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Lost Shopping Cart were typing search keywords into the box and because they
10 failed to validate as emails, the architecture logged them.
5 The fix was easy and the customer added a clear search
box on the home page and defaulted this email box to the
0 word “email.”
Another example comes from our own company’s site
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Tim eout Threshold (m inutes)
(www.bluemartini.com). When we analyzed our form
errors, we noted a large number of failures in the login.
Looking at the values typed, it was clear that many users
attempted to login with the username and password from
Figure 2: Session Timeout Threshold Analysis (Client A) our developer site (developer.bluemartini.com). In the
short term, we made it clear that the developer site is
independent. Longer term, synchronizing the accounts is
Impact of Session Timeout Threshold desired. The large number of login errors provided us
Client B with the data to justify developing a synchronized account
10 system.
8 Timeout As with many proposals, it is sometimes clear that
Percentage of
6 Lost Shopping Cart proposal B (e.g., having independent logins on the two
4 sites), but the cost (e.g., in terms of a poor user experience)
of implementing an inferior proposal is not always known.
2 Companies are under constant pressure to do more with
0 fewer resources and will usually pick to implement
proposals that are “good enough.” Doing the analysis
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