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You don't know what you're doing! The impact of managerial change on club
performance in the English Premier League
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Sheffield Hallam University
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To cite this article: Stuart W. Flint, Daniel J. Plumley & Robert J. Wilson (2014): You don't know what you're
doing! The impact of managerial change on club performance in the English Premier League, Managing
Leisure, DOI: 10.1080/13606719.2014.910000
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Managing Leisure, 2014
http://dx.doi.org/10.1080/13606719.2014.910000
It is widely regarded that the role of the football manager is one of chronic insecurity. The pressure
on the modern day football manager for consistently high club performance is intense, particularly
due to the continuing rise in revenues available to clubs competing in elite leagues. Managerial
change often occurs when a clubs’ form declines. However, whether managerial change is beneficial
for a club remains unclear. This study addresses this area of examination by analysing data on man-
agerial changes within the last decade (2003/2004 to 2012/2013) in the English Premier League. The
main findings of this study were that managerial changes led to an increase in points per match but
did not necessarily lead to an improvement in final league position. Further analysis revealed that
when considering final league position, clubs in the bottom half of the table improved their final
league position, while clubs in the top half did not.
INTRODUCTION
be responsible for the on-pitch performance
The majority of organisations will encounter of the players. The focus of this article is on
changes in leadership and often, as Tena and the performance of the manager and here-
Forrest (2007) state, there is a natural time after uses the term manager exclusively.
for a change. For example, following an The rationale behind the natural time for
unsuccessful election campaign, a political changing a manager in professional football
party may change their leader, while in a being at the end of a season is to allow an
business setting, leadership may be incoming manager to implement a new stra-
changed due to the expiration of a Chief tegic approach in addition to recruitment of
Executive Officer’s contract or when that new personnel before the start of a season.
person reaches a certain age. In a pro- The role of the manager is always thought
fessional sport club, it is most commonly at to be that of formulating the purpose
the end of a season. However, within the pro- (visions, aims, goals, objectives and perform-
fessional sport industry, there are a number ance targets) of the organisation and control-
of differences between the term leader and ling its movement into the future (Stacey,
manager. For example, in a professional foot- 2003). It is recognised that this cannot
ball club, the leader will be the owner or the always be perfectly achieved, but it is
chairman, responsible for making decisions thought that managers need to be in
based on the overall strategic direction of control, to design and use systems that ulti-
the club and a number of off-field perform- mately lead to the aims, goals and objectives
ance indicators, whereas the manager will being achieved (Stacey, 2003).
# 2014 Taylor & Francis
2 Flint et al.
Despite the argument that there is a the previous year (Deloitte, 2013). Of these,
logical time for a change in leadership, EPL remains by a distance the highest
many organisations, particularly pro- revenue generating league (E2.9 billion in
fessional football clubs, change leaders at 2011/2012). This figure is E1 billion more
unconventional times. Dobson and Goddard than the next best revenue generating
(2011) highlight that the role of the modern league in Europe (the Bundesliga in
day football manager is one of chronic inse- Germany). Moreover, the EPL has a greater
curity and the trend in recent seasons has reach into the global market than any other
been to dismiss a manager midway through European league. EPL domestic broadcasting
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a season in an attempt to improve perform- rights contracts will generate around £3.4
ance. Previous literature relating to manage- billion over the three seasons from 2013 to
rial change in organisations has highlighted a 2014 (an increase of around 60% on the pre-
general agreement that poor prior perform- vious cycle), whereas overseas broadcast
ance is correlated with the enforced depar- rights covering over 200 countries will gener-
ture of management and there are instances ate £2.2 billion during the same period
of when this policy has been successful in (an increase of over 50% on the previous
the past (Groves, Hing, McMillan, & Naugh- cycle; Deloitte, 2013).
ton, 1995; Hudson, Malatesta, & Parrino, The increases in payments for broadcast-
2004; Warzynski, 2000; Weisbach, 1988). In ing rights documented above have been a
testing whether managerial change is posi- significant driver in the growth of the EPL.
tive, difficulties arise in selecting which indi- Indeed, the latest broadcasting contract
cators should be analysed and over what equates roughly to an extra £25 million for
time period (Tena & Forrest, 2007). For each EPL club based on the league’s long
example, previous research has used stock established central revenue distribution
market performance to measure the impact mechanism compared with the previous con-
of managerial change, such as Warner, tract (Deloitte, 2013). In addition, relegated
Watts, and Wruck (1988) and Cools and van clubs are entitled to parachute payments
Praag (2004), who found no evidence that equating to a combined £48 million over the
managerial change improved stock market four years following relegation. While this is
performance. a substantial figure and understandably has
benefits for clubs, compared with the esti-
mated £90 million in extra income that can
European Football Industry be earned from promotion to the EPL, it is
Substantial increases in European football more beneficial for clubs to be competing
revenue have been well documented in in England’s elite league. Even within the
recent years. Indeed, the European football EPL itself, there are additional revenue
market continued to show resistance to benefits including increased sponsorship
wider economic pressures, growing by 11% and commercial potential as well as perform-
to E19.4 billion in 2011/2012 (Deloitte, ance-related bonuses. For example, each
2013). The most recent set of figures avail- position in EPL has been estimated to be
able at the time of writing indicate that the worth £750,000 on average in recent
‘big five’ leagues’ (the English Premier seasons in merit payments relating to broad-
League [EPL] in England, the Bundesliga in casting deals (The Football Association
Germany, La Liga in Spain, Serie A in Italy Premier League Limited, 2012). With this in
and Ligue 1 in France) revenue grew to E9.3 mind, the pressures of being a manager in
billion in 2011/2012, of which all five the EPL are evident. As previously stated,
leagues experienced growth compared with the on-pitch performance of the football
You don’t know what you’re doing! 3
club is attributable to the manager. For Hope, 2003; Koning, 2003; Tena & Forrest,
example, if a team is performing well, then 2007).
the manager is praised by chairmen, fans Previous research examining the impact
and the media. However, if performances of managerial change on performance using
begin to deteriorate, then those same stake- American sports clubs have reported mixed
holders begin to put the manager under findings. Within the MLB, Grusky (1963)
increased scrutiny and pressure. More found a negative relationship between man-
often than not, the decision is to remove a agerial change and performance that
manager from his position and install a repla- created a vicious circle of continual decline
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well beforehand to avoid finding themselves improving team performance and a similar
in a situation where they must change man- conclusion is drawn from De Paola and
agers during a season (Gonzalez-Gomez Scoppa (2012) in relation to Italian football
et al., 2011). where the results of a four-year study indi-
It is reasonable to suggest that, in actual cated that changing a manager does not
fact, the majority of club executives do sub- improve club performance.
scribe to this mantra. More often than not, The acquisition of the right manager is
a change of manager midway through a likely to be integral to a club’s on field
season is simply a reaction to a poor run of success as the manager is responsible for
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results and a short-term decision rather selecting the players and the style in which
than anything that has stemmed from poor they play which will ultimately lead to
planning in the first instance. Despite this, success or failure on the pitch. If failure per-
it has become an increasing trend in recent sists, the club has an option to dismiss the
seasons. For example, in the EPL, there manager. However, the appointment and
have been 60 managerial changes in the last subsequent dismissal of the wrong manager
10 seasons. It is figured such as this one can be extremely costly as managers are
which has led to a growing body of research entitled to compensation if their contracts
in this area. are terminated early (Bell et al., 2013).
One of the most comprehensive studies There have been a number of high-profile
was conducted for English football by instances of this in recent years with Rafael
Audas et al. (2002), where every UK Football Benı́tez receiving £6 million in compensation
League and EPL game between 1972/1973 following his sacking from Liverpool in 2010
and 1999/2000 was examined to assess the and Chelsea paying fees of £12.6 million and
impact of managerial change on club per- £18 million to Luiz Felipe Scolari in 2009
formance. This research outlined that there and Jose Mourinho in 2007, respectively, fol-
had been more than 700 cases of mid- lowing their dismissals. Bell et al. (2013)
season managerial change during the noted that given the significant costs
sample period. The findings suggested that involved with managerial change, it is
clubs that change manager mid-season perhaps surprising that there are relatively
underperform over the following three few studies that have investigated whether
months and that clubs changing a manager there is an optimal time to make this stra-
mid-season subsequently tended to perform tegic decision.
worse than those that did not (Audas et al. Presently, it appears that only Hope’s
2002). Further studies have been undertaken (2003) model represents an attempt at devel-
in Dutch football by Bruinshoofd and ter oping a practical econometric solution to
Weel (2003) and Koning (2003). The latter answer this question. Hope (2003) suggested
found that club performance does not that a football manager’s main objective is to
improve when a manager is fired and that maximise the number of league points accu-
new managers perform worse than their mulated and proposes three core factors
fired predecessors in several instances. For with regard to managerial performance: (1)
example, Koning (2003) found that team per- the honeymoon period (length of the honey-
formance decreased following 11 of the 28 moon period in which a manager is exempt
manager changes made by Dutch premier from being sacked); (2) the trapdoor
league clubs during the seasons 1993/1994 (average number of points accumulated per
to 1997/1998. Bruinshoofd and ter Weel game) and (3) the weight (the most recent
(2003) concluded that sacking a manager games will be given significant weight in ana-
seems neither to be effective in terms of lysing the managers performance). Taking
You don’t know what you’re doing! 5
these factors into account, a manager would considering managerial change. No findings
be sacked if they fall below the trap door currently exist that consider a standardised
figure. Using partial data from the EPL performance measurement or examine the
seasons 1996/1997 to 2001/2002, Hope’s impact on the league position of clubs at
(2003) model suggested that in considering the time of managerial change. Therefore,
these factors, a manager should gain an the primary aim of the study was to
average of at least 0.74 points per game and examine whether managerial change was
56.81 points over the course of the season beneficial in acquiring more points per
to avoid being sacked by the club. Hope’s match. The secondary aim was to examine
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DISCUSSION
position after
MC (top half)
7.10 (5.86)
League
The present study provides a useful examin-
10
ation of the impacts of managerial change in
the EPL. To the best of our knowledge, this is
the first study to examine the impact of man-
before MC agerial change in the EPL on performance. In
5.20 (2.20)
(top half) line with Gonzalez-Gomez et al. (2011), the
position
League
15.00 (3.79)
League
1.17 (.50)
after MC
before MC
1.03 (.48)
match
present study contrasts with findings the position of managers at clubs even at
reported by Audas et al. (2002), Koning the top of the league are also unstable if
(2003), Rowe et al. (2005) and De Paola and expectations are not achieved. Thus, clubs
Scoppa (2012). In these studies, the in the top half of the table may implement
authors’ overriding conclusion was that a managerial change due to not meeting
managerial change did not lead to an targets that might be unrealistic set by the
improvement in performance. Furthermore, owners, despite appearing to perform admir-
the analysis undertaken by this study with ably given their league position. Third, the
regards to focusing on both halves of the amount of games each manager had accumu-
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league offers new insights to this area of lated varied which might have affected the
interest. To the best of our knowledge, no points per match achieved. For instance,
previous study has considered the differ- based on the premise that clubs receive a
ences between clubs that were in the top or short-term benefit from managerial change
bottom half of the table at the time of the (Bruinshoofd & ter Weel, 2003; McTeer
managerial change. Thus, the present study et al., 1995), if a club changed their
provides novel findings on the impact of manager after 30 of 38 matches, it would be
managerial change on final league position. arguably expected that more points per
match would be achieved in the final 8
matches.
Limitations
While this research has provided a useful
insight into the impact of managerial Implications
change in the EPL over the last decade, The findings of the present study suggest to
there were three potential shortcomings of football club boards that while managerial
the study. First, the timing of change was change does improve points per match, it
not considered (i.e. whether the change does not necessarily lead to improved
was made at the start or end of the league position. The findings suggest that
season), which may have affected the managerial change will only lead to
amount of pressure a club may have been improved performance in the bottom half
experiencing (e.g. relegation threatened). of the league. For clubs in the top half
Timing of change was not considered due (those pushing for European qualification
to the varied factors evident at different or challenging for the championship), the
time points within a given season such as results suggest that managerial change is
the results achieved in cup competitions unadvisable. Furthermore, given that man-
and allowing new managers sufficient oppor- agerial change often carries an additional
tunity to work with players in alignment with cost to the club, due to compensation for
Hope’s (2003) definition of the ‘honeymoon breaking a contract agreement, it may in
period’. However, the present study uses a fact cause a greater financial loss. The
standardised measure of points gained per results of the present study should be ben-
match to account for these factors. Second, eficial for club stakeholders when consider-
in the past, managerial change might have ing managerial change and can be
been more likely in clubs towards the informative for analysts, with debates
bottom half of the division which our study common over whether managerial change
supports with 43 of 53 changes occurring in is the correct decision. Given the different
teams in the bottom half of the league. factors that need to be considered and the
However, the implications of billionaire potential implications of managerial change
owners at certain clubs have meant that for clubs in the top and bottom half as
You don’t know what you’re doing! 9
alluded to above, the findings of this article of managerial change in the EPL is warranted
provide new insights that should be taken that considers the effects beyond points per
into account when making decisions about match and final league position that were
managerial change. For example, the included in the present study. Further
pressure on clubs to remain in the EPL, research is required that accounts for the
given the financial benefits, is often cited as limitations identified above and provides an
the reason for changing a manager and this insight into the financial impact of manage-
factor is supported in the findings of this rial change in the EPL given that this is
article. likely to carry further effects beyond final
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Moreover, Hope’s (2003) model does not league position such as paying an outgoing
account for league position and suggests manager compensation for termination of
that sackings should occur when the points their contract. In addition, in light of the
per match a manager gains drops below Union of European Football Association’s
0.74, irrespective of the performance of financial fair play rules that were introduced
other clubs. This approach suggests that from the 2011 to 2012 season where there is a
other clubs that also accumulate less than window of three years allowing clubs aggre-
0.74 points per match should similarly gate losses of E45 million, it would be
replace their manager (Hope, 2003). worth revisiting this topic as it is likely that
However, the findings in this study suggest finishing in a higher league position would
that league position needs to be considered be more important due to increased prize
particularly in instances where a clubs objec- money meaning greater capital to spend.
tive is to avoid relegation (i.e. if the club is in
the bottom half of the table, managerial
CONCLUSION
change is more likely to have a positive
impact on playing performance), whereas The impact of managerial change in football
managerial change is less productive for is likely to have a number of implications
clubs competing in the top half of the table. and with a relatively high number of
Thus, the findings of the present study changes in the EPL, whether it is the right
suggest that previous managerial change decision or not requires careful consider-
for clubs in the top half of the league in the ation. The findings of the present study
past 10 years of the EPL (e.g. the dismissal suggest that it can have a beneficial impact
of Luiz Felipe Scolari in 2009 and Jose Mour- on points per match and can improve final
inho in 2007 by Chelsea FC) was an league standings of clubs in the bottom
ill-informed decision if the objective was to half. Experts have stated that relegation
improve league position. From a business from the EPL instantly costs clubs around
perspective, this decision was compounded £25 million in revenue. This loss increases
by the financial implication of the compen- with every subsequent season that clubs
sation paid to the outgoing manager. fail to obtain promotion as parachute pay-
ments decrease. It is envisaged that this esti-
mate will only rise due to the increasing
Future Research broadcasting deals that will run from the
While this study suggests that managerial seasons 2013/2014 to 2016/2017. Conse-
change can have a beneficial impact, quently, the finding that managerial change
especially for clubs in the bottom half of for clubs in the bottom half of the league
the league which may be financial based on leads to an improvement in final league pos-
the improved final league position, a more ition becomes increasingly relevant. Given
comprehensive examination of the impacts that research in this area is relatively
10 Flint et al.
sparse, the present study should serve as a Groves, T., Hing, Y., McMilan, J., & Naughton, B.
catalyst for further research examining the (1995). China’s evolving managerial labor
impact of managerial change in football market. Journal of Political Economy, 103,
clubs. 873 –891.
Grusky, O. (1963). Managerial succession and
organizational effectiveness. American
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Audas, R., Dobson, S., & Goddard, J. (2002). Team Hope, C. (2003). When should you sack a football
performance and managerial change in the manager? Results from a simple model applied
English football league. Economic Affairs, 17, to the English Premiership. Journal of the Oper-
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