North south university

Department of Master of Business Administration

Course Name: Business Statistics (BUS-511.1)

Project Proposal

Topic: “A statistical study of the factors that affect the E-

Commerce business in BD”

Submitted By:

1. K.M Abu Bakkor Siddike Shuvo 2025406660

2. Md. Mahedy Hasan 2035269660
3. Tahmina Tanmoy Tonu 2025342660

Submitted To:
Dr. Kais Zaman
Title: A statistical study of the factors that affect the E-Commerce business in BD.
Objectives: “The objective is to find whether any factor exists that affect the E-Commerce
business in BD”.
Data Source: Customers today are more conscious about E-commerce products that offered by
various E-commerce business in Bangladesh. We have used a set of questionnaires and online survey
form to collect the accurate data. We had three E-commerce business and 60 samples; 20 samples from
each E-commerce business. We took the help of the internet, books, and article to do this report.
The tool that we have used for research is Direct Observation Method.
Main Variables:
 Operating Cost : All the internet and computer based activities involved in trade and commerce,
such as an online order for goods, online payment, online marketing or online business
support.
 Availability: Here 24x7 refers to the 24 hours of each 7 days of a week. E-Commerce has
made it possible for the business enterprises to provide services to its customers at any
time and anywhere
 Service: E-Commerce provides the facilities of convenient communication which is very fast,
efficient and reliable.
 No-Cash payment: E-Commerce enables to businessmen as well as to customers to use
debit cards, credit cards, smart cards, electronic fund transfer via bank's website and other
numerous ways of electronic payment.

Methodology: We are going to use some raw data available on the internet. We may use some of
their (e-commerce sites in BD) internal information for analysis of their service. We will set
some questionnaires for online research to get some information from the customers who have
experienced e-commerce services.
We will use both descriptive and inferential statistics for our project. The methods can be
Histogram, Frequency Polygon, hypothesis testing, mean, variance, etc.
Those tools will help us to present the data efficiently what we will get from the research,
journal, articles, and from their respective websites, and also we will be able to comment on the
presentation.

Significance of the proposed study: E-commerce business is booming in Bangladesh recently.

With better access, inclusion and a consistently developing web population, the prospect for e-
Commerce is splendidly growing for the last couple of years.
Presently utilization of technology in every single part has been exceptionally common. In this
time of globalization, we can barely discover any part working without utilizing technology. A
new horizon has been opened up for business, to be specific electronic commerce (E-commerce)
by none other than one and only internet. E-commerce business involves the utilization of the
Internet in the marketing, identification, payment, and delivery of product and services all are
finished by e-commerce utilizing the web. In Bangladesh a population of 165 million with 33%
mobile internet user, the E-commerce market is by all means considerably potential in up and
coming days. Close by, e-commerce is being largely aligned to the Mobile Financial Service
(MFS) as it’s mode of payment, which complements each other and demonstrates incredible
guarantee to develop.
Current E-commerce Industry Scenario in Bangladesh
The buyers and sellers both have much power nowadays as a result of the massive utilization of
ground-breaking technologies just as the internet. A large portion of the business at present is
working under the e-commerce criteria over digital networks. The web connects the general
population with companies. The E-commerce market in Bangladesh, made a quantum jump in
2017; developing at an incredible 70% from 2016. In 2017, the B2C E-commerce business
market measure adds up to USD 110-115 million (around BDT 900 crore) against the 133,571
crores total retail market. On the contrary, the measure of the Indian mega e-commerce business
market remains at USD 17 billion. As indicated by the specialists, Bangladesh E-commerce
business is at a phase where the Indian market was most likely 5-7 years prior. The extent of the
E-commerce business market crossed the Tk 17.0 billion-stamp in 2017 from Tk 4.0 billion in
2016, as indicated by the information accessible with the e-Commerce Association of
Bangladesh (e-CAB). The market measure is relied upon to reach Tk 70 billion (Tk 7,000 crore)
by 2021.
E-commerce business in the Asia-Pacific overall is blasting with 71 percent of APAC buyers
making an online buy. Bangladesh is a noteworthy player in this region. Starting in 2016, a sum
of $50 million was invested in this sector. Of the total, $10 million came as Foreign Direct
Investment. Be that as it may, the sum would be a lot higher as Chinese e-commerce giant
Alibaba had recently acquired leading online marketplace Daraz. The Retail E-commerce is
developing at 72 percent a month in Bangladesh. Currently, 35,000 individuals and 25,000 little
and medium enterprises (SMEs) are included with this division. The quantities of e-commerce
business sites and E-commerce pages are 2,500 and 150,000 respectively. The quantity of
delivery is assessed at 15,000 to 20,000 at the retail level every day.

International Finance Corporation, the private division loaning and investment arm of the World
Bank, has been following Bangladesh’s entrepreneurial ecosystem the past few years. In its
shortlisted 43 new companies which they are effectively observing, Chaldal tops the rundown as
a potential investee organization which happens to be an E-commerce platform. Not only foreign
investors but our government also playing a vital role to boom the e-commerce sector of
Bangladesh. To support the home-developed investors, the government rolled out the long-
awaited National Digital Commerce Policy. The new policy does not enable outside foreign
investors to hold a stake of over 49% in any E-commerce business in Bangladesh. This approach
was taken to protect and boost the local investors. The policy also mandated that the e-commerce
entities clearly highlight the details of the products they sell online, which include the product’s
quality along with its return policy- in a bid to prevent fraudulence and protect customer rights.
E-commerce companies will have to also sign deals with the products’ suppliers, delivery
channels and payment gateways to ensure that customers’ rights are protected properly- an
attempt to make the supply chain transparent. The draft of the e-commerce policy is now ready.
As indicated by market analysts, Bangladesh’s E-commerce business market will flood to USD
20 billion by 2020, by when, as per Goldman Sachs, India’s online retail market is expected to
reach USD 69 billion. Worldwide financial investors who are heading to India are starting to
make a stopover at Bangladesh. The business potentials in Bangladesh prompted Delhi-based
digital marketing company MoMagic Technologies to start e-commerce platform Pickaboo,
which is timing month to month income of USD 600,000. Big investors like IFC and Alibaba has
just got engaged with the Bangladesh E-commerce environment and a lot more big investors like
them are probably going to put resources into this e-commerce space understanding its potential.

E-commerce business has changed numerous conventional habits of the transaction and got a
progressive change to the economy. Bangladeshi people are currently upgrading their way of life
utilizing the internet. Suppliers can now get the orders from consumers from the internet and also
can save much of their time by doing online trade. A significant number of commercial activities
of large corporations as well as supermarkets are using the website to receive orders from
consumers and sending particular goods to them. Last few years statistics says that this sector has
good growth rate. In order to make it sustainable both government and entrepreneurs need to be
more conscious and take proper steps. Usage of business intelligence is also helping the E-
commerce businesses to dive deep in to the needs to customers. If E-commerce companies can
ensure security and provide the best service to their customer the industry will grow immensely
fast.