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Serial Name of the Network Description

No Hotel strategy
01. Onyx Franchising ONYX Hospitality fellowship will expand the emergence
Hospitality of YOO brands across key city and resort destinations in
the Asia Pacific region, contributing to further growth of
the YOO Collection and Yoo2 brands. The first YOO
Asia hotels to be developed will be in Phuket and Bali,
both scheduled to open in 2019. ONYX Hospitality
Group runs several diverse yet complementary brands -
Amari, Shama and OZO - each catering to the unique
requirements of recent business and leisure lovers.
(Hospitality, 17 December 2020)
02. Wyndham Franchising Wyndham commands a leading presence in both the
Hotels & economy and midscale segments of the lodging industry.
Resorts Benefits of Partnering with Wyndham Hotels & Resorts
are global scale, partnership and support, wyndham
rewards, superior technology, branding, marketing, sales
etc.
03. Radisson Joint Venture Local joint venture, Business Corporation between the
Blu Dhaka Army Welfare Trust and Sena Kalyan Shangstha.
Water Hotel Chain: Carlson’s Property of Hotel and Resort.
Garden. As a joint venture corporation the hotel has developed
strong capability to hold and continue its international
standard services. So, the guests of the hotel also have
gotten the unique international services that are already
provided by the other Radisson Hotels.
04. Westin Joint Venture Westin Hotels & Resorts is an American upscale hotel
chain owned by Marriott International (Wikipedia).
Westin enjoys following benefits through joint venture
network strategy:
 Access to new markets and distribution networks.
 Increased capacity.
 Sharing of risks and costs  with a partner.
 Access to new knowledge and expertise,
including specialized staff.
 Access to greater resources

05. Pan Pacific Management Tokyo hotels internationals, operating under the business
Sonargaon Contract name of Pan Pacific hotels & resorts have been engaged
to operate and manage Sonargaon Hotel as the Managing
Agent of Hotels International Limited. Hotels
international limited helps to run the property with well-
established operational standards. With defined structure
of revenue flow, reporting. Etc. risk of fraud, errors and
mis-statement also reduces. Pan Pacific Hotels and
Resorts were hired to manage the hotel as Bangladesh
lacked the necessary experience of operating a 5 star
hotel.
06. Golden Franchising The hotel works under the owner ‘louvres hotel group',
Tulip which also owns renowned hotel brands like Royal tulip,
Campanile, Kyriad etc. There are two Golden Tulip
hotels in Bangladesh, at Dhaka and Cox’s bazar. The
network level strategy Golden Tulip follows facilitates its
business in many ways. As Golden Tulip is a renowned
hotels brand globally the newer chain doesn't need to
focus on exclusive promotion. Moreover, because of the
worldwide popularity, every year Golden Tulip in
Bangladesh gets thousands of guests from global arena.
On the contrary, it accurately has to follow the
international standards imputed by the parent company. It
doesn’t look leave any scope to show creativity or
innovation in facilities which are the complexities of the
strategy.
07. Four Points Franchising Four points by Sheraton is a franchisee under Marriott
by Sheraton international. Four points by Sheraton in Bangladesh is
one of the 300 hotels worldwide under the parent
company.
Four points is facilitated by the franchising contract as it
gets support from the larger network of business.
Moreover, the business is easy to secure under the
reputation or parent company. But the advantages are that
the hotel has conformed to the rules, regulations and
restrictions imposed by the parent company. It also has to
pay a large sum under the contract on franchising.
08. Best Franchising As of 2018, it was nonprofit owned by its franchisee
Western members. Best Western used to call itself a cooperative
membership association, and as such could be seen as a
co-op. Around 1985, it abandoned the "cooperative"
terminology after courts insisted on calling it a franchisor
despite its nonprofit status.

Pros and cons of Franchisee:


Pros:
Franchising have some benefits advertising, training,
networking, technical support and other business support
services.
Cons:
“Franchising have some disadvantage which are High
Cost, Initial Cost, Ongoing Costs, Dependency, Strict
Rules.
References:

1. Quist v. Best Western International, Inc., 354 N.W.2d 656(N.D. 1984).

"Best Western's membership votes down for-profit conversion". Hotel Management. Retrieved
2020-04-12.

2. The Daily Star,February 14, 2006, Business, Five-star Radisson hotel open to guests, Star
Business Report.

3. https://www.franchising.com/wyndhamworldwide/

4. https://development.wyndhamhotels.com/the-wyndham-advantage/

5. Quist v. Best Western International, Inc., 354 N.W.2d 656(N.D. 1984).

"Best Western's membership votes down for-profit conversion". Hotel Management. Retrieved
2020-04-12.

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