IMPACT

REPORT
2019-20

CERTIFICATE PROGRAMME
IN BANKING, FINANCE
AND INSURANCE
Where Potential Meets Opportunity
 Sapna Salaam Naushad

When potential met opportunity

The ultimate test to measure the success of any CSR programme is to look for the real impact it creates on the ground.
Five years ago, we started the CPBFI with an objective of improving the capabilities of India’s graduates who are keen to
build a career in the banking, financial services and insurance (BFSI) sector. Both in terms of scale and effectiveness, the
data collected and analysed so far have given us the assurance that we are on track. But we also know that the
individual success stories we get to see and hear every day is the fuel that runs the CPBFI engine we have been building
since 2015. We reached out to our alumni, from one of our oldest college partners, to help us tell their stories in their
own words. We are happy and proud to present three of them here who in many ways validate our efforts and perhaps
more importantly inspire us to do more in the years to come.

Salaam, Naushad and Sapna, discovered CPBFI when they were finishing their post-graduation programme in commerce
in GS College at Wardha in North East Maharashtra. Until around three years ago, Salaam’s father was the sole
bread-winner in this family of four and working hard to make ends meet with his fruit cart at the local bus stop. Based on
the recommendation of a professor in his college, Salaam signed up for CPBFI in 2017 when he was finishing his M.Com.
“Back then, I did not have any career plan or even thought about working for a big company,” he recalls. He believes
CPBFI provided the right launchpad to learn about the industry and more importantly improved his confidence in himself.
He joined Bajaj Allianz GIC as soon as he finished college with a starting salary of around Rs 2.5 lakh a year and that has
since increased significantly. Even though Covid-19 and the lockdown that followed shut down his father’s shop, Salaam
and his elder brother, who is a software engineer, are able to support their family financially now and have in fact bought
a house in Wardha where their parents can spend their retirement life.

Salaam has some goals in his mind. One of them is to have his own restaurant and he has started saving money for the
same. “It is going to take a lot of work to do that. But cooking is my real passion and I think what I am doing today will
take me there someday,” he said.

Like Salaam, Naushad a fellow resident in Wardha district too, discovered CPBFI while he was finishing his post-graduation
programme and signed up to gain an entry into the formal job market that he hoped will help improve his family’s
finances. His father, a local flour mill owner was keen to see his son run the family business by staying home, while his
homemaker mother pushed her son to continue his education and find his own path in life.

“I am a small-town boy from a middle-class family. While in college, I used to travel 60-km every day even when local
transport was not very reliable,” he said. According to Naushad, CPBFI not only helped improve his confidence but also
enabled him to voice out his opinion, thoughts and views across diverse group of people, a skill that has helped him excel
in sales. After completing his PG, he joined Bajaj Allianz where he worked for three years (and even doubled his sales
target) before moving to Tata AIG General Insurance Company in August this year as a Channel Sales Manager in Nagpur.
“Today I feel very proud to be an earning member of my family. I am also creating my own identity among my family,
friends and relatives. I have also started to build a house for my parents as a small gift from me,” he said. Now in his
mid-20s, Naushad who was unsure about a career in sales when he started in his first job, today believes he can build his
long-term professional career in the insurance sector.

Sapna too narrates a similar story as Salaam and Naushad but faced an additional challenge of being a small-town girl
from Pulgaon village near Wardha, seeking to improve her station in life by making the right choices at the right time.
“Before CPBFI, I was not confident enough to speak to other students because my English was not fluent. I had to work
hard to improve my presentation skills in English and finally over a period of time I managed to scale this challenge and
improved my confidence too,” she said.

In some ways Sapna exceeded her own expectation by finding her first job in Hyderabad with Bajaj Allianz Life Insurance.
The promise of a brighter future through a corporate career helped her overcome the initial hesitation to live far from her
home not to mention the need to learn a new language like Telugu to do better at work. She also believes that the
initial push she got through CPBFI has helped her leave her fears behind and is in fact proud of the two trips she has
already made to Thailand! This is quite an achievement for a person who found the 30-km daily trip to college
a challenge just three years ago.

There is little doubt that CPBFI has been an invaluable catalyst and a life-transforming platform for these three young
professionals. But it is also true that their experiences have had a rub-off effect within the larger community they come
from. “So many youngsters in my village look at me and feel motivated. Some 25 youngsters have joined the CPBFI
since I finished the course,” said Naushad.

Dr.Shrikant Bawsay the CPBFI Coordinator at G S College of Commerce, Wardha has been
a pillar of strength since we piloted the programme back in 2016. A PhD in finance from
Nagpur University, Shrikant has been a critical link connecting his students to the promise of
CPBFI. “In the first year of launch, we faced some challenges in getting students for this
programme as they were not aware of it and that they need to attend the 2-hour lectures of
CPBFI after college hours. But after seeing practical approach of this programme and
designed syllabus, the responses have exceeded all our expectations,” he said.

He believes CPBFI started giving his students hope, motivation and inspiration that they can also get job in the final
year of graduation like any other technical course. “Because it is a small city with few industries and companies,
the issue of unemployment is serious. But after completion of first batch CPBFI gave an edge to our students in
their placements. CPBFI students started getting jobs not only in different non-banking financial companies,
private banks and insurers but also in IT giants like TCS. Most of our students are from small villages with annual
income less than one lakh rupees, after placement this course completely changed their financial condition,”
he said.

Today his students are not only working in Wardha and Vidarbha but also in large cities like Bengaluru, Pune,
Hyderabad, Raipur etc. “Some of the companies have now started giving first preference to our students due to
their job readiness and employability skills,” he added.

There is a great change in perception of students towards CPBFI as well as his college. He gets four times the
number of applications he can accommodate in each batch and CPBFI has also helped improve the overall
attendance among final years students. Further, strong placement record of the last four years has also helped his
college secure the142nd rank in Top Commerce Colleges in India by India Today and 150th rank by The Outlook.
“Personally, for me, the satisfaction from the impact we are creating is what keep me motivated,” he said.
 Table of
Contents
05 FOREWORD:
A YEAR OF SCALE AND EVOLUTION

07
CPBFI:
THE BIG PICTURE

10 CPBFI in numbers 2019-20

14 PLANS FOR 2020-21

15 SWAROOP - EMPOWERING
THE CPBFI PARTICIPANTS

16 OUR PARTNERS

CPBFI is the CSR initiative of Bajaj Finserv Limited, Bajaj Finance Limited, Bajaj Allianz Life Insurance Company Limited and
Bajaj Allianz General Insurance Company Limited.
CPBFI IMPACT REPORT 2019-20 04
Foreword:
A year of scale
and evolution

It is now five years since we started the Certificate

Programme in Banking Finance and Insurance
(CPBFI), a major Corporate Social Responsibility
Batch Launch at Shri Jain Diwaker College, Indore, Madhya Pradesh
initiative in the area of employability from Bajaj
Finserv. We are happy and proud to present the
‘Impact Report’ for the fifth year of CPBFI, covering As a customised capability development programme
all the batches launched in 2019-20. offered across colleges in smaller towns of India,
CPBFI addresses both these challenges. Unlike skill
Before we delve into the specific aspects of the
development programmes, which are typically
progress we made in 2019-20, it may be
industry and role specific, CPBFI prepares its students
worthwhile to recall and reiterate the fundamental
for multiple industries and multiple roles, providing
principles or foundations on which the programme
them not just access but a wide range of
sits today. CPBFI aims to solve the dual challenge
opportunities, thereby also building a local talent
caused by the employability gap among graduates
pool for the entire BFSI industry.
– lack of opportunities for the young graduates,
especially first-generation graduates from small
towns, in organised sector and acute talent
shortage faced by the employers in smaller towns
in India.

The CPBFI program is thoughtfully designed

with a practitioner’s approach & blends
product knowledge with communication &
life skills. The success of this initiative is
testament to the long-term commitment to Batch Launch at Manghanmal Udharam College
skilling and employability by Bajaj Finserv, Of Commerce, Pune, Maharashtra

relentless focus on quality of content & its

delivery, alignment & involvement of its
leadership team, & passion to make a
tangible difference in skills of its learners.
Himanshu Vyapak
Managing Director
Centre for Investment Education & Learning
Pvt Ltd (CIEL)
Any CSR programme needs to answer three
questions affirmatively. Does it address the right
segment? Is it delivering the right impact
consistently? Is it scalable and sustainable? CPBFI
continued to deliver on all these aspects as validated
by the 2019-20 numbers. Around 70% of CPBFI
participants are first-generation graduates with more
than half from socially weaker backgrounds and two
thirds are female students. CPBFI has one of the

CPBFI IMPACT REPORT 2019-20 05

most stringent measures of employability, where
independent corporate recruiters interview the
candidates for specific jobs and assess their
readiness. CPBFI participants continued their
excellent performance in these interviews. More
than 90% of CPBFI participants assert an
improvement in their confidence, communication
and industry knowledge. The 3X growth of the
programme in terms of number of colleges, batches
and enrolment also gives us confidence about the
sustainability of the programme.
To use the product development analogy, 2015-16 to
2017-18 saw the launch of our first prototype. We
conducted just 23 batches in those three years, but
the results were very encouraging with our students
joining some of the top companies in the country.
We also started partnering with colleges thus
ensuring easy access to students. In 2018-19 we
launched a new version of CPBFI and changed our
operating model completely, wherein we decided to
deploy our own trainers. This led to a significant
improvement in training quality. Financial year
2019-20 was about proving the value and
sustainability of the programme by scaling it up.
The year saw a 3X increase in the programme and
this was achieved without any dilution in training
quality or impact. This gives us confidence to launch
our finished product CPBFI 3.0 in 2020-21.
We believe there are no comparable comprehensive
employability programmes that address all three
components of employability, namely Attitude, Skills
and Knowledge. We hope the students would
welcome CPBFI 3.0 and recruiters would start looking
at the CPBFI pool as their first source of talent.
The past few months have been anything but
normal, not just for India but for the world at large
too. We are still recovering from the Covid-19
pandemic and as we go to print, we are hearing
some positive news on finding a vaccine that can
beat the virus. The need for a programme like CPBFI
was never as high as during the pandemic period.
The CPBFI team successfully managed to transition to
a complete online delivery model and has not only
completed all the batches that were disrupted due to
lock down but also conducted new batches for more
than 1000 students. We salute the indomitable spirit
of our students and trainers!
We hope you will find this report interesting and
insightful. If you believe, we can work together
to further this cause of graduate employability,
do get in touch and we will be happy to partner
with you.

With a new module for self-management called Ajay Sathe,

Swaroop, CPBFI 3.0 will directly address the need for Group Head - CSR, Bajaj Finserv Limited
attitudinal development. The banking and insurance
modules will prepare the students for more than 10
roles in BFSI industry.

Walchand Plus is proud to partner with Bajaj Finserv for their visionary CSR initiative through the CPBFI
programme. This programme is uniquely designed to impart industry relevant training, giving them an early
headstart for careers in financial services and beyond. This not only enhances employability but also helps
address the critical challenge of talent shortage in the industry. This is a huge contribution to society.
Walchand Plus is privileged to be part of this initiative at two levels, imparting training to students and
developing trainers too, thereby creating a holistic ecosystem for employability for professionals and
students alike.

Pallavi Jha
Managing Director and CEO
Walchand PeopleFirst Limited

CPBFI IMPACT REPORT 2019-20 06

CPBFI:
The big picture
Why we do it
Today a little over 60% of India’s population of
around 1.4 billion falls within the age band of 15 and
59. As the second most populated country in the
world, India’s young working-age population that
outnumbers the dependent population (those falling
outside the above range) is often touted as its
unique and compelling demographic strength. But
these big numbers often don’t reveal the full picture.
The employability of our youth, particularly the
millions of graduates we produce every year
continues to be a big challenge. While recent studies
that are based on sample surveys seem to indicate
some improvement on this front, a vast majority
continue to remain unemployable, particularly in the
organised sector. For instance, when we come
across young graduates working as security guards or
lift operators, in our cities we know that we have a
challenge at hand. Another facet of the same
challenge is the huge skill-gap that is today
undermining the competitive advantage of a country
that hopes to grow into a $5 trillion economy over
the next five years. The demand and supply
mismatch that we see today has become a serious
economic and social challenge. Parents, particularly
in smaller cities and villages continue to repose
tremendous faith in college degrees and see it as a
means to improve the quality of living for their
children and as a nest-egg for themselves when they
get old. We believe that a career in private sector
can significantly improve the standard of life for this
segment (first generation graduates from smaller
towns). This is the philosophy on which CPBFI is
nurtured and is now gradually scaled up.
The objective of the programme as stated earlier is
to specifically improve the employability of fresh
CPBFI IMPACT REPORT 2019-20
MoU signing at Sant Hirdaram Girls' College, Bhopal, Madhya Pradesh
graduates. Our programme is also specially designed
to address the entry-level needs in the banking,
financial services, and insurance (BFSI) sector. CPBFI
is also built as a sustainable model that is regularly
updated to ensure that the curriculum, pedagogy,
and teaching platforms keep up with the changing
needs of our students and prospective employers.
What we do
BFSI industry in India is concentrated in larger cities.
It is only in recent years that the banking services
have started penetrating smaller towns and villages.
Insurance and mutual fund penetration continues to
be low while showing some improvement. One of
the biggest challenges for private sector has been
paucity of talent in smaller towns. BFSI companies
cannot operate through hubs and therefore need
local presence. However the scarcity of talent
(caused partly by mass migration to urban areas and
partly by limited talent availability) makes
geographical reach very difficult.
On the other hand, while the students from smaller
towns are hard-working and have high aspirations,
the opportunities are limited. Lack of quality
education, limited exposure to corporate sector and
weak economic backgrounds do not help either.
Those who can migrate, to large cities but the
transition is hard due to high cost of living, low
starting salaries and the added pressures of being
away from families. Those who decide to stay in
their home locations, do not have adequate local
07
opportunities. Risk aversion, which is common
among this segment, leads to pursuit of government
jobs where the competition is intense. It is also not
uncommon to see the graduates taking up unskilled
and semi-skilled roles that do not require graduation
in the first place.
The primary objective of CPBFI is to make fresh
graduates employable by building their capabilities.
Towards this end, we address all three aspects of
employability - Attitude, Skills, and Knowledge or
ASK. CPBFI content is designed with equal weightage
on Skills and Knowledge and the pedagogy is
designed with a view to improve the confidence
When IPH thought of starting its operations
in Pune city we were introduced to the
Bajaj CSR programme. Right from the first
introductory meeting a chord of harmony
was struck between IPH and Bajaj CSR. The
perspective from which Bajaj looks at CSR is
unique. Bajaj has roots in the
developmental theories of Gandhiji and its
influences on the founding fathers of the
group. What is very impressive is how this
legacy is being scrupulously followed in the
current century. Because of this there is
real partnership spirit in the relationship.
IPH as a partner organisation has always
felt very secure with Bajaj team and we are
impressed with the mix of empathy and
efficiency of everyone in the team. Our
experience with Swaroop and the School
Projects has given us an opportunity to take
the theme of good mental health to needy
individuals and groups. Bajaj also gave us
the opportunity to reach out to students
and parents of underprivileged families as
well as their teachers. The response that
we have been able to generate so far is
extremely encouraging and this would not
have been possible without the contribution
from Bajaj Group of Companies.
Dr. Anand Nadkarni
Founder
Institute for Psychological Health
CPBFI IMPACT REPORT 2019-20
MoU signing at Karmaveer Shantaram Bapu Kondaji Wavare Arts,
Science and Commerce College, Nashik, Maharashtra
of the participants through participative learning.
Employers typically hire for attitude by looking at the
ability to take on challenges, willingness to learn
new things, work as a team while being flexible
about their job location and so on. However, for
becoming truly employable, one needs to build all
three capabilities in equal mesure. For us
employability is not just the ability to get hired but
also to perform well in any given role. And this can
be achieved only by building attitude, skills and
knowledge.
CPBFI involves 30 days of training that covers three
subject, namely Communication Skills, Banking and
Insurance. Online assessments are conducted before
and after the training to measure the improvement
in students. Finally, an HR workshop is conducted
where the participants gain an end-to-end
experience of the entire recruitment process from
selecting a role to apply till the final job interview.
The interviews are conducted by recruiters from Bajaj
Finserv companies so that by end of the CPBFI, the
participants already have an experience of a top
company interview. Students are provided personal
feedback which is rarely available in real-life
interviews.
How we do it
CPBFI is sharply focused on third-year graduates and
is specifically designed to improve their
employability by preparing them for entry-level jobs
in the BFSI sector. What we are also trying to do is
to create a model that is sustainable and scalable
without compromising on the quality. The prevailing
08
skilling model in India is largely focused on specific
roles providing limited choices to candidates. CPBFI,
by focusing on employability in the BFSI sector as a
whole, creates opportunities to apply for more than
10-12 roles in the industry, thereby providing them a
wide range of career opportunites.

CPBFI trainers come from the industry with extensive

experience. Many of our trainers are also working
professionals from leading banks and insurance
companies country. Our trainers are also reoriented
to meet the specific needs of CPBFI students who are
mostly in tier-2 and tier-3 cities and towns in the
country. Apart from the practical training, by sharing Job fair in RP Gogate College Of Arts & Science
their own experiences, these trainers become role and RV Jogalekar College of Commerce, Ratnagiri, Maharashtra
models for the students aspiring for private sector
jobs.
Our official training partners Center for Investment
Education and Learning (CIEL) and Walchand
PeopleFirst provide us top quality corporate trainers
across different geographies making the programme
scalable.

Empowerment also entails making high-quality

Interview process at a CPBFI Job Fair
The quality of our programme is further
strengthened by partnering with institutions such as
Symbiosis School of Banking and Finance and
Institute of Psychological Health, Pune who bring
in the subject matter expertise as well as content
and training design capabilities.
services available to weaker sections of the society.
CPBFI shares this Bajaj Group philosophy and is
committed to deliver top-quality training to our
graduates at reasonable cost. Providing such
‘affordable excellence’ to our students sits at the
very heart of CPBFI. While this is not an easy
objective, we believe this is the right thing to do.
This is also a winning model for all stakeholders.
Students receive quality training at an affordable
price, partner colleges gain because they attract
good recruiters leading to better placement and an
overall improvement in their rating, and finally,
recruiters get access to a high-quality skill pool that
is ready for the job.

As a recruiter, CPBFI Job Fairs have been an overwhelming experience for me. I never imagined the
enthusiasm and participating spirit of the students from rural parts of the country can be so contagious.

Saurabh Namdeo
Lead, Talent Acquisition, Bajaj Finance Limited.

CPBFI IMPACT REPORT 2019-20 09

CPBFI in numbers
2019-20

Batch photo from our HR Workshop at Sundarrao More College,

Poladpur, Maharashtra

STUDENT PROFILE

As CSR we continued to serve our core segment of Student mix by parent education - % of students
students from smaller towns and weaker sections

Both parents
First One parent
Socially Non-graduates
71% generation 53% weaker sections 70.5% (First generation 16.9% Graduate and
Graduates above
graduates)

33% 67%
Both parents
Females 12.6% Graduate and above

Males

Based on survey response of approx. 1,100 students

Student mix by stream - % of students (based on enrolment details)

4.8 1.4 1.8 1.4 3.9 1.4

14.7 18.8
27
0.1
0.1
1.1 1.1
0.1
1.1
77.9 68.5
74.8
Female Male Grand Total

Commerce Management Science Arts Computer Applications Engineering

CPBFI IMPACT REPORT 2019-20 10

 SCALE

Geographical expansion 2018-19 2019-20

States 4 7

Towns 15 39

Partner colleges 27 99

Centres 22 90

Batches 30 100

Student enrolments 1022 3809

Gwalior

Bhopal
MADHYA PRADESH
Jabalpur
Indore
MAHARASHTRA Amravati Nagpur
Dhule Jalgaon
Wardha
Nashik Aurangabad
Pune TELANGANA
Parbhani
Ahmadnagar Warangal
Solapur
Ratnagiri Sangli ANDHRA PRADESH
Kolhapur
Belgaum West Godavari
GOA Bellary
North Goa Krishna
South Goa Guntur
KARNATAKA
Udupi
Dakshina Kannada TAMIL NADU
Tiruchirappalli
Coimbatore
Madurai

CPBFI IMPACT REPORT 2019-20 11

 EMPLOYABILITY OF STUDENTS

2018-19 2019-20

Employability is measured based on results of interview by

corporate recruiters. Median employability of commerce
students over last 7 years across India is around 30% as per
India Skills Report 2020.

STUDENT SATISFACTION SCORES

2018-19 2019-20

My confidence
has improved 83.88% 95.07%

My communication
90.61% 95.44%
skill has improved

My industry knowledge
86.02% 93.46%
has improved

CPBFI was the right

91.00% 94.32%
decision for my career

Based on survey of around 2500 CPBFI students after completion of training.

Numbers indicate % of students agreeing with the statement.

The CPBFI team ensured that quality standards were not compromised while the project was being scaled up rapidly. The drop out
ratio was reduced by 4% to 12.24%, score improvement between pre-assessment and post-assessment was better than 2018-19 and
attendance level continued to be above 80%.

CPBFI IMPACT REPORT 2019-20 12

 SECOND CPBFI JOB FAIR, NAGPUR

We conducted our second job fair in 2020, which saw excellent response from recruiters and students.
Job fairs are conducted for all students in our partner college with a view to bring an opportunity to all
of them. There is no discrimination between CPBFI and non-CPBFI students. Recruiters select
candidates based on merit and do not show any special preference for CPBFI students.

165 candidates out of 265 (62.3%) 11 recruiters conducted

received an offer or an invitation for ~1000 interviews with 265 candidates –
second round. 5 insurance companies, 3 banks,
3 NBFCs

47 CPBFI students out of 69 (68.1%) 282 interviews (29.10%) ended with an

received an offer or an invitation for offer or an invitation for second
second round. interview

It has been a great experience to participate in the job fairs organised by the CPBFI team. The quality of
candidates, the process and arrangements have been excellent. I am grateful for the work done by the
CPBFI team in providing good quality manpower for our industry and the work they are doing to help the
local communities.

Milind Rangari
Assistant Vice President and Area Head
Equitas Small Finance Bank Nagpur

CPBFI IMPACT REPORT 2019-20 13

Plans for 2020-21

The scale-up in 2019-20 gives us

confidence about the value of CPBFI
and in 2020-21 we intend to enrich
Science and RV Jogalekar College of Commerce, Ratnagiri, Maharashtra
the programme further. The existing
version of CPBFI was like a prototype
and we are now ready to roll-out the
final version of CPBFI 3.0. What our
stakeholders can expect to see and
experience in 2020-21 are broadly
these:
We are introducing a new module called Swaroop
that was successfully piloted in 2019-20. This is
based on the concepts of psychology and addresses
aspects such as self-awareness, confidence to take
decisions, assertiveness, stress management,
positive regulation of emotions, etc. Swaroop will
actually become the foundation of the programme.
During the pilots Swaroop received an
overwhelmingly positive response from students and
it is now time to take it to every CPBFI student.
The banking and insurance curriculum will now be
role-centric. The focus of the curriculum so far had
been on products and processes. However,
the students were unable to visualise themselves in
specific job roles. Under the new model,
Batch photo from Swaroop workshop at RP Gogate College Of Arts &
a student will be able to appreciate the day-in-life of
a branch executive or a field agent even before they
join work. To this end, the curriculum content has
been re-organised on the basis of roles, instead of
products and processes.
Swaroop also helps in improving the communication
skills of students. This is achieved through more
self-awareness of thoughts and emotions that
precedes actual communication. So even if the
students don’t have a mastery over the language,
they will be able to communicate more effectively.
We will invest in retraining our trainers to improve
their skills to train first-generation graduates from
smaller cities and towns. Since most of our trainers
are used to environments like corporate and B-school
teaching, the proposed reorientation of their skills
will make them more effective with CPBFI students
in colleges. We will also be training our trainers to
teach via an online platform that has been
necessitated by the Covid-19 situation.

Batch photo after Swaroop at Datar, Science, Dr. Behere, Arts and Shri Pilukaka Joshi Commerce College,
Chiplun, Maharashtra
CPBFI IMPACT REPORT 2019-20 14
Swaroop -
Empowering the
CPBFI Participants

Graduate perspective:
There are two imminent life-changing
transitions in front of the graduates – starting
Batch photo from Swaroop workshop at Kr. V. N. Naik Shikshan Prasarak
a career and starting a family. (The first one Sanstha's Arts, Commerce and Science College, Nashik, Maharashtra
concerns CPBFI but Swaroop is relevant to
both)
real world they are about to walk into and how they
Graduates face a lot of anxiety as they start perceive the world, interpret and deal with different
planning for these two transitions. situations. These attitudes are shaped by one’s
beliefs about self, others, and life, which are formed
Broadly the anxieties can be categorised as:
over many years through many life experiences of
I do not know (I lack ‘practical’
self as well as others. Some of these deep-rooted
knowledge’);
beliefs might be irrational and can lead to emotional
I cannot do (I lack required ‘skills); and
disturbances and stress. It is therefore important to
I am not good enough (I lack ‘confidence’)
first become aware of their own beliefs, thoughts,
is the most challenging source of anxiety.
emotions, and behaviour. Swaroop provides a toolkit
for students to build their own attitudes. These skills
Recruiter perspective:
would help the participates in “Managing Self” – an
If recruiters are asked to identify one ability recruiters are looking for. This would also help
“must-have” quality in candidates – “attitude” participants to recognise and realise their full
is the answer potential. The pilot batches were well-received by
the students with many confirming immediate
By ‘attitude’ recruiters mean different things –
changes in their perspectives about themselves.
optimism, willingness to work hard,
Swaroop will be an integral part of CPBFI 3.0.
action-orientation, perseverance, ability to
face rejection, resilience, can-do orientation,
risk taking ability, willingness to learn and so
on – to summarise - ability to “manage self”
The CPBFI initiative is a very thoughtful way to provide
Swaroop, our new model was designed with the the youth better career prospects. As an active
objective of developing self-awareness and healthy participant in their HR workshops, we also realised that
self-belief among students. Piloted in 2019-20, CPBFI programme’s course-construct provides a good
Swaroop equips the students with skills to grounding for both knowledge and skill development.
understand and regulate one’s thoughts and
emotions, think rationally and to become and remain Bhakti Shirke
assertive (as distinct from being submissive or Manager - Human Resources
aggressive). By building the right attitude Swaroop Bajaj Allianz General Insurance Co. Ltd.
will help young graduates face the challenges of the

CPBFI IMPACT REPORT 2019-20 15

Our Partners

Symbiosis School of Banking and Finance, Pune (SSBF)

Symbiosis School of Banking and Finance has partnered with Bajaj Finserv since the first batch of CPBFI both for content
development as well as training. They have played a crucial role in building the foundation of CPBFI.

Symbiosis School of Banking and Finance (SSBF), a constituent of Symbiosis International (Deemed University) (SIU) offers a full time,
two-year MBA program in Banking and Finance. The focus of study is to prepare the students as industry ready professionals to pursue
a career in Banking, Financial Services and Insurance (BFSI) sector. SSBF has recently completed 10 years of operations.

SSBF also conducts corporate trainings and residential and non-residential customised training programs designed for BFSI sector
employees at various levels. SSBF offers an Induction program for newly joined professionals, pre- promotional training on
Banking-Finance, Insurance and Soft Skills. SSBF also conducts Management Development Programs (MDP) like Wealth Management,
Digital Banking, Risk Management, Treasury, Operations, Leadership Enhancement to name a few.

Centre for Investment Education and Learning, Mumbai (CIEL)

CIEL has been a very strong partner of Bajaj Finserv since FY 2018 both for content development and training. With deep technical
expertise in financial sector and as the largest training partner for CPBFI, CIEL provides rich insights in design and development of
CPBFI content.

Centre for Investment Education and Learning is a leading financial education and learning solutions company which has focused
towards skilling, training and competency building across the Banking, Financial Services and Insurance industry, for over a decade.
Not only have CIEL Certifications been accredited by regulatory bodies, the CIEL Courses and Trainings have also been
well-acknowledged by the BFSI industry for their depth, ease of understanding and practicality. CIEL has been catering for a wide
range of audience; from senior and junior BFSI professionals to working professionals with an interest in managing their personal
finance; from retirees who intend on beginning their second innings to students who choose to skill themselves for a new world.

CPBFI IMPACT REPORT 2019-20 16

Institute for Psychological Health, Pune (IPH)
IPH has been supporting the CPBFI project for over 2 years. Building confidence and assertiveness of students has been a major
challenge for the CPBFI team. IPH with its deep expertise in the field of mental health has designed and developed the Swaroop
Module for the CPBFI participants.

Driven by the mission of “Mental Health for All”, IPH is a Social Enterprise with a strong community health focus. Since inception, the
focus of IPH has been to increase awareness about mental health and its scope in daily living. It strives to improve availability of
mental health care services and to increase the range of available services to cover people with problems as well those seeking self-
development, not merely people with illness.

WalchandPlus a Division of Walchand PeopleFirst Limited (WPFL)

WalchandPlus is an official training partner for CPBFI. WalchandPlus also conducts facilitation training programme for all CPBFI
Trainers.

Founded by Seth Walchand Hirachand in 1920, WPFL has been a pioneer in Training and HR Consulting in India. Since 2000, WPFL is
building the soft infrastructure for India offering training and skill development solution. WPFL is the exclusive franchisee of Dale
Carnegie Training in India. WalchandPlus is a division of WPFL with a focus on Education, Employability and Empowerment. Over the
last 10 years, WalchandPlus has partnered with various educational institutions and government organisations to address the challenge
of training quality prevailing in the Indian Skill Development Landscape.

Centum Learning limited.

Centum Learning Limited is our official training partner for the Swaroop module.

Centum Learning is one of the most admired talent transformation organisations, enabling sustainable business & social impact through
technology enabled solutions. An ISO 9001:2015 certified company, its mission is to provide training that impacts business productivity.
With over 2700 learning and development specialists and their domain expertise in 21+ industry verticals, it has trained more than 1.8
million people globally.

With the legacy of Bharti Group and an extensive experience of over 13 years in talent development & management space, Centum
Learning has provided customised end-to-end training solutions that impact business to 400+ corporates globally. Through its
Technology enabled Blended Learning (TeBL®) methodology and use of its’ Learning eXperience Platform (LXP) – Centum LearnPro®,
Centum is providing 360 degree solutions right from entry level to leadership levels. Be it product, process, behavioral, leadership
development, experiential training, ADC, content development or LMS, Centum specialises in providing training solutions from entry
level to leadership levels with a direct and measurable business impact.

We feel privileged to have partnered with Bajaj Finserv Ltd. (BFL) in their journey of training college graduates and
making them employable. Swaroop is an excellent initiative, and we are committed to nurturing the young talent
in India by bringing in the global best practices. We value our association with BFL and look forward to many more
years of working together.

Suvendu Dhar
Business Head – Centum Learning limited.

CPBFI IMPACT REPORT 2019-20 17

CPBFI Team with Mr. Sanjiv Bajaj,
Chairman and Managing Director,
Bajaj Finserv Limited

From Left to Right (front)

Asiruddin Shaikh (Special Projects), Pallavi Gandhalikar (Head CPBFI), Shital Gaikwad (Operations), Amrita Nawal (Training
Quality), Archana Bhat (Operations) and Yagesh Batra (Marketing)

From Left to right (back)

Ajay Sathe (Group head – CSR), Sanjiv Bajaj and Raja Dcruz (Placement Support)

Not in photograph
Prachi Mane (Placement Support)

CPBFI IMPACT REPORT 2019-20 18

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