Reckitt Benckiser

Company Overview

• 1819 Thomas and Isaac Reckitt build the Maud Foster Mill
• The company was formed by a merger between Britain's Reckitt &
Colman and the Dutch company Benckiser NV in December of 1999.
• The company has the sales of over 6 billion pounds consistently going
ahead of the industry due to its leading brands, its operation in over
60 countries and sales in 180.
• Headquarter in slough, UK
• Contains 19 power brands
• Three brand categories – health, hygiene and nutrition
Core Values

• Achievement- We don’t just aim high, we strive for out performance.

• Entrepreneurship- Daring to be different, taking calculated risks.
• Partnership- Leveraging relationships for out performance.
• Ownership- Doing whatever it takes to win
Products

HYGIENE HEALTH NUTRITION

• Airwick • Dettol • Enfa
• Nutramigen
• Harpic • Gaviscon
• Mortein • Mucinex
• Lysol • Scholl
• Finish • Durex
• Calgon • Strepsils
• Vanish • Nurofen
• Cillit Bang • Clearasil
• Woolite • Veet
PRODUCTS INDIA

• Dettol Colin
• Disprin Air Wick
• Cherry Blossom Harpic
• Lizol Mortein
• Strepsils Vanish
• Veet Itchguard
• Ringguard Moov
BCG Matrix (World)
SWOT Analysis
COVID-19 UPDATES

• RB has mobilised £40 million as part of the RB Fight for Access Fund
• 10 million bars of Dettol soap in India to vulnerable communities
• 2 million USD donated by Lysol to CDC in the US to support hygiene education in schools
•  Using trusted expert sources, Covid-19Facts.com is designed to provide clear and up-to-
date facts on the disease, to dispel myths and provide clear guidance on spotting
symptoms and prevention.
• £1 million pledge to International Rescue Committee’s(IRC) to for the world’s most
vulnerable communities
• Dettol India created a TikTok challenge to emphasise how hand washing helps to
mitigate the spread of the coronavirus (50 billion view)
FAMOUS ADVERTISEMENTS

• Itchguard - “Hai yeh khujli”

• Dettol – Maa mane Dettol ka dhula
• Moov – Apno k liye moov karo
• Lizol – Safe to touch
• Veet - #PullitOff/ Veet(man)- #FindYourSexy
• Harpic – More than a toilet
• Mortein- Mortein smart(2020) competitive market with players like Good Knight
 (GCPL), All Out (SC Johnson) and Maxo (Jyothy Laboratories)
• Strepsils – Unfurl the saviour in you
PRODUCT I ASSOCIATE WITH

• Veet(women)- I can resonate with the confident and vivacious girl of today.
•  It complements the attitude of a modern girl of today – who dreams big,
lives it up, and seeks the best in whatever she does. She is confident,
spontaneous and vivacious
• Veet(man)- modern men realize the importance of grooming and are not shy
from going the extra mile to put their best foot forward. This is also
reflected in the increasing number of men who are wanting to remove body
hair for a clean & smooth look. They also want to appear more desirable and
are willing to put in the effort for it