The

Transformative
Power of
Narrow AI
How Artificial Intelligence is Changing
Businesses and Our Lives
BY ASH HOWELL & CLEMENS CONRAD

Design Leadership, Vectorform

TOC
TA B L E O F C O N T E N T S

00 INTRODUCTION 03

01 B E YO N D T H E H Y P E : P U T T I N G A I I N CO N T E X T 05

02 T H E B R OA D I M P L I C AT I O N S O F N A R R OW A I 09

T h e Q u e s t to B u i l d S m a r te r S o c i e t i e s 10

A I i s Tra n s f o r m i n g H ow we Wo r k 12

Co n s u m e rs E m b ra c i n g A I 15

03 R E T H I N K I N G T H E C U STO M E R E X P E R I E N C E T H R O U G H N A R R OW A I 17

K n ow l e d g e i s Powe r 19

F i n d i n g i t s Vo i c e 20

Seeing is Believing 21

04 T H E P R I C E A N D P R O M I S E O F P E R S O N A L I Z AT I O N 22

05 T H E WAY FO RWA R D 26

THE TRANSFORMATIVE POWER OF AI 2

 Before the autonomous fleet hit
the Phoenix, AZ streets that
morning, millions of Americans
had already awoken to songs from
their Spotify-generated playlist;
checked their social media and
W news feeds; asked Alexa about
their day’s appointments; and let
Waze choose their route to work.
AI was already at work in
hen Waymo One neighborhoods and businesses:
smart cameras tracked and
launched as the first analyzed rush hour traffic, auto
commercial driverless assemblers stepped into factories
alongside robotic colleagues, and
taxi service in the U.S. white-collar workers used their
last December, it should fingerprints and voices to log into
secure systems.
have felt like a
watershed moment for The truth is, AI has been hiding in
plain sight for years– and it is
artificial intelligence; becoming deeply embedded into
our business and social structures,
yet in many ways, it was inescapably transforming our
a day just like any other. world on macro and micro levels.
A science-fiction version of AI may
have captured our imagination,
but Narrow AI has captured
something perhaps more
powerful: our data. And it’s using
it to track and learn the daily ebb
and flow of our lives, how we
behave, the decisions we make,
the people we know. Social media
has long built its business model
around this data, but now
organizations across all sectors are
acting on it, securing future
growth by ramping up their AI
capabilities to help their
businesses run smarter and deliver
the highly personalized
experiences customers crave.
THE TRANSFORMATIVE POWER OF AI 3
00 INTRODUCTION 2018

The pace of adoption

is accelerating at a “The number of
enterprises
rapid clip. implementing
AI grew 270
percent in
The number of enterprises implementing
2013-2017,
AI grew 270 percent in 2013-2017, and
and tripled in
tripled in 2018 alone. While cloud-based
1

enterprise software helps democratize

2018 alone.”
access to AI for market laggards, market
leaders are pulling farther ahead as their
sophisticated AI strategies mature.

The majority of all organizations, across

maturity levels and industries, expect 2017
AI to drive changes to their business
models within the next five years.
Love it or loathe it, AI is here to stay – and
it’s fast becoming a required strategy in
2013
today’s hyper-connected world.

THE TRANSFORMATIVE POWER OF AI 4

 Beyond the Hype

01 Putting AI
in Context

THE TRANSFORMATIVE POWER OF AI 5

01 BEYOND THE HYPE
Artificial
intelligence
has long been Nearly 2,500 years ago the
Greeks imagined a giant, bronze
shrouded in automaton that was brought to
life by the gods and roamed the
fascination and isle of Crete. Fast forward
fear – thousands of years later, society
still grappled with some of the
a potent same angst around modern
combination creations. AI’s evolution hasn’t
been smooth or steady – it has
that can make it been marked by a series of starts
and stops, as societies,
difficult to sort governments, business leaders,
fact from and technology itself have
proven unready or unwilling to
science fiction. move forward.
400 BC
Ancient Mythical Automaton
Talos was a giant automaton made of
bronze to protect Europa in Crete
1 9 5 0 ’s
The “Birth” of AI
Alan Turing: Can Machines Think?
1 9 6 0 ’s
The First AI “Spring”
Increased Research funding & overall
positive hype, first Industrial
Robot debuts
1 97 0 ’s
The First AI “Winter”
Slowdown + funding cuts due to loss
of patience, lack of necessary
computing power
6
01 BEYOND THE HYPE

1 9 8 0 ’s
Second AI “Spring”
Introduction of new algorithms &
funding from Japan
Today, no longer tethered
1 9 9 0 ’s
by a lack of data or Second AI “Winter”

computing power, AI is Slowdown due to market collapse

& reductions in funding. Until 1997
once again racing ahead. when a computer beats a
chess champion

To cut through the complexity and understand the

2 0 0 0 ’s
consequences of its exponential growth, it’s critical
AI Breakthroughs
to first understand AI through two distinct lenses…
Computing power, the cloud & big
data start to surpass need

THE TRANSFORMATIVE POWER OF AI 7

General AI, sometimes called super AI or
singularity, represents the tipping point at
which technology not only replicates human
intelligence, but expands beyond it without
needing our assistance. Experts fiercely
debate the likelihood and timing of General
AI’s arrival, but it has already been firmly
established in our collective imagination
through sci-fi movies like the Terminator and
Bladerunner franchises.
While the specter of super intelligent
machines that can overthrow the human race
appeals to Hollywood producers, it has little
bearing on the everyday decisions of
business leaders focused on harnessing
technology in the here and now.
Narrow AI is limited to performing specific
tasks as directed by humans (recognizing a
face, driving a car, tracking purchase
decisions, etc.). Its confined scope makes it
easier to leverage it today. Narrow AI has
been applied to so many tasks that it is
transforming how we live, work, and play,
and has a profound and outsized effect on
how consumers experience brand
interactions.
THE TRANSFORMATIVE POWER OF AI 8
02 The
Broad
Implications
of Narrow AI
THE TRANSFORMATIVE POWER OF AI 9
02 T H E B R O A D I M P L I C AT I O N S O F N A R R O W A I

It is difficult to overstate the influence AI wields on our everyday

experiences. Deeply entrenched in business and social
structures, Narrow AI is reshaping our expectations as citizens,
workers, and consumers.

As the implications of AI’s power The United States is currently National governments aren’t the
start to manifest, the world’s recognized as the global leader in only public entities with plans to
nations are entering a race to lead AI, thanks largely to the capitalize on AI. Worldwide
—or at least capitalize on—the use unparalleled talent and R&D spending on “smart city” initiatives
of artificial intelligence as a means investments by Google, Amazon, will increase nearly 20% in 2019,
to improve their societies, bolster and Microsoft. But China has and the number of such cities is
economies, and improve national unveiled a plan to become the AI expected to grow four-fold by
security. Eighteen countries have world leader and create an 2025 as urban populations swell.
already launched national AI industry worth $150 billion by Cities like Singapore, Chicago, and
strategies to develop everything 2030, and its government is New York are already using AI to
from surveillance systems to working hand-in-hand with its own analyze data from vast networks of
driverless cars, with funding trio of software giants— Alibaba, IoT-enabled sensors to address top
ranging from $20 million in Baidu, and Tencent—to invest pain points for citizens.
Denmark to nearly $2 billion in heavily in AI.
South Korea. 2

THE TRANSFORMATIVE POWER OF AI 10

02 T H E B R O A D I M P L I C AT I O N S O F N A R R O W A I

Public safety agencies nearly doubled their use of
drones in 2018 ; predictive models are helping police,
5
fire, and ambulance services improve response times;
and police departments are exploring how to leverage
facial recognition from public surveillance cameras to
track criminals.
Cities are using AI for everything from smart outdoor
lighting, to dynamic public bus routing algorithms, to
smart garbage bins that prompt just-in-time pick-up
routes. Singapore, awarded the 2018 Smart City of the
Year, is developing mobile apps to allow its
homeowners to monitor and reduce their electrical
usage—similar to a solution already deployed by
Vectorform and DTE in Michigan/the U.S.. 6

Road sensors and smart streetlight cameras can

recognize empty parking spaces, enabling drivers to
easily find them on an app – reducing traffic congestion
by 30%. Cities are using AI for everything from smart
As cities collect more data
outdoor lighting, to dynamic public bus routing
algorithms, to sensors in smart garbage bins that through AI and make it
prompt just-in-time pick-up routes.
available to software
A study by Juniper Research found that addressing developers and residents,
inefficient traffic flow can give back up to 60 hours a year
to drivers. Traffic signals equipped with sensors work
new applications for
with AI to observe and learn patterns of pedestrian and redesigning our everyday
vehicle traffic, then modify signal timing to optimize flow
throughout the day. environments are certain
to emerge.
02 T H E B R O A D I M P L I C AT I O N S O F N A R R O W A I

AI is transforming how we work

Quality of life is closely tied to the

availability and quality of paid work –
and here too we see the
business leaders expect that AI will
result in net job gains for their busi-
ness over the next three years, and
75 %

of executives said they plan

transformative impact of Narrow AI. many intend to use AI to enhance
to use AI to automate tasks
While research firms and think tanks human workers’ capabilities. 7

within the next

debate the number and timing of

3
jobs lost and created—painting a It’s a complex story. As processes
vision that’s alternately hopeful or from marketing to manufacturing are
dystopian—the world’s businesses transformed and work itself is
YEARS
are forging ahead. reimagined through the lens of AI,
new roles are being created at a
with workers who spend most
Three out of four executives say they faster pace than companies can fill of their time on routine,
plan to use AI to automate tasks in them. The rate at which they are repetitive activities at highest
the next three years, with workers shedding workers underscores the risk of disruption.
who spend most of their time on need to make rapid and fundamental
routine, repetitive activities at shifts in the skills of their workforce.
highest risk of disruption. But
despite the persistent hype around a
“robot apocalypse”, the majority of

THE TRANSFORMATIVE POWER OF AI 12

02 T H E B R O A D I M P L I C AT I O N S O F N A R R O W A I
AI powered self-driving and electric
cars will help create more than
100,000
J O B S BY 2 0 3 0
The mismatch is severe in the automotive industry, as the
leading firms pursue autonomous and electric mobility so-
lutions but find themselves competing with Silicon Valley
for talent. Self-driving and electric cars will help create
more than 100,000 US mobility industry jobs by 2030, in-
cluding up to 30,000 jobs for “engineers” – though that
title will morph into demand for talent with sophisticated
systems-level skills, a solid foundation in math and
physics, and deep skills in AI, machine learning, robotics,
and data science. 9
In the utilities industry, digitizing customer operations
could reduce human headcount in the back office and
the front-end customer experience while creating new
roles elsewhere in the industry. A Michigan-based utility
company partnered with Vectorform’s Innovation
Constultancy to establish a drone program that enables
Engineers and Field Technicians to collect gas and
powerline data more safely, effectively and efficiently -
as a result, outages are prevented, and customer service
is increased.
As energy technologies evolve, the industry will
continue to expand. In addition to creating jobs for
technologists and scientists working on carbon capture
or petrochemical refining, lower-skill jobs will also be in
high demand for installing solar photovoltaic panels or
wind turbines, and retrofitting energy-efficient solutions
onto older buildings. 10
13
02 T H E B R O A D I M P L I C AT I O N S O F N A R R O W A I
AI is changing not only what jobs
exist, but also how we work. It
enables a deeper, more
sophisticated interplay between
human and technology. Elevator
and airplane mechanics are wearing
goggles that tag real-world objects,
diagnose mechanical failures, and
provide step-by-step instructions
for repair; Lockheed Martin’s space
division is using augmented reality
headsets and software to speed up
the time it takes engineers to
identify and refine manufacturing
processes; supply chain managers
are using AI to predict and prevent
costly inventory gaps.
As younger generations enter the
workforce, they bring a heightened
set of expectations about having AI-
enabled tools at their fingertips in
the office just as readily as they do
in their personal lives.
Perhaps that’s why U.S. workers are
generally realistic and optimistic
about AI in the workforce: the
majority believe it will be important
to learn new skills to work with AI,
and believe AI will impact their
work in a positive way. It appears
11
that for the foreseeable future,
humans and AI will be working
together in peace.
The desire to enhance rather than
replace human workers reflects the
distinct advantages each has:
while machines excel at identifying
patterns in massive amounts of data,
people are better at connecting the
dots to form high-level patterns and
performing activities that require
social and emotional skills.
14
02 T H E B R O A D I M P L I C AT I O N S O F N A R R O W A I
You don’t have to be tech-savvy to ask
As countries Waze to map your drive to the
grapple with how restaurant that Alexa recommended,
where you’ll meet the date that an AI
to apply AI at scale, algorithm selected for you, wearing
cities grow smarter an outfit that was advertised to you on
Instagram – and have your wearable
around us, and we device sense that your heart rate is
higher than normal. From direct
increasingly replenishment services that
work alongside automatically reorder our favorite
coffee, to chatbots that answer our
innovative online questions 24/7, to apps that
learn our preferences and serve up
technologies, binge-worthy movie and music
consumers are recommendations, Narrow AI has
infiltrated virtually every area of our
embracing AI as an daily lives (and every consumer a
business is trying to reach).
omnipresent force.
As empathy enters the equation,
interactions with AI reach new levels
of intimacy. Google’s Empathy Lab
advises product development teams
at Alphabet to help bring a softer side
to technology, creating connections
that feel more natural and more
closely resemble human interaction.
Microsoft’s Chinese “social chatbot”,
Xiaoice, has had more than 30 billion
conversations with 660 million human
users around the world, primarily
through texts intended to build
rapport and establish her as “a good
friend” and “companion” – one who
will check up on you if you lose your
job, ask how you’re feeling after a
break-up, and express eerily human-
like interest in your life. Similar apps
have launched in an effort to provide
mental wellness support, including
chatbots that learn an individual’s
tone and personality over time,
regularly check in, and offer
encouragement when they detect
signs of distress or despair.
THE TRANSFORMATIVE POWER OF AI 15
As AI becomes embedded
in every aspect of their
lives, consumers are
bringing an entirely new
set of expectations to brand
interactions –
creating a myriad of
opportunities for the
customer experience.
THE TRANSFORMATIVE POWER OF AI 16
 Rethinking

03 The
Customer
Experience
THE TRANSFORMATIVE POWER OF AI 17
03 R E T H I N K I N G T H E C U STO M E R E X P E R I E N C E

Consumers who believe companies are doing very well

As AI’s scope expands, so on offering personalized experiences shop more than
does the intricacy and three times more frequently. Industries have taken note
13

and are incorporating AI-enabled strategies into their

implications of the customer customer experience.

experience, which is no While in-person service remains key for some

longer bound by human-to- purchases, it takes AI to deliver hyper-personalization at
scale. Its advantage lies in its ability to make sense of the
human or human-to- avalanche of consumer- and device-generated data 14

screen interaction. and turn it into a seamless, frictionless 1:1 customer

experience through the powers of knowledge, voice,
and vision. The intelligence may be artificial, but the
As they grow accustomed to the immediate gratification impact on brands is anything but.
of smart speakers in their homes, location-based
services on their phones, and news feeds tailored to
their interests, modern consumers are demanding
hyper-personalized experiences. 80 percent of
consumers are more likely to buy from a company if
it offers a personalized experience – and they’re
willing to repay excellence with repeat business.

18
03 R E T H I N K I N G T H E C U STO M E R E X P E R I E N C E

At the heart of Narrow AI lies machine learning (ML)—the

algorithms that enable computers to analyze enormous swaths of
data, identify hidden patterns, make classifications, predict
future outcomes, create responsive dialogs, and “learn” to
improve their accuracy over time.
The business-use applications of ML may be inexhaustible. employees use the digital solution, it learns their interests
While social media companies have long used highly and preferences, feeding them ads for positions that align
sophisticated machine learning algorithms to track user with their abilities and aspirations today, then mapping out a
behavior and preferences, drive engagement, and serve up plan for gaining the skills that can advance their careers
personalized content, most organizations are just starting to tomorrow. On the back end, the technology analyzes
scratch the surface of ML’s capabilities. Those who embrace it massive talent/supply demand data sets to identify patterns
are unlocking powerful new options for creating market that help recruiters and hiring managers anticipate upcoming
differentiation. In the fast-changing world of work, a ($5.5B) shifts in the labor market – positioning the company as a
global workforce staffing and solutions leader is partnering destination for top talent.
with Vectorform to improve their recruiter and candidate
experiences through a digital, ML enabled solution. As
independent workers and temporary

THE TRANSFORMATIVE POWER OF AI 19

03 R E T H I N K I N G T H E C U STO M E R E X P E R I E N C E
Finding its voice
After 10 years of tapping and swiping
our way through the consumer
experience, mobile may finally be
meeting its match. Thanks to
developments in natural language
processing (NLP) and generation (NLG),
the user experience is rapidly moving
from the screen to the speaker as
responsive AI becomes ever-better at
understanding human speech and
learning to mimic its patterns. The
results are, in some instances, uncanny.
Google’s Duplex chatbot stunned
listeners in 2018 with phone calls that
seamlessly made dinner reservations
while navigating unpredictable
conversations in real time, and AI
narrowly lost to a human debate
champion after holding its own through
a series of complex arguments and well-
reasoned rebuttals.
The $600 billion voice market is also
reshaping consumer behavior and
presenting retailers with a powerful
opportunity to drive loyalty to their
brand and dollars to their bottom line.
Virtual assistants and chatbots are fast
becoming the front lines of customer
service, serving as personal concierges
for consumers.
It’s easy to understand the appeal: voice
offers simplicity and instant gratification,
an irresistible combination for impatient
and distracted consumers. A 2018
Capgemini study found that 35 percent
of voice assistant users have made
purchases via voice, and Amazon
reports that voice shopping through
Alexa tripled during the December
2018 holiday season.
The rate of voice-powered commerce is
slated for continued growth, as experts
now predict that by 2020, half of
all computing in developed nations will
be performed with voice. 15
Even as it generates revenue, voice
can also drive significant efficiencies.
The majority of customers no longer
have a preference whether they are
interfacing with humans or AI-powered
tech as long as their problem is resolved
quickly and accurately. Companies and
consumers were able to save 2.5 billion
hours in 2018, and brands racked up $6
billion in cost savings in the healthcare,
retail, and banking sectors alone – all
while delivering a real-time
personalized customer experience. 16
20
Seeing is Believing
While remote cameras have been in
place for decades, AI-powered
computer vision goes far beyond simply
recording objects: it has the ability to
recognize and extract meaning from
visual elements. Facial recognition
enables phone and laptop users to
unlock their screens with a glance, and
friends to quickly tag each other on
Facebook. When deployed at scale,
computer vision is being used to
identify missing children, diagnose rare
genetic diseases, and gather scene
intelligence for public safety officials.
Business applications are ramping
up fast. Computer vision is at the heart
of the mobility revolution, enabling
autonomous vehicles to detect 360
degrees of movement and learn to
respond appropriately to the objects
around them.
Smart drones are now used at more than of day, enabling return users to simply
400,000 job sites worldwide, mapping walk up and enjoy a perfectly
areas, assessing objects, and providing customized beverage out of thousands
analytical feedback in real-time. And in
18
of possible variations. A smile might
a twist worthy of science fiction, in 2019 generate a typical brew, while a frown
a start-up won FDA approval (and or weary expression delivers a stronger
funding from Bill Gates) to create dose of caffeine.
miniature robots that essentially “shrink
doctors and place them virtually within
patients’ bodies” to enable more
19
precise non-invasive surgery.
The nascent field of “affective AI” takes
computer vision in a different direction
by reading facial expressions and other
nonverbal cues to recognize and
respond to human moods and
emotions. DigitalSTROM and
Vectorform equipped a high-end coffee
machine with 3-D cameras that adjust
brew level and flavoring based on facial
recognition, expression, and even time
21
04 The Price
and Promise

of Personalization
THE TRANSFORMATIVE POWER OF AI 22
04 T H E P R I C E A N D P R O M I S E O F P E R S O N A L I Z AT I O N

The mounting tension between

As consumers crave increasingly consumers’ twin desires for
personalized experiences, they personalization and privacy is playing out
in dramatic ways that offer important
walk a fine line: how much lessons for brands. Consumers may have

information are they willing to grown accustomed to reports of credit

cards and tax returns being compromised
share in order to enjoy the perks by human hackers, but AI is raising the
stakes of “identity theft”.
of personalization?
As Narrow AI does its job, its
understanding of our identity widens to
include not only the financial, but the
personal. It knows our political ideologies,
religious affiliations, and ethnic
background; it knows who we find
attractive, whether we’re white or blue
collar, and how likely we are to vote; it
knows not only our banking information
but also our favorite route to work, how
many times we’ve ordered takeout, and
when and where we sleep.

23

In some cases, the technology seems to betray us all
on its own: Alexa laughs at us, or our smart phones
eavesdrop on us. In other cases, companies or govern-
ments weaponize AI to advance their own agendas.
The infamous Cambridge Analytica scandal breached
87 million Facebook users’ data and deployed it to tar-
get voters with false news reports.
The Chinese government is currently using AI to moni-
tor its citizens’ personal behaviors and assign each
person a “social credit score” that will decide their ac-
cess to housing and transportation. Even AI’s creators
22
have their limits. Elon Musk has famously
described AI as “a fundamental risk to the existence
of human civilization”, and Microsoft is urging gov-
ernments to regulate facial recognition technology.
Consumer response to breaches has been compli-
cated. Despite public outcry and investor backlash
over privacy scandals, 91% of people don’t bother to
read privacy policies. It seems the pull of personaliza-
tion is often worth the risk. But as AI expands into ar-
26
eas with significant impact on humans – like medical
protocols, safety inspections, or hiring and firing deci-
sions—it becomes critical that we understand why AI
has reached a particular decision.
It is also imperative that businesses do their diligence
to prevent the misuse of data by educating con-
sumers on how data is being used, as well as by being
critical about the data that is being captured and how
it gets leveraged.
24
04 T H E P R I C E A N D P R O M I S E O F P E R S O N A L I Z AT I O N

The EU’s General Data Protection Regulation (GDPR) They can approach AI with the intent to alleviate pain
has ushered in the concept of “explainable AI": the points in the customer experience and create a dy-
right to understand the reasoning behind a machine’s namic product offering that adapts to users’ needs
algorithm-derived decisions. Explainable AI will en- and wants.
able businesses to make informed, responsible deci-
sions and create more effective teaming between hu-
mans and machines. This transparency will serve as a
powerful tool as companies seek to personalize cus- And they can pave a way
tomers’ experiences while protecting their privacy
and develop trusting, long-term relationships. forward that positions
It’s a topic that should be top of mind for responsible
them for new revenue
AI adopters. When KPMG surveyed 200 senior IT risk streams, increased
management executives, 34 percent admitted that
they adopted artificial intelligence (AI) without assess- efficiency, and improved
ing their risks.
customer loyalty.
25

Still, there is plenty that businesses can do to hold

themselves to high standards of conduct. They can
practice transparent, ethical design that informs and
protects consumers at every turn, taking pains to
ensure they fully understand the implications of their
decisions to share personal information.

THE TRANSFORMATIVE POWER OF AI 25

05 The Way
Forward
THE TRANSFORMATIVE POWER OF AI 26
05 T H E W AY F O R W A R D

As AI becomes more deeply

embedded in every facet of modern
life, consumer sentiment and
buying behavior will continue to
favor companies that are on the
leading edge of the adoption curve.

While the breadth of potential uses may seem overwhelming, exploring

the potential for Narrow AI in your organization doesn’t need to be
frightening or complicated. The first step is to apply human intelligence
and evaluate your readiness to make the changes required for an ethical,
sustainable launch. Leveraging the CHANGE mantra will help assess
how ready your organization is to integrate with AI.

CHANGE
27
05 T H E W AY F O R W A R D

A
Are your teams and partners
empowered to experiment?
Ensure you have an agile
technology infrastructure and

C
workflow so effective AI
models can be developed.
a·gil·i·ty
/əˈjilədē/

hon·es·ty

H
/ˈänəstē/
Do you understand how users’
clar·i·ty
/ˈklerədē/
data is being gathered, lever-
aged, and put into action?
Be transparent in communicat-
Do you know what you want to ing data usage and privacy im-
achieve within your organiza- plications to all users.
tion? Understand what specific
problems need to be solved
and determine whether AI is
the right solution.

THE TRANSFORMATIVE POWER OF AI 28

05 T H E W AY F O R W A R D

N
Have you established clear
gov·ern·ance
processes to gauge whether AI is

G
/ˈɡəvərnəns/
meeting business expectations?
Continually monitor AI models as
they move from devel-opment to
neu·tral·i·ty production, testing to ensure they’re
/n(y)o͞ oˈtralədē/ performing as you intended.

Are you confident in your data’s

integrity? Remember that AI is

E
only as “fair” as its creators equip
it to be; do your best to ensure
data integrity from the start, and
Do you have a guiding philosophy
be ready to quickly address any
toward innovation in your business?
subconscious biases that emerge
Adopt a paradigm that prepares you
after you deploy AI.
to fail, learn, and reimagine the way
e·thos
/ˈēTHäs/ that humans and technology work.

THE TRANSFORMATIVE POWER OF AI 29

05 T H E W AY F O R W A R D
The CHANGE
paradigm reflects a
central reality: while
AI adoption is fast
becoming a business
imperative, it doesn’t
happen overnight.
Companies seeking to capitalize on the power (and profitability) of a
more personalized customer experience need to complete their due
diligence first. A seasoned partner like Vectorform can smooth and
speed up the process, guiding your efforts at key points along the AI
journey. Vectorform is proud to help companies not only respond to
AI trends, but proactively position themselves for success in this
rapidly evolving market.
We welcome you to subscribe to our newsletter where we share our
thoughts on the latest innovations. You can also contact us to
continue the conversation around artificial intelligence, including
conversational user interface concepting, and discovering how AI can
transform your business and build your AI empire, observed by
drones and defended by self driving robots.
THE TRANSFORMATIVE POWER OF AI 30
ABOUT THE AUTHORS

Ash Howell
Ash Howell is the Associate Experience
Director at Vectorform. Always keeping
the user and client goals in mind, she is
responsible for strategically leading
design teams to cultivate impactful, user-
centric digital products and experiences
leveraging the latest digital solutions.
Clemens Conrad
Clemens Conrad is the Executive Experience
Her philosophy when approaching a new Director at Vectorform. His creative mission
endeavor is to collaborate to push is to continually and strategically build a so-
boundaries while never losing sight of lution-oriented design team that is
what makes meaningful design. equipped to enable change and create
value for forward-thinking organizations.

Clemens believes that every product and ex-

perience is an opportunity to look at emerg-
ing technologies and how they can improve
our lives and the spaces we all live in.

31
A B O U T V E C TO R FO R M

About Vectorform Vectorform invents digital products and experiences for

the world’s leading brands, with a focus on Immersive
Technologies, Mobile Experiences, Internet of Things,
Smart Homes, Connected Vehicles and Wearable
Technologies. Founded in 1999, Vectorform has global
offices in Detroit, Seattle, Mumbai, and Hyderabad. Visit
Vectorform.com and connect on Facebook, Twitter,
LinkedIn, and Google+.

THE TRANSFORMATIVE POWER OF AI 32

C I TAT I O N S

1 https://www.gartner.com/en/newsroom/press-releases/2019-01-21- 16 https://www.juniperresearch.com/press/press-releases/chatbots-
gartner-survey-shows-37-percent-of-organizations-have to-deliver-$11bn

2 https://www.theverge.com/2019/2/11/18219981/american-ai-
initiative-trump-administration-funding-research-data
5 http://dronecenter.bard.edu/public-safety-drones-update/
6 https://newsroom.intel.com/wp-content/uploads/sites/11/2018/03/
smart-cities-whats-in-it-for-citizens.pdf
7 http://reports.weforum.org/future-of-jobs-2018/
9 https://www.prnewswire.com/news-releases/mobility-and-
automotive-industry-to-create-100-000-jobs-exacerbating-the-talent-
shortage-300776686.html
18 https://builtin.com/artificial-intelligence/drones-ai-companies
19 https://futurism.com/the-byte/surgical-robotics-virtual-reality
22 https://www.cnet.com/news/china-turns-to-tech-to-monitor-
shame-and-rate-citizens/
25 https://home.kpmg/us/en/home/media/press-releases/
2018/02/many-companies-are-not-assessing-risks-of-adopting-
emerging-technologies-kpmg-study.html
26 https://www.businessinsider.com/deloitte-study-91-percent-
agree-terms-of-service-without-reading-2017-11

10 https://www.wired.co.uk/article/jobs-of-the-future

11 https://www.accenture.com/us-en/company-reworking-the-
revolution-future-workforce

13 https://us.epsilon.com/pressroom/new-epsilon-research-indicates-80-
of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-
personalized-experiences

14 (300k Tweets/2.5B pieces of FB content per minute, 75M connected

devices, 3.5B Google searches per day, etc.).

15 https://venturebeat.com/2018/03/11/google-empathy-lab-founder-
ai-will-upend-storytelling-and-human-machine-interaction/

THE TRANSFORMATIVE POWER OF AI 33

Invent with us.
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