FORE School of Management, New Delhi

Post Graduate Diploma in Management (FMG 29/IMG 14 /FM 03/BDA-01/FPM)

End Term Examination Term- 2 (2020-2021)
Course Name __: WAC

Time: 3 Hours (OBRE) Max Marks: 100

Instructions: a. This question paper contains ________ Pages
b. Possession and use of cell phone is prohibited
c. Only Non-Programmable calculator can be used
d. Be brief and to the point in the response
e. State assumptions made, if any
f. Answer all questions
g. Marks are indicated in the right hand parenthesis against
each question.

Q1. Write an analysis (using the PACADI format) of the case “Apple: Privacy vs. Safety
(A).” Write also a Press Release to assuage the anxiety of customers in the context stated
in the case. (40+10=50 Marks)

Sl. No. Section Word Limit

1 Problem Analysis 100-200

2 Alternatives 100 -200

3 Criteria 100-200

4 Analysis 300-400

5 Decision 100-150

6 Implementation 300-500

Q2. The Digi-sahay Initiative (40+10=50 Marks)

The 2017-18 National Sample Survey reported only 23.8 percent of Indian households had
internet access. In rural households (66 percent of the population), only 14.9 percent had
access.

Post-demonetisation in November 2016 in India, the Digital Progress India (DPI), a not-for-
profit organization specialized in working in the area of digital literacy and education, started
providing awareness to rural communities, especially small enterprise owners, about digital
financial literacy, mobile banking and mobile wallets. Rural unbanked populations were also

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encouraged to open bank accounts. Digi-sahay by DPI aimed at imparting digital financial
awareness to rural areas of the country. It helped communities in seeking modern forms of
banking through the digital medium, by first familiarising them with the digital interface, and
helping them access digital banking services. The DPI successfully operated in 10 panchayats
across 5 states in the country. Their initiative involved several levels of engagement from
community awareness programs to individual training. The trainings involved imparting
information on the technological transformation in accessing banking services, process of
opening a bank account, concept of demand draft, use and benefit of Debit cards, Micro-
ATMs, concept of online and mobile banking with hands-on use of app-based banking
services for money transfer, recharge, bill payments and checking details of bank accounts.

DPI is now targeting 600 community members in 6 panchayats of Bihar covering more than
6000 households. They are aiming to complete the project in a span of six months, for
achieving the desired target and empowering a large number of people to use digital financial
tools in their daily lives. It is aiming to educate and empower the villages and local
communities with a focus on social and green banking services. The project will aim to work
with communities in 6 panchayats in across six districts of Bihar namely, Purnia, Katihar,
Araria, Banka, Kosi, and Tirhut. DPI also aims to train rural leaders known as Digi-sahayaks
to create awareness internet banking and other financial services and products offered by the
banks. The Digi-sahayaks will provide digital financial literacy through tablets and screening
videos along with conducting awareness camps, health check-ups, Aadhaar seeding,
plantation drives, yoga camps and blood donation drives to mobilize the community. Thus,
the program not only aims at educating the rural communities but also enhancing the existing
knowledge and skills of the people in the current e-financial tool and connecting people to the
digital banking system.

As a CSR initiative of your organization, you would like to collaborate with DPI. The
founder of DPI, Arif Manzoor, has an M.A. in social work from University of Pennsylvania,
USA. He is a social entrepreneur, author, columnist, impact speaker, mentor, and sits on
several government and policy committees in India and on international organisations
working in the areas of Internet, access, digital inclusion and Misinformation.

Q. Write an internal business proposal (make/state your assumptions about your

company), along with a letter of transmittal, to have a collaboration with DPI to bring
digital financial literacy to rural and backward areas of Bihar.