11/29/2015

ENTREPRENEURSHIP
1

Lecture No: 5
A Macro View
The Product Concept and
Commercial Opportunities Business Matters

Resource Person:
Mustafa Zaidi

a s
ew
21st Century Entrepreneurship OBOR & CPEC Impact

c

products and extraordinary inventors”.
ur
Today entrepreneurship is associated with “new  Apparently, OBOR and CPEC will boost the industry
and trade activities in Pakistan in coming years
so
 Traditional way: “Think less about new products and  Region could be a trade hub because of Gwadar
more about new services” natural deep-sea port water and 11 land lock countries
 Business education is preoccupied with service career at North of Pakistan
Attention required to “product concepts or opportunities
se ia re


 24 industrial sites identified to SEZs and N/RIEs
in manufacturing”
 What has changed is how work is performed, along  Opportunities for value-addition in manufacturing
with the technologies used to create a remarkable
m sector through innovation and technology upgradation
array of exciting new products  New industries developed based on abundant raw
ur d v y

 “Labor-intensive production” to “information-age material available in Baluchistan and other provinces

technology” – birth of creative entrepreneurship
Co re tud

co
o.
s

er
sh is

SS-GATE Opportunity Emerging Facts

Th

H
a

 “SS-GATE is envisioned to be a self-sustaining  Entrepreneurial university perspective – example of

platform that helps developing countries acquire
capital, technology and other resources for
development.”
Yiping Zhou, Director, Special Unit for South-South Cooperation, UNDP
University of Sargodha and Patents from HEIs
 Alignment of “growth engines” toward Vision 2025?
 Increase in purchasing power - Gradual increase in
wealth of individuals US$ 170 billion to US$ 498
billion (Global Wealth Report, 2015)

https://www.coursehero.com/file/20942627/Lecture-Five-The-Product-Concept-and-Commercial-Opportunities/

1
 11/29/2015

Industrial Competitiveness
 Pakistan is a developing country based on agriculture
 Traditional low-tech industries need R&D, innovation, new
product and process development
Opportunities for Techno-entrepreneurs coming from ORICs

and BICs to meet the industrial demand Products and
 Knowledge gaps can be filled through industry-academia
linkages and technology transfer Technology
 New projects through Public-Private Partnership programs
 Punjab is the leading all provinces in economic activities and
currently hub of industry-shift from Karachi (Sind)
 Neighboring countries China and India are growing at high
pace which create opportunities for Pakistan to get benefit
from

a s
ew
High-Tech, Mid-Tech, Low-Tech

c
Products & Industries

High-Tech Mid-Tech
ur Low-Tech
so
Semiconductors Facsimile Machines Office Furniture
Digital CD Players Television Sets Plastic Toys
Laser Instruments
Computerized Cameras
PC Mouse Controllers
Dot-matrix Printers
Paper Supplies
Printer Ribbons
Identifying
Satellite Systems Cosmetics Small Engines
Opportunities
se ia re

Guidance Systems Power Supplies Eyeglasses

Aerospace Fuels Desk-top publishing Candy and Cookies
Telecommunications Fertilizers and nutrients Building Supplies
Holography VCRs Recorders m Sea Van Containers
Biogenetic Engineering Machine Tool Design Clothing & Textile
ur d v y

Medical Instruments Photo Reproduction Printing

Biotechnology Products
Nanotechnology Products
Co re tud

co
o.
s

er
sh is

Generating Product Ideas Mapping New Ideas

Th

First step of mind map is to develop likely areas of product or

 Every person has tremendous experience with a 
market interest related to entrepreneur general business interest
a

wide array of products and services  Mind mapping simply an illustration of how one might go about
identifying opportunities, it is more than a gimmick
 Formulate a impressive list of ideas  A variety of ways that opportunities arise:
 Identify and explain the commercial viability of  OBOR & CPEC
 ORIC & BIC
products and services  Lahore Knowledge Park
 Global opportunities for Inspiration  Scientific Development Funds – Product Commercialization (KPK)
 International Donors Funding
 Publicly funded research ?  Global Entrepreneurship Awards
 International Research Grants
 Ideas are either low-tech, mid-tech, or high-tech ?  Local opportunities (networking & partnership)
 Core competencies & personality traits
 Social & Political Networking

https://www.coursehero.com/file/20942627/Lecture-Five-The-Product-Concept-and-Commercial-Opportunities/

2
 11/29/2015

Mind-Map Your Business Ideas ?

 Group Consultation Session
 Individual Entrepreneurial Counselling
The Product
Book yourself - appointment ASAP
Development
Process

a s
ew
Flow of Activities in Product
Timeline for Product Development

c
Development ur
Incubation
Idea Generation
Synthesize idea for Prepare preliminary Implementation Diffusion  Roadmap of Activities for 2016
design and drawings Progress from first Expand into full target
new product or new
so
with bench-top prototype to final design market and wide
process and limited manufacturing distribution
prototype
Draft of idea and Actual design, working
Assembly of needed Full production for
resources, gearing up and market with ongoing
time line for product prototype in mock-up making a limited run
development form design and control
se ia re

Commitment
Translation Justify product, Commercialization
Write proposal, screen complete legal Market tests and full
planning completed; full
product idea, complete
m
development and
ur d v y

feasibility studies decide to support production to follow

commercialization decision
Co re tud

co
o.
s

er
sh is
Th

H
a

Any Question?

https://www.coursehero.com/file/20942627/Lecture-Five-The-Product-Concept-and-Commercial-Opportunities/

Powered by TCPDF (www.tcpdf.org)

3