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SCIENCE HIGH SCHOOL

General Luna Road, Baguio City Philippines 2600

Bart’s Auto Arts

BUSINESS PLAN

In Partial Fulfillment of the Subject

CONENT1 (ENTREPRENEURSHIP)

Submitted by:

Aquipel, Antoine Louise Lape​ña, Yeoj

Batang, Rhomarie Lopez, Junel

Bergonia, Joxenne Judd Martinez, Ethan Jelo

Cuta, Moshe Salm Medina, John Joshua

Cuyos, Ambroze Lexter Mendoza, Erin Gweneth

Elefante, Allesandrei Mercado, Eethan Dominic

Flora, Shienna Pascua, Aubrey

Garcia, George Eugene Villanueva, Allen Jeremy

Godoy, Dave Joshua

Submitted to:

Ms. Marione Calub

February 21, 2020

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TABLE OF CONTENTS

EXECUTIVE SUMMARY

BUSINESS DESCRIPTION

THE COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

MISSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

VISION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

OBJECTIVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

KEYS TO SUCCESS . . . . . . . . . . . . . . . . . . . . . . . . . . 7

TYPE OF OWNERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . 7

PRODUCTS AND SERVICES . . . . . . . . . . . . . . . . . . . . . . 8

COMPETITIVE ADVANTAGE . . . . . . . . . . . . . . . . . . . . 8

UNIQUENESS OF PRODUCT . . . . . . . . . . . . . . . . . . . . 8

INDUSTRY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . 8

MARKETING PLAN

MARKET ANALYSIS SUMMARY . . . . . . . . . . . . . . . . . . . . . . 9

MARKET SEGMENTATION (TARGET MARKET) . . . . . . . . . . . . . . . . 9

COMPETITIVE ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . 9

STRATEGY AND IMPLEMENTATION SUMMARY . . . . . . . . . . . . . . . 10

ORGANIZATION PLAN

OPERATION SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . 10

ORGANIZATIONAL STRUCTURE . . . . . . . . . . . . . . . . . . . . . 11

JOB AND DUTIES . . . . . . . . . . . . . . . . . . . . . . . . . . 11

OPERATION PLAN

RAW MATERIALS AND COMPONENTS . . . . . . . . . . . . . . . . . . . 13

MACHINES AND EQUIPMENTS . . . . . . . . . . . . . . . . . . . . . 15

LOCATION ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . 17

FLOOR PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

OPERATION HOURS . . . . . . . . . . . . . . . . . . . . . . . . . . 18

FINANCIAL PLAN

START-UP COST . . . . . . . . . . . . . . . . . . . . . . . . . . 18

PRICING STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . 19
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EXECUTIVE SUMMARY

This business plan covers the idea of how Bart’s Auto Arts
would take part in the business journey. Bart’s Auto Arts is a
determined company filled with inspirations and milestones to
set foot on. With some objectives for motivation, the company’s
success would not be far from our reach. And so, success for the
company includes maintaining a great taste of fashion and
quality service for the community. The company’s products are
basically accessories made up of small mechanical parts that are
no longer in use, not to mention making our product
eco-friendly. With some style and color combination, the
accessories would perfectly fit anyone with such personality.

Coming up with the business comes with the risks and

problems to take. Hence, the company came up with strategies
such as production strategies, the target market, the location
of the business, the pricing of products, etc. There would also
be an organizational plan to be followed in order to have a
smooth running of the business. Materials for the production
will run from the main materials which are the electronics and
mechanical parts down to the safety equipment. The analysis on
location or where to put up Bart’s Auto Arts is very practical,
it needs to be accessible for the people with regards to the
target market. Considering the location and space to put up the
business, a floor plan is also made to have an orderly
purchasing process. The company also included a start-up cost in
the business plan and planned to use cost-based pricing as the
company’s pricing strategy.
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BUSINESS DESCRIPTION

THE COMPANY

​Bart’s Auto Arts is the next leading name in Scrap Metals

Arts and Crafts Industry. We’re committed to leading the charge
in crafting unbelievable and beautiful arts using spare parts of
cars and electronics collected from the City. Our revolutionary
form of arts enables people to make amazing things with the use
of electronic junks. The Bart’s Auto Arts was inspired by the
movie Iron Man where in, Tony Stark was able to create an
amazing suit with just using scrap metals and junks. With this
inspiration, we planned to establish this company, not just to
create beautiful things from junks, but also to help the
environment to reduce the wastes being collected from different
industries. The company started from the owner's creative and
innovative mind. He found a way to make junk and spare cars and
electronic materials into beautiful accessories. The company
started in 2015 as a small stand which had very few customers.
But due to the dedication of the owner, he took a risk allotted
more time and effort, and made more innovations for the
business. As the years passed by, the business gained more and
more customers, which attracted a lot of investors. Now, what
was once a small business turned into a company that has made a
name for itself.

MISSION

The company's mission is to utilize and use spare parts of

cars and electronics to create jewelry and engrave to people's
mindset that there is money to the junk around them.

VISION

The company envisions a community that takes creativity to

a whole new level, wherein spare parts and junk whether from car
parts or electronics are being utilized specifically to make
jewelry from the materials.

OBJECTIVE

1.​ ​Getting and Staying Profitable

Maintaining profitability means making sure that revenue

stays ahead of the costs of doing business. Focus on controlling
costs in both production and operations while maintaining the
profit margin on products sold.
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2. Productivity of People and Resources

Training of workers, repair of equipment and the purchase

of new equipment all go into the profitability of the
organization. The goal should be to provide all the tools that
your employees need to be as productive as possible.

3. Excellent Customer Service

Good customer service helps you retain clients and generate

repeat revenue. Keeping your customers happy should be a primary
objective of your organization.

4. Employee Attraction and Retention

Employee turnover costs you money in lost productivity and

recruitment-related costs, including work ads and placement
firms paying. Retaining a productive and positive climate for
workers requires enhancing retention.

5. Mission-driven Core Values

Your company mission statement is a description of the core

values of your company. It is a summary of the beliefs your
company holds in regard to customer interaction, responsibility
to the community and employee satisfaction. The company's core
values become the objectives necessary to create a positive
corporate culture.

6. Sustainable Growth

Growth is planned based on historical data and future

projections. Growth requires the careful use of company
resources such as finances and personnel.

7. Maintaining a Healthy Cash Flow

Even a company with good cash flow needs financing contacts

in the event that capital is needed to expand the organization.
Maintaining your ability to finance operations means that you
can prepare for long-term projects and address short-term needs
such as payroll and accounts payable.

8. Dealing with Change

Change management is the process of preparing your

organization for growth and creating processes that effectively
deal with a developing marketplace. The objective of change
management is to create a dynamic organization that is prepared
to meet the challenges of your industry.
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9. Reaching the Right Customers

Marketing is more than creating advertising and getting

customer input on product changes. It is understanding consumer
buying trends, being able to anticipate product distribution
needs and developing business partnerships that help your
organization to improve market share.

10. Staying Ahead of the Competition

A comprehensive analysis of the activities of the

competition should be an ongoing business objective for your
organization. Understanding where your products rank in the
marketplace helps you to better determine how to improve your
standing among consumers and improve your revenue.

KEYS TO SUCCESS

Knowing the basics and owning and running a successful

business,there are always individual procedure to follow that
serves as a guide in order for you to be able to reach the
success such as:

● The business was planned intelligently.

● Products must be good quality and have accurate prices.
● Have growth plan for sales, revenues, and profitability- to
prevent being stagnate and begin to fall behind.
● Consider and analyse every expenditure.
● Maximize your marketing.
● Have the ability and skills to sell your product.
● Practice continuous improvement in every area of business
and personal life.
● Think that only you eventually control success.
● Brainstorm or think ahead of time of possible solutions for
a certain problem.
● Don’t forget that everyday is a new opportunity.
● Keep yourself in top physical condition.
● Always be open to learning new ideas.
● Hire highly-skilled professionals.

TYPE OF OWNERSHIP

The company is managed with general partnership spearheaded

by its owners, Mr. Allen Jeremy Villanueva, Mr. Junel Lopez, Mr.
Joxenne Bergonia, and Ms. Aubrey Pascua. With regards to the
responsibilities, incomes, and financial aspect, all of its
owners will have equal shares. All decision making is
communicated and must be approved by everyone or the majority of
the leadership.
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PRODUCTS AND SERVICES

COMPETITIVE ADVANTAGE

The company’s product focuses on fashion and accessories,

which actually boosts people’s confidence in their personality,
belief and culture. The products of the company, which are
accessories made out of fasteners, are readily available and use
cheap materials. The products are not just made with cheap
materials but are actually made fashionable for the people.
Fashionable in a sense that it is classy but still follows the
trend of style. Another advantage is the environmentally
friendly nature of the company’s product because it uses unused
car parts which can increase the appeal to customers as being
eco-friendly has significantly increased in relevance in today’s
society.

The product can also be considered to be eco-friendly.

Environment friendly products or environmental-friendly
products, are sustainability and marketing terms referring to
goods and services that claim reduced, minimal, or no harm upon
ecosystems or the environment. This is observed in the company
for the reason that the products are handcrafted and not made by
machines. Considering that all materials are made out of small
mechanical parts that are no longer in use.

UNIQUENESS OF PRODUCT

What makes the company's products unique among the current

products in the market is the fact that the products/accessories
were made from unused car parts like nuts, washers, and other
parts that can be possibly used. Not only that, the company
intends to help the environment through recycling. In this way,
the consumers could also help the company to raise environmental
awareness.

INDUSTRY ANALYSIS

In the 21st century, Fashion is one of the most beneficial

markets and includes a tremendous assortment of products for
men, women, and children. Markets included in this industry are
dependent on seasons, something which causes small production
cycles. Despite the changing trends in this industry, there is
high demand and strong competitors in this market. In relation
to this, a study shows that the global fashion accessories
showcase is anticipated to develop at the pace of 6.5% during
the estimated time frame 2018 to 2023.

The fashion industry requires continuous innovation and

advancement because of the changing customer trends. Because of
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this, the business owners thought of the idea of making

accessories made of spare parts of automotive and electronics.

MARKETING PLAN

MARKET ANALYSIS SUMMARY

In this part we will be discussing the different marketing

strategies that would be implemented by the business. The
different target markets would also be discussed in this session
of the business plan.

MARKET SEGMENTATION (TARGET MARKET)

LOCALS/PASSERSBY

Since the products of the company are open to everyone, the

target market of the company are the locals or the passersby.
The products of the company are not just limited to the people
who have interests in cars, machines, and other things related
to it. It is widely available to people who like to boost their
fashion sense and their personality. And since the location of
the business is always packed with people, the company considers
passersby as a target market for a reason that it may catch
one's interests.

STUDENTS

Students are considered to be one of the target markets of

the company because the location of the production is not far
from a university. Taking into consideration the age of the
students, most of them are in the teenage period. Meaning, most
of them already have a fashion sense and would like to explore
more of what fashion gives.

PEOPLE INTERESTED IN CARS, ART, AND OVERALL FASHION

People interested in cars, art, and fashion are the main

target market of the company. In this case, it heightens the
profit of the company through the engagement of the target
market with the product as it is in line with their interests.
This is noticeable basing it from the design and quality of the
product which includes some icon representing each category.

COMPETITIVE ANALYSIS

RASTACLAT

Rastaclat is a local brand business that showcases

authentic designs as well as tribal and cultural designs in the
form of bracelets. These bracelets establish a positive mindset
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among users and are perfect for people seeking peace of mind.
Their logo is depicting a lion. Feircesome and courageous, like
what they want to impose on everybody.

ROSEGOLD AND BLACK

RoseGold and Black is a business that creates minimalist

accessories that are made out of pure silver and gold plated
metals. Each accessory either comes in a combination of rose
gold and black or detailed in rose gold/black.

STRATEGY AND IMPLEMENTATION SUMMARY

Marketing strategy refers to a business's overall ​game plan

for reaching prospective consumers and turning them into
customers of the products or services the business provides. A
marketing strategy contains the company’s value proposition, key
brand messaging, data on target customer demographics, and other
high-level elements​.

As for the strategy of the company, we will be relying on

social media by creating advertisements and posting in the world wide
media which will actually increase the scope of the target market.
The objectives which will be seen in this strategy is the sustainable
growth of the company and the product reaching the right customers.
As the product reaches the right customers, the profitability of the
company will increase and healthy cash flow will remain.

ORGANIZATION PLAN

OPERATION SUMMARY

This section generally includes the discussion about the

management and the production itself which includes the
materials and other equipment that will be used. The management
is organized depending on each staff’s qualities that will suit
each position, thus, assuring that the business will be
organized during the run. The materials and other equipment will
also be discussed in detail including its specific use for the
product-making.In short, this section includes all the necessary
information /steps to successfully complete and operate the
business
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ORGANIZATIONAL STRUCTURE

JOB AND DUTIES

Chief Executive Officer

● In charge of making major corporate decisions, managing the

overall operations and resources of a company
● Manages the implementation of the plan, execution and
overseeing the operation of the organization, in accordance
with its overall strategy.

Human Resources and Admin Manager

● In charge of planning, directing and coordinating the

administrative functions of an organization.
● Oversees the recruiting, interviewing and hiring of new
staff.
● Consults with top executives on strategic planning
● Serves as a link between an organization’s management and
it’s employees.

Purchasing Manager

● Seeks sources of reliable vendors or suppliers to ascertain

the best equipment and goods in terms of its value and
quality at reasonable prices.
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● In charge of negotiating prices and contracts, reviewing

technical specifications for raw materials, components,
equipment and tools.
● Develop strategies to make sure that cost savings, and
supplier performance targets are met or exceeded and to
forecast price trends and their impact on future activities

Store Manager

● Ensures accurate inventory of the accessories or jewelries

by paying attention and documenting all jewelries that are
brought in and out of the store.
● Oversees daily operation of a business and make sure that
it is running smoothly and effectively.

Sales and Marketing Team

● This team is responsible for the gathering, investing, and

summarizing market data and trends to draft reports.
● Implement new sales plans and advertising.
● Handles the recruiting, training, scheduling, coaching, and
managing marketing and sales teams to meet sales and
marketing human resource objectives.

Cashier

● Welcome customers, answer their questions/inquiries, help

them locate items and provide advice or recommendations.
● Makes sure payments, prices and quantities are accurate and
proves a receipt to every customer

Accountant

● Overviews financial operations of a business for it to run

efficiently such as tax.
● Helps you make decisions business-wise.
● Ensures that statements and records of a business comply
with the laws and its regulations.
● Suggest ways on how a business can reduce costs, enhance
revenues and improve profits.

Customer Service Executive

● Handles phone, internet, and face to face interactions.

● Maintain records of transactions and interactions.

Sanitation

● Carry out heavy cleaning tasks and projects

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● Performs daily routine inspection and maintenance

activities

OPERATION PLAN

RAW MATERIALS AND COMPONENTS

A. Auto Parts and Electronics​ - these will serve as a pendant,

bead and/or charm to each jewelry or accessory.
● Bolt nuts
● Washers
● Rivets
● Bolts
● Screws
● Threaded rods and studs
● Copper / Steel wire
● Scrap metal ; Rods
● Salvaged plastic materials

B. Jewelry Clasp/Locks​ - ​used when making necklaces or bracelets

that allows two ends to close together and are available in many
different shapes and styles which will make the jewelry unique.
● Bulk Lobster Claw Clasp
● Spring Ring clasp

C. Jump Rings​ - ​One of the most essential and versatile components of

jewelry making that can be used to attach clasps, charms or
pendants to other components in the jewelry designs.
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D. Stringing Materia​l- serves as bangle for bracelet and necklace

● Nylon Thread
● Cotton Strap/cord
● Chains

E. Earwires​ - used for making earrings. Beads, beadwork, and metal

components can be added to make a variety of different earring
styles.
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MACHINES AND EQUIPMENTS

A. Equipment/Tools
1. Glue/Adhesive​ - the team must consider a jewelry
adhesive that has the strongest hold to ensure
quality.
● E6000 craft adhesive - ​It can be used on canvas,
fabric, leather, ceramics, glass, plastic and
many other materials. It’s waterproof, paintable
and flexible, making it ideal for the products.

2. Tweezers ​- used for jewelry making and suitable as

support for assembly, beading and stringing different
parts and components. It can also be used in soldering
and repair work.

3. Storage Containers​ - used to keep supplies in order

and makes work more efficient and hassle free.
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4. Soldering Supplies​ - the method of joining metal parts

of the jewelry components together.
● Soldering Holder
● Soldering Picks
● Flux - a substance that cleans the metal surfaces
to create a stronger bond and help prevent
oxidation.

5. Pliers ​- used for stringing beads, bead weaving and

wire work.
● Round Nose Plier
● Beader’s Pliers
● Chain Nose Pliers
● Flat Nose Pliers
● Wire Cutters

6. Safety Gear/Equipment ​- ​Ensure the safety of those who

work in the studio with the safety equipment and
protective wear supplies.
● Safety Glasses
● Nitrile Gloves
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LOCATION ANALYSIS

The location of our business would be in ECCO Building, at

40 Gen. Luna Rd, Baguio, 2602 Benguet. The location would be
very practical due to the reason that it is accessible to people
and its proximity to schools such as University of Baguio and
Saint Louis University. This is placed in a high density area
and it is a common area for students (one of the major target
groups) to visit which increases the possible amount of
customers for the business. It also has reasonably sized space
which is required by the business.

FLOOR PLAN

The shop will need approximately 7.25 by 5.25 meters

of space. The shops include basic areas such as counter, storage
room, crafting area, and also a comfort room. The counter would
be accommodating two cashiers for fast settlements and
disbursing of money. Also, glass cabinets and sofas will be
utilizing spaces in the customer’s area.
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OPERATION HOURS

Monday to Friday; ​9:00 am to 12:00 pm

1:00 pm to 7:00 pm

Saturday to Sunday: ​9:00 am to 12:00 pm

1:00 pm to 5:00 pm

FINANCIAL PLAN

START-UP COST

The start-up cost will be shown using budget proposal. Including

the expenses and budget needed in starting the business.

Expenses: Amount

Materials:

Auto parts and Electronics P650.00

Jewelry Clasps and Jump Rings P125.00

Stringing materials P550.00

Earwires P236.00

Adhesives P305.50
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Tweezers P200.00

Storage containers P713.00

Soldering supplies P990.50

Other expenses: P1000.00

Utilities Expense

Total Budget P4770.00

PRICING STRATEGY

The pricing strategy that the company will be using is the

cost-based pricing. ​Cost-based pricing is the practice of
setting prices based on the cost of the product being sold by
the company. A profit percentage or fixed profit figure is added
to the cost of the product, which results in the price at which
it will be sold, ensuring affordability and high quality.