
Network
Strength
 How do you evaluate the
leadership profile and
competence?
Leadership

Clarity of vision among

leaders and the team?
Vision

Clarity of mission among

Mission leaders and the team?

How do you evaluate the

Values practice of values by each?

STRENGTHSOn the basis of above Analysis

WEAKNESSES    
On the basis of above Analysis