Remember: Your marketing objectives should be aligned with your goals. II.

Learning Task
Instruction: Think of a type of business that you may want to pursue in the future. Then, using the
table below, list the goals and objectives that you want your dream company to achieve.

Scoring: 5 points

Company: D2D Transport and Logistics Solutions Inc

Type of Business: Our company is into logistics services. Our idea is to deliver the medicines to our
customers at their doorstep. We do door to door pickup and deliveries by contacting our client
customers prior to our deliveries to ensure that they received the medicines themselves at their
convenience in the fastest and safest manner. That is why, we need to deliver door to door.

Product or Service Offered: Our company provides an end-to-end logistics solution. We manage your
delivery requirements from pickup to delivery to providing tracking and monitoring of our deliveries. We
assure our clients to have the peace of mind that their shipments will arrive safely to their destination
their package will be delivered with the utmost care and respect. 

Scoring: Refer to the designated rubric; 10 points for Goals and Objectives, respectively (Total: 20 points).

Goals

1. Is to exceed the expectations of every client by offering outstanding customer service

2. To give and Increase flexibility and comfort to clients
3. To provide greater value of their money by providing end-to-end solution

Objectives

1. To provide an end-to-end solution of pickup and delivery of pharmaceutical products to

customers at the fastest and safest manner.
2. To provide superior customer service by providing assurance of the utmost care by experience
and trained personnel that will handle our customers shipments
3. To offer good distribution experience to our customer at a lower cost