5/20/2021 IGN ITOR Student

Integratai Mug 6. In deciding among the four general targeting methods, a rnarketer must consider two
… … factors. These factors are _ .
a. how large should the target be, and what area(s) of the country should it include
b. what media would best reach the target market, and what appeal would work best
NOTES c. how many target markets should be selected, and how large should they be
d. how to evaluate the success of the marcom strategies and measure of financial
success
e. how easy or difficult is it to collect data, and how predictive the characteristic is of
consumer choice behavior
7. Which type of data is relatively easy to obtain but is the least predictive of consumer
choice behavior?
a. demographic b. behavioral
c. psychographic d. geodemographic
e. holographic
8. Which type of data is relatively difficult or expensive to obtain but is the best predictor
of choice behavior?
a. demographic b. psychographic
c. behaviorgraphic d. geodemographic
e. holographic
9. The best predictor of one's future behavior is his Or her _ .
a. age b. ethnicity
c. income d. place of residence
e. past behavior
10. Companies such as Revenue Science and Tacod'a provide information on _ .
a. magazine advertising effectiveness
b. radio listeners’ preferences
c. Internet advertising effectiveness
d. internet users“ surfing behaviors
e. in-store consumers' purchasing behavior

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