Consumer Behavior (for MBA) Solved Mcqs set 9

201. By ___________________, we mean a preference for existing, familiar

products, and behaviors over novel ones.
A. Continuous Innovations

B. Discontinuance

C. Innovation Resistance

D. Discontinuous Innovations

Answer: C

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202. The notion of _________________________ reflects the human desire
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c
for balance, order, and consistency between beliefs and behaviors.
.
A. Social Equilibrium
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a
B. Pro-Innovation Bias

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C. Neighborhood Effect
c
D. Psychological Equilibrium

Answer: D
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203. By ______________________ we mean we mean that the consumer
stops purchasing or using the product.
A. Bandwagon Effects

B. Consumption Paradigms

C. Multi-Step Media Flow

D. Discontinuance

Answer: D

204. In 'stages of adoption process', stage in which customer considers

whether to try product or not to is classified as
A. Awareness Stage

B. Interest Stage

C. Evaluation And Trial Stage

D. Adoption

Answer: C

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 Consumer Behavior (for MBA) Solved Mcqs set 9

205. stages in adoption process' involves

A. Awareness

B. Interest

C. Evaluation And Trial

D. All Of Above

Answer: D

206. According to brand personality traits, 'excitement' is concluded as

brand being
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A. Outdoorsy And Tough
.c
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B. Daring And Imaginative
a
C. Cheerful And Wholesome
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D. Charming And Upper Class
c
Answer: B M
207. Highly involved consumer buying behavior while perceiving
significant differences between brands is called
A. Complex Buoying Behavior

B. Variety Seeking Buying Behavior

C. Dissonance Reducing Buying Behavior

D. Habitual Buying Behavior

Answer: A

208. Procedure in marketing which consists of enlisting opinion leaders as

"brand ambassadors" is called
A. Leading Marketing

B. Buzz Marketing

C. Online Marketing

D. None Of Above

Answer: B

209. If customer 's expectations and products performance matches,

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 Consumer Behavior (for MBA) Solved Mcqs set 9

customer is
A. Satisfied

B. Dissatisfied

C. Delighted

D. None Of Above

Answer: A

210. In buyer decision process, stage in which purchase intention is

transformed in to purchase decision is called
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A. Need Recognition
.c
B. Information Search
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C. Purchase Decision a
D. Both B And C
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c
Answer: C
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211. 'Maslow's hierarchy of needs' includes
A. Physiological Needs

B. Self Actualization Needs

C. Esteem Needs

D. All Of Above

Answer: D

212. Tendency of difficult understanding related to use of market offering

is called
A. Relative Advantage

B. Complexity

C. Communicability

D. Compatibility

Answer: B

213. Adopter group who is suspicious of change is classified as

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 Consumer Behavior (for MBA) Solved Mcqs set 9

A. Late Majority

B. Early Majority

C. Laggard

D. Early Adopter

Answer: C

214. Which of these is considered to be a better indicator of likely buyer

behaviour?
A. Personality
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B. Attitude
.c
C. Intention To Act
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a
D. none of the above

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Answer: C
c
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215. Which of these is not a method of changing attitudes?
A. Change The Priority Of Attributes

B. Change The Media

C. Introduce A New Attribute

D. Change Brand Associations

Answer: B

216. How many stages are there in the general purchase decision process?
A. Seven

B. Three

C. Nine

D. Five

Answer: D

217. In a marketing context, the term ‘evoked set’ means:

A. A Small Group Of Preferred Brands

B. Memories Of Past Purchases

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 Consumer Behavior (for MBA) Solved Mcqs set 9

C. Special Purchases

D. All Purchase Decisions

Answer: A

218. Hedonic consumption is about:

A. Hair Care Products

B. Emotional Impact Of Purchases

C. Fantastic Images

D. Hysterical Imagery
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Answer: B . c
te reflect the correct use of the
a
219. Which one of the following does NOT

who share: q M
term ‘tribe’ when used to describe communities characterized by people

c
A. Lifestyles

B. Fantasies
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C. Experiences

D. Emotions

Answer: B

220. Behavioural economics is a rejection of which classical theory?

A. Economics

B. Psychology

C. Consumption

D. Sociology

Answer: C

221. In order to change existing behaviours, people need to be presented

with a choice that makes decision making feel:
A. Effortless

B. Spontaneous

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 Consumer Behavior (for MBA) Solved Mcqs set 9

C. Involving

D. Considered

Answer: D

222. The ultimate goal of marketing is to:

A. Facilitate Consumer Experimentation

B. Satisfy Consumer Needs For Information

C. Raise Consumer Awareness

D. Ensure Long-Run Consumer Behaviour

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Answer: D . c
tecontext of both low and high
a
223. Long-run consumer behaviour in the
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involvement decision making is positively influenced by:
q
A. Image
c
B. Quality M
C. Price

D. Information

Answer: B

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