The impact of Generation Z on food and beverage industry in

Bangladesh

A new generation, Gen Z, is beginning to exert its influence on the consumer behaviors, making
waves across all industries including food and beverage. It’s essential for food and beverage
companies to better understand their purchasing behaviors in order to help position their
customer’s marketing efforts for success.

Health conscious through food and beverage

We mean Generation Z is getting more and more health-conscious about food and beverage
issue. Such as, junk food, Sugar, drinks, fast food items etc. are now being indicated as the
major health issue that it is. This generation of consumers conscious that sugary drinks, fast
food, junk food etc. can be significantly unhealthy if not consumed carefully. For this reason,
most food and beverage industries in Bangladesh will be impact through changing Generation
Z’s consumer behavior.

The environment protection

Now Generation Z, is more conscious of environmental protection and increasingly demanding
that their food and eating habits have a minimal impact on the environment, which means
more locally sourced produce, less meat and reduction of using plastics. According to this point,
now our country’s food and beverage industry focus on jute bag, paper bag instant of plastic
bag that is helpful for our environment protection.

Discourage of Alcohol consumption

Excessive alcohol consumption is a cause of health risk that is now good known by Generation Z
because they are now very health conscious. When they go to food and beverage industry, try
to avoid it or drink it less amount. As well as they are now economic conscious so that excessive
alcohol consumption cannot harm their economic condition. In this way, now our country’s
food and beverage industry are less interest to export it as well as do not add alcohol items in
Generation Z’s food items.

Eating Out
One of the more interesting points for food and beverage industries is that this lack of interest
in alcohol, sugary drinks, fat related food items means that Generation Z’s disposable income is
probably to be spent on eating out than preceding generations. This may well mean that our
food and beverage industry as well as the cafe and restaurant will have positive impact in the
coming years.

Here are a few ways Gen Z consumers are driving changes in the food and beverage industry in
Bangladesh:

1. Challenging food and beverage industry:

Generation Z consumers are more likely to choose a product based on how it tastes or
performs instead of its brand, giving food and beverage industry a considerable challenge
in winning over this demographic.

2. Emphasizing quality over quantity:

Generation Z consumers are more willing to pay for products that deliver on their taste,
nutrition and convenience expectations. They are willing to seek more premium products
that give them the replenishment they need throughout the day.

3. Redefining mealtimes :

Snacking is no longer considered a guilty pleasure occasion for junk food. Younger
consumers such as those in Generation Z are more likely to view snacking as part of their
daily meal intake and use it as an opportunity to gain nutritional boosts rather than just
empty calories.

4. Ordering online :

Using online services to do things like purchase groceries and order food through delivery
services is second nature to Generation Z consumers, who grew up with the Internet,
whereas older generations are less interest to require advantage of those digital
capabilities.

5. Seeking cleaner ingredients :

Generation Z equates clean eating with an improved quality of life. They are also more likely
to buy from brands that use ingredients that are sourced sustainably or locally and are
transparent about how and where their products are produced.
 The impact of Generation Z on accommodation industry in
Bangladesh

Book travel :

When it comes to travel, Generation Z who may be too young to book travel themselves
that has a positive impact and can make growth in Bangladesh accommodation industry
day by day.

Making vacation trip:

Generation Z have a great deal of influence on where their families go on vacation, and
even the hotels or resorts they will stay at that will impact to Increase Bangladesh
accommodation industry.

Social media, website or apps:

Inspired by what generation Z sees on social media about accommodation sector, they
usually create their decisions based on the picture and videos on their newsfeeds that
has impact on accommodation industry highly in Bangladesh.

With so much travel-related information readily available, Generation Z are looking for
more unique travel opportunities that go above and beyond the traditional vacation.
One of the main reasons for doing so, is to make their lives look more interesting and
exciting on social media or website or apps that operated by accommodation sector,
which can be achieved by visiting unusual or unique locations.

Shared Living Spaces:  Now luxury, upscale and mid-scale accommodation properties have
come up with communal rooms with shared living spaces to cater to the generation Z need to
socialize. Hotels are progressively eliminating traditional lobbies in favor of open, communal
area to require full advantage of a property’s views and surroundings. For this reason, now
accommodation companies have partnered with shared economy service providers such as
travel agency, tour operator to enable generation Z’s stay into a vacation. 

Accommodation Designs:  Generation Z prefer contemporary dwelling spaces and demand

smart technologies and access to information at all times. Hotels are now focusing on smart
technologies as well as create equip and provide 24/7 connectivity. According to this demand,
now most accommodation sector modernizes their internal and external design to cope with
Generation Z’ behavior

Personalized Experiences:  Generation Z are increasingly looking for meaningful

experiences while they travel. To cater to the current would like, hotels are gathering guest
information and analyzing it to supply guests custom-made experiences which will increase
customer loyalty. Westin, Intercontinental etc. are examples of hotel building chains that are
focusing on experiential stays. 

Emphasis on Wellness:  Generation Z now prefer wellness facilities, which is propelling

accommodation to incorporate wellness programs and facilities. For example, Generation Z
currently like wellbeing facilities, that is dynamical accommodation to include wellbeing
programs and facilities. as an example, designed multiple areas enable guests to get pleasure
from health-minded options and unique excursions still as “Stay Well” guest rooms with
circadian lighting and refined water and air.

Loyalty Programs:  When it comes to loyalty programs, generation Z want unique benefits
that can be accessed fast using modern technology such as the latest apps linked to social
media. Thinking that generation Z are not loyal to a brand is a misconception — they like brands
that align with their values, needs and preferences. That has a positive impact on
accommodation industry.