Professional Documents
Culture Documents
MANDYCINTS CO.
Online Sheet Metal Furnishing
A Business Plan
“To optimize products in the hearts of the world”
Submitted by:
Pajaroja, Francine M.
Panganoron, Vincent S.
12 – Javier B
Submitted to:
Entrepreneurship 201
I. Executive Summary..................................................................... 1
II. Management and Organization
- Company name........................................................................ 2
- Company logo.......................................................................... 2
- Address.................................................................................... 2
- Vision / Mission........................................................................ 2
- Key Personnel.......................................................................... 3
- Organizational Chart................................................................ 4
- Type of Ownership................................................................... 5
- Capital...................................................................................... 5
- Salary....................................................................................... 6
- External Management.............................................................. 7
III. Production Plan
- Purpose of the Product............................................................ 8
- Product’s unique feature.......................................................... 8
- Production Process................................................................. 8-11
- Distribution Logistics................................................................ 11
- Regulatory and other compliance........................................... 12-17
IV. Market Plan
- 7 Ps......................................................................................... 18-19
- Marketing and Sales Strategies.............................................. 19-20
- Product Characteristics and Feature..................................... 20
- Pricing Policy.......................................................................... 20
- Sales Projections................................................................... 21
- Market Analysis...................................................................... 21-22
- Month/Marketing Activities/Purpose..................................... 22-25
V. Financial Plan
- Start-up Capital....................................................................... 25
- Breakdown Analysis............................................................... 25
- Budget.................................................................................... 25
- Startup Summary.................................................................... 26
- 5yr Profit/Loss......................................................................... 26
- 5yr Cash Flow......................................................................... 27
- 5yr Balance Sheet.................................................................. 28
I. Executive Summary
The Mandycints use metal sheet as its core or main material in making types of
furniture like a lampshade, pencil case, and chairs and etc. The agency offers the
customization of furniture through clients' demand and uses a well-fined machine to
make the products sturdy, durable, and costumer-friendly. The difference of Mandycints
company from others is, the customization of furniture because the agency is willing to
manufacture another product (with the client's permission) suited to the costumer's
demands. The target market of the company is anyone with an interest in furniture
especially interior designers, contractors, and owners of a house. The owners recognize
the necessity fo capital planning including the start-up capital of the company will loan
with an amount of 1,600,000php for the overall budgets for tools, machinery, materials
laboring, and financial necessities needed by the agency. The company is forecasting
PHP2, 034, 000.00 in the gross rate sale for one-year operation, PHP4, 068,000.00 in
second-year operation, and PHP6,102,000.00 in the third-year operation of the
company.
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II. Management and Organization
Company Name
Mandycints is an integration of our names and the company name doesn’t reflect
merely in our product but rather the integration of 5 honorable names in the company
that have only one mission and vision, that is to live in an era hosted by the optimization
of all things and to optimize products in the hearts of the world by 2027 respectively.
Company Logo
Based on our logo, the company offers product on Sheet Metal Furniture. The
outer part visualizes a chair which is the company’s main product . The color orange
represents the industrial-related activities in other words it represents machinery also,
the middle part has a foil with another symbol of furniture which means that the
furniture is made of sheet metal. In short our company is all about Sheet Metal
Furnishing.
Address
The company will be situated in the 184 J. Marcelo St. Karuhatan, Valezuela
City.
VISION
The company envisions itself to be the cause of having an era hosted by the
optimization of all things by 2027.
MISSION
2
KEY PERSONNEL
3
ORGANIZATIONAL CHART
Francine Moslares
Pajaroja
(Assistant Gen.
Manager)
4
TYPE OF OWNERSHIP
CAPITAL
RAW MATERIALS
PRODUCTS
5
OTHER EXPENSES (Maintenance, Operating utilities, Transportation)
SALARY
6
EXTERNAL MANAGEMENT
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III. Production Plan
PRODUCTION PROCESS
a. Production process for Sheet Metal Chair
Procedure Equipment/Materials
Draw out the general design of your chair on graph Graph Paper
paper, including dimensions. Keep your first metal Pencil
chair as simple as possible, with four even legs, a Chair
seat and a back. Measure a simple chair that
you have around the house for guidance.
Measure four legs, and use the abrasive chop saw Abrasive chop saw
to cut each leg out of the rectangular tube. Cut four Sheet metal
tabs out of the sheet metal that measure to the Metal
empty space on the top and bottom of your chair rule/measuring
legs. Place legs in a clamp to hold them steady as tape
you weld the tabs to the legs. Clamp
Weld tool
Find a rounded template to trace the shape of the Rounded template
seat. Mark the tracing onto the strip of sheet metal Sheet metal
using a silver marker. Cut the seat of the chair out Silver marker
of the strip of sheet metal with the plasma cutter. Plasma cutter
Use an angle grinder to smooth the corners. Weld Angle grinder
the seat to the four legs. Weld tool
Metal bars
Cut three or four back support rods out of the Abrasive chop saw
rectangular tube with the abrasive chop saw. Cut Sheet metal
tabs from the sheet metal to fit over the hole Weld tool
in each tube. Cut a bar to lay across the back Grinder
supports. Weld the back support bars evenly to the Paint & paint brush
seat, and then weld the top support bar to back
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supports. Smooth any rough edges with a grinder.
Paint your chair if you wish with a water-based
industrial paint.
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tabs. Cut out any part of your paper that is not labelled,
and then fold along your lines until you have a box.
Cut to size. From the edge of your metal, measure and Metal rule
mark your needed overall size dimensions. Use a square Square and scratch
and scratch awl to mark straight lines through your awl
marks. And then, cut along your marked lines to get your Scissors/cutter
metal to the needed size.
Layout. Measure and mark your hem length from one Metal rule/ruler
edge of your metal. Scratch a line parallel to the edge
you measured from through your marked measurement.
Then repeat these two steps. Measure then and mark
your hem plus your side length from one edge of your
metal. Scratch a line parallel to the edge you measured
from through your marked measurement. Then repeat
these steps. Measure and mark your tab length off of one
your sides, and then scratch a line parallel to the line you
measured from to create a rectangle for your tab. And
then repeat these two steps for all of your tab locations.
Label all the areas on your metal that will be used for the
box. Scratch 45 degree lines to angle off all of your hems
and tabs.
Cut to Shape. Use your aviation snips to cut your metal to Aviation snips
shape.
Clean connection areas. To do this, just get some emery Emery cloth/80 grit
cloth or some 80 grit sand paper. And then clean off the sand paper
inside and outside of your metal wherever your tabs will
overlap your sides.
Make hems. Insert your metal into your bar folder up to Metal/Sheet metal
your marked hem line. Pull your handle to fold your
metal over 180 degrees. Remove your now folded metal
from the bar folder and place it back on the fold table
with the fold facing up. Pull your handle again to the 180
degree position to better flatten your doubled layered
portion of metal. Then, repeat all these steps. Place your
hem on an anvil/solid surface and use your hammer to
completely flatten your hems, repeat this for all other
hems until all hems are completely flattened.
Bend into a box. Use your clamping bar handle to lift up Clamping bar
the teeth of your brake. The line you should be using Metal/Sheet metal
should be the line that will bend your side and tabs at Vise/hammer
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the same time. Slide your metal piece underneath the
teeth and line your marked line up with the edge of the
teeth. Lower the clamping bar handle down to clamp
your metal into place. Use your bending leaf handles to
slowly fold your sides and tabs to 90 degrees. Return
your bending leaf to neutral position and lift up your
teeth to remove your bent metal, and then repeat the
steps for the opposite side of your box. Lightly bend your
tabs closer to the edge of your sides. Then use a vise for
this but you could also use hammer to tap them back
into place as well.
Spot Weld. Position your box between the electrodes Welding machine
where you need to weld. This area should be on your Electrodes
tabs. Pinch down on your metal by slowly pressing down
on your foot pedal and be sure you have electrodes
correctly positioned. When you are ready, press your
foot pedal all the way down and hold until your spot
welder cycle is finished. You should hear the electricity
cycle on and then off. Keep the pedal pressed down until
you hear the cycle end. Release the foot pedal and
reposition your box to the next spot that needs welded.
Repeat these steps until your box is completely fastened
together.
DISTRIBUTION LOGISTICS
Online Sheet Metal Furnishing is a business that aims to make and optimize
products like lampshade, pencil case, chairs and etc. through the use of the main
material which is the sheet metal. Our product can be trusted because it uses well fined
machine to make the products sturdy, durable, and customer-friendly. Customers can
also demand on their desired design or type of sheet metal furniture. If our
customers wished to order, there will be then a service charge of about 100-450
pesos, the service charge will depends on the furniture the customers have ordered. If
interested with regards to our company’s products, our company will be situated in the
184 J. Marcelo St. Karuhatan, Valenzuela City. If interested to order, customers can
contact our company through this number: 0936-259-2433 or message us on social
media through this email: marcyrusparreno21@gmail.com.
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REGULATORY AND OTHER COMPLIANCE
MANDYCINTS CO.
184 J. Marcelo St. Karuhatan, Valenzuela City
MANDYCINTS CO.
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CITY OF VALENZUELA
MANDYCINTS COMPANY
September 1, 2020,
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MANDYCINTS COMPANY
0936-259-2433
VALENZUELA
MANDYCINTS COMPANY
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15
MANDYCINTS COMPANY
184 J. Marcelo St. Karuhatan, Valenzuela City
Mandycints Co.
Mandycints Co.
Mandycints Co.
Mandycints Co.
Mandycints Co.
Mandycints Co.
Mandycints Co.
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MANDYCINTS COMPANY
184 J. Marcelo St. Karuhatan, Valenzuela City
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V. Market Plan
I. Market Plan
5Ps
PRODUCT Furniture are very important consideration, whether you are
designing a new house, moving into a new place, or just
redecorating. Our company which will be registered
as Mandycints company offers unique quality of products
specializing metal sheet, Our company offers three products:
chairs, lamp shades and pencil cases which are all made of sheet
metals. We can see a lot of chairs assembled from wood, stones or
acrylic, however the unique features of the furniture that
are crafted from sheet metals are somewhat unusual. Furthermore,
the lampshades made of sheet metal are also unique as we
commonly see a lampshade created from parchment, glass and
fabric. Lastly, pencil cases crafted from sheet metals are also new
to us because we are just familiar with the ones built from woods or
metal. With these, our company think of offering and selling best
quality services and unique products needed in the daily life with
convenience of our valuable customers.
PRICING Price is the first priority of the customers. The affordable the price,
the customers will buy. Mandycints company ensures a cost-
friendly price for the customer. Our products are affordable yet has
a good quality. Our company will launch three products with various
prices. The chair made sheet metal will cost 2500 with a shipping
fee of 450. while lampshade will cost 1200 with a shipping fee of
150. Furthermore, the unique pencil case will cost 35 pesos and
again with shipping of 100 pesos. With this pricing our company
ensures that our customers will receive the best product.
PLACE Our business venture will be known and registered
as Mandycints company. The company offers and sells metal sheet
furnishings such as chairs, lamps and pencil, which are all made of
sheet metals. Our company will be situated in the 184 J. Marcelo
St. Karuhatan, Valenzuala City, Philippines.
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we give service to them, our formality, and earning their trust to
assure to them that, the company will give them the best quality
that they need. Our company will also recruit
workers from Technical Education and Skills Development Authority
(TESDA). With the partnership with TESDA, the said organization
will choose skilled workers that are deserving to work in our
company.
PROMOTION Promotion is where we can introduce our product to our
customers. Our company will be doing various promotions such as
the following: First, giving flyers to customers. This one is the
simplest way for us to introduce our company. Second is promoting
our business online as it will be a big help for the business to be
known. We will also give discounts to products. Customers love to
grab a bargain, so it makes sense to offer discounts every now and
then. Flash sale is also a nice way of promoting our company. It is
basically an offer that only lasts for a limited time and it’s a great
way to create a sense of urgency for the customer to buy. Lastly, is
the “Buy more, Save more”. This kind of deal entices the customers
to buy more of your stock, so it is a kind of a win, win. There will be
a plenty of customers visiting your company that want to buy,
however will felt guilty because of the price, Giving them a discount
if they spend more, may just give them a little shove in the right
decision.
Encouraging customers to buy the product of one’s business is the crucial part of
being an entrepreneur. Considering the situation, our company will do its very best in
order to promote our business in different types off strategies.
Our company will be doing various promotions, these promotions will also serve
as our marketing and sales strategies, these are the following: First, giving flyers to
customers. This one is the simplest way for us to introduce our company. Tarpaulin and
posters will also be placed in the city so that the market will know that our business is
existing in the business world. Second is promoting our business online as it will be a
big help for the business to be known. People nowadays are engaging with the use of
social networking platforms. Therefore, the use of social media platforms like Facebook,
Instagram and Twitter are actively promoted. We will also give discounts to products.
Customers love to grab a bargain, so it makes sense to offer discounts every now and
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then. Flash sale is also a nice way of promoting our company. It is basically an offer that
only lasts for a limited time and it’s a great way to create a sense of urgency for the
customer to buy. Lastly, is the “Buy more, Save more”. This kind of deal entices the
customers to buy more of your stock, so it is a kind of a win, win. There will be a plenty
of customers visiting your company that want to buy, however will felt guilty because of
the price, Giving them a discount if they spend more, may just give them a little shove in
the right decision.
These strategies will surely be implemented and will give assurance that the
business’ name will be popular. Many customers will surely visit the industry and be
satisfied with the offered products and services. Thus, there will be a high income from
the business sales.
Sheet metal is steel. While there are times when sheet metal is very thin and
flexible, it is not an aluminum product, sheet metal is made from steel. This steel is
unpredictable and has a great deal of variability, depending on the yield, impurities and
perfections.
Sheet metal/sheet metal parts are solid models that can be represented in either
sheet metal form or as a flat model. The features that makes our product unique is that
it can be bend, cut, unbend and forms. Through these unique features of
our product, we will be able to create different furnishing and provide our customers
their desires furnishing design.
PRICING POLICY
Price is the first priority of the customers. The affordable the price, the customers
will buy. Mandycints company ensures a cost-friendly price for the customers. Our
products in the company will adopt the different pricing based on the various types of
furniture.
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SALES PROJECTION
SALES
Chairs 141600 142100 142600 143100 143600
Lampshade 64800 65000 65200 65400 65600
Pencil case 6480 6580 6680 6780 6880
Product sales 212880 213680 214480 215280 216080
MARKET ANALYSIS
Target Market
The Mandycints Co (Sheet Metal Furnishing) estimated that 40% of the
customers will come from the interior designers, the other 30% for contractors, 20% for
students and the remaining 10% will come from the other customers who are interested
to buy products offered by the company.
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MONTH / MARKETING ACTIVITIES/PURPOSE
MONTH PROJECT PURPOSE
September 2019 Opening of the To introduce our business
company and for people to know that
our company is existing in
the business world. This
project will also serve as a
first impression of
our company thus, this
need a long and careful
preparation.
October 2019 Launching of To capture costumers’
games, and the winner attention through this
will get his/her chosen activity. This will also serve
furniture as a promotion for the
customers to be
encouraged to buy
products from the
company.
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November 2019 Launching of chairs A product launch is
with three various planned and effort to bring
designs a new product to the
market. The purpose of
this specific project is to
give customers choices of
the designs they want to
buy.
December 2019 Launching To provide new product
of second product with different designs for
(Lampshade) with three customers to have
different designs alternatives in buying their
desired products.
January 2020 Launching of third To introduce a new and
product (pencil case) innovative product and
with three unique provide them with various
features and designs features and designs.
February 2020 Special Valentine’s Without promotion,
Day promo. Buy 1 take business would remain
1 for couples who is stagnant and it would
wearing the announced be difficult to generate
color of the day profit due to low
Purchase by dozen visibility in the market.
is now available The purpose of this
promo is to encourage
customers especially
couples to buy products
as they also celebrate
the month of love.
For the business to
have an expansion and
for customers be able
to buy lot of products.
March 2020 10% discount for To give discounts
every to customers as a
purchased product promotion,
April 2020 Summer Special To encourage customers
(Flash sale) to create a sense of
urgency for them to buy.
This is an effective
promotion as the
customers will be just
given an allotted time to
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buy.
May 2020 Summer Special To give discount to the
(15% discount for customers as an
every product) encouragement for them to
buy products. Customers
love to grab a bargain, so it
makes sense to offer
discounts every now and
then
June 2020 Student-Product The purpose of this project
seminar is for students to have a
glimpse of becoming one
of
the Mandycints company,
this also serves as an
opportunity of becoming
one of the young
entrepreneurs.
July 2020 Seminar on To learn the basic of
optimizing different optimization and use it to
products fill the hearts of the people
in the community.
August 2020 Open for franchise To make an expansion to
our business and introduce
it to different and new
areas
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V. Financial Plan
BREAKDWON ANALYSIS:
The table below contain the projected initial start-up cost data:
BUDGETING
Occupancy 80,000.00
Operating Utilities 150,000.00
Supply 100,000.00
Maintenance 150,000.00
Transportation 150,000.00
Wage 800,000.00
Taxes 160,000.00
Customization 150,000.00
Advertising 500,000.00
Interests 140,000.00
Electricity 110,000.00
Other possible expenses 1,000,000.00
TOTAL 3,490,000.00
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START UP SUMMARY:
Revenues and Gains YEAR 2021 YEAR 2022 YEAR 2023 YEAR 2024 YEAR 2025
Sales revenue 1,120,500 1,120,500 1,370,500 1,490,500 1,490,500
Capital gains 2,385,000 2,385,000 2,700,000 3,100,000 3,100,000
Total revenues and gains 3,505,500 3,505,500 4,070,500 4,590,500 4,590,500
Expenses and Losses
Cost of goods sold 950,000.00 950,000.00 970,000.00 1,000,000.00 1,000,000.00
(COGS)
Occupancy 67,200.00 67,200.00 68,000.00 68,000.00 75,000.00
Operating Utilities 120,000.00 120,000.00 130,000.00 140,000.00 140,000.00
Supply 73,387.361 73,387.361 119,127.281 130,562.261 130,562.261
Maintenance 120,000.00 120,000.00 120,000.00 130,000.00 160,000.00
Transportation 110,000.00 110,000.00 125,000.00 130,000.00 130,000.00
Wage 777,239.88 777,239.88 777,239.88 802,239.88 802,239.88
Taxes 150,587.00 150,587.00 160,000.00 165,000.00 190,000.00
Customization 112,000.00 112,000.00 115,000.00 120,000.00 150,000.00
Advertising/marketing 400, 000.00 400, 000.00 350,000.00 350,000.00 500,000.00
Interest expense 118,871.00 118,871.00 120,000.00 123,000.00 140,000.00
Electricity 100, 648.00 100, 648.00 101,000.00 105,000.00 105,000.00
Total expenses and losses 2,999,285.24 2,999,285.24 3,155,367.16 3,263,802.14 3,522,802.14
NET INCOME 506,215 506,215 915,1323 1,326,698 1,067,698
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CASH FLOW STATEMENT
CASH INFLOW YEAR 2021 YEAR 2022 YEAR 2023 YEAR 2024 YEAR 2025
Cash Sales 1,120,500.00 1,120,500 1,370,500.00 1,490,500.00 1,490,000
Investments 2,385,000.00 2,385,000 2,700,000.00 3,100,000.00 3,100,000
TOTAL CASH INFLOW 3,505,500.00 3,505,500.00 4,070,500.00 4,590,500.00 4,590,000.00
CASH OUTFLOW
Operating Utilities, 303,387.36 303,387.36 374,127.28 400,562.26 400,562.26
Supplies,
Transportation,
Electricity, Maintenance, 287,848.00 287,848.00 289,000.00 303,000.00 340,000.00
Occupancy
Interests, Taxes, and 1,046,697.9 1,046,697.88 1,057,239.88 1,090,239.88 1,132,239.88
Payroll
Customization, 1,462,000 1,462,200 1,435,000 1,470,000.00 1,650,000.00
Marketing, and COGS
TOTAL OUTFLOWS 2,999,285.24 2,999,285.24 3,155,367.16 3,263,802.14 3,522,802.14
NET CASH FLOW 506,215 506,215 915,1323 1,326,698 1,067,698
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5-YR BALANCE SHEET
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