Budol: Online Shopping Factors Affecting the Purchasing Intentions of Adults in the Philippines

Review of Related Literature

Local

According to Irish Crizanee et al. (2017) in their study on “Perceived Risks and Online Purchase Intention
of Young Professionals in the Fifth District of Cavite” concludes that online purchase intention is
independent of the participants’ sex, civil status, occupation, and monthly income. Further, the
intention to shop online is affected by the perceived product, time, financial, delivery, and social risks.
Moreover, the result of the study clearly shows that despite the presence of perceived risks, the
participants still intend to shop online, though less frequent, which is something online marketers can
capitalize on and may lead to abuses of consumer rights. Given the risk being presented in study, online
purchase is still in demand, regardless if the product they purchase may fail to function as expected.
These factors give our research more reason to explore other factors that may help our buying public to
be more careful and serve this as a guide to help them in their decision makings before they make their
online purchases. There may be a lot of benefits this online technology has brought us but we must also
consider if the benefits are worth the risk.
Foreign

According to Rajarshi Chakraborty et al. ((2015) in their study on “Online shopping intention in the
context of data breach in online retail stores: An examination of older and younger adults” discusses
data breaches through hacking incidents have become a significant phenomenon in the world of online
shopping. These breaches can result in loss of personal data belonging to customers. This paper focuses
on the difference in responses regarding post-breach online shopping intent among younger adults
(below 55 years) and older adults (senior citizens—above 55 years). The study also demonstrates that
perceptions of severity of a hacking incident are significant drivers of perceived online shopping risk for
both age groups, and while they are significant drivers of post-breach online shopping intent for seniors,
they are only marginally significant for younger adults. Their study would help us better identify the
factors affecting the purchase intentions of adults depending on their ages and gender. In this way, we
can do more research on other major factors that could help our consumer decide whether to do online
purchases or not knowing that their personal information and bank details would be exposed and may
be subject to data breach. Also, our consumer would be aware of what their sharing online and would
be more careful and cautious before they give their personal data to the world of internet especially in
online shopping and the possible effects that these actions may brought them.