Course Title: ENTREPRENURESHIP

Course Code: MGT 368

Section: 18
Prepared by,
Name ID Contribution
Tasmim Ahmed Choudhury (Leader) 1813334630 Analysis of the
Business
Situation &
Conclusion,
Elevator Pitch

Zareen Tasnim 1811623030 Executive

Summary,
Introduction,
Background of
the business

Rifat Bin Taz 1811597630 Planned of the

proposed
Business,
Elevator Pitch,
Draft

Md. Sudipto Yakub 1813361630 Financial Plan

& Initial Startup

Md. Ashraful Isalm 18118086630 Assessment of

the Risk

SUBMITTED TO:
Hamida Mosharraf Moniea

Lecturer
Department of Management
North South University
1|Page
Letter of Transmittal

26th September, 2020

Hamida Mosharraf Moniea

Lecturer, Department of Management, SBE

North South University

Subject: Submission of MGT 368, Assignment

Dear Ma’am,

We feel immense pleasure in presenting you this assignment as part of our course requirement.
The assignment has been completed by the knowledge that we have gathered from the course
“Entrepreneurship”.

We found this assignment to be challenging and very interesting in many aspects. Preparing this
assignment was truly a comprehensive learning experience. It would not have been possible
without your keen interest, skillful guidance, enlightened views, unfailing patience, inspiring
attitude, and valuable suggestions. We expect your considerable judgment in terms of any
accidental error throughout the report. We have tried our best to complete the assignment with
respect to the desired requirements.

However, if any explaining is required, we would be honored to oblige. Kindly accept our humble
effort of bringing forward our work.

Sincerely Yours,

Zareen Tasnim

Tasmim Ahmed Choudhury

Rifat Bin Taz

Md. Ashraful Isalm

Md. Sudipto Yaqub

2|Page
 NATURE & HEART

EXECUTIVE SUMMARY
We are introducing our business “Nature & Heart” basing on our culture. We are going to rebuild
and uphold our culture which is losing its elegance day by day. It is tough to hold the position
because this types of products and their market are dying because of change in consumer behavior.

Nature & Heart is a partnership business which comprises the experience & learning of our 5
members up to our higher studies. In this project, we are trying to introduce and offer our customer,
the best products including membership and discounts. While working on this given project we
had gone through various stages starting from generating the idea, analyzing the specific business
environment which concludes our business and financial plan for 5 years. Our revenue generation
will come from selling different unique items. We choose our products, key partners, channels,
key resources including cost structures and how we will reach our segmented customer and how
we will maintain our relationship with them through PESTLE Analysis. It will as introduce the
sustainability and sustainable development for our environment. We will promote our business
through YOU TUBE, SEO, Online websites and Facebook. The organization structure will be
Chairman, Chief Executive Officer (CEO), Product design and marketing department, Finance &
budgeting, Human resource Department & Risk management. This important positions will be
taken by us. We have equally contributed the initial capital 3 lakhs and some investment are done
by Angle investor.

Finally, we made our operational proposal, marketing and organizational plans according to our
business plan are totally made through our assumptions. We expect that we will be able to win the
heart of the people who loves their culture and support distinctiveness.

3|Page

Business Model Canvas
Key Partners
Pathao, Sundarban
Courier service, Redx, E-
courier, & Manufacturer,
Angel Investors.
Cost Structure
Employees’ Salaries
Utilities, Store house expense,
Website management cost etc.
Business Model Canvas
Key Activities
Bringing aesthetic products to
the consumer who desires for
those type of products. Helps
them to design or decorate
their home and office as well
Key Resources
TYPES OF RESOURCES:
Physical (Manufacturer)
Intellectuals (we create our own
design on the basis of customer
database; Rural area, unique item
makers etc.)
Human (Ideas & design comes
from our potters and village
people)
Financing: Self-investment &
family members and Investors.
Nature & Heart Group 4
Value Propositions Customer Relationships
People have their own We get connected to their consumer
taste & through social media platform like
They try to decorate
their residence by
Facebook, online webpage. And also
different type of product B2B and B2C business. They can also
like classical picture, visit our physical store.
frame, items made by
Bamboo or brass, vase Customer segmentation: Youngsters
made by cement & items to 60+ years and people who have
made by jute. We are aesthetic taste, middle and
also offering different Upper class people. And for
types of products to
consumers and let them
those who love to allocate and
those items they desire collect precious creations of
for. Different creators.
Channels
Advertisement through social media,
Search engine optimization,
Boosting page through Facebook and
YouTube.
Revenue Streams
Earning money by selling unique items Decoration
design plan etc.
4|Page
Acknowledgement

We had an opportunity to conduct this report with our honorable faculty, Hamida Mosharraf
Moniea miss. It was a great chance for us, for our learning and professional development.
Therefore, we consider ourselves as very lucky individuals as we are providing with an opportunity
to be a part of it.

Bearing that in mind, we were using this opportunity to express our deepest gratitude and special
thanks to mam, who is spite of being extraordinarily busy with her work and duties, took time out
to bear guide and keep us on the correct path and allowing us to carry out our project at her
esteemed guidance.

We perceive as this opportunity as a milestone in our knowledge development. We will strive to

use our gained knowledge in the best possible way and we will continue to work on our
improvements, in order to attain desired career objectives or certain goals.

5|Page
Contents
Introduction.................................................................................................................................................. 7
Background/Overview of Business ............................................................................................................. 8
Background of Entrepreneurs ..................................................................................................................11
Analysis of the Business Situation ............................................................................................................14
Planned operation of our proposal ...........................................................................................................20
Planned Financing .....................................................................................................................................33
Initial Start-up timeline .............................................................................................................................37
Assessment of Risk.....................................................................................................................................41
Conclusion ..................................................................................................................................................43
References...................................................................................................................................................43

6|Page
Introduction

Bangladesh is one of the greenest jewel of the world. It is very famous for its nature, culture and
its historical past. To uphold our golden past we are introducing our business, “Nature & Heart”
where we are going to introduce our golden days where people used to use clay pots, items made
by Bamboo or brass and items made of jute.

Bangladesh is a land of golden fiber i.e. JUTE. Jute is known as a golden fiber which is cultivated
in our country as well as some parts of India. It is one of the eco-friendly fiber. Now a day, people
are more concerned about the Earth and environment. It is getting polluted by various ways. People
are trying to save the environment from different harmful materials which also indirectly pollutes
the soil as well as our environment and mother Earth. For this reason, most of the people are
looking for the eco-friendly products which may help them to save the earth with some little help.
Jute products helps to conserve our environment as well as it well it will help us to create a
sustainable nature for our future generations.

There are many potters and layman’s in Bangladesh who works with clay, brass. Clay is one of
the finest soil. Especially, this type of soil is good for making clay pots or other types of clay
materials. Many types of classic materials are made from bamboo which is also available in nature.
It is considered as one of our cultural heritage. Not only cooking pots but also various types of
things can be made from clay, bamboo or ceramics like mugs, plates, ring holders, pen holders
clay dolls etc.

Our main objective is to re-establish our culture which is decaying day by day in our society as
well as internationally. Young people of our society are not aware that many kinds of unique,
decorative and daily necessary products are also made from these natural elements. This will also
help them know about our past economic life. People are now purchasing many products made of
steel/silver/plastic which are easy to use but they are not eco-friendly. We will localize our business
as well as internationalization through which people well be able to know about our culture. And
through this business we want to revive our past which will also help the poor people to earn their
livelihood. So, we are going to include the poor potters and other layman’s for producing the

7|Page
products and thus their situation will be changed at least they will be able to overcome their poverty
which will also improve the economic condition of our country.

In our report we are going to discuss about:

• Analysis of business situation

• Planning the operation according to our given proposal
• Planning financing
• Startup timeline
• Assessments of risk etc.

Background/Overview of Business

Each and every business are established with a view to earn profit and contribute something to the
society which once was taken. But all the owners and the management goes with the flow and
always tries hard to accept that when a business have started it will come to an end. But that
business will have an artificial existence throughout the life.

Initially, when we started our business at first we contacted directly with our main partners the
manufacturers like: potters and layman’s) who intended to work with us to sell their products or

8|Page
works in our local area as well as internationally which will spread the fame of our country. We
have a direct contact with the manufacturers who will sale their products to us.

Here, the manufacturers will collect the raw materials and produce the finished goods. We, the
Nature and Heart will collect those items and supply them to the local customers as well as
internationally. Here we will work as a middle man to provide all benefits as well as profit for
those poor manufacturers and layman’s.

MANUFACTURER WHOLESALER CONSUMER

Fig: Nature & Heart’s Distribution Channel

On the other hand, if we deliver the goods in Dhaka, in our inter-city, PATHAO, is willing to help
us by charging the little amount of money. In case of delivering goods, outside the Dhaka,
Sundarban Courier service, Redex, E-courier promised to help us that they will take the
responsibility to deliver the products which will reach on customer’s hands safely.

We will also build up our business internationally with the help of foreign buyers, which would be
mostly the European and the American countries, so that consumers, from every corner of our
world, of every culture can get our products. But before that, we will localize our products to win
the heart of our people. To distinguish our product, for consumers, we have created our own logo,
it’s given below:

9|Page
 Fig: Our Logo

Our available products/goods at our shop will be:

Nakshikatha
Ornaments made from brass and bamboo
Clay products: dinner sets, Marble watches, flower vases, paper weights, lamps for puja,
statues, etc.
Eco- friendly products like: jute bags, jute wall hangings, mats & rugs, Jute textiles(cloths)
Bamboo products like: photo frames, bed sheets, matting (which is known as shitol paati),
Instruments, Umbrella, toys etc.

All delivery services will be done by our assigned delivery man to the respective customers. We
will have limited number of products at our inventory just to sale it locally. Other than, when
anyone will place any kind of order to us we will deliver that product within limited period of time.
There is an opportunity for our customers that, they will also be able to customize their product.
We will do the packaging by ourselves. As the products are made of clay, brass, bamboo there is
an opportunity that the products might get crack or been broken. That’s why, we have introduced
our own service “Cute Box” for safe transition of these artistic products, which will protect
the things from breaking.

Our customers can get connected with us through our website, Facebook to order and they
can also visit our physical store to purchase our products according to their taste.

10 | P a g e
Initially, we will start the operation of our business locally and later we are planning to establish
our business internationally where we will be able to uphold our culture to the world.

Fig: CUTE BOX

Background of Entrepreneurs:

Nature & Heart is owned by 5 owners. They are:

Zareen Tasnim

Tasmim Ahmed Chowdhury

Rifat Bin Taz

Md. Ashraful Isalm

Md. Sudipto Yaqub

All of us are still studying Bachelors of Business Administration (BBA) on North South
University. All of them have proper knowledge about internal and external environment of
business, entrepreneurship, business management, managing people and works together. Every
one of them are also mastering their knowledge about their individual majors.

11 | P a g e
 As some of us have prior work experience in business and in some companies it will be easy for
us to operate Nature and heart. “Nature & heart” is a Partnership business. The name of the
partners and designations are mentioned in the given above table. The initial funds are provided
by the owners which comprises the family funds. Angle investors will invest some capital in our
business to support us at our initial phases. And, on return, they will accept some profit of the
business quarterly. (Angle investors doesn’t make any huge investments, they usually wait for a
good and potential ideas which will rock on market if established).

Educational Qualifications:

Name MAJOR INSTITUTION DUTIES & positions for PRIOR EXPERIENCES

CURRENT BUSINESS
Rifat Bin Taz Marketing North South CEO (Chief Executive 1.Marketing executive

University Officer) at Diamu.com.bd

2. CRM at SGL Limited.
Zareen Tasnim Marketing North South Chairman , Product
University Design & Marketing N/A
department
Tasmim Ahmed Marketing & North South Customer Relation Managing Director at
Finance University Management Knight Clothing Ltd.
department
Sudipto Yaqub Marketing & North South Finance and Budget & N/A
Finance University HR department
Ashraful Islam Marketing North South Risk Management N/A
University

12 | P a g e
Contact Details:

Our Head-Office: Uttara, Road-4, Sector-4, House-18, Dhaka-1230

1) Zareen Tasnim
Chairman, Product design & Marketing Head
E-mail: zareen.nsu25@gmail.com
Contact Number: 01937570721

2) Rifat Bin Taz

CEO
E-mail: rifatbintaz@gmail.com
Contact Number: 01674236613

3) Tasmim Ahmed Choudhury

Director, Customer relationship & management
E-mail: kabboveyron@gmail.com
Address: 01731811819, 01706613046

4) Md. Sudipto Yakub

GM, Finance and Budget & HR
E-mail: sudiptoyaqub@gmail.com
Contact: 01911343731

5) Md. Ashraful Isalm

GM, Risk Management
E-mail: akibislam434@gmail.com
Contact: 01731568053

13 | P a g e
 Fig: Clay Items

Analysis of the Business Situation

To start any kind of business the entrepreneurs must have a proper analysis about his
business and how the environment will influence in the operation i.e. the external elements
of the environment like: political situation and economic condition of a country, it also
helps to find opportunities and threats that one will have in case of operating the business.

We have also analyzed our business environment and found out our opportunities, threats,
competitors and strengths which will help us to march on while executing our business in
real life.

14 | P a g e
 a) Political Analysis:

In recent years, Bangladesh's political climate has been very stable, despite its tiny speed breakers
clashing between the two major parties a few years ago. Now it is more stable for Covid-19. In
addition, the Government of Bangladesh is more than welcome to flourish businesses that will help
the country's GDP, so it wouldn't be economically an obstacle. They play an important role,
whether directly or indirectly, in shaping the country's economy. Currently, Bangladesh Awami
League is in control and they are promoting the growth of companies as it will benefit the economy.
However, if the opposition often strikes and blockades, it will affect the company. As well as other
rules, the rights to property are well defined. Corruption is present in some places though, such as
government. Bribing is often required, in favor of the company, to make certain things work in the
system. But for us there are no regulations pending that will impact the company.

15 | P a g e
 b) Economic Analysis:

The Bangladeshi economy is retaining macroeconomic stability and moving forward, amid all the
political instability. With the exception of the USD, main exchange rates are stable enough, as the
USD is rising in relation to the Euro. In fiscal year 2015, BDT appreciated 17.6 per cent against
Euro. According to BBS, Bangladesh’s per capita income increased to $1,314 from $1,190. The
disposable income of consumers is thus increasing, and will continue to do so. As of 2014, the
unemployment rate in Bangladesh is 5 percent, and 40 percent of the total population is
underemployed, according to the World Bank. This will help to identify and transform laboratories
in order to build a professional workforce. There’s still a surplus of workers, so recruiting labors
would be relatively cheap. Consumers as well as companies have easy access to credit as long as
they can view proper paperwork and this is useful to our company. Globalization results in
increased competition coming from foreign countries. However, it is reasonable enough to
conclude that it will take on the competition thanks to the distinctive procedures that the company
can adopt. Inflation may be a factor that could impact the business, as it is expected to increase in
the near future.

c) Social Analysis:

As of September 2020, Bangladesh’s population is officially projected to be 171,335,305. The

growth rate of the population is 1.1 percent and is still rising. Bangladesh is a heavily populated
country with a range of product choices. Handcraft items are predominantly classified and
requested worldwide as home decorating accessories. Beautiful and elegant handcrafted items
from ancient times are used for home decor, furniture and even clothing. But the market for
handmade goods has declined somewhat as the trend has shifted. The young generation likes
beautiful items with distinctive shapes, so we strive to give them what they want. Due to the
authentic process of making those products with unique designs, our products will differ from
market products. Women were not so regular in the job sector 10-20 years ago. But now, more
women are appearing in this sector every day, and even women from rural areas are taking micro-
loans from their homes and attempting to do so. Through our business, which is the new trend, we
aim to empower women and people are positive towards such works. There are four kinds of

16 | P a g e
religion in Bangladesh: Islam, Hindu, Christian and Buddhist. Religion may have a tremendous
influence on a culture, but there would be no problem with our business. Since everyone does this
kind of job in every religion and for that we don't have to think about related clash or anything like
that.

d) Technological Analysis:

We want to grab the demand with low costs and excellent efficiency. Since we are entrepreneurs
and we don’t have that much support, via our Facebook page, Billboards and TV ads, we aim to
market and advertise our goods. Our biggest competitor is AARONG and other shops already
running well off in our country’s market and internationally. They have the high-end machines for
manufacturing jute products and that is a major challenge to us on a large scale. Because of the
lack of funding, we don’t have these innovations to use in our business, and so they pose a major
challenge to us. Recently, government is concentrating on empowering rural people and
encouraging women to take part by micro-lending, sewing equipment, etc. We will show the
government our business strategy and benefit from the subsidiary, because our company is also
empowering women. In this way, our product can be priced more economically. Infrastructure can
make a business good and also bad. We will send orders to rural women who work from home. So
it is expensive and a hassle to receive our goods from them. We will assign one collector to collect
our goods for each area and send them to our main office. This method is time-consuming and
expensive for us. But we will cover the costs as we are in the initial stage and expect to use
upgraded technology to support our company later on.

e) Legal Analysis:

There are several laws and regulations for doing any kind of business. These can have an impact
on the company’s access to imports, exports, licenses, taxes etc. For our company protection
concerns and for maintaining the brand value we will follow them. This will help us to keep the
company from competing and it aims for sustainability. Another significant thing is copyright of
our brand, both domestically and globally, to prevent anyone from copying our trademarks and

17 | P a g e
goods. Though our job procedures for our workers will be so easy and by hand, we will be
following the legislation for health and safety issues. If we see some accident during working time,
then we will provide them with adequate care at our own expense. We would then ensure a decent
and justified wage or compensation that complies with the minimum standard law.

f) Environmental Analysis:

Items made from handicrafts do not affect the environment at all. We are based on Eco-friendly
goods, since most of the raw materials come from nature and goods are manufactured manually
rather than using any electric machine. The type of work and procedure is to be performed entirely
by hand and using simple instruments. We will primarily use bamboo, jute, clothing, wood, paper,
cane, cotton, clay, thread and other items required to create the goods, such as glue, glitters, colors
and so on. These are the stuff that do not produce any chemical, so it's going to be environmentally
friendly. We will maintain a supervisor to verify whether or not the waste materials are being
monitored. The waste can be used for recycling from wood, bamboo and jute. They can have
massive processes for fuel injection system. People are really aware of environmental pollution
concerns today, so we have to be vigilant about that. Furthermore, when we export our goods to
developing countries, we must uphold international standards and also comply with all relevant
laws and regulations maintained for the protection of the environment. Any neglect in
environmental laws and regulations can have a very negative impact on our corporate reputation
and on social and international standards.

g) Trade and cultural analysis:

Handicrafts goods are used in our country from ancient times. Clay, jute, bamboo, clothing, wood,
paper, cane, cotton, thread is used mainly to produce the products. One of our heritage is clay
products. It's one of those cheap materials. We use clay items at various events and in different
cultures. Pahela Baishakh is one of the cases. One of our key goal is to revive our day-to-day
dying culture through our business. Young people in our community are not aware that there are
also several forms of unique decorative and everyday required items made from clay, jute, bamboo

18 | P a g e
etc. We have to continue this tradition. People buy clay plates to eat conventional foods.
Individuals also buy different styles of home decorations made of clay to decorate the house. So
we want to revive the past through this business that will also enable the poor people to earn their
livelihood again at least by doing the works they will get some money. So, we will also have the
poor potters for the goods and at least they will be able to resolve their hardship, so their condition
will be improved. While technology has taken a huge position nowadays but, due to its lower price
and authentic design, handicrafts products are demanding in the present and future market.
Products of handicrafts are more demanding in foreign countries and there is a promising future
market. This will make a flourishing economic profit for us as well as for our country as we can
export them.

Competitive analysis: There are competitors in every industry. We have so many competitors
here as well. We break into 2 categories after evaluating the consumer sector and carrying out
market research.

1. Direct competitors: while we plan to be a dominant brand in Bangladesh, many leading brands
are already present. They are our direct competitors. Some of them are Aarong, Deshal, K-Art.
Aarong is the most prestigious and challenging brand of them all. So, Aarong is our only direct
competitor.

2. Indirect competitors: Other small non-market handicrafts shops are our indirect competitors.
For a long time, they have been doing the same. This non-branded shop is our indirect competitors
since they have long done business and established a good image. Charukola Institute is one of
them.

Competitive advantages and inconveniences: We offer a specific design that is lower than our
competitors. Via our feedback box, we can create close customer relationships where people can
be anonymous and suggest ways to make changes. Our key perspective is to give our customers
every advantage over our competitors. If our customers receive faulty products or can’t fulfill their
wish they can return the item and we will refund them. Growing competition can also shift the
actions of our customers towards our products. Our products can be copied. As we’re fresh,
insufficient funds in this company may also hinder us by our competitors.

19 | P a g e
Market segmentation: We will be targeting the following group of people as our potential
customers:

Geographical Segmentation: Our Company “Nature & Heart” will target every district of
Bangladesh and for exporting we are targeting the USA and UK.

Demographic Segmentation: Youngsters to 60+ years and people who have aesthetic taste,
middle and upper class people. And for those who love to allocate and collect precious creations
of different creators. Income group of our targeted customers started from monthly up to
20,000BDT.

Planned operation of our proposal

A. Proposed Organization

1. Form of ownership: Our business is conducted by the partnership. Currently, we are

undergraduate and having a good friendship for a long time, decided that we will do business
together. Hence, five operational self-employed persons committed to taking a step for this
business together. But the fact is, a few of us have prior experience in the business. Being a lack
of professionalism we are almost behind from other players in the market. To jump next stage, we
had a deed that is conducted by some agreements of rules and protocol, which everyone has to
follow strictly.
2. Start-Up steps to Form the Business:
We have decided to make a business plan or module that will be based on a major element such as
customer segmentation, market analysis, cash flow, investment, etc.
Personal Evaluation: We are self-motivated to do something new in the market. As we
are undergraduate and very energetic and enthusiastic but our only weakness is no one
is that much professionalism in business. All of us have some ideas about the market,
the demand for products and industries as well.

Analyzing our Organization: We will build and internationalization chain with the
outside buyer, mostly the European countries and urban areas in Bangladesh who are

20 | P a g e
demanding aesthetic products and the simplest decoration items. We will go locally to
capture the urban people of Bangladesh.

Evaluate target audience: According to our customer segmentation, Youngsters to 60+

years and people who have aesthetic taste, middle and upper-class people. And for those
who love to allocate and collect precious creations of different creators. And also we
will focus on European countries and the USA. Besides we will focus on urban areas in
Bangladesh as well. We will connect to our consumers via a social platform, online
website, or email.

Setting up a business: We five-member form up as a partnership in this business. Also,

we have agreed and accepted the terms and conditions to start this business. We will
equally participate in any decision making and implement the new venture in
the market.

Planning Process: Our first plan of Nature & Heart to make an appropriate and
adequate business model canvas where decisions about the product, target customers,
make an effective value proposition, properly make a financial plan of the business.
Also, we have to focus on the rest of the elements as well.

Funding’s: As we start a business as a startup, initially our capital is very much tight.
We are investing money from our savings and most of the capital invested by the
individual’s family. We have allocated all the funding based on the overall budget. We
have also connected with Angel Investor on an agreement of sharing some percentage
of the outcome as well.

21 | P a g e
 Set up space: Within the tight budget we have planned to rent a small floor to set up an
office and also there will be space for a storehouse where we store the items. We have
to invest some money in the office equipment as well.

Trial and Error: Implementing Nature & Heart is our first business and also we are not
very professional in the business. We intend to learn skills, ideas, and execute our ability
through jumping this business. So, it’s expected to make any mistakes in any situation
or decision making. In addition, we try to put the flexibility option on our business that
we can make it right and properly. It enables an opportunity to think again in a more
unique way and bring creativity on a business plan to do it successfully.

3. Planned Personnel Needs: For startups and small business planned personnel needs are very
important. It’s considered the most valuable asset in any business. The personnel plan is
responsible for forces the member to do efficiently their part in the business. We need to hire two
experienced people in our business. One is for maintaining the website and update its schedule
basis. Also, will make posters and keep updated our page on social media. And another one is for
Packaging the overall product and manage the storehouse item in ascending order.

4. Proposed Staffing to handle managerial: According to our business, it’s a startup and we are
five members who decided to distribute the major responsibilities among us. We are planning for
going the long run in the future, as we only need two people in the initial stage to complete the
assigned task. For recruitment procedure candidates who have the ability and skill and also prior
experience in website and online sector are encouraged to apply here. Besides, another candidate
who has prior experience in a warehouse or storehouse also applies here for a position.

5. Marketing Plan: This marketing plan is a very important part of our business. Here in the
marketing plan, it’s a combination of product, price, and distribution channel and promotion.

22 | P a g e
VARIABLE DISCUSSION
PRODUCT Items of Brass, Items of Bamboo, Items of jute, Nakhsikatha,
Flower Tub, and other decoration item.
PRICE Prices are variable, depends on products.
DISTRIBUTION Manufacturer of product, such as items of bamboo, cements, jute,
CHANNEL Nakshikatha items and brass. And for delivery service Sundarban
courier service, paperfly, Redx and pathao and packaging
manufacturer.
PROMOTION Using social media such as Facebook and YouTube and online
website to promote our products.

Product: Our product is basically for home decoration and ecofriendly products. Some
people very like to decorate their home with classical pictures and frames made by
bamboo and some posters. Beside Nakshikatha has a large popular outside of the country
as well. Some items that are made by brass are also included in our product list. A large
number of people are also demanding for items made by clay such as clay pots, wall
Hanging clay flowers, vases. People who HINDU religion are seeking these types of
items for performing their traditional prayer. In addition, we are also bringing some
ecofriendly
Products such as jute bags, jute handicrafts, jute wall hangings, mates, etc. items. Some
items made by wood are also included in our product list.

23 | P a g e
Price: In the above product, the list has been mentioned. Price varies product to product.
Prices depend on items. We are offering high quality and aesthetic products within less
profit than other competitors.
Distribution Channel: We are directly connected with the manufacturer of the
products. We are contracted with the manufacturer based on the order quantity of items.
As per the ordered design, they will make the finished goods. Also, we have connected
with the delivery service organization such as Sundarban courier service, Redx,
Paperfly, etc. They received the finished goods from the manufacturer and shipped in
our storehouse. We are also connected with the packaging manufacturer to shipment
outside the finished goods.

24 | P a g e
 Promotion: For this starts up business we planned to use social media Facebook and
YouTube and our online website. As our geographical segmentation, we will promote
our products to the European countries and the USA and urban areas in Bangladesh.

6. Production Functions: According to NATURE & HEART, we will only sell the product to
buyers on an ordered basis. We are directly connected with the manufacturer and agree with the
finished goods price. The manufacturer gets raw materials on their own and produces finished
goods.

7. Financial Plan: NATURE & HEART is considered as a startup business. We are under
graduated and initially comes in the market with a tight budget of approximately 10 Lakhs taka.
According to our financial plan, rent and office equipment budgets is a fixed amount that we have
to invest at the beginning of the business. Hiring two employee’s salary is also fixed. For the
promotional purpose, we intend to invest the amount in social media promotion, search engine
optimization, and online website. The investment for these tools is not fixed, it’s flexible and
depends on the customer coverage ratio. We will also get connected with ANGEL
INVESTOR and in return, they will receive some share from the profit also.

8. Legal: In legal issues, all the products we have decided to sell are recognized as legally accepted
in the perspective of BANGLADESH. We are connected with the manufacturer, distributor, and
investor in legal contract paper. We have also analyzed the situational factors, that manufacturing
our product is ecofriendly and will not be responsible to harm others. We will verify our business
by the government of BANGLADESH. (Robert D. Hisrich, 2019-2020)

25 | P a g e
 9. Proposed Organizational Chart: Here is the proposed organizational chart, we have included
all our partners in this chart.

Name MAJOR INSTITUTION DUTIES FOR PRIOR

CURRENT EXPERIENCES
BUSINESS
Rifat Bin Taz Marketing North South CEO 1.Marketing
University executive at
Diamu.com.bd
2. CRM at SGL
Limited.
Zareen Tasnim Marketing North South Chairman , Product
University Design & Marketing
Tasmim Ahmed Marketing North South Customer Relation
University Management
Sudipto Yaqub Marketing North South Finance and Budget
University & HR
Ashraful Islam Marketing North South Risk Management
University

10. Job Description:

Job Title: Website Maintenance and Social Media Platform Activities.

Level: Under Graduate.

Time: Part Time.

Job Responsibilities:

• Maintaining online platform.

• Knowledge for SEO.

26 | P a g e
 • Boosting through Social Media.
• Analysis the Coverage ratio.

Job Requirements:

• Any Field.
• Must have Prior Experience in any company.
• Proficiency in English.
• Good convenience skills to understand the tasks.

B. Proposed Product or Services

1. Product: Here is the product list down below. In our business, we only deal with manufacturer
and buyers. We are not connected with the supplier of the raw materials.

RAW PRODUCTS
MATERIALS
BAMBOO Frames, decoration items.
JUTE Eco friendly product such as bags, wall hangings, handicrafts, mats
etc.
BRASS Home decoration items such as boat, statue, plate, vases, puja items.
CLAY Dinner set, Mug, puja items, vases, pots, frames hanging in wall.
WOOD Toys, showpiece, decoration items.

27 | P a g e
2. Operational Plan

Manufacturer Distributors

Inventory and
Consumers
packaging

Manufacturer: According to our business perspective, we are not dealing with raw
material suppliers. We directly connected with the manufacturer who is from rural areas
and produces the mentioned product on order based.
Distributors: After producing the finished goods manufacturer handover the products to
the distributor and they deliver the item to our storehouse or inventory.
Inventory: We collected the product from inventory and package the product by one of
our employees.
Customer: Lastly, the goods received by the consumers through our delivery team.

3. Inventory Policies: We have a medium size of inventory. We don’t stock too many products
due to a shortage of size. Our inventory is very organized based on product criteria. We only stock
the product quantity in regards to selling them locally. In addition, for a large number of orders
from outside buyers, we try to provide the product as we finished in packaging. (Robert D. Hisrich,
2019-2020)

28 | P a g e
4. Transportation: We have contracted to several delivery organizations such as Pathao,
Sundarban Courier service, Redx, E-courier, paper fly, SGL Limited to distribute our product
locally and internationally to the buyers and local consumers. According to our budget, we are
ready to invest approximately 2 lakhs in transportation costs for 1 year. The main benefit of
choosing this delivery service organization to bring the fastest delivery service system in
Bangladesh. We also allow the consumer to receive a premium delivery service if they wanted.
These transportation companies are well recognized in the country with low-risk ratio. They are
very trusted for their service and according to the survey, their accidental record is comparatively
less than others. We needed several documents to transport our product within the country or
outside the country. (Kader, 2011)
Those are given below:

• Proforma Invoice
• Commercial Invoice
• Packing List
• Country Specific Certificates
• Shippers Letter of Instruction
• Bills of Lading
• Shippers Declaration
• Bank Draft

C. Proposed Strategies

1. Pricing Policy: The perspective of our business is to sell products locally and internationally.
Considering the local sell pricing policy, we will use naïve currency which is BDT and for
internationally we will use USD currency. Product cost is considered one of the major aspects. As
an initial startup, we will focus on minimum profit than the other giant competitor by providing
premium quality of the product. Our retail price and whole selling price would be different. Our
consumer will consume our product at less cost than the competitor and that will meet the
consumer’s expectation.

29 | P a g e
2. Mark Up: It’s the increment of the product's original price. Mark up the price depends on
increasing the cost of raw material. If the raw material and manufacturing cost rose or create an
impact by changing the economic price inflation, then we will increase the price of finished goods
as well. (Robert D. Hisrich, 2019-2020)

3. Markdown: It stands for decreasing the price of the product. For sales promotion, we will cut
off the price of the product occasionally to boost our sales activity. Also, some situational factors
can be responsible such as decreasing the raw material cost, etc. (Robert D. Hisrich, 2019-2020)

4. Factors affect the price of the product: Several factors can affect the price of the product such
as:
Competition: Nature & Heart has the biggest competitor AARONG in the market. Also,
few unrecognized shops sell these types of items. The price of our product can be
changed due to the competitors’ products price. As a startup business, we need to capture
consumers locally and internationally through high-quality product with less price than
a recognized brand such as AARONG.

Political Condition: Changes in the political condition also affects the price of the
product. According to our country, if any clash occurs due to the opposition party’s
activity, then the transportation cost has risen. Sometimes changing trade agreements
between countries can be responsible for changes in price. (Robert D. Hisrich, 2019-
2020)

Tax Rate: Tax rates change due to the annual budget of the country. Increment of tax
rates also reflects increasing the price of the product. If the tax rate rose then the raw
materials, transportation, banking loans, and manufacturing cost automatically increase.
So, this factor also responsible for changes in the selling price of the product.

Transportation Cost: This factor is also variable and not fixed. Transportation can also
be an increase or decrease due to the situation. If octane and gas price increase or any

30 | P a g e
 unexpected critical condition occurs due to the political parties' clash, then the
transportation cost will rise automatically. For example, due to COVID’19, shipment
and transportation cost has increased rapidly.

Media:

SEO

Online
YouTube
Website

Facebook

Media Gantts Chart:

Gantts chart is the series of work processes or amounts of the work on a scheduled basis. Here is
the Media Gantts chart that will show the usage of media productively. The task will be allocated
by taking media and a monthly time basis that will cover a whole year schedule as well.

31 | P a g e
 Months SEO YouTube Facebook Online

website

January

February

March

April

May
.
June

July

August

September

October

November

December

SEO: This will help us to improve the quality of our website. SEO helps to optimize the given
content and encourages the customers to visit the physical store (if any), builds brand credibility
and creates brand awareness.

Online Websites: Nature & Heart will have its own website where the consumers & customers
will get all the updates about the products and prices. We will also promote our products and their
prices. We will also promote our advertisements by using search engine optimization which will
also help the customers to recognize our business. It is one of the effective way to connect our
customer segment.

YOU TUBE: Nature & Heart will have their own you tube channel where we will show the hard
works of our manufacturers and layman’s which also promotes the nature of our country.

32 | P a g e
FACE BOOK: We will have our official page on Facebook which will help our customer to tell
their reviews about our products. It’s an easy way to know about the customers and their choices,
which also helps to solve the problems or answering their queries about any things.

Planned Financing

Here are the planned financial charts down below-

A. Assumption
A. Assumption Rate
Growth in Sales Revenue (2021,2022) 15%
Growth in Sales Revenue (2023,2024 & 2025) 25%
Growth in Revenue from Affiliated Promotions and Interior design consultancy 20%
Growth in Cost of Goods Sold (excluding Depreciation) 4%
Growth of Marketing Expense 12%
Growth in Short term liability 10%
Growth in Long term liability 20%
Growth in All administration Expenses (excluding office and warehouse depreciation) 5%
Tax rate 15%
Office and warehouse depreciation expenses 6%
Growth of Expenses due to Discounts in Promotional coupons and vouchers 5%

B. Sales Forecast

33 | P a g e
 B. Sales Forecast ( Projection from 1st year to 5th year)

BDT
2021 2022 2023 2024 2025

Clay (of all grades and sizes)

Potteries and Vases 168000 193200 241500 301875 377343.8
Hanging lamps 528000 607200 759000 948750 1185938
Statues 144000 165600 207000 258750 323437.5
Other Household Decors 300000 345000 431250 539062.5 673828.1
Bamboo and Jute (of all grades and sizes) 0 0 0 0
furniture 180000 207000 258750 323437.5 404296.9
Toys 50000 57500 71875 89843.75 112304.7
Ornaments 144000 165600 207000 258750 323437.5
Planters 240000 276000 345000 431250 539062.5
Clothes 192000 220800 276000 345000 431250
Bags and Pouches 200000 230000 287500 359375 449218.8
Art crafts 264000 303600 379500 474375 592968.8
Brass (of all grades and sizes) 0 0 0 0
Potteries and Vases 560000 644000 805000 1006250 1257813
Statues 730000 839500 1049375 1311719 1639648
TOTAL SALES REVENUE OF ALL PRODUCT 3700000 4255000 5318750 6648438 8310547
LINE

C. Selling & Administration

C. Selling & Administration Expenses in BDT ( Projection from 1st year to 5th year)

Marketing Expenses 2021 2022 2023 2024 2025

Facebook promotions 80000 89600 100352 112394.2 125881.5
YouTube advertisements and boosting 70000 78400 87808 98344.96 110146.4
Print media promotions (newspapers, leaflets 110000 123200 137984 154542.1 173087.1
&posters)
Mobile marketing 110000 123200 137984 154542.1 173087.1
Celebrity endorsement 150000 168000 188160 210739.2 236027.9
Commissions and brokerage 100000 112000 125440 140492.8 157351.9
Administration Expenses
Salaries and wages 576000 604800 635040 666792 700131.6
Office and Warehouse :Rents and Utilities 260000 273000 286650 300982.5 316031.6
Office and Warehouse: Depreciation 50000 53000 56180 59550.8 63123.85

34 | P a g e
 Total Selling & Administration Expenses 1506000 1625200 1755598 1898381 2054869

D. Cost of Goods Sold

D. Cost of Goods Sold BDT ( Projection from 1st year to 5th year)
2021 2022 2023 2024 2025
Freight Cost 20000 20800 21632 224972. 233971.712
0 0 0 8
Sales force Cost 12000 12480 12979 134983. 140383.027
0 0 2 7 2
Expert consultancy Fees 15000 15600 16224 168729. 175478.784
0 0 0 6
Order Processing and Customer Care team 80000 83200 86528 89989.1 93588.6848
2
Website development and Support 35000 36400 37856 39370.2 40945.0496
4
Total Cost of Goods Sold COGS 58500 60840 63273 658045. 684367.257
0 0 6 4 6

E. Pro Forma Income Statement

E. Pro-forma Income Statement

Amount in BDT
Items 2021 2022 2023 2024 2025
Sales Revenue 3700000 4255000 5318750 6648438 8310547
Less: Cost of Goods Sold 585000 608400 632736 658045 684367
Gross Profit 3115000 3646600 4686014 5990393 7626180
Less: Selling & Administration Expenses 1506000 1625200 1755598 1898381 2054869
Operating Profit 1609000 2021400 2930416 4092012 5571311
Add: Revenues from other sources
Affiliated Promotions 45000 54000 64800 77760 93312
Interior design consultancy 38000 45600 54720 65664 78796.8
Total: Revenues from other sources 83000 99600 119520 143424 172108.8
1692000 2121000 3049936 4235436 5743419.8
Less: Other Expenses
Discounts in Promotional coupons and 65000 68250 71662.5 75245.625 79007.90625
vouchers

35 | P a g e
Legal Expenses: Attorney fees and 25000 0 0 0 0
paperwork
Company's logo and seal design 10000 0 0 0 0
Trademark Expenses 15000 0 0 0 0
Misc. expenses 5000
Total: Other Expenses 120000 68250 71662.5 75245.625 79007.90625
Earning Before Interests and Tax EBIT 1572000 2052750 2978273.5 4160190.375 5664411.894
Interest 26000 28860 32034.6 35558.406 39469.83066
Earning Before Tax EBT 1546000 2023890 2946238.9 4124631.969 5624942.063
Tax 15% 231900 303583.5 441935.835 618694.7954 843741.3095
Net Income 1314100 1720306.5 2504303.065 3505937.174 4781200.754

F. Pro Forma Balance Sheet

F. Pro-forma Balance Sheet (projected) as at 31st December 2021

2021
BDT
Assets
Current Assets
Cash 400000
Inventories 1200000
Account Receivables (15% of revenue) 555000
Advances, deposits and prepayments 48800
Total Current Assets 2203800
Non-Current Assets
Supplies (furniture, fans, computers, stationaries and light 230000
equipment’s)
Less: Accumulated Depreciation 13800
Non tangible Assets such as brand value APP an others 80000
Total Non-Current Assets 296200
Total Assets 2500000

Liabilities and Equity

Long-term borrowings 500000
Sponsor Loan 300000
Short term loan 200000
Equity
Partnership Equity 1500000
Advance against sales 0

36 | P a g e
 Accrued expenses and other payables 0
Total Liabilities and Equity 2500000

G. Break Even Point

G. BREAK EVEN POINT

2021
BDT
Total Revenue 3700000
Fixed Costs
Salaries and wages 576000
Rents 170000
Depreciation 50000
Total fixed costs 796000
Variable costs
Utilities 90000

Marketing Costs 52000

Commissions 100000
Total Variable costs 242000

BREAK EVEN POINT Analysis

Contribution Margin CM=Total Revenue-Total Fixed Costs 2904000

Profit Volume ratio (P/V)=Contribution Margin /Total Revenue 0.784865
Breakeven point (in revenue)=Total fixed costs/ Profit Volume ratio 1014187

The Company will therefore be break evened in 2021 as I/S shows its NI to be
BDT1314100 and Sales Revenue projected to be BDT3700000

Initial Start-up timeline

1. Legal Procedures:

In maintaining a proper legal framework for the business, Nature and Heart always been keen
for establishing a stronger legal foothold while starting up both of its online and brick and mortar

37 | P a g e
store operations. Potential legal frame work and clauses for the required documentation for are
assessed, evaluated and made into chains of legal paperwork for the market introduction and
launch. Research of the legal situations and loopholes for respective requirements for each sections
relevant to any particular operation are analyzed by the partners and a highly qualified and
experienced attorney who has been a legal practitioner for the last 10 years in civil procedures in
Tax and Return tribunals and Dhaka Judge Court. (Kader, 2011)

As for getting a go ahead clearances, the company has applied for its uniqueness of Nature and
Heart for online verification to Deputy Register of the joint stock via email with an estimated reply
period within a week or less and an associated cost of. BDT100. A regulation made it compulsory
from 2011 onwards for further application that an adhesive stamp fee under the Provision of Pay
order in lieu of stamp (accordance with Modes of Payment Act 1974) must be paid to the
designated bank accounts of the Treasury. Prior to 2011, only designated branch of Sonali Bank
accepted such payments, but at this day BRAC bank also accepts those fees. (Dhaka Tribune,
2020)

2. Getting all necessary licenses and permits:

In order to file for Memorandum of Association and Articles of Association for which the
company had applied, Nature and Heart had to pay around a sum of BDT25000 to a designated
Treasury account based on company’s authorized capital. MOA and AOA with name clearance
certificate, forms I, VI, IX, X, and XII, proof of payment (i.e. receipt from the designated bank)
for Treasury Stamps, tax identification number (for resident subscribers) were submitted. Soon
afterward the company had applied for company’s seal and registration of tax authorities to
Deputy Commission of Taxes of Company Circle, Zonal Taxation Department) under the
National Board of Revenue (NBR) with free of charge and estimated clearance period of 9-12
days. For Vat purpose, Nature and Heart was registered separately with the Customs, Excise, and
VAT Commission (under the NBR). The various VATs incurred while operating the business
will be regulated by the area NBR Customs Department and VAT and Excise Department.
Both the steps were run simultaneously. (Nazrul & Eagle, 2016)

The last phase was applying for Trade License to Dhaka North City Corporation for which we
had presented certified copy of Nature and Heart’s articles and memorandum of association,
a copy of the certificate of incorporation, bank solvency statement, TIN certificate, warehouse

38 | P a g e
and office rent agreement and NID copy of the person in charge of the corporate operations. It
is subjected for approval within one week to ten days.

3. Finding office and storehouse:

While searching for office and storehouse, the research team of the Nature and Heart posted social
media advertisement for a 2000 sq. feet office space in probable location in Gulshan, Utttara and
Bashundhara area of northern part of Dhaka. The location was selected in keeping in mind of the
maximum public exposure and the area of the operation that can keep their stores open in Fridays
and Saturdays and most public holidays. Establishing of Special outpost for a week is under
planning near Dhanmondi and Dhaka University area for upcoming Pohela Baishak and Winter
Festival.

4. Research and development : For current and future development of products

The research and product development team is working with direct customers so that they can
create and design new and modify the existing orders line up based on such anticipated demand.
Nature and Heart’s partners work directly from office to homes, from restaurants to shopping mall
for interior designs’ decoration taking professional architect’s advice and experimented product
catalogues from India and Sri Lanka. Such work is then combined with works and experts’
recommendation of museum curator from Gazipur. (Dhaka Tribune, 2020)

Primary product development stage also constitutes some research on the country’s past heritage
that has been hidden specially use of heavy brass decors and statues in aristocrat households.
Taking photographs from the past later modifying with current domestic and foreign design gives
the existing product line and artistic and catchy outlook.

In terms of secondary research Instagram and Facebook survey is done. In this case women aged
from mid 20s to late 50s are primarily targeted. With their preference of our products online we
tried to design a newer variety keeping the tradition intact.

5. Hiring of personnel:

In most cases of the order process, Nature and Heart is doing with all the associated partners. In
case of hiring new personnel for other phases of operations such as freight maneuvers, the company
will give it to companies like Sunderban courier service and SA Transport Ltd. The job done for

39 | P a g e
legal operations, experts recommendation is on one time hired free lancers associated with the
company’s partners’ recommendations. Delicate freight operations such as deliveries of Clay
and Brass statues are done by the company itself with hired pickups from locally.

6. Purchase or lease Equipment:

All the materials such as furniture, fans and AC are purchased from the warehouse owner.
Computers and stationaries are purchased as new from local computer shop outlet. No materials
are leased in part of any operations. Office and Warehouse is on rent 14000 BDT per month with
a month advance.

7. Purchase of material:

Since Nature and Heart is in fact a store that sells customized and ready made products to customer,
most products are ordered to make based on the company’s design and customers choice to
dedicated freelanced art craft workhouses in Gazipur and Rajshahi and Khulna.

8. Start date for marketing activities:

As planned for the promotional campaigns Facebook promotions and YouTube ad boosting will
be done 6 months in a year with alternative months gapped. All print media promotions will follow
a 40 weeks’ straight run ups on Thursdays and Fridays. Celebrity endorsement will run quarterly.
All other promotional campaign including above mentioned will start from January 2021 and
follow respective timeline as instructed by the marketing team.

9. Opening date for business:

As all the necessary documents are expected to be ready within end of December, the business will
be set to open in 1st of January 2021.

40 | P a g e
Assessment of Risk

Evaluation of the weaknesses of the business:

We figured out some weaknesses related to our business. If we do not pay attention to these
weaknesses, we will face difficulties to operate our business. We will take the necessary steps to
overcome these weaknesses.

• Changes of trade policies, business rules & regulations and lack of sufficient raw materials
are the main reason for fluctuating input and output of prices. Hence it will affect the
desired quality. The lack of a proper website with actual photos of product can also become
a significant source of risk.
• Weather conditions will affect our business drastically because our cultivation is mostly
dependent on weather and climate. The weather in our country is suitable for JUTE
cultivation. Changes in weather conditions like heavy rainfall or lack of sufficient sunlight
will hamper our production. Sunlight is one of the key essences of JUTE production. If we
do not have enough sunlight, it will hamper the JUTE quality. We will not be able to deliver
a good quality of products to the market on demands.
• As we mentioned, our main raw material should be JUTE, Clay, Bamboo and these material
are mostly dependent on farmers and potters. If they are not skilled enough, we will have
trouble cultivating JUTE properly. Since JUTE is not well recognized for production in our
country, so at the initial stage, we must train and educate our farmers. They must have
sound knowledge and necessary skills about JUTE cultivation.
• People of our country are not that much used to of JUTE. Our demand will be very low in
the market. As some local seller are already selling similar types of products, we can find
some JUTE products available in the market that is directly came from particular
organization. They are not promoting their products well and that’s why people are
unaware of such products. Grabbing the attention of customers will take a longer time. We
will have to promote our products in the market in a way that people will have sound
knowledge of what they are buying. It will take more time. Our goal will be to educate
people about environment as much as possible through marketing, campaigning, etc.
41 | P a g e
 • Another source of risk is our own products and delivery partner. Because clay pots, mug,
other show pieces these things are so sensitive for rough carry and delivery men is not
carrying only one product. If products got broken, we have to refund and it will make losses
in our business.

New Technologies:

Farmers are responsible for all the consequences of the activities. To reduce workload from the
farmers and save more time, we can introduce automated machines and equipment in our JUTE
cultivation like introducing seed drills which will sow the seeds in a way that will bury them into
a specific depth. We will try to add more machinery from time to time to reduce the workload from
the farmers so that we can save more time. Genetically modified crops can lead to an increase in
producer liability risk. But it has not been developed yet. The adoption of such inventions may
take a longer time. (DevriX, 2019)

Plastic is cheaper than JUTE and its usage increasing day by and people are happily buying it
without knowing is environment friendly or not. And others non-organic product which replace
JUTE, those can also hamper our business.

Contingency plans:

We will promote our products as much as possible. We will never comprise on marketing because
we need to grab our consumer’s attention as much as possible. If we can grab the attention of our
target audience, it will not only increase our sales but also create awareness among people.
Improving the environment so that we have a smooth operation.

• We’ll have a reserve fund for risk management purposes and it will start from second year
of business.
• We never know when natural calamities will strike. We will train our employees regularly
basis about what they should do during a time of disaster. We will teach them how to be
prepared at work so that they will be better equipped to help our business to recover from
such unexpected situations.
• We will set objectives to recover our main activities like purchasing and manufacturing

42 | P a g e
 which are our main concerns as well as setting up timetables for activities. Suppose through
vendor analysis, we can estimate the failure that can occur by a specific supplier.

Conclusion

In conclusion, after outlining the business plans, we would like to conclude that “Nature &
Heart” is a brand of goods that are genuine and exclusive. To maintain the best customer
relationship and achieve it in the long term, we will provide the best quality. Through
upholding every single pledge, we have made, we will do our hardest to stand up to their
customers. Another important thing is that our company has a commitment to society.
Through our business, we will empower women and thus take on corporate social
responsibility. In every district of Bangladesh, we are expanding our business and also
exporting the products to the USA and UK. We should also make a habit and get adapted
of using our own products beside foreign products this will also help us to re-establish our
own culture once again.

References
DevriX. (2019, November 6). Retrieved from DevriX website: https://devrix.com/tutorial/top-15-
benefits-seo-business/

Dhaka Tribune. (2020, September 26). Retrieved from Dhaka Tribune Website:
https://www.dhakatribune.com/business/2019/04/27/tottering-pottery-industry-makes-a-
turnaround

Kader, R. (2011, November 5). Future Startup. Retrieved from Future Startup:
https://futurestartup.com/2011/11/05/starting-a-business-in-bangladesh-procedures-time-
costs/

Nazrul, K. B., & Eagle, A. (2016, December 28). The Daily Star. Retrieved from The Daily Star Website:
https://www.thedailystar.net/backpage/village-potters-1336543

Robert D. Hisrich, M. P. (2019-2020). Entrepreneurship. In M. P. Robert D. Hisrich, Entrepreneurship.

New York,NY: McGraw Hill.

43 | P a g e
44 | P a g e