Key Activites

1) Design rides specifically designed for kids under the age of 14

2) Introduce Netflix Lifetime Membership Card which provides a discount of 50% for members
who are repeat visitors, for their subsequent visits, for payment of a Nominal Lifetime
membership which is equivalent to 1000% of the one time ticket cost.
3) Partner with all the Schools & Colleges in the respective state to arrange daily field trips for
students on a rotational basis to ensure a consistent flow of revenue
4) Partner with boy scouts & girl scout organizations to ensure summer visits.
5) Organize Science Exhibitions for Kids in collaboration with Universities in order to kindle the
interest of young children.
6) Partner with Holiday Inn and open resorts and other stay options in order to attract foreign
visitors. Also tie up with airline companies to promote discounted tickets for tourists.

Key Partners

1) US Department of Education
2) US Boy Scouts & Girl Scouts
3) Kids Science Labs
4) Holiday Inn
5) American Airlines, Delta Airlines

Crucial Resources

1) Installations & Equipment for expanding the theme park & for designing additional rides
targeting kids
2) Land & building required for constructing hotel to promote tourism
3) Employees for ensuring smooth running of daily activities

Cost Structure and Revenue Streams

Primary school going population in the US – 37.9 million

Secondary school going population in the US – 26.1 million

Poverty rate in the US – 13.7 percent

Kids suffering from Poverty – 8.75 million

Revenue Sources

Particulars Amount
Primary School going kids 37.9 million
Secondary School going kids 26.1 million
Poverty rate in the US 13.7%
Poverty affected kids 8.75 million
Kids not affected by poverty 55.25 million
Percentage of Kids not affected by poverty expected to visit 18%
Number of domestic visitors (kids + parents) expected to visit in a year 10 million
Number of foreign visitors expected to visit in a year 2.5 million
Ticket cost for 1 time visitors per head 99$
Ticket Cost for Repeat visitors 49$
Percentage of one time visitors 70%
Revenue from Domestic one time visitors $693 million
Revenue from Domestic repeat visitors $147 million
Revenue from International Visitors $247.5 million
Amount collected from Hotel as Rent for premises $50 million
Total Revenue $1,137.5
million

Cost Sources

Particulars Amount
Interest on Bank Loan for obtaining Loan for $15 million
expanding the park area, installing new rides
(@2% on $750 million)
Annual Partnership Fee paid to US department of $100 million
Education
Annual Partnership Fee paid to boy scouts & girl $50 million
scouts organizations
Salary cost due to additional manpower hired for $35 million
expansion (500 employees @ average salary of
70,000$ per annum)
Purchase of Property to construct Luxury Hotel $250 million
Cost of Installing new rides $300 million
Amount paid to science companies for setting up $150 million
labs for school children
Cost of promotion schemes entered into with $100 million
airlines
Total Cost $1,000 million