THE STUDY OF RECRUITMENT AND SELECTION PROCESS IN MORE RETAIL LIMITED

CHAPTER – 6

RECOMMENDATIONS AND SUGGESTIONS

RECOMMENDATIONS:-

SHRINKAGE:-

Shrinkage is the loss of inventory that can be attributed to factors such as

employee theft, shoplifting, administrative error, vendor fraud, damage, and

cashier error. ... This concept is a key problem for retailers, as it results in the
loss

of inventory, which ultimately means loss of profits.

My recommendations on SHRINKAGE are

1. There should be more emphasis on increasing the volume of sales.

2. Reduction in the wastage of various products specially F & V (fruits and

vegetables)

3. Avoiding excess storage in the store in order to reduce the overall shrinkage.

4. Ensuring the proper updation of the data in the systems and files as well.

5. Most important indenting properly both the F & V and NON F & V items as
wrong indenting of F & V items will lead to wastage which will result in
shrinkage and NON F & V items leads to the addition in loss.

6. Proper handling of the stocks in the store.

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7. Having the accurate knowledge of the stocks available in the store in order to
reduce the excess stock.

8. Regular checking of the stocks so that correct amount can be indent.

SUGGESTIONS:-

From the study done at more store to understand recruitment and selection
process

has found out the above mentioned findings which gives some suggestions.
More

has achieved its target customers but there are many things to be achieved. The

following are some of the suggestions.

 The product quality, packaging etc. has to be improved.

 As majority of customers are educated. Thus advertisement can be

improved; it will help in easy communication.

 Most of the customers visit more once in a week or in every fortnight. So

coming up with an offer which gives offer for those members will satisfy
the customers.

 Responsiveness and processing of customers enquiry and complaints

should be proper and fast.

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 The dressing of the employees can be changed so that it will be more

attractive, as it is a retail industry.

 Majority of customer look for variety of products. So more should keep

different variety in the product and enough stock.

 Provide convenient parking space for customers to use.

 Can seek the suggestions from the loyal customers so it can boost the
business.

 Employees should only help the customers when required by them. This is
because every customer doesn’t like to accompany by a staff.

 More stores have a need for some more cash counters, to serve quickly
without making customer wait.

 Introducing return policy can attract more number of customers

 By improving store atmosphere and displaying system the gap of

tangibility component can be covered.

 By keeping enough stock, and providing service at right time can help to
improve the reliability of the store.

 Time to time training and updates should be given to the employees, so

the employees will have enough knowledge about the product at more. So
that assurance can be achieved.

 The employees of more should serve the customer with happy heart and
more enthusiastically. By this gap in empathy can be covered.

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 Extending the store timing can help the store to increase its
responsiveness.

APPENDICES AND ANNEXURES

QUESTIONNAIRE:-

Dear Sir/Madam,

I, J. MARY JASMINE, student of NEW HORIZON COLLEGE, KASTURI

NAGAR, as a part of my BBA curriculum I hereby doing my project report on
“Recruitment and Selection process towards MORE hypermarket”. So I kindly
request you to spar few minutes to fill the questionnaire. The information
collected is exclusive for study purpose and confidential with us. Thank you.

1. Gender: Male ☐ Female ☐

2. Age: 15-25☐ 26-35 ☐ 36-45☐ above 46☐

3. Occupation: Student ☐ Business ☐ Working /Professional ☐ Others ☐

4. Educational qualification: SSLC ☐ PUC ☐ UG ☐ PG ☐

5. Annual Income:

Below 1,00,000☐ 1,00,000 – 2,00,000☐ 2,00,0000 – 3,00,000 ☐ Above

3,00,000 ☐

6. How often do you shop at MORE?

Daily ☐ Once in a week ☐ Twice in a week ☐ Once in a month☐

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7. Which products do you purchase more often in MORE?

Groceries ☐ Food items ☐ Soft drinks ☐ Veg/Fruits ☐

Other (specify) __________________

8. Why do you make purchase of product from MORE?

High quality ☐ Low price ☐ Good variety ☐ Convenient ☐

Tick the right score in between 1 and 7 (1 = strongly disagree to 7 = strongly

agree)

Statement Score
9. The MORE store’s atmosphere and 1 2 3 4 5 6 7

decor are appealing.

10. The merchandise displays in the 1 2 3 4 5 6 7

store is attractive.
11. MORE stores are kept very clean. 1 2 3 4 5 6 7

12. MORE stores layout- ease of 1 2 3 4 5 6 7

finding what you want.

13. MORE stores always have what 1 2 3 4 5 6 7

you want in stock.

14. The employees of MORE stores 1 2 3 4 5 6 7

are well dressed clean and appear

neat.
15. MORE retail store perform the 1 2 3 4 5 6 7

service right at the first time.

16. When a customer has a problem, 1 2 3 4 5 6 7

MORE retail store try and show

actual interest in solving it.
17. Employees in the MORE store 1 2 3 4 5 6 7

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have the knowledge to answer

customers' questions.
18. The behavior of employees in 1 2 3 4 5 6 7

MORE retail store instils confidence

in customers.
19. MORE retail store employees 1 2 3 4 5 6 7

understand what my needs are.

20. The MORE retail store employees 1 2 3 4 5 6 7

are polite.
21. MORE employees are never too 1 2 3 4 5 6 7

busy to respond to customers.

22. MORE stores gives customers 1 2 3 4 5 6 7

individual attention.
23. The MORE retail store employees 1 2 3 4 5 6 7

are very friendly.

24. You do not wait for a long time at 1 2 3 4 5 6 7

billing section.
25. MORE stores are conveniently 1 2 3 4 5 6 7

located.
26. MORE store operating hours are 1 2 3 4 5 6 7

convenient for my shopping needs.

27. Your suggestions

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BIBLIOGRAPHY:-

BOOKS:-

Valarie A Zeithaml - Service marketing, 4th edition, The Mc Graw hill

publication

Satish K Batra- consumer behaviour, 1st edition, excel book New Delhi.

Christopher lovelock- services marketing, 5th edition, published by Pearson

education.

ARTICLES:-

Doyle, P., and Fenwick, I. (1975). How Store Image Affects Shopping Habits in
Grocery Chains. Journal of Retailing, annual issue, 50, 39–52.

Grewal, D., and Sharma, A. (1991). The effects of sales force behaviour on
consumer satisfaction: an interactive framework. Journal of Personal Selling
and Sales Management, 11(3), 13–23.

Chakraborty, S. (2010). A Study of Selected Discount Store Retail in

Hyderabad forthe Purpose of Identifying Factors in Regards to Shopping
Motives, Store Attributes, Shopping Outcomes and Perceived Shopping Cost.
International Journal of Global Business, 3 (1), 1- 19.

Hemalatha, K. G., Ravichandran, K., and Lakshmi, J. (2010). An empirical

assessment of service quality dimensions in the Indian retail sector. Journal and
Retail Management Research, 4(2).

Paswan, A. Pineda, M. S., and Ramirez, F. S. (2010). Small versus large retail
stores in an emerging market—Mexico. Journal of Business Research, 63(7),
667-672.

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Verma, H., and Madan, P. (2011). Factors analysing the store attributes to
identify key components of store image. IJMMR, 2(1).

REFERENCE:-

https://www.moreretail.in/

https://en.wikipedia.org/wiki/More_(store)

https://www.adityabirla.com/

https://indiancompanies.in/

https://economictimes.indiatimes.com/

https://www.slideshare.net/

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