MODULE 2 PRE-TEST

PRE TEST: Answer the following questions without opening notes or reading the materials on the next
page/s or searching for review materials on internet. This is to test your basic knowledge and to assess
analytical skills, this will not be recorded, and we will have separate assessment or announced quizzes.
Record it on your notebook (scratch papers will do as long as it will be an organized notes/compilation
of notes). When you’re done with the quiz, record your scores, again this will not be recorded.

Multiple Choice. Encircle the letter of the correct answer.

1. Characteristic of macro-environment
a. External c. internal
b. controllable d. uncontrollable
2. Another term for micro-environment,
a. external c. internal
b. macro d. uncontrollable
3. Environmental factors that are larger than the firm and which affect the firm's operations
a. external c. micro
b. internal d. controllable
4. The factor that consists of age, gender, nationality, religion, population, and income
a. cultural c. economic
b. demographic d. technological

5. The internal environment where a company gets its needed resources in order to produce goods
to sell
a. corporations c. competitors
b. suppliers d. customers
6. Help a company in promoting, selling, and distributing goods to potential customers
a. marketing c. intermediaries
b. middlemen d. advertising agencies
7. The following are considered as uncontrollable factors, EXCEPT
a. promotion c. economic
b. government d. technological
Marketing intermediaries that help in the promotion, sales, and distribution of goods to customers
a. middlemen c. physical distribution team
b. marketing services agencies d. all of the above
9. Laws or government agencies that influence firms and individuals
a. political c. natural
b. public d. all of the above
10. Example of internal environment factor
a. price c. socio-cultural
b. demographic d. weather
 MODULE 2 ASSESSMENT

Gap-Fill. Choose the right answer from the words in the box. Write your answer on the line provided
before each number.

a. internal f. macro
b. technological g. socio-cultural
c. economic h. economic
d. demographic i. distribution channel
e. intermediaries j. competitors

________1. Environment where individuals have the power to control

________2. Consists of new machinery, equipment
________3. Refers to inflation, employment rate, prices
________4. Factor consisting of a person's gender, educational attainment, nationality, status
________5. Type of environment considered as uncontrollable
________6. Decision influenced by beliefs, superstitions, and way of living
________7. Factor that includes change in spending pattern, change in income distribution, a change
in income level
________8. Helps the company to promote and distribute products to actual and potential
customers
________9. Business enterprise that offers the same products or alternative products that a
company also offers
________10. Represents the firms that assist the company to promote, sell, or distribute products to
the market

Discussion Questions:

1. Cite specific examples on how the various internal and external environmental factors affect
business.
2. Can a company become successful without considering the environment? Justify your answer.
3. Explain why intermediaries are important in business.

Concept Application:

Mini Case

Provinces in the Visayas region have been greatly affected by typhoon Yolanda. There
was massive loss of lives and properties. Almost everything was washed-out.

1. In what way can the government assist businesses to start again?

2. What possible assistances can be extended to farmers, fishermen, and others?
3. What sources of income/livelihood have been affected?
4. Is migration of people in affected areas a wise decision? Why, or why not?