Academic Year: 1/22/34

Semester: April 2022

BUSINESS RESEARCH METHODOLOGY

(PQS3143)

ASSIGNMENT 2
QUESTIONNAIRE DEVELOPMENT
COCA-COLA COMPANY
GROUP 4

Prepared by:

No Name Matric No Phone No Photo

1. Yaaswini A/P Ravindran 4201000551 011-10545580

2.

3.

4.

5.

Lecturer’s Name: Dr. Syaril Izwann Bin Jabar

Date of Submission: Week 7

Cover Letter

Dear respondent,

We are students from Faculty of Business and Accountancy (FBA), UNISEL Shah
Alam currently conducting a research titled ‘ Impact of Coca - Cola on the consumers’
purchasing decision in Malaysia’ as our research to carry out a survey the impact of
brand image in the beverage industry. By carrying out this survey it will highlight the
most important issue which impact the consumers purchasing decisions and this
research will be assuredly taken by the consumers and by implementing this research
it will help the Research and Development (R&D) of the organization to seek the
solution for the impacted issue.

This questionnaire consist of 5 section. Section A is the demographic profile, section

B is the Product satisfaction, section C is about the impact of consumers’ purchase
decision, section D is about the product marketing and section E. We would
appreciate if you could take 5-10 minutes to complete the questionnaire based on your
thoughts. Thank you very much for your time and consideration, and your answers
will be considered confidential and used only for academic purposes.
If you have any further inquiries regarding about this, please send an email to
yaaswiniravindran1@gmail.com.

Your cooperation is greatly appreciated, have a great day!

Demographic Information/ Company Background

Section A: Demographic Profile

Section A consist of demographic details. Please tick (/) at the appropriate response.
Please answer all the questions.

1. Age 2. Gender

18 - 24 Female

25 - 31 Male

32 - 38

39 and above

3. Race 4. Occupation

Malay Student

Indian Employed

Chinese Unemployed

Others Others

5. Education 6. Marital Status

Diploma Single

Bachelor of Degree Married

Master Degree Others

PHD

7. Salary Income

1,001 > 1,500

1,501 > 2,000

2,001 > 2,500

2,501 > 3,500

3,501 and Above

Measurement for each variable / constructs
Tick (/) the following answers using the Likert-scales below.

1 2 3 4 5
Strongly Disagree Neutral Agree Strongly agree
disagree

Section B - Product Satisfaction

Explain a bit

No statements 1 2 3 4 5

1.
2.

3.

4.
5.
6.

7.
8.