You are on page 1of 6

Company: <Enter your company name here>

Last updated: <Enter the last update date here>

BeyondSight Philippines Incorporated


[Insert Company Quote Here]

[Insert Logo Here]

The Business Plan


and Executive Summary
Table of Contents

Executive Summary..............................................................................3

A. Part One: Company Overview.............................................................3

1. General Organizational Structure...............................................3

2. The Problem and The Solution...................................................3

3. How the Vision Came to Be.......................................................3

B. Part Two: Market Opportunity.............................................................3

1. Relevance in the Market...........................................................3

2. The Size of the Market Opportunity............................................3

C. Part Three: The Service.....................................................................3

1. Service Offerings.....................................................................3

2. Intelligence Surveillance Center................................................3

D. Part Four: Business Model..................................................................3

1. Blueprint to Capture Market Value.............................................3

2. General Case Studies...............................................................3

3. Existing Partners and Building the Brand....................................3

4. Unit Economics.......................................................................3

5. Use of Additional Capital..........................................................3

E. Part Five: The Team..........................................................................3

1. The Board and Management Team.............................................3

2. Why the Team is Built to Succeed..............................................3

F. Part Six: Opprotunities of Future Growth..............................................3

1. Early Traction Development......................................................3

2. Areas of Future Growth............................................................3

G. Part Seven: Financial Documents and Projections.................................3

H. Part Eight: The Capital Being Raised...................................................3

Appendix.............................................................................................3

2
Executive summary
<Refer to the end of this document for the activities associated with this section>

b. Problem definition
<Write the problem definition for your venture>

c. Solution
<Write the solution for your venture>

d. Business model
<Describe your business model. If you have a diagram or chart that illustrates
your business model, include it here>

e. Product and technology


<Describe your product and technology>

f. Marketing and sales


<Describe your go-to-market strategy. Cover all relevant points from the list in
the workbook>

g. External environment and competition


<Summarize the external environment and competition in your marketplace>

<Insert here your PEST analysis previously completed in Market Strategy


Development Workbook 1: The Analytical Foundation>

<Complete the competitive matrix below>

Feature Your Company Competitor #1 Competitor #2


Feature 1
Feature 2
Feature 3

3
h. Management team
<Write an introductory paragraph for each management team member that
captures the key points discussed in the workbook. Include biographies and CVs
in the appendices to the business plan>

i. Financial projections and key metrics


<Include the income statement, balance sheet and cash flow prepared by your
accounting professional>

j. Current status, use of proceeds and milestones


<List your sources of funding in the following table>

Existing financing Projected financing


Source of funding
($ amount) ($ amount)
Investment by principals
Equity investments by angel
investors
Equity investments by VCs
Debt financing
Cash flow from operations

Total funds

<List your use of proceeds to date in the following table. The proceeds should
align with your financial statements>

Use of Proceeds $ Amount


Sales and marketing
Research and development
Recruiting costs and salaries of new hires
Equipment
Capital expenses (e.g., office build-out)
Legal and accounting

Total uses

4
<Build a financing milestones diagram using the following template. You may find it
more convenient to draw it on a whiteboard with other members of the management
team and then make a clean PowerPoint version to include in your business plan>

k. Risk analysis
<List the critical success factors for your venture>

<Complete the following risk template. Include any relevant risks not listed in the
table>

Type of Risk Risk Mitigating Strategy


Product Risk
Market Adoption Risk
Market Size Risk
Market Timing Risk
Competitive Risk

5
Financing Risk
Execution Risk

Writing the Executive Summary


<Write your executive summary. Provide your draft to a few close advisors for
review>

You might also like